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ポーランドのモバイルEコマース（商品）事情Mobile E-Commerce (Goods) in Poland ポーランドにおけるモバイルeコマースは、現地の消費者がモバイルアプリを使用して商品を購入することに自信を深めているため、eコマース全体を上回る結果が続いている。ポーランドでは現在、携帯電話の主流であ... もっと見る
サマリーポーランドにおけるモバイルeコマースは、現地の消費者がモバイルアプリを使用して商品を購入することに自信を深めているため、eコマース全体を上回る結果が続いている。ポーランドでは現在、携帯電話の主流であるスマートフォンの人気が高く、モバイルアプリの数が増加している。新しいデバイスはあらゆる種類のコーディングに対応できるため、アプリ開発者は、より良いマッチングを実現するだけでなく、より幅広いサービスを提供できるようになりました。Euromonitor InternationalのポーランドのモバイルEコマース（商品）レポートは、業界を牽引する主要トレンドと開発に関する洞察を提供します。本レポートでは、すべての小売チャネルを調査し、セクターの洞察を提供しています。ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣料・靴小売店、家具・調度品店、DIY・ハードウェア店、耐久財小売店、レジャー・個人用品小売店などのチャネルを対象としています。また、主要な小売業者のプロフィールと、その業績および直面している課題についての分析も掲載しています。また、自動販売機、ホームショッピング、インターネット通販、ダイレクト販売など、無店舗型小売業に関する分析も行っています（提供可能な場合）。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * モバイルEコマース（グッズ）市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、今後の市場動向を把握することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Mobile E-Commerce (Goods) in PolandEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Mobile e-commerce remains dynamic performer, supported by high smartphone usage in Poland Younger generations less cautious about using mobile apps for purchasing goods Lower data tariffs allow greater access to internet outside of the home PROSPECTS AND OPPORTUNITIES Mobile e-commerce to gain further share moving forward More flexible payment methods and creating loyalty programmes Younger consumers more open to online marketing via mobiles CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN POLAND EXECUTIVE SUMMARY Retailing in 2021: The big picture E-commerce remains dynamic performer due to new habits formed during pandemic Discounters and convenience stores continue to benefit from shopping local What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Table 5 Cash and Carry Sales: Value 2016-2021 Seasonality Christmas Easter Payments Delivery and collection Emerging business models MARKET DATA Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 8 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 10 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 16 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 18 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 22 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 24 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 28 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 30 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 32 Retailing GBO Company Shares: % Value 2017-2021 Table 33 Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 35 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 36 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 37 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 38 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 39 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 40 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 41 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 47 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 48 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 49 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
SummaryMobile e-commerce in Poland continued to outperform e-commerce as a whole, as local consumers have become increasingly confident in using mobile apps to purchase products. The number of mobile apps present in the country is rising in line with the high popularity of smartphones, which are now the predominant type of mobile phone in Poland. New devices have the capacity to accommodate all types of coding, which in turn allows for app developers to wide their offer, in addition to better matching... Table of ContentsMobile E-Commerce (Goods) in PolandEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Mobile e-commerce remains dynamic performer, supported by high smartphone usage in Poland Younger generations less cautious about using mobile apps for purchasing goods Lower data tariffs allow greater access to internet outside of the home PROSPECTS AND OPPORTUNITIES Mobile e-commerce to gain further share moving forward More flexible payment methods and creating loyalty programmes Younger consumers more open to online marketing via mobiles CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN POLAND EXECUTIVE SUMMARY Retailing in 2021: The big picture E-commerce remains dynamic performer due to new habits formed during pandemic Discounters and convenience stores continue to benefit from shopping local What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Table 5 Cash and Carry Sales: Value 2016-2021 Seasonality Christmas Easter Payments Delivery and collection Emerging business models MARKET DATA Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 8 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 10 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 16 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 18 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 22 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 24 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 28 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 30 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 32 Retailing GBO Company Shares: % Value 2017-2021 Table 33 Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 35 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 36 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 37 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 38 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 39 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 40 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 41 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 47 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 48 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 49 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野（移動通信）の最新刊レポートEuromonitor International 社の最新刊レポート本レポートと同じKEY WORD（e-commerce）の最新刊レポート
よくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
注文の手続きはどのようになっていますか?1)お客様からの御問い合わせをいただきます。
お支払方法の方法はどのようになっていますか?納品と同時にデータリソース社よりお客様へ請求書（必要に応じて納品書も）を発送いたします。
データリソース社はどのような会社ですか?当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
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