Summary

2022 proved to be another tough year for China’s general merchandise stores, as the ongoing spread of the Omicron variant of COVID-19 resulted in tightened pandemic restrictions and reduced foot traffic. The decrease in customer visits had a direct negative impact on these retailers, with many consumers losing confidence in spending and also the capacity to spend on non-essential durable goods. A negative outlook was not new for these retailers, as they experienced the same trend in 2020, when t...

Euromonitor International's General Merchandise Stores in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Department Stores, Variety Stores.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the General Merchandise Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

General Merchandise Stores in China
Euromonitor International
April 2023

List Of Contents And Tables

GENERAL MERCHANDISE STORES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
General merchandise stores returns to decline as Omicron spreads
Intime focuses on a mini department store format
General merchandise stores capitalise on the booming “pet economy” in China
PROSPECTS AND OPPORTUNITIES
Competition set to intensify within variety stores as more players enter the fray
Omnichannel will be imperative for general merchandise stores
CHANNEL DATA
Table 1 General Merchandise Stores: Value Sales, Outlets and Selling Space 2017-2022
Table 2 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Sales in General Merchandise Stores by Channel: Value 2017-2022
Table 4 Sales in General Merchandise Stores by Channel: % Value Growth 2017-2022
Table 5 General Merchandise Stores GBO Company Shares: % Value 2018-2022
Table 6 General Merchandise Stores GBN Brand Shares: % Value 2019-2022
Table 7 General Merchandise Stores LBN Brand Shares: Outlets 2019-2022
Table 8 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 9 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 10 Forecast Sales in General Merchandise Stores by Channel: Value 2022-2027
Table 11 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2022-2027
RETAIL IN CHINA
EXECUTIVE SUMMARY
Retail in 2022: The big picture
Social commerce continues to gain traction
Evolving role of physical stores
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
618 Shopping Festival
11.11 Shopping Festival
MARKET DATA
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 13 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 14 Sales in Retail Offline by Channel: Value 2017-2022
Table 15 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 16 Retail Offline Outlets by Channel: Units 2017-2022
Table 17 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 18 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 19 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 27 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 28 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 29 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 30 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 31 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 32 Retail GBO Company Shares: % Value 2018-2022
Table 33 Retail GBN Brand Shares: % Value 2019-2022
Table 34 Retail Offline GBO Company Shares: % Value 2018-2022
Table 35 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 36 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 37 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 38 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 39 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 40 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 42 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 43 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 44 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 46 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 47 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 48 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 49 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 50 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 51 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 52 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 55 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 56 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 57 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 58 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 60 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 62 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 64 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources