Summary

Following the loosening of COVID-19 restrictions and regulations, there was a shift to out-of-home consumption in 2022, which saw various retailers recording a recovery from the impact of the virus. Consumers started to travel more often, with office workers commuting and students returning to schools and universities. This had a positive influence on the recovery of footfall for many retail businesses. However, the industry faced some significant challenges.

Euromonitor International's Retail in Netherlands report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail in the Netherlands
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN THE NETHERLANDS
EXECUTIVE SUMMARY
Retail in 2022: The big picture
The extreme rise in costs hit retailers hard
Brick-and-mortar retailers recover as e-commerce records a decline
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Sinterklaas (St Nicholas)
Christmas
Winter sales
Summer sales
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Convenience retailers records a modest recovery following COVID-19
Convenience stores sales remain static, due to opposing trends
Spar blurs retail and foodservice with its Spar Foodclub concept
PROSPECTS AND OPPORTUNITIES
Modest growth boosted by on-the-go consumption, retailing and foodservice
Spar is set to invest in expanding its outlet numbers further
Convenience store brands will look for partnerships with the major forecourt retailers
CHANNEL DATA
Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retailers GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retailers GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retailers LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
As price sensitivity increases, the cost of living crisis drives growth of discounters
Aldi revamps its outlets and invests in marketing to become more competitive
Aldi and Lidl showcase sustainable credentials, improving brand reputations
PROSPECTS AND OPPORTUNITIES
Consumers' price-conscious behaviour boosts share across the early forecast period
Renovations and image improvements to drive further growth for discounters
Discounters adopt new technologies to increase efficiency and attract consumers
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets suffer as consumers preference retailers at close proximity
Minimal growth for hypermarkets as consumers face the pressure of inflation
Jumbo Supermarkten BV continues to invest in new hypermarket concepts
PROSPECTS AND OPPORTUNITIES
Spending per outlet is set to see a decline in 2023 as price sensitivity remains
Hypermarkets open across the forecast period, however, locations are a challenge
Albert Heijn will dominate, but competitors are looking to open new outlets
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
The cost of living crisis drives consumers away from supermarkets to discounters
Consumers become confident visiting multiple grocery retailers
Plus and Coop merge to become a strong number three
PROSPECTS AND OPPORTUNITIES
Modest growth for supermarkets after a minor decline in the early forecast period
Further consolidation is set to boost growth on the supermarket landscape
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers face challenges as price-sensitivity rises
Small food retailers suffer as business costs rise, and consumers trade down
Drinks specialists perform relatively well compared to the expense of on-trade
PROSPECTS AND OPPORTUNITIES
Small local grocers record lower sales as consumers migrate to cheaper options
Inflation places ongoing pressure on health-oriented retailers
Ambitious tobacco plans are set to limit growth for Primera and Cigo
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers GBO Company Shares: % Value 2018-2022
Table 89 Small Local Grocers GBN Brand Shares: % Value 2019-2022
Table 90 Small Local Grocers LBN Brand Shares: Outlets 2019-2022
Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising price-points impact apparel and footwear specialists despite increasing footfall
The rising popularity of e-commerce causes a negative trend in outlet numbers
C&A faces challenges amid the success of Primark, H&M and Zara
PROSPECTS AND OPPORTUNITIES
Inflation, e-commerce and competition from fast fashion dampens sales
Retailers find a balance between rising prices and retaining consumers
E-commerce and second-hand platforms challenge the performance of retailers
CHANNEL DATA
Table 93 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 94 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 95 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 96 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 97 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 98 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 99 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation drives value growth of appliances and electronics specialists
Outlets reduce as consumers migrate to e-commerce to obtain better price points
Coolblue leads the way when it comes to superior customer service
PROSPECTS AND OPPORTUNITIES
Negative outlook as intense competition from online players dampens sales
Players look to the success of others to replicate business models
Industry players focusing on services and sustainability
CHANNEL DATA
Table 100 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 101 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 102 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 103 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 104 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 105 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 106 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and beauty specialists recover as footfall increases in stores
Health and beauty specialists decline as the omnichannel model rises
GrandVision Benelux launches Pearle Studio outlets for wealthier clients
