Summary

U.S. Manga Market Growth & Trends

The U.S. manga market size is anticipated to reach USD 3.71 billion by 2030, registering a CAGR of 22.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. The regional market growth is attributed to several factors, such as the presence of several retail stores, high consumer spending capacity, and increasing use of social media to create, share, view, and discuss content related to manga. Social media has had a significant impact on the manga industry. It has opened the genre to a much larger audience, allowing for a more diverse range of opinions and perspectives. In addition, social media has made it easier for publishers to promote their manga to potential readers.

Before social media, publishers had difficulty reaching out to potential readers. Publishers can easily connect with potential readers by creating accounts on various platforms and sharing their content. According to Global Statistics, in 2024, 72.5% of the U.S. population (246.0 million people) were active social media users. In recent years, numerous manga titles have been adapted into anime, making them even more popular among fans, leading to higher sales of the original Manga. Manga covers a wide range of genres that cater to a growing audience, including children, teenagers, and adults. The inclusion of manga and graphic novels in primary and secondary education, as well as academic libraries, is further boosting market growth.

They cover relevant topics for mature audiences and can support students' literacy, comprehension, and language development. Moreover, activities involving manga and graphic novels have been found to stimulate engagement, enjoyment, and critical thinking in learning across various disciplines. They have also been used to develop professionalism and professional values in medical and business education fields. A survey by the School Library Journal, published in October 2023, has shown that the popularity of manga has increased significantly in school libraries in recent years. According to the librarians who responded to the survey, manga works now make up 43% of high school graphic novel purchases.

U.S. Manga Market Report Highlights

• The digital segment accounted for the largest revenue share of 74.7% in 2023 and is anticipated to witness the fastest growth rate from 2024 to 2030 due to a rise in digital penetration and e-commerce growth

• The offline segment is anticipated to witness the fastest CAGR from 2024 to 2030 due to complementing digital platforms by providing physical access to manga titles through brick-and-mortar retailers, specialty bookstores, comic shops, and libraries

• The action and adventure segment accounted for the largest revenue share in 2023 as collaborations and crossovers with other forms of media, such as video games, movies, and television series, are used to promote manga

• The female gender segment is anticipated to witness the fastest CAGR from 2024 to 2030 due to the increasing number of influential female manga creators

• The adult audience segment accounted for the largest revenue share in 2023 due to the adaptation and popularity of manga through series and movies on platforms, such as Netflix and Crunchyroll

• In October 2023, Viz Media announced the launch of a new one-shot proposals portal in the U.S. The portal is part of the Viz Originals line, which produces short, original one-shot stories. Depending on the success of one-shots, the company aims to license and establish intellectual property by turning the story into an anime and producing consumer products

ページTOPに戻る

Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Segment Definitions
1.2.1. Content type
1.2.2. Distribution channel
1.2.3. Genre
1.2.4. Gender
1.2.5. Audience
1.2.6. Estimates and forecasts timeline
1.3. Research Methodology
1.4. Information Procurement
1.4.1. Purchased database
1.4.2. GVR’s internal database
1.4.3. Secondary sources
1.4.4. Primary research
1.4.5. Details of primary research
1.4.5.1. Data for primary interviews in Asia Pacific
1.5. Information or Data Analysis
1.5.1. Data analysis models
1.6. Market Formulation & Validation
1.7. Model Details
1.7.1. Commodity flow analysis (Model 1)
1.7.2. Approach 1: Commodity flow approach
1.7.3. Volume price analysis (Model 2)
1.7.4. Approach 2: Volume price analysis
1.8. List of Secondary Sources
1.9. List of Primary Sources
1.10. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Content type outlook
2.2.2. Distribution channel outlook
2.2.3. Genre outlook
2.2.4. Gender outlook
2.2.5. Audience outlook
2.3. Competitive Insights
Chapter 3. U.S. Manga Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Growth in digitalization and online distribution channel
3.2.1.2. Increasing availability of licensed translations
3.2.2. Market restraint analysis
3.2.2.1. Increasing piracy concerns and unauthorized distribution
3.2.3. Market opportunity analysis
3.2.3.1. Increasing collaboration for cross-culture exchange
3.3. U.S. Manga Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Supplier power
3.3.1.2. Buyer power
3.3.1.3. Substitution threat
3.3.1.4. Threat of new entrant
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. U.S. Manga Market: Content Type Estimates & Trend Analysis
4.1. Content Type Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. U.S. Manga Market by Component Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
4.4.1. Digital
4.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
4.4.2. Printed
4.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 5. U.S. Manga Market: Distribution Channel Estimates & Trend Analysis
5.1. Distribution Channel Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. U.S. Manga Market by Technology Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
5.4.1. Offline
5.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
5.4.2. Online
5.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. U.S. Manga Market: Genre Estimates & Trend Analysis
6.1. Genre Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. U.S. Manga Market by Application Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
6.4.1. Action and Adventure
6.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.2. Sci-Fi and Fantasy
6.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.3. Sports
6.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
6.4.4. Romance and Drama
6.4.5. Others
6.4.5.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 7. U.S. Manga Market: Gender Estimates & Trend Analysis
7.1. Gender Market Share, 2023 & 2030
7.2. Segment Dashboard
7.3. U.S. Manga Market by Application Outlook
7.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
7.4.1. Male
7.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
7.4.2. Female
7.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 8. U.S. Manga Market: Audience Estimates & Trend Analysis
8.1. Audience Market Share, 2023 & 2030
8.2. Segment Dashboard
8.3. U.S. Manga Market by Model Outlook
8.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
8.4.1. Children and Kids
8.4.1.1. Market estimates and forecasts 2018 to 2030 (USD Million)
8.4.2. Teenagers
8.4.2.1. Market estimates and forecasts 2018 to 2030 (USD Million)
8.4.3. Adults
8.4.3.1. Market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 9. Competitive Landscape
9.1. Recent Developments & Impact Analysis, By Key Market Participants
9.2. Company/Competition Categorization
9.3. Vendor Landscape
9.3.1. List of key distributors and channel partners
9.3.2. Key customers
9.4. Company Profiles
9.4.1. ALIEN BOOKS
9.4.1.1. Company overview
9.4.1.2. Financial performance
9.4.1.3. Product benchmarking
9.4.1.4. Strategic initiatives
9.4.2. Antarctic Press
9.4.2.1. Company overview
9.4.2.2. Financial performance
9.4.2.3. Product benchmarking
9.4.2.4. Strategic initiatives
9.4.3. Aurora Publishing
9.4.3.1. Company overview
9.4.3.2. Financial performance
9.4.3.3. Product benchmarking
9.4.3.4. Strategic initiatives
9.4.4. Dark Horse Comics LLC
9.4.4.1. Company overview
9.4.4.2. Financial performance
9.4.4.3. Product benchmarking
9.4.4.4. Strategic initiatives
9.4.5. DC
9.4.5.1. Company overview
9.4.5.2. Financial performance
9.4.5.3. Product benchmarking
9.4.5.4. Strategic initiatives
9.4.6. Idea and Design Works LLC
9.4.6.1. Company overview
9.4.6.2. Financial performance
9.4.6.3. Product benchmarking
9.4.6.4. Strategic initiatives
9.4.7. KODANSHA USA PUBLISHING
9.4.7.1. Company overview
9.4.7.2. Financial performance
9.4.7.3. Product benchmarking
9.4.7.4. Strategic initiatives
9.4.8. Penguin Random House LLC
9.4.8.1. Company overview
9.4.8.2. Financial performance
9.4.8.3. Product benchmarking
9.4.8.4. Strategic initiatives
9.4.9. Seven Seas Entertainment, Inc.
9.4.9.1. Company overview
9.4.9.2. Financial performance
9.4.9.3. Product benchmarking
9.4.9.4. Strategic initiatives
9.4.10. TOKYOPOP
9.4.10.1. Company overview
9.4.10.2. Financial performance
9.4.10.3. Product benchmarking
9.4.10.4. Strategic initiatives
9.4.11. Tuttle Publishing
9.4.11.1. Company overview
9.4.11.2. Financial performance
9.4.11.3. Product benchmarking
9.4.11.4. Strategic initiatives
9.4.12. VIZ Media
9.4.12.1. Company overview
9.4.12.2. Financial performance
9.4.12.3. Product benchmarking
9.4.12.4. Strategic initiatives
9.4.13. Yen Press
9.4.13.1. Company overview
9.4.13.2. Financial performance
9.4.13.3. Product benchmarking
9.4.13.4. Strategic initiatives