ブルガリアにおけるモバイルEコマース(物品)事情Mobile E-Commerce (Goods) in Bulgaria 電子商取引(商品)小売額売上高に占めるモバイルeコマースの割合が急速に高まっている。実際、2018年から2021年にかけてほぼ倍増し、後期には40%に近づいている。電子商取引全般と同様に、モバイル電子商取引(... もっと見る
サマリー電子商取引(商品)小売額売上高に占めるモバイルeコマースの割合が急速に高まっている。実際、2018年から2021年にかけてほぼ倍増し、後期には40%に近づいている。電子商取引全般と同様に、モバイル電子商取引(商品)の需要もパンデミックによって大きく押し上げられており、小売定価売上(2021年価格)は2020年中に2倍以上、2021年には半分以上に増加した。ユーロモニター・インターナショナルの調査レポート「ブルガリアのモバイルeコマース(商品)」は、業界を牽引する主要トレンドと開発に関する洞察を提供しています。本レポートでは、セクターの洞察を提供するためにすべての小売チャネルを調査しています。チャネルにはハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣料・履物小売店、家具・調度品店、DIY・ハードウェア店、耐久財小売店、レジャー・個人用品小売店などが含まれています。また、主要な小売業者のプロフィールと、その業績および直面している課題についての分析も掲載しています。また、自動販売機、ホームショッピング、インターネット通販、ダイレクト販売など、無店舗型小売業に関する分析も行っています(提供可能な場合)。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * モバイルEコマース(グッズ)市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、今後の市場動向を把握することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Mobile E-Commerce (Goods) in BulgariaEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS E-commerce (goods) shifts online at a rapid pace E-Mag continues to lead the way in shift towards mobile e-Commerce. Smartphone penetration continues to rise PROSPECTS AND OPPORTUNITIES Mobile e-commerce will begin to mature E-commerce pure plays will remain at the forefront of growth Grocery retailers will be key drivers of growth CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN BULGARIA EXECUTIVE SUMMARY Retailing in 2021: The big picture Pandemic sees e-commerce (goods) constant value sales almost double Discounters continue to gain ground on more established grocery retail channels Pandemic drives surge in food and drink e-commerce What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Christmas Back to School Payments Delivery and collection Emerging business models MARKET DATA Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 31 Retailing GBO Company Shares: % Value 2017-2021 Table 32 Retailing GBN Brand Shares: % Value 2018-2021 Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
SummaryThe share of e-commerce (goods) retail value sales accounted for by mobile e-commerce is rising rapidly. Indeed, it almost doubled between 2018 and 2021, approaching 40% during the latter year. As with e-commerce in general, demand for mobile e-commerce (goods) has been significantly boosted by the pandemic, with retail constant value sales (2021 prices) more than doubling during 2020 and increasing by more than half in 2021. Table of ContentsMobile E-Commerce (Goods) in BulgariaEuromonitor International April 2022 List Of Contents And Tables MOBILE E-COMMERCE (GOODS) IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS E-commerce (goods) shifts online at a rapid pace E-Mag continues to lead the way in shift towards mobile e-Commerce. Smartphone penetration continues to rise PROSPECTS AND OPPORTUNITIES Mobile e-commerce will begin to mature E-commerce pure plays will remain at the forefront of growth Grocery retailers will be key drivers of growth CHANNEL DATA Table 1 Mobile E-Commerce (Goods): Value 2016-2021 Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026 RETAILING IN BULGARIA EXECUTIVE SUMMARY Retailing in 2021: The big picture Pandemic sees e-commerce (goods) constant value sales almost double Discounters continue to gain ground on more established grocery retail channels Pandemic drives surge in food and drink e-commerce What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Christmas Back to School Payments Delivery and collection Emerging business models MARKET DATA Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 31 Retailing GBO Company Shares: % Value 2017-2021 Table 32 Retailing GBN Brand Shares: % Value 2018-2021 Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
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