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ハンガリーにおける健康と福祉Health and Wellness in Hungary ハンガリーでは、COVID-19の大流行により、消費者の健康に対する関心が強まっています。飲料や食品の健康への影響を懸念する消費者が増えているため、個人の健康状態にいくつかのメリットがある、より健康的な製... もっと見る
サマリーハンガリーでは、COVID-19の大流行により、消費者の健康に対する関心が強まっています。飲料や食品の健康への影響を懸念する消費者が増えているため、個人の健康状態にいくつかのメリットがある、より健康的な製品を選ぶ傾向にある。2020年、2021年には、ビタミンCやDを多く含む免疫系強化製品が消費者の注目の的となり、特に景気の影響を受けない富裕層の消費者層が注目するようになります。Euromonitor Internationalの調査レポート「ハンガリーの健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in HungaryEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN HUNGARY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS BFY remains somewhat resilient to the COVID-19 pandemic Sugar tax encourages players to update their ingredients BFY carbonates becomes increasingly popular in Hungary PROSPECTS AND OPPORTUNITIES The health and wellness trend encourages growth over the forecast period Reduced sugar energy drinks expected to become increasingly popular Innovation will continue to be crucial in the future CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages grows in popularity thanks to the COVID-19 pandemic More players produce FF energy drinks Functional bottled water becomes increasingly visible PROSPECTS AND OPPORTUNITIES FF beverages expected to thrive in the future thanks to growing health and wellness FF energy drinks become increasingly sought after Price sensitivity remains an ongoing threat for FF beverages CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS NH natural mineral bottled water benefits from the growing health and wellness trend The health and wellness trend underperforms within NH beverages Local and international brands lead depending on the product area PROSPECTS AND OPPORTUNITIES Slow recovery due to unit price hikes Government pushes for the development of domestic brands Urbanisation drives demand in larger cities CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic beverages remains niche among urban consumers in 2021 International brands lead due to certification requirements Growing number of small brands due to stronger entrepreneurship PROSPECTS AND OPPORTUNITIES Strong growth from a small base anticipated in 2022 and beyond Increased shelf space of organic beverages due to modernisation Expansion of discounters supports growth and awareness CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend boosts the demand for better for you (BFY) packaged food in 2021 Increase of diabetes sparks new product developments with reduced sugar in 2021 Popular discounter Lidl pushes for healthier products within its own brand PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to influence innovations in 2022 and beyond Largest product area reduced fat dairy to strengthen further Sustainability becomes an increasingly important factor to both consumers and players CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend encourages the demand for free from in 2021 Plant-based products become increasingly popular in Hungary Increasing awareness of gluten-intolerance prompts new product launches PROSPECTS AND OPPORTUNITIES Private label expands in 2022 and beyond Growing awareness of free-from thanks to social media E-commerce continues to gather pace over the forecast period CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend continues to have a positive impact on FF packaged food Consumers seek products with immunity-boosting properties FF protein/energy bars see slowed growth following working out from home fad PROSPECTS AND OPPORTUNITIES Hungarians now keener than ever to ensure optimal nutrition levels Protein bars benefits from consumers wanting to lose weight post pandemic Sustainability becomes increasingly import for Hungarians over the forecast period CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Cash desks and hot spot sales boost the performance of naturally healthy packaged food High-fibre products become increasingly popular in Hungary Honey continues to perform well despite facing many challenges PROSPECTS AND OPPORTUNITIES Home chef trend continues and boost the demand for more natural ingredients Private label continues to grow in 2022 and beyond Sustainability becomes increasingly important for consumers CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic products gradually shift back to bio stores while e-commerce booms Organic vegetable oils grow, especially amongst higher income consumers Private label share grows again in 2021 PROSPECTS AND OPPORTUNITIES Demand for organic alternatives to keep rising in Hungary Private label continues to expand in 2022 and beyond Older mothers prefer bio baby food CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryConsumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products; therefore they tend to choose healthier products, with several benefits for the health condition of individuals. Immune system- strengthening products with high C and D vitamin content are a focus for consumers in 2020 and 2021, especially among the more affluent consumer groups, not affected about the econom... Table of ContentsHealth and Wellness in HungaryEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN HUNGARY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS BFY remains somewhat resilient to the COVID-19 pandemic Sugar tax encourages players to update their ingredients BFY carbonates becomes increasingly popular in Hungary PROSPECTS AND OPPORTUNITIES The health and wellness trend encourages growth over the forecast period Reduced sugar energy drinks expected to become increasingly popular Innovation will continue to be crucial in the future CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages grows in popularity thanks to the COVID-19 pandemic More players produce FF energy drinks Functional bottled water becomes increasingly visible PROSPECTS AND OPPORTUNITIES FF beverages expected to thrive in the future thanks to growing health and wellness FF energy drinks become increasingly sought after Price sensitivity remains an ongoing threat for FF beverages CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS NH natural mineral bottled water benefits from the growing health and wellness trend The health and wellness trend underperforms within NH beverages Local and international brands lead depending on the product area PROSPECTS AND OPPORTUNITIES Slow recovery due to unit price hikes Government pushes for the development of domestic brands Urbanisation drives demand in larger cities CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic beverages remains niche among urban consumers in 2021 International brands lead due to certification requirements Growing number of small brands due to stronger entrepreneurship PROSPECTS AND OPPORTUNITIES Strong growth from a small base anticipated in 2022 and beyond Increased shelf space of organic beverages due to modernisation Expansion of discounters supports growth and awareness CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend boosts the demand for better for you (BFY) packaged food in 2021 Increase of diabetes sparks new product developments with reduced sugar in 2021 Popular discounter Lidl pushes for healthier products within its own brand PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to influence innovations in 2022 and beyond Largest product area reduced fat dairy to strengthen further Sustainability becomes an increasingly important factor to both consumers and players CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend encourages the demand for free from in 2021 Plant-based products become increasingly popular in Hungary Increasing awareness of gluten-intolerance prompts new product launches PROSPECTS AND OPPORTUNITIES Private label expands in 2022 and beyond Growing awareness of free-from thanks to social media E-commerce continues to gather pace over the forecast period CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend continues to have a positive impact on FF packaged food Consumers seek products with immunity-boosting properties FF protein/energy bars see slowed growth following working out from home fad PROSPECTS AND OPPORTUNITIES Hungarians now keener than ever to ensure optimal nutrition levels Protein bars benefits from consumers wanting to lose weight post pandemic Sustainability becomes increasingly import for Hungarians over the forecast period CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Cash desks and hot spot sales boost the performance of naturally healthy packaged food High-fibre products become increasingly popular in Hungary Honey continues to perform well despite facing many challenges PROSPECTS AND OPPORTUNITIES Home chef trend continues and boost the demand for more natural ingredients Private label continues to grow in 2022 and beyond Sustainability becomes increasingly important for consumers CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN HUNGARY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic products gradually shift back to bio stores while e-commerce booms Organic vegetable oils grow, especially amongst higher income consumers Private label share grows again in 2021 PROSPECTS AND OPPORTUNITIES Demand for organic alternatives to keep rising in Hungary Private label continues to expand in 2022 and beyond Older mothers prefer bio baby food CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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