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The global eye tracking market exhibited strong growth during 2015-2020. Eye tracking refers to the process of monitoring and observing eye behavior such as pupil dilation and movement. It accurately and objectively quantifies visual attention to study human behavior by measuring the length of the user’s gaze and determining at what and where an individual is looking. Eye trackers use invisible near-infrared light and high-definition cameras to project light onto the eyes. They record a wide range of activities that include blinking, looking, ignoring and other noticeable reaction of the pupil to stimuli. As a result, they find application in psychological research, packaging designs, and intelligent security systems.

The global eye tracking market is primarily driven by the growing applications of eye trackers in various industries. In the retail sector, eye trackers are used for gaining insights into consumer behavior by ascertaining how much time a consumer spends browsing a product. It can also be integrated with artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). Eye trackers are also employed by prison management systems and defense organizations to deploy biometric iris scanners for identifying individuals and tighten their security arrangements. Besides this, the vision tracker technology can be mounted directly on a tablet or desktop, which is further integrated within a wheelchair to allow users to control the wheelchair using vision movements. Furthermore, extensive investments in smart and wearable technology are providing a positive impact on the market growth. Looking forward, IMARC Group expects the global eye tracking market to grow at a CAGR of 11.8% during the forecast period (2021-2026).

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type, component, location and application.

Breakup by Type:

Eye Attached Tracking
Optical Tracking
Electrooculography

Breakup by Component:

Hardware
Software

Breakup by Location:

Remote
Mobile

Breakup by Application:

Healthcare
Retail
Research
Automotive
Consumer Electronics
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd. and Tobii AB.

Key Questions Answered in This Report:
How has the global eye tracking market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global eye tracking market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the component?
What is the breakup of the market based on the location?
What is the breakup of the market based on the application?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global eye tracking market and who are the key players?
What is the degree of competition in the industry?

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目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Eye Tracking Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Eye Attached Tracking
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Optical Tracking
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Electrooculography
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Component
7.1 Hardware
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Software
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Location
8.1 Remote
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Mobile
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Healthcare
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Research
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Automotive
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Consumer Electronics
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Ergoneers GmbH
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Eyegaze Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 EyeTech Digital Systems Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 EyeTracking Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Gazepoint Research Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 iMotions A/S
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Mirametrix Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 Seeing Machines
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Smart Eye AB
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 SR Research Ltd.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Tobii AB
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials