Summary

Hypermarkets saw strong current value growth in 2022, continuing the rising trend seen throughout the review period. This was despite the fact that none of the three hypermarket operators launched new outlets in this year. The once-intensive outlet construction period is over, since regulation (Plaza Stop Act) strongly limits the construction of new outlets and regulates reconstruction work, and the available retail area with a large space is limited. Hypermarkets also have to fight against any...

Euromonitor International's Hypermarkets in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Hypermarkets in Hungary
Euromonitor International
April 2023

List Of Contents And Tables

HYPERMARKETS IN HUNGARY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continued value growth for hypermarkets, despite stagnating outlet numbers
Reduction in the sales area allows hypermarkets to rent space
Hypermarkets go green
PROSPECTS AND OPPORTUNITIES
Hypermarkets are still strong anchors to drive foot traffic
Indotek Group’s planned minority stake in Auchan could offer room for expansion
No new entrants likely, leading to a stable competitive landscape
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Hypermarkets GBO Company Shares: % Value 2018-2022
Table 4 Hypermarkets GBN Brand Shares: % Value 2019-2022
Table 5 Hypermarkets LBN Brand Shares: Outlets 2019-2022
Table 6 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
RETAIL IN HUNGARY
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Price cap on certain essential food products and fuel amidst rising inflation
Unprecedented handouts to households boost retail sales as part of a stimulus package
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Black Friday
Christmas
Back-to-school
MARKET DATA
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 10 Sales in Retail Offline by Channel: Value 2017-2022
Table 11 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 12 Retail Offline Outlets by Channel: Units 2017-2022
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 14 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 18 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 20 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 28 Retail GBO Company Shares: % Value 2018-2022
Table 29 Retail GBN Brand Shares: % Value 2019-2022
Table 30 Retail Offline GBO Company Shares: % Value 2018-2022
Table 31 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 32 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 33 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 35 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 36 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 43 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 45 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources