Summary

2022 was a good year for the retail industry in the Philippines thanks to greater mobility of shoppers against a backdrop of growing COVID-19 vaccination rates and rising disposable incomes. The government issued a back-to-office order in 2022, which saw workers who had been working from home during the pandemic start integrating back into city life. All of these trends created vibrancy in a recovering retail landscape in the Philippines. The combined impact of more workers returning to city cen...

Euromonitor International's Retail in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in the Philippines
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN THE PHILIPPINES
EXECUTIVE SUMMARY
Retail in 2022: The big picture
E-commerce continues gaining share
Buy now, pay later making a deeper mark
What’s next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Christmas Shopping
Back to School
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rapid expansion of leading players helping to drive overall channel sales
Cross-brand promotions with manufacturers bolster demand
Leading player Philippine Seven Corp accelerates financial inclusion and e-commerce expansion
PROSPECTS AND OPPORTUNITIES
Aggressive expansion likely to continue
Omnichannel strategy will be more pronounced
Assortment of items sold will sustain growth
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Puregold remains the only player in the discounters channel in 2022
Residential areas demand more goods
PROSPECTS AND OPPORTUNITIES
Growth expected as expansion continues
More players could enter the discounters channel
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Favourable retail activity benefits the hypermarkets channel
Higher disposable incomes encourage the purchasing of big-ticket items
Hypermarkets expanding their e-commerce operations
PROSPECTS AND OPPORTUNITIES
E-commerce will become more important for hypermarket players
Slower growth anticipated due to competition with other grocery retailers
Ongoing collaboration with sari-sari stores anticipated
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth at supermarkets amidst inflationary pressures
SM Retail remains the leading player in supermarkets
E-commerce becoming more important in the supermarket channel
PROSPECTS AND OPPORTUNITIES
Positive forecast period performance expected for supermarkets
E-commerce will become the norm
Partnership with suppliers will continue to be key
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers remains the leading retail channel in the Philippines
Increasing digitalisation of sari-sari stores
PROSPECTS AND OPPORTUNITIES
Small local grocers will benefit from economic growth
Financial inclusion of sari-sari store owners will help fuel growth
Traditional retailers will maintain a significant presence in smaller, rural communities
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong recovery for apparel and footwear specialists in 2022, but sales still well below 2019 levels
Buy now, pay later boosting demand for apparel and footwear
Use of e-commerce helps minimise pressure on physical expansion
PROSPECTS AND OPPORTUNITIES
Economic recovery will drive demand in apparel and footwear specialists
Financial inclusion will generate stronger demand
E-commerce expected to play an increasing role at apparel and footwear specialists
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improving economy encourages greater spending on non-food items
Buy now, pay later becoming more prominent
E-commerce expanding across the appliances and electronics specialists channel
PROSPECTS AND OPPORTUNITIES
Economic recovery will help drive demand in the appliances and electronics specialists channel
E-commerce will continue to thrive at appliances and electronics specialists
Partnerships with finance companies will become increasingly important
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness concerns generate demand
Mercury Drug continues to be a strong channel leader
E-commerce continues to gain traction in health and beauty specialists
PROSPECTS AND OPPORTUNITIES
Health and wellness concerns will continue to shape growth
Omnichannel approach will become increasingly important
Greater consolidation is anticipated
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic recovery drives growth at home products specialists
Wilcon Depot continues growing in 2022
Filipino consumers increase their spending on pets
PROSPECTS AND OPPORTUNITIES
Economic recovery will bolster demand
Favourable buy now, pay later schemes will increase
Digitalisation likely to become more pronounced
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery at general merchandise stores starts in 2022 as mobility increases among consumers
SM Retail leads general merchandise stores
E-commerce helping to drive growth in the general merchandise stores channel
PROSPECTS AND OPPORTUNITIES
Economic growth will boost sales in the general merchandise stores channel
Players expected to continue developing their omnichannel strategies
Buy now, pay later will become more widely available
CHANNEL DATA
Table 146 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 147 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 148 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 149 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 150 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 151 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 152 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 153 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 154 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 155 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 156 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Decline in direct selling continues in the face of competition from e-commerce
Leading player Avon pushing its sustainability credentials
Success of companies in the pandemic dependent on product offerings, with health products doing better than beauty
PROSPECTS AND OPPORTUNITIES
Slow growth expected over the forecast period
Direct selling leaders will increasingly utilise e-commerce
Recovery expected despite continuation of unauthorised selling problems
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2017-2022
Table 127 Direct Selling by Product: % Value Growth 2017-2022
Table 128 Direct Selling GBO Company Shares: % Value 2018-2022
Table 129 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 130 Direct Selling Forecasts by Product: Value 2022-2027
Table 131 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater vibrancy seen in vending
Coffee vending seeing expansion
PROSPECTS AND OPPORTUNITIES
Economic recovery will drive demand over the forecast period
Cashless payment will help drive growth
CHANNEL DATA
Table 132 Vending by Product: Value 2017-2022
Table 133 Vending by Product: % Value Growth 2017-2022
Table 134 Vending Forecasts by Product: Value 2022-2027
Table 135 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust marketplaces bolster e-commerce sales
Buy now, pay later thriving in retail e-commerce
Digitalisation improving the shopper experience
PROSPECTS AND OPPORTUNITIES
Retailers’ omnichannel strategies will help support e-commerce growth in the coming years
Financial inclusion will drive e-commerce growth
Fragmentation of e-commerce is likely
CHANNEL DATA
Table 136 Retail E-Commerce by Channel: Value 2017-2022
Table 137 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 138 Retail E-Commerce by Product: Value 2017-2022
Table 139 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 140 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 141 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 142 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 143 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 144 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 145 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027