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スロバキアの健康・福祉Health and Wellness in Slovakia 2021年のヘルス＆ウェルネスは、商品価格や輸送コストの上昇により小売価格が上昇し、数量ベースではやや落ち込んだものの、全体として好調に推移しました。 Euromonitor Internationalの調査レポートでは、ス... もっと見る
サマリー2021年のヘルス＆ウェルネスは、商品価格や輸送コストの上昇により小売価格が上昇し、数量ベースではやや落ち込んだものの、全体として好調に推移しました。Euromonitor Internationalの調査レポートでは、スロバキアの健康とウェルネスについて、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡調査しています。最新の小売販売データ2017-2021を提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in SlovakiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN SLOVAKIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Value and volume decline in 2021 Price sensitivity dampens volume sales Cola HBC Slovakia leads with its longstanding presence and strong promotions PROSPECTS AND OPPORTUNITIES Moderate value growth over forecast period Private label has opportunity to gain further value share Price promotions to support branded products, despite private label potential CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Muted performance, as consumers buy vitamin supplements instead Continuing innovation within fortified/functional beverages Red Bull leads with its well-known name and strong promotional activity PROSPECTS AND OPPORTUNITIES Healthy value growth over forecast period Fortified/functional with multiple benefits Consumers increasingly look for environmentally-friendly packaging CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy faces competition from more standard variants More colds and sore throats benefit naturally healthy beverages Private label gains value share PROSPECTS AND OPPORTUNITIES Moderate value growth over forecast period Non-alcoholic beer poses a threat More sustainable packaging in use over forecast period CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Muted performance in 2021 Organic beverages benefits from increased online shopping Consumers look for sustainable packaging when buying organic PROSPECTS AND OPPORTUNITIES Organic tied in with buying local Rising premiumisation trend benefits organic Storytelling goes hand-in-hand with organic CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Companies prioritise new health and wellness claims to the detriment of better for you Free from meat taking value share from better for you Greater emphasis on naturally sweetened PROSPECTS AND OPPORTUNITIES Moderate constant value growth over the forecast period E-commerce helps smaller, local producers Healthier snacking increases as on-the-go consumption picks up CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat continues its healthy performance Confusion around certain free from segments Supermarkets embrace free from PROSPECTS AND OPPORTUNITIES Packaged food with vegan labelling performs strongly Local free from pastas gain value share Free from adopts premium positioning CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increase sales of vitamin supplements dampens volume demand for fortified/functional Whey protein increasingly popular Gum with added caffeine also gaining popularity PROSPECTS AND OPPORTUNITIES Focus on improved labelling over forecast period Local dairy manufacturers have opportunity to gain value share Expansion of e-commerce will make premium fortified/functional more accessible CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy losing to other health claims Naturally healthy local brands gain value share Private label prioritises local PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Law change could make advertising more expensive for local brands Consumers avoid overly processed foods to the benefit of naturally healthy CATEGORY DATA Table 76 Sales of NH Packaged Food by Category: Value 2016-2021 Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dampened growth in 2021, as consumers feel financial pinch from pandemic Fairtrade gains value share Vegan aligned with organic PROSPECTS AND OPPORTUNITIES Healthy value growth over forecast period Blurring of lines of health and wellness segments Increased direct sales for smaller organic producers CATEGORY DATA Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryOverall, performance was positive from health and wellness in 2021, though rising retail prices due to higher commodity and shipping prices, dampened volume sales somewhat. Table of ContentsHealth and Wellness in SlovakiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN SLOVAKIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Value and volume decline in 2021 Price sensitivity dampens volume sales Cola HBC Slovakia leads with its longstanding presence and strong promotions PROSPECTS AND OPPORTUNITIES Moderate value growth over forecast period Private label has opportunity to gain further value share Price promotions to support branded products, despite private label potential CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Muted performance, as consumers buy vitamin supplements instead Continuing innovation within fortified/functional beverages Red Bull leads with its well-known name and strong promotional activity PROSPECTS AND OPPORTUNITIES Healthy value growth over forecast period Fortified/functional with multiple benefits Consumers increasingly look for environmentally-friendly packaging CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy faces competition from more standard variants More colds and sore throats benefit naturally healthy beverages Private label gains value share PROSPECTS AND OPPORTUNITIES Moderate value growth over forecast period Non-alcoholic beer poses a threat More sustainable packaging in use over forecast period CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Muted performance in 2021 Organic beverages benefits from increased online shopping Consumers look for sustainable packaging when buying organic PROSPECTS AND OPPORTUNITIES Organic tied in with buying local Rising premiumisation trend benefits organic Storytelling goes hand-in-hand with organic CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Companies prioritise new health and wellness claims to the detriment of better for you Free from meat taking value share from better for you Greater emphasis on naturally sweetened PROSPECTS AND OPPORTUNITIES Moderate constant value growth over the forecast period E-commerce helps smaller, local producers Healthier snacking increases as on-the-go consumption picks up CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat continues its healthy performance Confusion around certain free from segments Supermarkets embrace free from PROSPECTS AND OPPORTUNITIES Packaged food with vegan labelling performs strongly Local free from pastas gain value share Free from adopts premium positioning CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increase sales of vitamin supplements dampens volume demand for fortified/functional Whey protein increasingly popular Gum with added caffeine also gaining popularity PROSPECTS AND OPPORTUNITIES Focus on improved labelling over forecast period Local dairy manufacturers have opportunity to gain value share Expansion of e-commerce will make premium fortified/functional more accessible CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy losing to other health claims Naturally healthy local brands gain value share Private label prioritises local PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period Law change could make advertising more expensive for local brands Consumers avoid overly processed foods to the benefit of naturally healthy CATEGORY DATA Table 76 Sales of NH Packaged Food by Category: Value 2016-2021 Table 77 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 79 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 80 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 81 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN SLOVAKIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dampened growth in 2021, as consumers feel financial pinch from pandemic Fairtrade gains value share Vegan aligned with organic PROSPECTS AND OPPORTUNITIES Healthy value growth over forecast period Blurring of lines of health and wellness segments Increased direct sales for smaller organic producers CATEGORY DATA Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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