世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
タイにおけるビューティ＆パーソナルケアBeauty and Personal Care in Thailand 2021年は、台湾にとって大きな変化の年でした。パンデミックはついにCOVID-19封じ込め対策を突破し、5月中旬には警戒レベル3に入り、2カ月半続いた後、警戒レベル2に引き下げられたのです。そのため、2021年末ま... もっと見る
サマリー2021年は、台湾にとって大きな変化の年でした。パンデミックはついにCOVID-19封じ込め対策を突破し、5月中旬には警戒レベル3に入り、2カ月半続いた後、警戒レベル2に引き下げられたのです。そのため、2021年末までは台湾は緊張状態が続き、美容・パーソナルケアの需要全体が抑制された。しかし、1年の間に多くの新しい機会が生まれ、各カテゴリーが混合したパフォーマンスを記録した。ホームセクリュ...Euromonitor Internationalの「台湾の美容とパーソナルケア」レポートは、国レベルの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を促進するセクターを特定することができます。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in TaiwanEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN TAIWAN EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Value sales in overall mass beauty and personal care are flat with mixed performances Drugstores partner with delivery platform operators to launch home delivery services and boost sales Consumer demand for mass skin care soars, with a further switch to online shopping PROSPECTS AND OPPORTUNITIES Store-based retailing will remain important, leading to further expansion of outlets and improving the consumer experience Growth through drugstores will be driven by further ageing of Taiwanese population Taiwanese ingredients can provide local brands with opportunity to create unique selling point CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Stronger growth observed in Q4, in line with waning impact of pandemic and department store promotions Cross-industry collaborations to strengthen brand image Premium brands run promotions on social media platforms to increase interaction with consumers during pandemic PROSPECTS AND OPPORTUNITIES Virtual cosmetic trials target customisation and personalisation in line with further development of AI and AR technology Bricks-and-mortar beauty specialists are expanding to increase share and reach out to younger generations Premium brands focus on sustainability as consumer awareness increases CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Despite lower demand, the trend towards higher prices supports value sales E-commerce retains relevance as alternative distribution channel for baby and child-specific products Johnson’s Baby remains leading brand in baby and child-specific products due to affordable pricing PROSPECTS AND OPPORTUNITIES Increasing focus on sustainable products Physical stores that provide a one-stop shopping experience are gaining preference among local parents Baby wipes warmers set to attract further attention CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers pay greater attention to personal hygiene during pandemic Increasing focus on hand sanitisers with antibacterial and moisturising features due to high frequency of handwashing during pandemic Body wash/shower gel producers attract consumers’ attention by collaborating with animation and gaming brands to launch limited editions PROSPECTS AND OPPORTUNITIES Further demand for relaxing bath products using fragrance and aromatherapy due to increasingly stressful lifestyles Gentle handwash with natural ingredients are becoming a household necessity All-in-one cleansing products are being enhanced to meet increasingly diverse needs CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Compulsory use of face masks increases the demand for setting spray and powder 2021 cosmetic trends: More natural look is the focus The new focus of lip products behind face masks PROSPECTS AND OPPORTUNITIES Greater attention being paid to eco-friendly colour cosmetics Waterless technology is changing the future trend of colour cosmetics Personalised services and products will be key for brands to maintain competitiveness and influence CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Further low decline in demand for deodorants during home seclusion Popularity of antiperspirants containing aluminium, the key inhibiting ingredient Rexona and Nivea remain leading brands in deodorants PROSPECTS AND OPPORTUNITIES Deodorants with organic certification are beginning to emerge as more natural and gentle options Deodorants will face long-term challenges as wide range of natural options become available Deodorant sprays could be challenged by rising health awareness CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic has limited impact on sales of depilatories Hair removal creams starting to emerge as an alternative option to shaving Edgewell Personal Care Taiwan Ltd retains dominance of depilatories in 2021 PROSPECTS AND OPPORTUNITIES Depilatories offers potential for greater development and segmentation Increasing popularity of at-home hair removal devices can reduce demand for depilatories Greater price pressure comes from a wider range of alternative depilation options CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Department stores remains important distribution channel for premium fragrances Niche fragrances attract local consumers