Summary

After another difficult year in 2021 when retail was hit by further lockdowns and restrictions, the picture was much brighter in 2022 as the country entered a period of normalisation. The lifting of Malaysia’s international border restrictions in April 2022 provided a major boost to retail, with it also helping to reassure locals that it was safe to start travelling again, including to shopping centres and grocery stores. Furthermore, retailers were permitted to extend their operating hours agai...

Euromonitor International's Retail in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retail market;
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Table of Contents

Retail in Malaysia
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL IN MALAYSIA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Store-based retailing sales bounce back as crowds return to physical stores
New format/variation of stores introduced to retain customers
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales
MARKET DATA
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 11 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 13 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 17 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 19 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 21 Retail GBO Company Shares: % Value 2018-2022
Table 22 Retail GBN Brand Shares: % Value 2019-2022
Table 23 Retail Offline GBO Company Shares: % Value 2018-2022
Table 24 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 25 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 26 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 27 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 29 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 30 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 36 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 38 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE RETAILERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
99 Speedmart and KK Supermart driving the expansion of convenience stores across Malaysia
Fresh food and ready-to-eat selections create new avenue for growth
Labour shortages put the brakes on growth
PROSPECTS AND OPPORTUNITIES
Expansion set to continue despite increasing competition
Increasing focus on fresh and ready-to-eat foods, while players will also need to take care of the online side of their business
Tobacco bill poses a threat to the future of convenience stores
CHANNEL DATA
Table 54 Convenience Retail: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Convenience Retail: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Sales in Convenience Retailers by Channel: Value 2017-2022
Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2017-2022
Table 58 Convenience Retail GBO Company Shares: % Value 2018-2022
Table 59 Convenience Retail GBN Brand Shares: % Value 2019-2022
Table 60 Convenience Retail LBN Brand Shares: Outlets 2019-2022
Table 61 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 62 Convenience Retail Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2022-2027
Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2022-2027
DISCOUNTERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discounters sees strong growth but the channel faces strong competition
Acquisition of Tunas Manja Group aborted
Discounters focus on lower-income neighbourhoods as they look to expand
PROSPECTS AND OPPORTUNITIES
Discounters expansion opportunities lie in rural and suburban areas
Tunas Manjas looking to invest in the future with further store openings expected
The i-KeeP programme set to remain favourable to the growth of discounters
CHANNEL DATA
Table 65 Discounters: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Discounters GBO Company Shares: % Value 2018-2022
Table 68 Discounters GBN Brand Shares: % Value 2019-2022
Table 69 Discounters LBN Brand Shares: Outlets 2019-2022
Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HYPERMARKETS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hypermarkets shift towards smaller concept stores
Moderate sales growth as consumers resume their pre-pandemic routines
Econsave continues to expand while Lotus takes the leading position following Tesco acquisition
PROSPECTS AND OPPORTUNITIES
Saturated market likely to create intense competition
Hypermarkets likely to remain popular among larger families and existing customer base
Increasing focus on sustainability
CHANNEL DATA
Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 75 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 76 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SUPERMARKETS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Supermarkets sees a small recovery as restrictions are lifted
Grab completes acquisition of Jaya Grocer and puts it on a strong footing
Shortage of essential items puts pressure on households in Malaysia
PROSPECTS AND OPPORTUNITIES
Premium supermarkets showing strong potential, but overall sales likely to see only a partial recovery
Expansion likely to focus on smaller concept stores
Healthy eating trend set to influence supermarkets
CHANNEL DATA
Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 81 Supermarkets GBO Company Shares: % Value 2018-2022
Table 82 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 83 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
SMALL LOCAL GROCERS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Small local grocers return to growth but continue losing ground to modern grocery retailers
E-wallet payments grow in popularity
Players focus on offering healthier products to appeal to consumers
PROSPECTS AND OPPORTUNITIES
Small local grocers likely to face mounting competition from convenience stores
Improving the in-store environment seen as a key factor in increasing customer satisfaction
A further decline expected in the number of small local grocers
CHANNEL DATA
Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 88 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 89 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPAREL AND FOOTWEAR SPECIALISTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Apparel and footwear sales on the path to recovery
Physical stores remain highly popular as a source of pleasure as well serving a practical purpose
Competition remains stiff due to the fragmented nature of the fashion industry
PROSPECTS AND OPPORTUNITIES
New shopping centres point towards a bright future for the channel
An omnichannel approach will be essential to improving sales and building consumer engagement
Membership programmes could help retailers to retain customers and enhance the customer experience
CHANNEL DATA
Table 90 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 91 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 92 Apparel and Footwear Specialists GBO Company Shares: % Value 2018-2022
Table 93 Apparel and Footwear Specialists GBN Brand Shares: % Value 2019-2022
Table 94 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2019-2022
Table 95 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 96 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
APPLIANCES AND ELECTRONICS SPECIALISTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pent-up demand drive sales of household appliances in 2022
Inflationary pressures drive up average selling price
Senheng resumes its expansion plans after investing in e-commerce
PROSPECTS AND OPPORTUNITIES
Macroeconomic factors put downward pressures on demand
Smart homes are an area of opportunity as consumer interest grows
Emergence of Buy Now Pay Later services may support sales
CHANNEL DATA
Table 97 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 98 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 99 Appliances and Electronics Specialists GBO Company Shares: % Value 2018-2022
Table 100 Appliances and Electronics Specialists GBN Brand Shares: % Value 2019-2022
Table 101 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2019-2022
Table 102 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 103 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
HEALTH AND BEAUTY SPECIALISTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Alpro and Big Pharmacy chains see aggressive expansion
Optical goods stores register a strong recovery
Health and personal care sales see healthy growth as restrictions are relaxed
PROSPECTS AND OPPORTUNITIES
Health and personal care stores expected to benefit from growing interest in beauty and personal care
Pharmacies will remain an important channel despite slower growth
Halal cosmetics and Korean beauty products likely to continue attracting a large following
CHANNEL DATA
Table 104 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 105 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 106 Sales in Health and Beauty Specialists by Channel: Value 2017-2022
Table 107 Sales in Health and Beauty Specialists by Channel: % Value Growth 2017-2022
Table 108 Health and Beauty Specialists GBO Company Shares: % Value 2018-2022
Table 109 Health and Beauty Specialists GBN Brand Shares: % Value 2019-2022
Table 110 Health and Beauty Specialists LBN Brand Shares: Outlets 2019-2022
Table 111 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 112 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 113 Forecast Sales in Health and Beauty Specialists by Channel: Value 2022-2027
Table 114 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2022-2027
HOME PRODUCTS SPECIALISTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mr DIY continues to pursue aggressive expansion plans
Megastore format proving popular while e-commerce continues to develop
IKEA remains the leading retailer of homewares and home furnishings with good value positioning
PROSPECTS AND OPPORTUNITIES
Mr DIY set to continue its aggressive store expansion
Uncertain outlook for home products specialists as Malaysia’s housing market comes under pressure
Inevitable shift towards e-commerce likely to result in a growing focus on an omnichannel retailing model
CHANNEL DATA
Table 115 Home Products Specialists: Value Sales, Outlets and Selling Space 2017-2022
Table 116 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 117 Sales in Home Products Specialists by Channel: Value 2017-2022
Table 118 Sales in Home Products Specialists by Channel: % Value Growth 2017-2022
Table 119 Home Products Specialists GBO Company Shares: % Value 2018-2022
Table 120 Home Products Specialists GBN Brand Shares: % Value 2019-2022
Table 121 Home Products Specialists LBN Brand Shares: Outlets 2019-2022
Table 122 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 123 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 124 Forecast Sales in Home Products Specialists by Channel: Value 2022-2027
Table 125 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2022-2027
GENERAL MERCHANDISE STORES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Department stores sees a partial recovery as players expand into suburban areas to cater to the demand for convenience
Department stores losing appeal to fast fashion chains and e-commerce
Variety stores gaining traction driven by Eco Shop’s aggressive expansion plans
PROSPECTS AND OPPORTUNITIES
Modern looking stores are important to retaining footfall in department stores
Department stores likely to invest further in e-commerce
Variety stores set for further expansion as consumers go in search of value
CHANNEL DATA
Table 148 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 149 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 150 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 151 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 152 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 153 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 154 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 155 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 156 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 157 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 158 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
DIRECT SELLING IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Amway normalises sales incentives in a move to protect profit margins
Beauty and wellness products continue to be well received in direct selling
Increased costs puts pressure on direct selling
PROSPECTS AND OPPORTUNITIES
Ringgit recovering since end 2022 should bode well with direct sellers
Strong customer loyalty key to direct selling
E-commerce likely to present threats and opportunities for direct selling
CHANNEL DATA
Table 126 Direct Selling by Product: Value 2017-2022
Table 127 Direct Selling by Product: % Value Growth 2017-2022
Table 128 Direct Selling GBO Company Shares: % Value 2018-2022
Table 129 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 130 Direct Selling Forecasts by Product: Value 2022-2027
Table 131 Direct Selling Forecasts by Product: % Value Growth 2022-2027
VENDING IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increasing number of vending machines seen in Malaysia as players look to capitalise on the increased demand
Diversified product offerings
Contactless payments on the rise for vending machines
PROSPECTS AND OPPORTUNITIES
Vending machine category is set to expand in the forecast period
Rising number of vending machines expected to be seen in public locations
More vibrant and diverse product offerings expected to be seen
CHANNEL DATA
Table 132 Vending by Product: Value 2017-2022
Table 133 Vending by Product: % Value Growth 2017-2022
Table 134 Vending GBO Company Shares: % Value 2018-2022
Table 135 Vending GBN Brand Shares: % Value 2019-2022
Table 136 Vending Forecasts by Product: Value 2022-2027
Table 137 Vending Forecasts by Product: % Value Growth 2022-2027
RETAIL E-COMMERCE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower growth in e-commerce as consumers return to physical stores
FashionValet Forced to close as COVID-19 takes its toll on its business operations
Shopee and Lazada marketplaces still market leaders
PROSPECTS AND OPPORTUNITIES
Growth set to stabilise as e-commerce becomes more mature
Increasing reliance on online shopping among the young generation set to drive sales
Competition likely to intensify over the forecast period
CHANNEL DATA
Table 138 Retail E-Commerce by Channel: Value 2017-2022
Table 139 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 140 Retail E-Commerce by Product: Value 2017-2022
Table 141 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 142 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 143 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 144 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 145 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 146 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 147 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027