Summary

AI In Patient Engagement Market Growth & Trends

The global AI in patient engagement market size is expected to reach USD 23.1 billion by 2030, registering a CAGR of 21.0% from 2023 to 2030, according to a new study by Grand View Research, Inc. The market is witnessing remarkable growth driven by a confluence of factors that have accelerated the adoption of AI technologies in healthcare. One of the primary catalysts for this growth is the increasing recognition of the substantial benefits that artificial intelligence (AI) can bring to patient engagement, healthcare delivery, and overall outcomes. Healthcare providers and organizations increasingly realize that AI can significantly enhance the patient’s experience, improve healthcare quality, and streamline operations, all of which contribute to better patient outcomes. AI offers personalized communication by analyzing patient data tailoring information, reminders, and recommendations.

AI-driven chatbots and virtual assistants provide 24/7 support, improving accessibility and convenience. Automated appointment scheduling and reminders reduce no-show rates, while remote monitoring of vital signs enables timely interventions. Predictive analytics identifies high-risk patients, aiding in proactive care. Medication adherence is promoted through AI-powered reminders, and patient education materials are personalized for better understanding. Telemedicine benefits from AI's enhanced quality, and language translation bridges communication gaps. Data analysis informs decisions, behavioral analysis detects non-compliance or mental health issues, clinical decision support enhances care quality, and robust data security fosters trust.

AI’s patient-centered, data-driven approach revolutionizes healthcare, enhances engagement, and improves outcomes. Furthermore, the COVID-19 pandemic was a significant accelerator for adopting AI in patient engagement. The crisis highlighted the importance of remote healthcare solutions, telemedicine, and data-driven decision-making. AI-enabled remote patient monitoring, supported telehealth consultations, and provided valuable insights from patient data. This experience reinforced the healthcare industry’s commitment to harnessing AI's potential to enhance patient engagement, especially in times of crisis. The market is highly competitive, and key players are actively executing various strategies, including product innovation, geographical expansions, mergers, acquisitions, and partnerships, to strengthen their market presence.

For instance, in December 2020, Athenahealth introduced enhancements to its athenaOne platform, incorporating features like scheduling, workflow optimization, documentation tools, and advanced reporting capabilities to facilitate the prompt administration of COVID-19 vaccines as they become accessible. In September 2023, Orion Health announced the launch of its digital front door services; these tools aim to simplify healthcare processes and alleviate healthcare professionals' workload while decreasing the dependency on emergency departments. Named Virtuoso, the platform serves as a versatile interface through which patients can interact with the healthcare system via a unified point of access.

Virtuoso, a symptom-assessment tool enriched with artificial intelligence, offers users tailored guidance, information, and advice on available care options. Moreover, In October 2021, Virgin Pulse, the wellness division of Richard Branson's Virgin Group, purchased the patient engagement firm Welltok in an undisclosed deal. Through this acquisition of Welltok, the company aims to enhance its communication capabilities and expedite its capacity to cater to a significantly larger clientele and patient base across the complete healthcare spectrum, encompassing employers, health systems, health plans, and pharmacies/pharmacy benefit managers (PBMs), as indicated by company leaders.

AI In Patient Engagement Market Report Highlights

• The cloud-based segment held the largest revenue share of 77.8% in 2022 and is expected to record the fastest growth rate over the forecasted period owing to its scalability, remote accessibility, and flexibility, making it an ideal choice for healthcare providers seeking cost-efficient and agile solutions

• The chatbot segment held the largest revenue share of 40.6% in 2022 and is expected to record the fastest CAGR over the forecasted period. Chatbots are revolutionizing the healthcare industry by providing real-time, automated patient interactions

• The communication segment held the largest revenue share of 35.0% in 2022. Communication-focused AI solutions facilitate seamless and personalized interactions between healthcare providers and patients, enhancing engagement and overall healthcare experiences

• The chronic disease management segment held the largest revenue share of 44.6% in 2022 is attributable to the growing elderly population in significant markets, the increasing incidence of chronic health conditions, and the accelerated adoption of digital technologies due to the impact of the COVID-19 pandemic

• The outpatient health management segment held the largest revenue share of 38.9% in 2022. This segment has emerged as a pivotal force, shaping the landscape of patient engagement solutions

• The providers segment held the largest revenue share of 47.3% in 2022. Healthcare providers cater to the highest number of patients and are the initial point of contact for various health issues, from general inquiries to specialized consultations

• North America held the largest revenue share of 57.8% in 2022 owing to the involvement of major industry players, rising utilization of mHealth (mobile health) and electronic health record (EHR) systems, and substantial investments by prominent companies in patient engagement software

