Summary

The global pet dietary supplement market is witnessing robust growth, driven by increasing awareness of pet health and wellness among owners. With a CAGR projected at 7.80%, the market is poised to reach $4.99 billion in 2025 and $8.45 billion by 2032. These figures highlight the potential for growth as pet ownership trends and health-conscious behavior continue to evolve globally.

Market Insights

Pet dietary supplements are formulated to correct nutrient imbalances in pets, offering essential nutrients that bolster immune health, reduce inflammation, and address risks of chronic conditions like arthritis and diabetes. These supplements are increasingly used to enhance the overall well-being of pets, including improving skin and coat health and strengthening joints. The market growth reflects the trend of pet humanization, where pets are treated as family members, driving the demand for superior care products.

Key Market Drivers

• Growing Pet Population and Ownership: Post-COVID-19, pet ownership has surged globally, with pets increasingly seen as companions providing emotional and psychological support. This trend has fueled demand for dietary supplements to ensure pets' optimal health.

• Increased Awareness of Pet Health: Owners’ growing focus on the health and welfare of their animals has led to higher spending on pet care, including nutritional supplements. Supplements addressing allergies, anxiety, and digestive issues are particularly popular.

• Shift Towards Natural and Premium Products: Consumers are increasingly opting for raw and natural supplements, driven by preferences for high-quality, sustainable, and chemical-free pet care solutions.

Business Opportunities

• E-commerce Expansion: The proliferation of online sales channels enables companies to reach global audiences, overcoming regional barriers. E-commerce platforms also provide round-the-clock access and facilitate real-time inventory management, ensuring product availability.

• Rising Disposable Income in South Asia & Oceania: Rapid urbanization and growing middle-class populations in these regions have driven pet ownership, creating significant demand for premium dietary supplements. Additionally, the shift toward high-end and natural pet care products is fostering market growth.

Market Restraints

• Price Sensitivity Among Consumers: Economic pressures make some pet owners more cautious with their spending, potentially limiting the growth of premium and high-priced products.

• Regulatory Challenges: Variations in regulatory standards across regions pose hurdles for companies expanding internationally. Additionally, the lengthy and costly approval processes can deter smaller players from entering the market.

Regional Analysis

• North America: Dominates the global market due to high pet ownership rates and increased health awareness among pet owners. The region’s consumers are willing to invest in supplements for joint health, skin conditions, and digestion, further driving growth.

• South Asia & Oceania: This region presents significant growth opportunities, supported by rising disposable income and the increasing trend of pet ownership. E-commerce platforms play a crucial role in this region’s expansion.

Key Players

The competitive analysis of the pet dietary supplement market includes established players and emerging companies focusing on innovation and sustainability. Key players include:

• Nestle SA

• Mars Incorporated

• NOW Foods

• Blue Buffalo Co. Ltd.

• Ark Naturals

• Virbac

• Novotech Nutraceuticals, Inc.

• Zoetis

• PetAg, Inc.

• VetClassics

• GNC

Recent Developments

• March 2023: Mars Petcare launched “Pedigree Multivitamins,” a soft chew line targeting joint care, digestion, and immunity. These supplements include natural chicken and at least eight vitamins to support pet health.

• September 2022: Opal Pets introduced “Perfect Powder,” a vegan vitamin supplement containing essential nutrients like L-carnitine, taurine, and amino acids, catering to pet owners seeking plant-based options.