PROSPECTS AND OPPORTUNITIES
Demographic changes boost the growth of health and beauty specialists
Beauty specialists will see delayed recovery due to the cost of living crisis
Growing competition from e-commerce retailers challenges sales
CHANNEL DATA
Table 107 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 108 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 109 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 110 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 111 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 112 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 113 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 114 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 115 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 116 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 117 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Out-of-home entertainment rises, decreasing interest in home improvements
Home product specialists experience intense competition from e-commerce
Intergamma BV maintains its lead over Ikea in 2022
PROSPECTS AND OPPORTUNITIES
The slump in the housing market has a negative impact on home products sales
Players invest in e-commerce, becoming major competitors to brick-and-mortar stores
Sales for homewares and home furnishing stores will be under pressure
CHANNEL DATA
Table 118 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 119 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 120 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 121 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 122 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 123 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 124 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 125 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 126 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 127 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 128 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department stores record strong growth, but value sales fail to reach pre-pandemic levels
Department store Hema responds to the success of variety store Action
De Bijenkorf reduces its stores and puts focus on its e-commerce strategy
PROSPECTS AND OPPORTUNITIES
Retail value sales remain relatively stable, but price points remain high
The cost of living crisis leads to strong competition within general merchandise stores
Tourism helps De Bijenkorf department stores to limit its losses
CHANNEL DATA
Table 151 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 152 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 153 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 154 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 155 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 156 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 157 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 158 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 159 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 160 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 161 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minor decline in direct selling as consumers seek advice and products from stores
Personal care and consumer health drive growth on the landscape
An increase in distributors and sellers boosts growth for 2022
PROSPECTS AND OPPORTUNITIES
Negative outlook for the early forecast period as price-sensitivity rises
Health and beauty direct selling will remain dominant on the landscape.
Digitalisation to drive continued growth across the forecast period
CHANNEL DATA
Table 129 Direct Selling by Product: Value 2017-2022
Table 130 Direct Selling by Product: % Value Growth 2017-2022
Table 131 Direct Selling GBO Company Shares: % Value 2018-2022
Table 132 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 133 Direct Selling Forecasts by Product: Value 2022-2027
Table 134 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit growth as consumer movement boosts sales through vending
Sales are challenged by increasing competition from kiosks and convenience stores
The ban on tobacco products limits the recovery of vending
PROSPECTS AND OPPORTUNITIES
Ongoing footfall drives sales; however, rising competition challenges growth
Increased interest in health puts negative pressure on food and drink vending
The landscape remains dominated by large players in beverage and food vending
CHANNEL DATA
Table 135 Vending by Product: Value 2017-2022
Table 136 Vending by Product: % Value Growth 2017-2022
Table 137 Vending GBO Company Shares: % Value 2018-2022
Table 138 Vending GBN Brand Shares: % Value 2019-2022
Table 139 Vending Forecasts by Product: Value 2022-2027
Table 140 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN THE NETHERLANDS
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lower e-commerce growth in 2022 following heightened sales during COVID-19
JD.com subsidiary Ochama opens robotic shops in the Netherlands
Growth of Q-commerce under pressure due to changes in consumer sentiment
PROSPECTS AND OPPORTUNITIES
Sales decline as price-sensitivity increases, however, growth is set to follow
Ochama aims for fast expansion, but critics remain unconvinced
The future is uncertain for Q-commerce as consumers loyalty wanes
CHANNEL DATA
Table 141 Retail E-Commerce by Channel: Value 2017-2022
Table 142 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 143 Retail E-Commerce by Product: Value 2017-2022
Table 144 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 145 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 146 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 147 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 148 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 149 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 150 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027