Summary

Historically, online spending by Ecuadorians has been primarily focused on services and entertainment. However, consumption patterns in this area changed dramatically during the COVID-19 pandemic, with people increasingly choosing to purchase physical goods via retail e-commerce. With the lifting of restrictions some consumers migrated back to shopping in store-based retailers in 2022, but retail e-commerce nonetheless continued to record dynamic double-digit growth. Consumers became more famili...

Euromonitor International's Retail E-Commerce in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Retail E-Commerce in Ecuador
Euromonitor International
April 2023

List Of Contents And Tables

RETAIL E-COMMERCE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
E-commerce thriving as retailers invest in an omnichannel approach
Logistics still need further investment
Cross-border e-commerce presents a new obstacle to growth
PROSPECTS AND OPPORTUNITIES
Younger generations expected to demand more from their online shopping experience
Retail e-commerce facing a bright future
Millennials and Generation Z key to growth
CHANNEL DATA
Table 1 Retail E-Commerce by Product: Value 2017-2022
Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 3 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 4 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 5 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 6 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027
RETAIL IN ECUADOR
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Informal retail
What next for retail?
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 9 Sales in Retail Offline by Channel: Value 2017-2022
Table 10 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 11 Retail Offline Outlets by Channel: Units 2017-2022
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 13 Retail GBO Company Shares: % Value 2018-2022
Table 14 Retail GBN Brand Shares: % Value 2019-2022
Table 15 Retail Offline GBO Company Shares: % Value 2018-2022
Table 16 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 17 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 18 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 19 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 20 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 21 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 22 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 23 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 24 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 25 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources