クラウド広告市場規模、シェア、動向分析レポート：サービス別、チャネル別、展開別、企業規模別、用途別、最終用途産業別、地域別、セグメント別予測、2023年～2030年

Cloud Advertising Market Size, Share & Trends Analysis Report By Service, By Channel, By Deployment, By Enterprise Size, By Application, By End-use Industry, By Region, And Segment Forecasts, 2023 - 2030

クラウド広告市場の成長と動向 Grand View Research, Inc.の最新レポートによると、世界のクラウド広告市場規模は2030年までに143億1000万米ドルに達すると予測されている。同市場は2023年から2030年にかけて... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
Grand View Research グランドビューリサーチ	2023年10月5日	US$5,950 シングルユーザライセンス（印刷不可）ライセンス・価格情報注文方法はこちら	100	英語

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サマリー

クラウド広告市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のクラウド広告市場規模は2030年までに143億1000万米ドルに達すると予測されている。同市場は2023年から2030年にかけて年平均成長率18.1％で成長すると予測されている。クラウド広告の世界市場は、データプライバシーやコンプライアンス規制への注目が高まり、クラウド広告の需要が高まっていることから、予測期間中に成長が見込まれる。

広告主は、一般データ保護規則（GDPR）やカリフォルニア州消費者プライバシー法（CCPA）などのプライバシー規制を遵守することへの懸念を強めている。クラウド広告プラットフォームは高度なデータ保護とコンプライアンス機能を提供し、広告主はパーソナライズされた広告を配信しながら、ユーザーデータのセキュリティとプライバシーを確保できる。消費者や規制機関の間でデータ・プライバシーに関する懸念が広まるにつれ、この推進力が注目されている。

クラウド広告市場レポートハイライト

- サービス別では、PaaS（Platform as a Service）分野が2022年に53.2％の主要売上シェアを占め、予測期間中も優位性を維持すると予測される。イノベーションと顧客体験の向上に対する需要が、PaaSベースのクラウド広告の採用を後押ししている。広告主は、ターゲットとなる視聴者と関わり、パーソナライズされたインタラクティブで没入感のある広告体験を提供するための斬新な方法を常に模索している。PaaSプラットフォームは、新しい広告フォーマット、テクノロジー、チャネルを試すために必要なインフラとツールを提供し、広告キャンペーンの革新性と創造性を促進する。SaaS（サービスとしてのソフトウェア）セグメントは、セルフサービスと自動化されたマーケティングソリューションへのシフトにより、予測期間中に21.6％の最高の成長率を目撃すると予想されている。

- チャネル別では、アプリ内セグメントが2022年の予測期間で33.6%と最大の収益シェアを占めた。モバイルゲームは近年飛躍的に成長しており、多くのユーザーベースが様々なゲームアプリに関与している。クラウド広告によって、広告主はゲーム体験の中に関連性の高い、押し付けがましくない広告を統合することで、この有利な市場に参入することができる。広告主はクラウドプラットフォームを活用することで、エンゲージメントの高いユーザーにリーチし、ターゲットを絞ったプロモーションやリワード、アプリ内課金を提供することができるため、ゲーム環境を効果的に収益化することができる。ソーシャルメディア分野は、予測期間中に20.5%と最も高いCAGRが見込まれている。クラウド広告により、広告主はソーシャルメディアキャンペーンを迅速に適応させ、広告クリエイティブを調整し、急速に変化するトレンドやユーザー嗜好に対応するためにターゲティングパラメータを変更することができます。このような柔軟性は、トレンドや会話が急速に進化するソーシャルメディアマーケティングでは貴重である。

- 展開の面では、ハイブリッド・クラウド・セグメントが市場を支配し、2022年には43.3%という最高の売上シェアを獲得した。データのプライバシーとコンプライアンスへの配慮は、ハイブリッド・クラウドの設定におけるクラウド広告にとって極めて重要である。広告主は、パーソナライズされた広告を配信する一方で、規制要件を乗り越え、消費者データを保護しなければならない。プライベートクラウド環境におけるクラウドコンピューティングの成長により、プライベートクラウドセグメントは予測期間中に20.4％の最高成長率を記録すると予測されている。

- 企業規模別では、大企業が2022年に56.8％の売上シェアを獲得しており、予測期間中もその優位性が続くと予想される。クラウド広告によって、大企業は広告業務を効率的に管理し、合理化することができる。これらの企業は、複数の部門、地域、ブランドを持つことが多く、一貫性と効率性のために広告管理の一元化が重要となっている。中小企業セグメントは、予測期間中に19.7%と最も高いCAGRで成長すると予測されている。クラウド広告は堅牢な追跡・測定機能を提供するため、中小企業はキャンペーンのパフォーマンスをリアルタイムで監視できる。

- アプリケーションに基づくと、キャンペーン管理は2022年に28.9%の主要な収益シェアを獲得し、予測期間中もその優位性が続くと予想される。クラウドプラットフォームは、AIとMLの可能性を活用するために必要な計算能力とインフラを提供し、広告主がキャンペーンを最適化し、視聴者に合わせたメッセージを配信することを可能にする。リアルタイム・エンゲージメント・セグメントは、予測期間中に22.6%という最も高いCAGRで成長すると予測されている。パーソナライズされ、文脈化された体験に対する需要の高まりが、広告におけるリアルタイム・エンゲージメントの必要性を煽っている。

- 最終用途産業に基づくと、BFSIセグメントは2022年に14.8％の主要な収益シェアを占めた。BFSIセクターは急速なデジタル変革を目の当たりにしており、金融機関は業務と顧客体験を強化するためにクラウド技術をますます取り入れている。クラウド広告は、これらの金融機関に、ターゲットを絞ったパーソナライズされた広告を顧客に配信するためのスケーラビリティと俊敏性を提供する。製造業は、予測期間中に年平均成長率19.9%で成長すると予想されている。患者のエンゲージメントと教育に対する需要が、ヘルスケア分野におけるクラウド広告の採用に拍車をかけている。クラウドベースの広告ソリューションは、医療機関に関連性の高い有益なコンテンツを患者に配信する機会を提供し、患者が自分の健康について十分な情報を得た上で意思決定できるようにする。

- 北米は2022年に33.1%と最も高い市場シェアを占め、ビッグデータとアナリティクスの台頭により予測期間中の成長が見込まれている。インターネットユーザーの増加、モバイルデバイスの利用、オンラインプラットフォームの普及に伴い、広告主はデジタル広告戦略を最適化する必要性を認識している。クラウド広告によって、広告主は複数のチャネルやデバイスにキャンペーンを効率的に配信することができ、北米の視聴者への最大限のリーチとエンゲージメントを確保することができます。

- アジア太平洋地域は予測期間中、年平均成長率22.5%と最も高い成長が見込まれている。ソーシャルメディアやオンラインプラットフォームの人気が高まっているため、アジア太平洋地域ではクラウド広告に大きなビジネスチャンスが生まれている。Facebook、Instagram、WeChat、LINE、KakaoTalkのようなプラットフォームは、地域の大規模なユーザーベースを持っており、広告主に広範なリーチとエンゲージメントの可能性を提供している。

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Table of Contents

Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
1.4 Market Segmentation and Scope
Chapter 2 Executive Summary
2.1 Cloud Advertising Market - Industry Snapshot & Key Buying Criteria, 2018 - 2030
2.2 Global Cloud Advertising Market, 2018 - 2030
2.2.1 Global Cloud Advertising Market, by Region, 2018 - 2030
2.2.2 Global Cloud Advertising Market, by Service, 2018 - 2030
2.2.3 Global Cloud Advertising Market, by Channel, 2018 - 2030
2.2.4 Global Cloud Advertising Market, by Deployment, 2018 - 2030
2.2.5 Global Cloud Advertising Market, by Enterprise size, 2018 - 2030
2.2.6 Global Cloud Advertising Market, by Application, 2018 - 2030
2.2.7 Global Cloud Advertising Market, by End-use industry, 2018 - 2030
Chapter 3 Cloud Advertising Industry Outlook
3.1 Market Lineage Outlook
3.1.1 Parent market outlook
3.2 Market Size, Penetration, and Growth Prospect Mapping
3.3 Regulatory Scenario
3.4 Cloud Advertising Market - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Rise in adoption of cloud services
3.4.1.2 Emergence of personalized marketing
3.4.2 Market restraint/challenge analysis
3.4.2.1 Increasing concerns about the security and privacy of data
3.4.3 Market opportunity analysis
3.4.3.1 Accelerating user engagement on digital platforms
3.5 Cloud Advertising Market- Porter’s Five Forces Analysis
3.6 Cloud Advertising Market - PEST Analysis
3.7 COVID-19 Impact on the Cloud Advertising Market
Chapter 4 Cloud Advertising Service Outlook
4.1 Cloud Advertising Market Share By Service, 2022
4.2 Infrastructure as a Software as a Service (IaaS)
4.2.1 Cloud advertising Infrastructure as a Software as a Service (IaaS) market, 2018 - 2030
4.3 Software as a Service (SaaS)
4.3.1 Cloud advertising Software as a Service (SaaS) market, 2018 - 2030
4.4 Platform as a Service (PaaS)
4.4.1 Cloud advertising Platform as a Service (PaaS) market, 2018 - 2030
Chapter 5 Cloud Advertising Channel Outlook
5.1 Cloud Advertising Market Share By Channel, 2022
5.2 Email Marketing
5.2.1 Cloud advertising email marketing market, 2018 - 2030
5.3 In-App
5.3.1 Cloud advertising in-app market, 2018 - 2030
5.4 Social Media Marketing
5.4.1 Cloud advertising social media marketing market, 2018 - 2030
5.5 Company Website
5.5.1 Cloud advertising company website market, 2018 - 2030
5.6 Others
5.6.1 Cloud advertising others market, 2018 - 2030
Chapter 6 Cloud Advertising Deployment Outlook
6.1 Cloud Advertising Market Share By Deployment, 2022
6.2 Public
6.2.1 Public cloud advertising market, 2018 - 2030
6.3 Private
6.3.1 Private cloud advertising market, 2018 - 2030
6.4 Hybrid
6.4.1 Hybrid cloud advertising market, 2018 - 2030
Chapter 7 Cloud Advertising Enterprise Size Outlook
7.1 Cloud Advertising Market Share By Enterprise Size, 2022
7.2 Large Size Enterprises
7.2.1 Cloud advertising for large size enterprises market, 2018 - 2030
7.3 Small and Medium Sized Enterprises (SMEs)
7.3.1 Cloud advertising for small and medium sized enterprises (SMEs) market, 2018 - 2030
Chapter 8 Cloud Advertising Application Outlook
8.1 Cloud Advertising Market Share By Application, 2022
8.2 Campaign Management
8.2.1 Cloud advertising campaign management market, 2018 - 2030
8.3 Customer Management
8.3.1 Cloud advertising customer management market, 2018 - 2030
8.4 Experience Management
8.4.1 Cloud advertising experience management market, 2018 - 2030
8.5 Analytic and Insights
8.5.1 Cloud advertising analytic and insights market, 2018 - 2030
8.6 Real-Time Engagement
8.6.1 Cloud advertising real-time engagement market, 2018 - 2030
Chapter 9 Cloud Advertising Enterprise Size Outlook
9.1 Cloud Advertising Market Share By Enterprise Size, 2022
9.2 IT & Telecommunications
9.2.1 IT & telecommunications cloud advertising market, 2018 - 2030
9.3 BFSI
9.3.1 BFSI Cloud advertising market, 2018 - 2030
9.4 Healthcare
9.4.1 Healthcare cloud advertising market, 2018 - 2030
9.5 Travel and Hospitality
9.5.1 Travel and hospitality cloud advertising market, 2018 - 2030
9.6 Manufacturing
9.6.1 Manufacturing cloud advertising market, 2018 - 2030
9.7 Automotive
9.7.1 Automotive cloud advertising market, 2018 - 2030
9.8 Retail & Consumer Goods
9.8.1 Retail & consumer goods cloud advertising market, 2018 - 2030
9.9 Media & Entertainment
9.9.1 Media & entertainment cloud advertising market, 2018 - 2030
9.10 Others
9.10.1 Others cloud advertising market, 2018 - 2030
Chapter 10 Cloud Advertising Regional Outlook
10.1 Cloud Advertising Market Share By Region, 2022
10.2 North America
10.2.1 North America cloud advertising market, 2018 - 2030
10.2.2 North America cloud advertising market, by Service, 2018 - 2030
10.2.3 North America cloud advertising market, by channel, 2018 - 2030
10.2.4 North America cloud advertising market, by deployment, 2018 - 2030
10.2.5 North America cloud advertising market, by enterprise size, 2018 - 2030
10.2.6 North America cloud advertising market, by application, 2018 - 2030
10.2.7 North America cloud advertising market, by end-use industry, 2018 - 2030
10.2.8 U.S.
10.2.8.1 U.S. cloud advertising market, 2018 - 2030
10.2.8.2 U.S. cloud advertising market, by service, 2018 - 2030
10.2.8.3 U.S. cloud advertising market, by channel, 2018 - 2030
10.2.8.4 U.S. cloud advertising market, by deployment, 2018 - 2030
10.2.8.5 U.S. cloud advertising market, by enterprise size, 2018 - 2030
10.2.8.6 U.S. cloud advertising market, by application, 2018 - 2030
10.2.8.7 U.S. cloud advertising market, by end-use industry, 2018 - 2030
10.2.9 Canada
10.2.9.1 Canada cloud advertising market, 2018 - 2030
10.2.9.2 Canada cloud advertising market, by service, 2018 - 2030
10.2.9.3 Canada cloud advertising market, by channel, 2018 - 2030
10.2.9.4 Canada cloud advertising market, by deployment, 2018 - 2030
10.2.9.5 Canada cloud advertising market, by enterprise size, 2018 - 2030
10.2.9.6 Canada cloud advertising market, by application, 2018 - 2030
10.2.9.7 Canada cloud advertising market, by end-use industry, 2018 - 2030
10.3 Europe
10.3.1 Europe cloud advertising market, 2018 - 2030
10.3.2 Europe cloud advertising market, by service, 2018 - 2030
10.3.3 Europe cloud advertising market, by channel, 2018 - 2030
10.3.4 Europe cloud advertising market, by deployment, 2018 - 2030
10.3.5 Europe cloud advertising market, by enterprise size, 2018 - 2030
10.3.6 Europe cloud advertising market, by application, 2018 - 2030
10.3.7 Europe cloud advertising market, by end-use industry, 2018 - 2030
10.3.8 U.K.
10.3.8.1 U.K. cloud advertising market, 2018 - 2030
10.3.8.2 U.K. cloud advertising market, by service, 2018 - 2030
10.3.8.3 U.K. cloud advertising market, by channel, 2018 - 2030
10.3.8.4 U.K. cloud advertising market, by deployment, 2018 - 2030
10.3.8.5 U.K. cloud advertising market, by enterprise size, 2018 - 2030
10.3.8.6 U.K. cloud advertising market, by end-use industry, 2018 - 2030
10.3.9 Germany
10.3.9.1 Germany cloud advertising market, 2018 - 2030
10.3.9.2 Germany cloud advertising market, by service, 2018 - 2030
10.3.9.3 Germany cloud advertising market, by channel, 2018 - 2030
10.3.9.4 Germany cloud advertising market, by deployment, 2018 - 2030
10.3.9.5 Germany cloud advertising market, by enterprise size, 2018 - 2030
10.3.9.6 Germany cloud advertising market, by application, 2018 - 2030
10.3.9.7 Germany Cloud advertising market, by end-use industry, 2018 - 2030
10.3.10 Italy
10.3.10.1 Italy cloud advertising market, 2018 - 2030
10.3.10.2 Italy cloud advertising market, by service, 2018 - 2030
10.3.10.3 Italy cloud advertising market, by channel, 2018 - 2030
10.3.10.4 Italy cloud advertising market, by deployment, 2018 - 2030
10.3.10.5 Italy cloud advertising market, by enterprise size, 2018 - 2030
10.3.10.6 Italy cloud advertising market, by application, 2018 - 2030
10.3.10.7 Italy cloud advertising market, by end-use industry, 2018 - 2030
10.3.11 France
10.3.11.1 France cloud advertising market, 2018 - 2030
10.3.11.2 France cloud advertising market, by service, 2018 - 2030
10.3.11.3 France cloud advertising market, by channel, 2018 - 2030
10.3.11.4 France cloud advertising market, by deployment, 2018 - 2030
10.3.11.5 France cloud advertising market, by enterprise size, 2018 - 2030
10.3.11.6 France cloud advertising market, by application, 2018 - 2030
10.3.11.7 France cloud advertising market, by end-use industry, 2018 - 2030
10.3.12 Spain
10.3.12.1 Spain cloud advertising market, 2018 - 2030
10.3.12.2 Spain cloud advertising market, by service, 2018 - 2030
10.3.12.3 Spain cloud advertising market, by channel, 2018 - 2030
10.3.12.4 Spain cloud advertising market, by deployment, 2018 - 2030
10.3.12.5 Spain cloud advertising market, by enterprise size, 2018 - 2030
10.3.12.6 Spain cloud advertising market, by application, 2018 - 2030
10.3.12.7 Spain cloud advertising market, by end-use industry, 2018 - 2030
10.3.13 Netherlands
10.3.13.1 Netherlands cloud advertising market, 2018 - 2030
10.3.13.2 Netherlands cloud advertising market, by service, 2018 - 2030
10.3.13.3 Netherlands cloud advertising market, by channel, 2018 - 2030
10.3.13.4 Netherlands cloud advertising market, by deployment, 2018 - 2030
10.3.13.5 Netherlands cloud advertising market, by enterprise size, 2018 - 2030
10.3.13.6 Netherlands cloud advertising market, by application, 2018 - 2030
10.3.13.7 Netherlands cloud advertising market, by end-use industry, 2018 - 2030
10.4 Asia Pacific
10.4.1 Asia Pacific cloud advertising market, 2018 - 2030
10.4.2 Asia Pacific cloud advertising market, by service, 2018 - 2030
10.4.3 Asia Pacific cloud advertising market, by channel, 2018 - 2030
10.4.4 Asia Pacific cloud advertising market, by deployment, 2018 - 2030
10.4.5 Asia Pacific cloud advertising market, by enterprise size, 2018 - 2030
10.4.6 Asia Pacific cloud advertising market, by application, 2018 - 2030
10.4.7 Asia Pacific cloud advertising market, by end-use industry, 2018 - 2030
10.4.8 China
10.4.8.1 China cloud advertising market, 2018 - 2030
10.4.8.2 China cloud advertising market, by service, 2018 - 2030
11.4.8.3 China cloud advertising market, by channel, 2018 - 2030
11.4.8.4 China cloud advertising market, by deployment, 2018 - 2030
11.4.8.5 China cloud advertising market, by enterprise size, 2018 - 2030
11.4.8.6 China cloud advertising market, by application, 2018 - 2030
11.4.8.7 China cloud advertising market, by end-use industry, 2018 - 2030
10.4.9 India
10.4.9.1 India cloud advertising market, 2018 - 2030
10.4.9.2 India cloud advertising market, by service, 2018 - 2030
10.4.9.3 India cloud advertising market, by channel, 2018 - 2030
10.4.9.4 India cloud advertising market, by deployment, 2018 - 2030
10.4.9.5 India cloud advertising market, by enterprise size, 2018 - 2030
10.4.9.6 India cloud advertising market, by application, 2018 - 2030
10.4.9.7 India cloud advertising market, by end-use industry, 2018 - 2030
10.4.10 Japan
10.4.10.1 Japan cloud advertising market, 2018 - 2030
11.4.10.2 Japan cloud advertising market, by service, 2018 - 2030
11.4.10.3 Japan cloud advertising market, by channel, 2018 - 2030
11.4.10.4 Japan cloud advertising market, by deployment, 2018 - 2030
11.4.10.5 Japan cloud advertising market, by enterprise size, 2018 - 2030
11.4.10.6 Japan cloud advertising market, by application, 2018 - 2030
11.4.10.7 Japan Cloud advertising market, by end-use industry, 2018 - 2030
10.4.11 Australia
10.4.11.1 Australia cloud advertising market, 2018 - 2030
10.4.11.2 Australia cloud advertising market, by service, 2018 - 2030
10.4.11.3 Australia cloud advertising market, by channel, 2018 - 2030
10.4.11.4 Australia cloud advertising market, by deployment, 2018 - 2030
10.4.11.5 Australia cloud advertising market, by enterprise size, 2018 - 2030
10.4.11.6 Australia cloud advertising market, by application, 2018 - 2030
10.4.11.7 Australia cloud advertising market, by end-use industry, 2018 - 2030
10.4.12 Singapore
10.4.12.1 Singapore cloud advertising market, 2018 - 2030
10.4.12.2 Singapore cloud advertising market, by service, 2018 - 2030
10.4.12.3 Singapore cloud advertising market, by channel, 2018 - 2030
10.4.12.4 Singapore cloud advertising market, by deployment, 2018 - 2030
10.4.12.5 Singapore cloud advertising market, by enterprise size, 2018 - 2030
10.4.12.6 Singapore cloud advertising market, by application, 2018 - 2030
10.4.12.7 Singapore cloud advertising market, by end-use industry, 2018 - 2030
10.5 Latin America
10.5.1 Latin America cloud advertising market, 2018 - 2030
10.5.2 Latin America cloud advertising market, by service, 2018 - 2030
10.5.3 Latin America cloud advertising market, by channel, 2018 - 2030
10.5.4 Latin America cloud advertising market, by deployment, 2018 - 2030
10.5.5 Latin America cloud advertising market, by enterprise size, 2018 - 2030
10.5.6 Latin America cloud advertising market, by application, 2018 - 2030
10.5.7 Latin America cloud advertising market, by end-use industry, 2018 - 2030
10.5.8 Brazil
10.5.8.1 Brazil cloud advertising market, 2018 - 2030
10.5.8.2 Brazil cloud advertising market, by service, 2018 - 2030
10.5.8.3 Brazil cloud advertising market, by channel, 2018 - 2030
10.5.8.4 Brazil cloud advertising market, by deployment, 2018 - 2030
10.5.8.5 Brazil cloud advertising market, by enterprise size, 2018 - 2030
10.5.8.6 Brazil cloud advertising market, by application, 2018 - 2030
10.5.8.7 Brazil cloud advertising market, by end-use industry, 2018 - 2030
10.5.9 Mexico
10.5.9.1 Mexico cloud advertising market, 2018 - 2030
10.5.9.2 Mexico cloud advertising market, by service, 2018 - 2030
10.5.9.3 Mexico cloud advertising market, by channel, 2018 - 2030
10.5.9.4 Mexico cloud advertising market, by deployment, 2018 - 2030
10.5.9.5 Mexico cloud advertising market, by enterprise size, 2018 - 2030
10.5.9.6 Mexico cloud advertising market, by application, 2018 - 2030
10.5.9.7 Mexico cloud advertising market, by end-use industry, 2018 - 2030
10.5.10 Chile
10.5.10.1 Chile cloud advertising market, 2018 - 2030
10.5.10.2 Chile cloud advertising market, by service, 2018 - 2030
10.5.10.3 Chile cloud advertising market, by channel, 2018 - 2030
10.5.10.4 Chile cloud advertising market, by deployment, 2018 - 2030
10.5.10.5 Chile cloud advertising market, by enterprise size, 2018 - 2030
10.5.10.6 Chile cloud advertising market, by application, 2018 - 2030
10.5.10.7 Chile cloud advertising market, by end-use industry, 2018 - 2030
10.5.11 Argentina
10.5.11.1 Argentina cloud advertising market, 2018 - 2030
10.5.11.2 Argentina cloud advertising market, by service, 2018 - 2030
10.5.11.3 Argentina cloud advertising market, by channel, 2018 - 2030
10.5.11.4 Argentina cloud advertising market, by deployment, 2018 - 2030
10.5.11.5 Argentina cloud advertising market, by enterprise size, 2018 - 2030
10.5.11.6 Argentina cloud advertising market, by application, 2018 - 2030
10.5.11.7 Argentina cloud advertising market, by end-use industry, 2018 - 2030
10.6 MEA
10.6.1 MEA cloud advertising market, 2018 - 2030
10.6.2 MEA cloud advertising market, by service, 2018 - 2030
10.6.3 MEA cloud advertising market, by channel, 2018 - 2030
10.6.4 MEA cloud advertising market, by deployment, 2018 - 2030
10.6.5 MEA cloud advertising market, by enterprise size, 2018 - 2030
10.6.6 MEA cloud advertising market, by application, 2018 - 2030
10.6.7 MEA cloud advertising market, by end-use industry, 2018 - 2030
10.6.8 Saudi Arabia
10.6.8.1 Saudi Arabia cloud advertising market, 2018 - 2030
10.6.8.2 Saudi Arabia cloud advertising market, by service, 2018 - 2030
10.6.8.3 Saudi Arabia cloud advertising market, by channel, 2018 - 2030
10.6.8.4 Saudi Arabia cloud advertising market, by deployment, 2018 - 2030
10.6.8.5 Saudi Arabia cloud advertising market, by enterprise size, 2018 - 2030
10.6.8.6 Saudi Arabia cloud advertising market, by application, 2018 - 2030
10.6.8.7 Saudi Arabia cloud advertising market, by end-use industry, 2018 - 2030
10.6.9 UAE
10.6.9.1 UAE cloud advertising market, 2018 - 2030
10.6.9.2 UAE cloud advertising market, by service, 2018 - 2030
10.6.9.3 UAE cloud advertising market, by channel, 2018 - 2030
10.6.9.4 UAE cloud advertising market, by deployment, 2018 - 2030
10.6.9.5 UAE cloud advertising market, by enterprise size, 2018 - 2030
10.6.9.6 UAE cloud advertising market, by application, 2018 - 2030
10.6.9.7 UAE cloud advertising market, by end-use industry, 2018 - 2030
10.6.10 South Africa
10.6.10.1 South Africa cloud advertising market, 2018 - 2030
10.6.10.2 South Africa cloud advertising market, by service, 2018 - 2030
10.6.10.3 South Africa cloud advertising market, by channel, 2018 - 2030
10.6.10.4 South Africa cloud advertising market, by deployment, 2018 - 2030
10.6.10.5 South Africa cloud advertising market, by enterprise size, 2018 - 2030
10.6.10.6 South Africa cloud advertising market, by application, 2018 - 2030
10.6.10.7 South Africa cloud advertising market, by end-use industry, 2018 - 2030
Chapter 11 Competitive Analysis
11.1 Key Company Heat Map Analysis, 2022
11.2 Recent Developments & Impact Analysis, By Key Market Participants
11.3 List of Few Players
11.4 Vendor Landscape
Chapter 12 Competitive Landscape
12.1 Google LLC
12.1.1 Company overview
12.1.2 Financial performance
12.1.3 Product benchmarking
12.1.4 Strategic initiatives
12.2 Oracle
12.2.1 Company overview
12.2.2 Financial performance
12.2.3 Product benchmarking
12.2.4 Strategic initiatives
12.3 IBM Corporation
12.3.1 Company overview
12.3.2 Financial performance
12.3.3 Product benchmarking
12.3.4 Strategic initiatives
12.4 Amazon Web Services, Inc.
12.4.1 Company overview
12.4.2 Financial performance
12.4.3 Product benchmarking
12.4.4 Strategic initiatives
12.5 Adobe
12.5.1 Company overview
12.5.2 Financial performance
12.5.3 Product benchmarking
12.5.4 Strategic initiatives
12.6 Salesforce, Inc.
12.6.1 Company overview
12.6.2 Financial performance
12.6.3 Product benchmarking
12.6.4 Strategic initiatives
12.7 Wipro
12.7.1 Company overview
12.7.2 Financial performance
12.7.3 Product benchmarking
12.7.4 Strategic initiatives
12.8 The Nielsen Company (US), LLC.
12.8.1 Company overview
12.8.2 Financial performance
12.8.3 Product benchmarking
12.8.4 Strategic initiatives
12.9 Viant Technology LLC
12.9.1 Company overview
12.9.2 Product benchmarking
12.9.3 Strategic initiatives
12.10 Cavai
12.10.1 Company overview
12.10.2 Product benchmarking
12.10.3 Strategic initiatives
12.11 Kubient
12.11.1 Company overview
12.11.2 Product benchmarking
12.11.3 Strategic initiatives
12.12 Imagine Communications
12.12.1 Company overview
12.12.2 Product benchmarking
12.12.3 Strategic initiatives
Chapter 13 KoL Commentary
13.1 KoL Commentary

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Table of Contents

Summary

Cloud Advertising Market Growth & Trends

The global cloud advertising market size is anticipated to reach USD 14.31 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 18.1% from 2023 to 2030. The global market for cloud advertising is expected to experience growth in the forecast period owing to the increasing focus on data privacy, and compliance regulations, which has bolstered the demand for cloud advertising.

Advertisers are increasingly concerned about adhering to privacy regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Cloud advertising platforms offer advanced data protection and compliance features, enabling advertisers to ensure the security and privacy of user data while delivering personalized ads. This driver has gained prominence as data privacy concerns have become more prevalent among consumers and regulatory bodies.

Cloud Advertising Market Report Highlights

• By service, the platform as a service (PaaS) segment accounted for the major revenue share of 53.2% in 2022 and is anticipated to maintain its dominance over the forecast period. The demand for innovation and enhanced customer experiences fuels the adoption of PaaS-based cloud advertising. Advertisers constantly seek novel ways to engage with their target audience and deliver personalized, interactive, and immersive advertising experiences. PaaS platforms provide the necessary infrastructure and tools to experiment with new ad formats, technologies, and channels, facilitating innovation and creativity in advertising campaigns. The software as a service (SaaS) segment is expected to witness the highest growth rate of 21.6% during the forecast period due to a shift towards self-service and automated marketing solutions

• In terms of channel, the in-app segment held the largest revenue share of 33.6% in 2022 over the forecast period. Mobile gaming has grown exponentially in recent years, with a large user base engaging in various gaming apps. Cloud advertising allows advertisers to tap into this lucrative market by integrating relevant and non-intrusive ads within gaming experiences. Advertisers can leverage cloud platforms to reach highly engaged users, offering targeted promotions, rewards, or in-app purchases, thus effectively monetizing the gaming environment. The social media segment is expected to witness the highest CAGR of 20.5% during the forecast period. Cloud advertising enables advertisers to quickly adapt their social media campaigns, adjust ad creatives, and modify targeting parameters to keep up with rapidly changing trends and user preferences. This flexibility is precious in social media marketing, where trends and conversations can evolve rapidly

• In terms of deployment, the hybrid cloud segment dominated the market and captured the highest revenue share of 43.3% in 2022. Data privacy and compliance considerations are critical for cloud advertising in hybrid cloud setups. Advertisers must navigate regulatory requirements and protect consumer data while delivering personalized ads. The private cloud segment is anticipated to witness the highest growth rate of 20.4% during the forecast period owing to the growth of cloud computing in private cloud environments

• Based on the enterprise size, the large-size enterprise captured the major revenue share of 56.8% in 2022 and is expected to continue its dominance over the forecast period. Cloud advertising enables large-sized enterprises to manage and streamline their advertising operations effectively. These enterprises often have multiple departments, regions, and brands, making centralized advertising management crucial for consistency and efficiency. The small and medium-sized enterprise segment is anticipated to grow at the highest CAGR of 19.7% during the forecast period. Cloud advertising offers robust tracking and measurement capabilities, allowing SMEs to monitor the performance of their campaigns in real-time

• Based on the application, the campaign management captured the major revenue share of 28.9% in 2022 and is expected to continue its dominance over the forecast period. Cloud platforms provide the computational power and infrastructure needed to harness the potential of AI and ML, enabling advertisers to optimize their campaigns and deliver tailored messages to their audience. The real-time engagement segment is anticipated to grow at the highest CAGR of 22.6% during the forecast period. Growing demand for personalized and contextualized experiences has fueled the need for real-time engagement in advertising

• Based on the end-use industry, the BFSI segment had a major revenue share of 14.8% in 2022. The BFSI sector has witnessed a rapid digital transformation, with financial institutions increasingly embracing cloud technology to enhance their operations and customer experiences. Cloud advertising gives these institutions the scalability and agility to deliver targeted and personalized ads to their customers. The manufacturing industry is expected to grow at a CAGR of 19.9% during the forecast period. The demand for patient engagement and education has fueled the adoption of cloud advertising in the healthcare segment. Cloud-based advertising solutions provide opportunities for healthcare organizations to deliver relevant and informative content to patients, empowering them to make informed decisions about their health

• North America held the highest market share of 33.1% in 2022 and is anticipated to grow over the forecast period owing to the rise of big data and analytics. With the increasing number of internet users, mobile device usage, and online platforms' popularity, advertisers recognize the need to optimize their digital advertising strategies. Cloud advertising allows advertisers to efficiently deliver their campaigns across multiple channels and devices, ensuring maximum reach and engagement with the North American audience

• Asia Pacific is expected to grow at the highest CAGR of 22.5% during the forecast period. The increasing popularity of social media and online platforms has created vast opportunities for cloud advertising in the Asia Pacific. Platforms like Facebook, Instagram, WeChat, LINE, and KakaoTalk have massive regional user bases, offering advertisers extensive reach and engagement potential

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本レポートと同分野（無線・モバイル・ワイヤレス）の最新刊レポート

Grand View Research社のデジタルメディア分野での最新刊レポート

本レポートと同じKEY WORD（industry）の最新刊レポート

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当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
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お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。

クラウド広告市場規模、シェア、動向分析レポート：サービス別、チャネル別、展開別、企業規模別、用途別、最終用途産業別、地域別、セグメント別予測、2023年～2030年

サマリー

目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（無線・モバイル・ワイヤレス）の最新刊レポート

Grand View Research社のデジタルメディア分野での最新刊レポート

本レポートと同じKEY WORD（industry）の最新刊レポート

よくあるご質問

Grand View Research社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?