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Information Procurement
1.2. Information Or Data Analysis
1.3. Market Scope & Segment Definition
1.4. Market Model
1.4.1. Market Study, By Company Market Share
1.4.2. Regional Analysis
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related/Ancillary Market Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.3. Industry Analysis Tools
3.3.1. Porter’s Five Forces Analysis
3.3.2. PESTEL Analysis
3.4. COVID-19 Impact Analysis
Chapter 4. Delivery Type Business Analysis
4.1. AI in Patient Engagement Market: Delivery Type Movement Analysis
4.2. Cloud-based
4.2.1. Cloud Based Market, 2018 - 2030 (USD Million)
4.3. On-premise
4.3.1. On Premise Market, 2018 - 2030 (USD Million)
Chapter 5. Technology Business Analysis
5.1. AI in Patient Engagement Market: Technology Movement Analysis
5.2. NLP (Natural Language Processing)
5.2.1. NLP (Natural Language Processing) Market, 2018 - 2030 (USD Million)
5.3. Chatbots
5.3.1. Chatbots Market, 2018 - 2030 (USD Million)
5.4. Computer Vision
5.4.1. Computer Vision Market, 2018 - 2030 (USD Million)
Chapter 6. Functionality Business Analysis
6.1. AI in Patient Engagement Market: Functionality Movement Analysis
6.2. Communication
6.2.1. Communication Based Market, 2018 - 2030 (USD Million)
6.3. Health Tracking & Insights
6.3.1. Health Tracking & Insights Market, 2018 - 2030 (USD Million)
6.4. Billing & Payments
6.4.1. Billing & Payments Market, 2018 - 2030 (USD Million)
6.5. Administrative
6.5.1. Administrative Market, 2018 - 2030 (USD Million)
6.6. Patient Education
6.6.1. Patient Education Market, 2018 - 2030 (USD Million)
6.7. Others
6.7.1. Others Market, 2018 - 2030 (USD Million)
Chapter 7. Therapeutic Area Business Analysis
7.1. AI in Patient Engagement Market: Therapeutic Area Movement Analysis
7.2. Health & Wellness
7.2.1. Health & Wellness Market, 2018 - 2030 (USD Million)
7.3. Chronic Disease Management
7.3.1. Chronic Disease Management Market, 2018 - 2030 (USD Million)
7.4. Others
7.4.1. Others Market, 2018 - 2030 (USD Million)
Chapter 8. Application Business Analysis
8.1. AI in Patient Engagement Market: Application Movement Analysis
8.2. Population Health Management
8.2.1. Population Health Management Market, 2018 - 2030 (USD Million)
8.3. Outpatient Health Management
8.3.1. Outpatient Health Management Market, 2018 - 2030 (USD Million)
8.4. In-patient Health Management
8.4.1. In-patient Health Management Market, 2018 - 2030 (USD Million)
8.5. Others
8.5.1. Others Market, 2018 - 2030 (USD Million)
Chapter 9. End-use Business Analysis
9.1. AI in Patient Engagement Market: End-use Movement Analysis
9.2. Payers
9.2.1. Payers Market, 2018 - 2030 (USD Million)
9.3. Providers
9.3.1. Providers Market, 2018 - 2030 (USD Million)
9.4. Others
9.4.1. Others Market, 2018 - 2030 (USD Million)
Chapter 10. Regional Business Analysis
10.1. AI in Patient Engagement Market Share by Region, 2022 & 2030
10.2. North America
10.2.1. SWOT Analysis
10.2.2. North America AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.2.3. U.S.
10.2.3.1. Key Country Dynamics
10.2.3.2. U.S. AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.2.4. Canada
10.2.4.1. Key Country Dynamics
10.2.4.2. Canada AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3. Europe
10.3.1. SWOT Analysis
10.3.2. Europe AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.3. UK
10.3.3.1. Key Country Dynamics
10.3.3.2. UK AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.4. Germany
10.3.4.1. Key Country Dynamics
10.3.4.2. Germany AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.5. France
10.3.5.1. Key Country Dynamics
10.3.5.2. France AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.6. Italy
10.3.6.1. Key Country Dynamics
10.3.6.2. Italy AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.7. Spain
10.3.7.1. Key Country Dynamics
10.3.7.2. Spain AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.8. Denmark
10.3.8.1. Key Country Dynamics
10.3.8.2. Denmark AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.9. Sweden
10.3.9.1. Key Country Dynamics
10.3.9.2. Sweden AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.3.10. Norway
10.3.10.1. Key Country Dynamics
10.3.10.2. Norway AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4. Asia Pacific
10.4.1. SWOT Analysis
10.4.2. Asia Pacific AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.3. Japan
10.4.3.1. Key Country Dynamics
10.4.3.2. Japan AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.4. China
10.4.4.1. Key Country Dynamics
10.4.4.2. China AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.5. India
10.4.5.1. Key Country Dynamics
10.4.5.2. India AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.6. Australia
10.4.6.1. Key Country Dynamics
10.4.6.2. Australia AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.7. Thailand
10.4.7.1. Key Country Dynamics
10.4.7.2. Thailand AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.4.8. South Korea
10.4.8.1. Key Country Dynamics
10.4.8.2. South Korea AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.5. Latin America
10.5.1. SWOT Analysis
10.5.2. Latin America AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.5.3. Brazil
10.5.3.1. Key Country Dynamics
10.5.3.2. Brazil AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.5.4. Mexico
10.5.4.1. Key Country Dynamics
10.5.4.2. Mexico AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.5.5. Argentina
10.5.5.1. Key Country Dynamics
10.5.5.2. Argentina AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.6. MEA
10.6.1. SWOT Analysis
10.6.2. MEA AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.6.3. South Africa
10.6.3.1. Key Country Dynamics
10.6.3.2. South Africa AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.6.4. Saudi Arabia
10.6.4.1. Key Country Dynamics
10.6.4.2. Saudi Arabia AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.6.5. UAE
10.6.5.1. Key Country Dynamics
10.6.5.2. UAE AI in Patient Engagement Market, 2018 - 2030 (USD Million)
10.6.6. Kuwait
10.6.6.1. Key Country Dynamics
10.6.6.2. Kuwait AI in Patient Engagement Market, 2018 - 2030 (USD Million)
Chapter 11. Competitive Landscape
11.1. Participant Categorization
11.1.1. Cerner Corporation
11.1.2. IBM Watson Health
11.1.3. Nuance Communications
11.1.4. Health Catalyst
11.1.5. Ada Health
11.1.6. Lark Health
11.1.7. Welltok
11.1.8. Infermedica
11.1.9. Roche
11.1.10. Aiva Health
11.1.11. American Well (Amwell)
11.1.12. PatientBond
11.2. Participant’s Overview
11.3. Financial Performance
11.4. Product Benchmarking
11.5. Strategy Mapping