Market Segmentation

1. By Product Type:

o Glucosamine

o Probiotics

o Multivitamins

o Omega-3 Fatty Acids

o Others

2. By Application:

o Joint Health

o Digestive Health

o Weight Management

o Skin and Coat Health

o Dental Care

o Others

3. By Region:

o North America

o Europe

o East Asia

o South Asia & Oceania

o Latin America

o Middle East & Africa

ページTOPに戻る

Table of Contents

1. Executive Summary
1.1. Global Pet Dietary Supplement Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Pet Dietary Supplement Market Outlook, 2019 – 2032
3.1. Global Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
3.1.1. Key Highlights
3.1.1.1. Glucosamine
3.1.1.2. Probiotics
3.1.1.3. Multivitamins
3.1.1.4. Omega 3 fatty acids
3.1.1.5. Others
3.2. Global Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
3.2.1. Key Highlights
3.2.1.1. Joint Health
3.2.1.2. Digestive Health
3.2.1.3. Weight Management
3.2.1.4. Skin and Coat Health
3.2.1.5. Dental Care
3.2.1.6. Others
3.3. Global Pet Dietary Supplement Market Outlook, by Region, Value (US$ Bn) and Volume (Tons), 2019 – 2032
3.3.1. Key Highlights
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
4. North America Pet Dietary Supplement Market Outlook, 2019 – 2032
4.1. North America Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.1.1. Key Highlights
4.1.1.1. Glucosamine
4.1.1.2. Probiotics
4.1.1.3. Multivitamins
4.1.1.4. Omega 3 fatty acids
4.1.1.5. Others
4.2. North America Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.2.1. Key Highlights
4.2.1.1. Joint Health
4.2.1.2. Digestive Health
4.2.1.3. Weight Management
4.2.1.4. Skin and Coat Health
4.2.1.5. Dental Care
4.2.1.6. Others
4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Pet Dietary Supplement Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.3.1. Key Highlights
4.3.1.1. Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.3.1.2. Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.3.1.3. Canada Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.3.1.4. Canada Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
4.3.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Pet Dietary Supplement Market Outlook, 2019 – 2032
5.1. Europe Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.1.1. Key Highlights
5.1.1.1. Glucosamine
5.1.1.2. Probiotics
5.1.1.3. Multivitamins
5.1.1.4. Omega 3 fatty acids
5.1.1.5. Others
5.2. Europe Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.2.1. Key Highlights
5.2.1.1. Joint Health
5.2.1.2. Digestive Health
5.2.1.3. Weight Management
5.2.1.4. Skin and Coat Health
5.2.1.5. Dental Care
5.2.1.6. Others
5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Pet Dietary Supplement Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1. Key Highlights
5.3.1.1. Germany Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.2. Germany Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.3. U.K. Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.4. U.K. Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.5. France Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.6. France Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.7. Italy Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.8. Italy Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.9. Turkey Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.10. Turkey Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.11. Russia Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.12. Russia Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.13. Rest of Europe Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.1.14. Rest of Europe Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
5.3.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Pet Dietary Supplement Market Outlook, 2019 – 2032
6.1. Asia Pacific Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.1.1. Key Highlights
6.1.1.1. Glucosamine
6.1.1.2. Probiotics
6.1.1.3. Multivitamins
6.1.1.4. Omega 3 fatty acids
6.1.1.5. Others
6.2. Asia Pacific Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.2.1. Key Highlights
6.2.1.1. Joint Health
6.2.1.2. Digestive Health
6.2.1.3. Weight Management
6.2.1.4. Skin and Coat Health
6.2.1.5. Dental Care
6.2.1.6. Others
6.2.2. Others BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Pet Dietary Supplement Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1. Key Highlights
6.3.1.1. China Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.2. China Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.3. Japan Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.4. Japan Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.5. South Korea Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.6. South Korea Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.7. India Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.8. India Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.9. Southeast Asia Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.10. Southeast Asia Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.11. Rest of Asia Pacific Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.1.12. Rest of Asia Pacific Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
6.3.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Pet Dietary Supplement Market Outlook, 2019 – 2032
7.1. Latin America Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.1.1. Key Highlights
7.1.1.1. Glucosamine
7.1.1.2. Probiotics
7.1.1.3. Multivitamins
7.1.1.4. Omega 3 fatty acids
7.1.1.5. Others
7.2. Latin America Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.2.1.1. Joint Health
7.2.1.2. Digestive Health
7.2.1.3. Weight Management
7.2.1.4. Skin and Coat Health
7.2.1.5. Dental Care
7.2.1.6. Others
7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Pet Dietary Supplement Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1. Key Highlights
7.3.1.1. Brazil Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.2. Brazil Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.3. Mexico Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.4. Mexico Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.5. Argentina Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.6. Argentina Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.7. Rest of Latin America Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.1.8. Rest of Latin America Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
7.3.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Pet Dietary Supplement Market Outlook, 2019 – 2032
8.1. Middle East & Africa Pet Dietary Supplement Market Outlook, by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.1.1. Key Highlights
8.1.1.1. Glucosamine
8.1.1.2. Probiotics
8.1.1.3. Multivitamins
8.1.1.4. Omega 3 fatty acids
8.1.1.5. Others
8.2. Middle East & Africa Pet Dietary Supplement Market Outlook, by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.2.1. Key Highlights
8.2.1.1. Joint Health
8.2.1.2. Digestive Health
8.2.1.3. Weight Management
8.2.1.4. Skin and Coat Health
8.2.1.5. Dental Care
8.2.1.6. Others
8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Pet Dietary Supplement Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1. Key Highlights
8.3.1.1. GCC Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.2. GCC Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.3. South Africa Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.4. South Africa Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.5. Egypt Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.6. Egypt Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.7. Nigeria Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.8. Nigeria Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.9. Rest of Middle East & Africa Pet Dietary Supplement Market by Product Type, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.1.10. Rest of Middle East & Africa Pet Dietary Supplement Market by Application, Value (US$ Bn) and Volume (Tons), 2019 – 2032
8.3.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Manufacturer vs by End Use Heatmap
9.2. Company Market Share Analysis, 2025
9.3. Competitive Dashboard
9.4. Company Profiles
9.4.1. Nestle SA
9.4.1.1. Company Overview
9.4.1.2. Product Portfolio
9.4.1.3. Financial Overview
9.4.1.4. Business Strategies and Development
9.4.2. Mars Incorporated
9.4.3. NOW Foods
9.4.4. Blue Buffalo Co. Ltd.
9.4.5. Ark Naturals
9.4.6. Virbac
9.4.7. Novotech Nutraceuticals, Inc.
9.4.8. Zoetis
9.4.9. PetAg, Inc.
9.4.10. VetClassics
9.4.11. GNC
9.4.12. Other Players
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations