Summary

After experiencing a 6.34% decline in real GDP in 2020 due to trading restrictions imposed to curb the pandemic, week-long civil unrest in Gauteng and KwaZulu-Natal, which affected over 1,700 retailers and resulted in up to ZAR25 billion in operating losses, affected retailers' recovery in 2021. In 2022, businesses were again subject to a challenging operating environment due to relatively slow economic growth reflecting a 2% real GDP increase and a stagnating unemployment rate of over 33%. In p...

Euromonitor International's Retail in South Africa report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
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Table of Contents

Retail in South Africa
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN SOUTH AFRICA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Competition intensifies as retailers diversify their portfolios
Retail e-commerce remains the fastest growing channel
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas
Back to School
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Forecourt retailers benefits from easing of restrictions and diversified offerings
Shoprite retains overall lead in 2022, driven by OK Minimark chain
Convenience-driven model threatened by the rise of on-demand services
PROSPECTS AND OPPORTUNITIES
Leading retailers will reshape competitiveness within convenience stores
Forecourt retailers to continue reinventing business model
Digitalisation set to transform convenience stores
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters attracts price-sensitive consumers
Pick 'n' Pay Retailers invests ZAR1.4 billion in Boxer stores
Shoprite diversifies offerings to include full-scale banking services
PROSPECTS AND OPPORTUNITIES
Discounters will remain one of fastest-growing grocery retail channels
Discounters will remain highly concentrated competitive landscape
Digitalisation set to improve overall experience
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cautious investment approach affects expansion of hypermarkets
Shoprite gains further value share in hypermarkets
Competition intensifies with online marketplaces
PROSPECTS AND OPPORTUNITIES
Steady value growth despite slow increase in outlet numbers
Digitalisation will continue reshaping services
The end of exclusive lease agreements means intensified competition
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets benefits from increasing demand for essentials
Pick 'n' Pay unveils Ekuseni strategy
Shoprite accelerates expansion plans in South Africa
PROSPECTS AND OPPORTUNITIES
Diversification will intensify competition within supermarkets
Digitalisation will continue driving flexibility in supermarket model
Expansion of specific value services will continue boosting footprint
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers benefits from proximity and customised offerings
Performance by drink specialists boosted by easing of restrictions
Start-ups continue to transform operations of small local grocers
PROSPECTS AND OPPORTUNITIES
Channel’s outlet network will continue dominating the grocery landscape
Digitalisation will continue transforming channel
Shopping centres will remain out of reach for small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales recovery for apparel and footwear specialists despite economic challenges
Mr Price steps up acquisition strategy with Studio 88
Pepkor Retail retains leadership despite challenging environment
PROSPECTS AND OPPORTUNITIES
Apparel and footwear specialists to become increasingly concentrated
E-commerce to remain core part of business strategies
Local sourcing will become a key differentiating tool
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price rises support value growth, while consumers gradually return to normal routines
Xiaomi launches first store in South Africa
JD Group retains lead despite intensified online competition
PROSPECTS AND OPPORTUNITIES
Further sales momentum likely as local economy recovers
As more “digital budgeteers” emerge, competition will intensify
Changes to regulations will boost implementation of e-waste strategies
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Challenging trading environment impacts beauty specialists
Clicks retains leads despite intensified competition
Channel players diversify portfolios
PROSPECTS AND OPPORTUNITIES
The essential nature of health specialists will continue supporting growth
Competition set to intensify over the forecast period
New regulation could transform pharmacies’ operations
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further sales momentum despite greater return to normality
Foschini acquires Tapestry brands in ZAR2.35 billion deal
Shoprite launches Petshop Science Online
PROSPECTS AND OPPORTUNITIES
Changes in economic landscape to support home products specialists
The Foschini Group set to reshape competitive landscape within homewares and home furnishing stores
Technology will continue transforming the channel
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of general merchandise stores challenged by operating environment
Retailability makes strategic move to revitalise Edgars
The Crazy Store continues to expand despite economic constraints
PROSPECTS AND OPPORTUNITIES
Slow expansion expected in terms of outlets
Convenience will support growth of general merchandise stores
Sustainability to continue reshaping operating activities
CHANNEL DATA
Table 148 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 149 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 150 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 151 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 152 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 153 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 154 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 155 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 156 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 157 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 158 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unstable economy boosts number of direct selling agents
Avon retains lead despite intensified competition
Nutricosmetics drive innovation in response to wellness trend
PROSPECTS AND OPPORTUNITIES
Unemployment will continue supporting expansion of distribution base
Omnichannel strategy will become a key competitive tool
Competition will intensify in beauty products
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2017-2022
Table 127 Direct Selling by Product: % Value Growth 2017-2022
Table 128 Direct Selling GBO Company Shares: % Value 2018-2022
Table 129 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 130 Direct Selling Forecasts by Product: Value 2022-2027
Table 131 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of restrictions supports vending in 2022
Operators move away from tobacco products in anticipation of new regulations
Reverse vending machines (RVM) continue to gain traction
PROSPECTS AND OPPORTUNITIES
Wellness and sustainable offerings to continue reshaping vending
Competition in fast-moving goods will be consolidated between leading players
CHANNEL DATA
Table 132 Vending by Product: Value 2017-2022
Table 133 Vending by Product: % Value Growth 2017-2022
Table 134 Vending GBO Company Shares: % Value 2018-2022
Table 135 Vending GBN Brand Shares: % Value 2019-2022
Table 136 Vending Forecasts by Product: Value 2022-2027
Table 137 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Omnichannel strategy continues to reshape retailing landscape
Takealot retains leadership despite intensifying competition
On-demand delivery services drive m-commerce
PROSPECTS AND OPPORTUNITIES
E-commerce to remain strongest performer within retail over forecast period
Takealot set to face further competition
Dark stores gain momentum as online delivery services expand
CHANNEL DATA
Table 138 Retail E-Commerce by Channel: Value 2017-2022
Table 139 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 140 Retail E-Commerce by Product: Value 2017-2022
Table 141 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 142 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 144 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 146 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027