Summary

Retail sales gained further growth momentum in 2022, in both retail offline and online. While growth through grocery retailers started to stabilise following the surge in demand for fresh food during home seclusion as local consumers engaged in the frequent cooking of meals, an easing of restrictions led to greater mobility outside of the home, and therefore, non-grocery channels such as apparel and footwear specialists and homewares and home furnishing stores, enjoyed higher footfall, as did ve...

Euromonitor International's Retail in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in Taiwan
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN TAIWAN
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Crossover channels become a strong trend in Taiwan
Livestreaming helps to further develop retail e-commerce in local market
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Lunar New Year
End of year cleaning
Ghost month sales
Back to school
Double 11 shopping day
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience stores achieves record sales performance in 2022
Local consumers value the convenience of local stores in addition to online services
Increasing number of partnerships that are strengthening retail network
PROSPECTS AND OPPORTUNITIES
Future development of 7-Eleven will help drive convenience retailers
More combined formats within convenience stores
Retail e-commerce to drive further development in fulfilment of fresh food orders
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
HYPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further solid sales growth for hypermarkets in 2022
Uni-President fully acquires leading brand Carrefour for 2023 completion
PX Mart’s owner acquires RT Mart
PROSPECTS AND OPPORTUNITIES
Creating a seamless shopping experience
Future plans for RT Mart
Strategic partnerships in compound stores
CHANNEL DATA
Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 68 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 69 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
PX Mart continues to benefit from high demand for online groceries
Uni-President to acquire Carrefour Market
Simple Mart’s strategies to drive growth
PROSPECTS AND OPPORTUNITIES
PX Mart partners with fintech to analyse consumers’ shopping behaviour
Increasing competition within grocery e-commerce
PX Mart will continue to dominate but smaller brands are gaining ground
CHANNEL DATA
Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Supermarkets GBO Company Shares: % Value 2018-2022
Table 75 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Online ordering becomes normal practice since pandemic
Online express delivery and greater interest in local, organic produce
PROSPECTS AND OPPORTUNITIES
Increasing number of small local grocers to boost online presence to attract consumers
Reconstruction of traditional markets as part of modernisation strategy
Strengthening cold chain technology to further adapt to online grocery orders
CHANNEL DATA
Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 82 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 83 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Uniqlo utilises digital strategies as part of omnichannel approach to sales
Livestreaming targets tech-savvy consumers
Local brands gain further share in post-pandemic era
PROSPECTS AND OPPORTUNITIES
Innovating the in-store experience
Further outlet expansion to capture return of inbound tourism
Localised branding and sustainable efforts
CHANNEL DATA
Table 86 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 89 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 90 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 91 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading specialist retailers enjoy further sales growth in 2022
Ongoing disruptions to the supply chain
E-Life Mall continues to expand Digital City format
PROSPECTS AND OPPORTUNITIES
Increasing competition from grocery retailers
Players aim to seize dynamic sales periods
Challenges in driving smart appliances
CHANNEL DATA
Table 93 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 96 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Watsons and Cosmed compete closely with Great Tree Pharmacy
Cosmed ventures into pharmacies
Digital innovations to improve in-store experience
PROSPECTS AND OPPORTUNITIES
PCHome’s Bibian expands portfolio of health and beauty products
Customer service is increasingly important
Competition likely to intensify
CHANNEL DATA
Table 100 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 103 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 104 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 105 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 106 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 107 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 108 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 109 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 110 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing demand for premium home furniture
Leading homewares and home furnishing stores increase prices due to rising costs
ETpets strengthens leadership of pet shops in Taiwan
PROSPECTS AND OPPORTUNITIES
IKEA continues to promote circular economy
Expanded retail sales channels to drive further growth
Physical stores will remain important
CHANNEL DATA
Table 111 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 112 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 113 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 114 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 115 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 116 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 117 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 118 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 119 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 120 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 121 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Leading department store Shin Kong Mitsukoshi launches a new format
Far East Sogo benefits from digital development
MUJI expands with new retail partnership
PROSPECTS AND OPPORTUNITIES
Opportunities in new formats and suburban shopping centres
Department stores look to differentiate from competitors
Variety stores expected to continue opening new outlets over the forecast period
CHANNEL DATA
Table 140 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 141 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 142 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 143 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 144 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 145 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 146 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 147 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 148 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 149 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 150 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Riway strengthens leadership of direct selling in 2022, leveraging gains made during pandemic
Amway launches mobile app to address digitalisation of direct selling
Pro Partner's probiotics benefit from dominance of dietary supplements
PROSPECTS AND OPPORTUNITIES
Increasing number of direct sellers to support ongoing positive performance
Direct selling to increasingly compete with retail e-commerce
CHANNEL DATA
Table 122 Direct Selling by Product: Value 2017-2022
Table 123 Direct Selling by Product: % Value Growth 2017-2022
Table 124 Direct Selling GBO Company Shares: % Value 2018-2022
Table 125 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 126 Direct Selling Forecasts by Product: Value 2022-2027
Table 127 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience stores scramble to install smart vending
7-Eleven's smart vending partners with Foodomo
PROSPECTS AND OPPORTUNITIES
Further growth potential for the channel, driven by smart vending concept
Technology meets changing lifestyles
Vending is highly depended on a location’s characteristics
CHANNEL DATA
Table 128 Vending by Product: Value 2017-2022
Table 129 Vending by Product: % Value Growth 2017-2022
Table 130 Vending GBO Company Shares: % Value 2018-2022
Table 131 Vending GBN Brand Shares: % Value 2019-2022
Table 132 Vending Forecasts by Product: Value 2022-2027
Table 133 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shopee Live and LINE help accelerate livestreaming e-commerce
Shopee Mall Marketplace gains overall leadership of retail e-commerce
Fulfilment developments
PROSPECTS AND OPPORTUNITIES
New development direction for PCHome to address issues
Livestreaming will continue to heat up the e-commerce space
Momo launches large-scale recruitment drive
CHANNEL DATA
Table 134 Retail E-Commerce by Product and Category: Value 2017-2022
Table 135 Retail E-Commerce by Product and Category: % Value Growth 2017-2022
Table 136 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 137 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 138 Forecast Retail E-Commerce by Product and Category: Value 2022-2027
Table 139 Forecast Retail E-Commerce by Product and Category: % Value Growth 2022-2027