エクアドルにおけるモバイルEコマース(商品)の現状Mobile E-Commerce (Goods) in Ecuador エクアドルでは、数年前からスマートフォンなどのモバイル端末でECサイトを閲覧し、価格を比較することが多くなっていますが、従来はデスクトップPCで購入する傾向が強かったようです。しかし、COVID-19の発生以... もっと見る
サマリーエクアドルでは、数年前からスマートフォンなどのモバイル端末でECサイトを閲覧し、価格を比較することが多くなっていますが、従来はデスクトップPCで購入する傾向が強かったようです。しかし、COVID-19の発生以降、消費者はモバイルデバイスで直接商品を購入する傾向が非常に強くなり、2020年に急増した後、2021年には初めて電子商取引の現在の売上額全体に占める割合が最も高くなりました。このような...Euromonitor Internationalの調査レポート「エクアドルのモバイルeコマース(商品)」は、業界を牽引する主要トレンドと開発に関する見識を提供しています。本レポートでは、すべての小売チャネルを調査し、セクターの洞察を提供しています。チャネルにはハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣類・履物小売店、家具・調度品店、DIY・ハードウェア店、耐久財小売店、レジャー・個人用品小売店などが含まれます。また、主要な小売業者のプロフィールと、その業績および直面している課題についての分析も掲載しています。また、自動販売機、ホームショッピング、インターネット通販、ダイレクト販売など、無店舗型小売業に関する分析も行っています(提供可能な場合)。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * モバイルEコマース(グッズ)市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、今後の市場動向を把握することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Mobile E-Commerce (Goods) in EcuadorEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Mobile e-commerce thrives during the pandemic Social media is a key driver of the mobile e-commerce boom Retailers struggle to overcome early mover advantage of third party delivery apps PROSPECTS AND OPPORTUNITIES Share of e-commerce sales generated by mobile purchases will continue to rise Social media use set to remain highly influential in stimulating mobile sales Price promotions and technological advances will boost appeal of mobile shopping CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN ECUADOR EXECUTIVE SUMMARY Retailing in 2021: The big picture COVID-19 fallout drives e-commerce boom in Ecuador Retailers adjust their assortments as consumer demands shift during the pandemic What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Table 5 Cash and Carry Sales: Value 2016-2021 Seasonality Mother’s/Father’s Day Summer Sales Back to School Christmas Payments Delivery and collections Emerging business models MARKET DATA Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 8 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 10 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 16 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 18 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 20 Retailing GBO Company Shares: % Value 2017-2021 Table 21 Retailing GBN Brand Shares: % Value 2018-2021 Table 22 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 23 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 24 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 25 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 26 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
SummaryWhile Ecuadorians have been using smartphones and other types of mobile devices to browse e-commerce websites and compare prices for several years, they have traditionally tended to use desktop PCs to make online purchases. However, since the outbreak of COVID-19 consumers have become much more likely to buy goods directly on mobile devices, to the extent that after surging in 2020, such transactions claimed the largest share of total e-commerce current value sales for the first time in 2021. Th... Table of ContentsMobile E-Commerce (Goods) in EcuadorEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN ECUADOR KEY DATA FINDINGS 2021 DEVELOPMENTS Mobile e-commerce thrives during the pandemic Social media is a key driver of the mobile e-commerce boom Retailers struggle to overcome early mover advantage of third party delivery apps PROSPECTS AND OPPORTUNITIES Share of e-commerce sales generated by mobile purchases will continue to rise Social media use set to remain highly influential in stimulating mobile sales Price promotions and technological advances will boost appeal of mobile shopping CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN ECUADOR EXECUTIVE SUMMARY Retailing in 2021: The big picture COVID-19 fallout drives e-commerce boom in Ecuador Retailers adjust their assortments as consumer demands shift during the pandemic What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Table 5 Cash and Carry Sales: Value 2016-2021 Seasonality Mother’s/Father’s Day Summer Sales Back to School Christmas Payments Delivery and collections Emerging business models MARKET DATA Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 8 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 10 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 16 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 18 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 20 Retailing GBO Company Shares: % Value 2017-2021 Table 21 Retailing GBN Brand Shares: % Value 2018-2021 Table 22 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 23 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 24 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 25 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 26 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
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