are searching for differentiation Fragrance body oils that moisturise the skin are gaining in popularity PROSPECTS AND OPPORTUNITIES Unisex fragrances are becoming increasingly popular in Taiwan, expanding consumer reach Increasing focus on 100% vegan fragrances Major brands increasingly target Generation Z CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers pay greater attention to essential hair care than styling products Colourants proves popular in line with home salons Demand for hair masks rises during home seclusion PROSPECTS AND OPPORTUNITIES Waterless beauty is the next frontier in hair care Heightened awareness of sustainability set to lead to greater development of shampoo bars Development of new conditioners and treatments likely to feature more natural or active ingredients CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Limited demand for razors as Father's Day gift due to pandemic Premium men's fragrances buck the declining trend in 2021 Major razor brands attempt to stimulate sales through cross-industry partnerships PROSPECTS AND OPPORTUNITIES Foundation for men set to see strong growth as males pay greater attention to appearance Taiwanese brands seek to appeal with locally-adapted products and marketing strategies Automatic razor cleaning product set to become increasingly influential as an accessory CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for oral care remains stable due to hygiene awareness Water flossers becoming essential tool for oral care routines Rising oral health awareness leads to higher electric toothbrush sales PROSPECTS AND OPPORTUNITIES Greater segmentation as functional toothpaste becomes the new choice for daily oral care Demand for mouthwashes/dental rinses to remain high Premium toothpaste brands set to lead the luxury trend CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Enhanced techniques for skin care in the context of global pandemic Skin care containing antioxidants are becoming increasingly popular Acne treatments sees higher sales due to prolonged wearing of face masks PROSPECTS AND OPPORTUNITIES Natural and simple vegan skin care set to become increasingly influential Clean beauty is becoming influential, with major brands likely to join the movement Beauty brands and direct sales companies use digital solutions to increase customer loyalty CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain impacted by home seclusion but new demands are influenced by changing lifestyles Refreshing, brightening, and finishing effects have become the focus of consumers choosing sun care Ocean-friendly sun protection gaining attention due to increasing awareness PROSPECTS AND OPPORTUNITIES Aftersun with daily skin care properties has potential to emerge Increasing awareness of harmful exposure to digital screens set to boost demand for anti-blue light function in sun care Humidity, strong sunlight and drastic climate change to boost demand for sun protection for sensitive skin CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
Summary2021 was a year of great change for Taiwan. The pandemic finally broke through the country’s measures to contain COVID-19, with mid-May seeing the country enter Alert Level 3 that lasted for two and a half months before being lowered to Alert Level 2. Therefore, up until the end of 2021, Taiwan remained in a state of tension, subduing the overall demand for beauty and personal care. However, many new opportunities emerged during the year, with categories recording mixed performances. Home seclus... Table of ContentsBeauty and Personal Care in TaiwanEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN TAIWAN EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Value sales in overall mass beauty and personal care are flat with mixed performances Drugstores partner with delivery platform operators to launch home delivery services and boost sales Consumer demand for mass skin care soars, with a further switch to online shopping PROSPECTS AND OPPORTUNITIES Store-based retailing will remain important, leading to further expansion of outlets and improving the consumer experience Growth through drugstores will be driven by further ageing of Taiwanese population Taiwanese ingredients can provide local brands with opportunity to create unique selling point CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Stronger growth observed in Q4, in line with waning impact of pandemic and department store promotions Cross-industry collaborations to strengthen brand image Premium brands run promotions on social media platforms to increase interaction with consumers during pandemic PROSPECTS AND OPPORTUNITIES Virtual cosmetic trials target customisation and personalisation in line with further development of AI and AR technology Bricks-and-mortar beauty specialists are expanding to increase share and reach out to younger generations Premium brands focus on sustainability as consumer awareness increases CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Despite lower demand, the trend towards higher prices supports value sales E-commerce retains relevance as alternative distribution channel for baby and child-specific products Johnson’s Baby remains leading brand in baby and child-specific products due to affordable pricing PROSPECTS AND OPPORTUNITIES Increasing focus on sustainable products Physical stores that provide a one-stop shopping experience are gaining preference among local parents Baby wipes warmers set to attract further attention CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers pay greater attention to personal hygiene during pandemic Increasing focus on hand sanitisers with antibacterial and moisturising features due to high frequency of handwashing during pandemic Body wash/shower gel producers attract consumers’ attention by collaborating with animation and gaming brands to launch limited editions PROSPECTS AND OPPORTUNITIES Further demand for relaxing bath products using fragrance and aromatherapy due to increasingly stressful lifestyles Gentle handwash with natural ingredients are becoming a household necessity All-in-one cleansing products are being enhanced to meet increasingly diverse needs CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Compulsory use of face masks increases the demand for setting spray and powder 2021 cosmetic trends: More natural look is the focus The new focus of lip products behind face masks PROSPECTS AND OPPORTUNITIES Greater attention being paid to eco-friendly colour cosmetics Waterless technology is changing the future trend of colour cosmetics Personalised services and products will be key for brands to maintain competitiveness and influence CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Further low decline in demand for deodorants during home seclusion Popularity of antiperspirants containing aluminium, the key inhibiting ingredient Rexona and Nivea remain leading brands in deodorants PROSPECTS AND OPPORTUNITIES Deodorants with organic certification are beginning to emerge as more natural and gentle options Deodorants will face long-term challenges as wide range of natural options become available Deodorant sprays could be challenged by rising health awareness CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic has limited impact on sales of depilatories Hair removal creams starting to emerge as an alternative option to shaving Edgewell Personal Care Taiwan Ltd retains dominance of depilatories in 2021 PROSPECTS AND OPPORTUNITIES Depilatories offers potential for greater development and segmentation Increasing popularity of at-home hair removal devices can reduce demand for depilatories Greater price pressure comes from a wider range of alternative depilation options CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Department stores remains important distribution channel for premium fragrances Niche fragrances attract local consumers are searching for differentiation Fragrance body oils that moisturise the skin are gaining in popularity PROSPECTS AND OPPORTUNITIES Unisex fragrances are becoming increasingly popular in Taiwan, expanding consumer reach Increasing focus on 100% vegan fragrances Major brands increasingly target Generation Z CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers pay greater attention to essential hair care than styling products Colourants proves popular in line with home salons Demand for hair masks rises during home seclusion PROSPECTS AND OPPORTUNITIES Waterless beauty is the next frontier in hair care Heightened awareness of sustainability set to lead to greater development of shampoo bars Development of new conditioners and treatments likely to feature more natural or active ingredients CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Limited demand for razors as Father's Day gift due to pandemic Premium men's fragrances buck the declining trend in 2021 Major razor brands attempt to stimulate sales through cross-industry partnerships PROSPECTS AND OPPORTUNITIES Foundation for men set to see strong growth as males pay greater attention to appearance Taiwanese brands seek to appeal with locally-adapted products and marketing strategies Automatic razor cleaning product set to become increasingly influential as an accessory CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for oral care remains stable due to hygiene awareness Water flossers becoming essential tool for oral care routines Rising oral health awareness leads to higher electric toothbrush sales PROSPECTS AND OPPORTUNITIES Greater segmentation as functional toothpaste becomes the new choice for daily oral care Demand for mouthwashes/dental rinses to remain high Premium toothpaste brands set to lead the luxury trend CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Enhanced techniques for skin care in the context of global pandemic Skin care containing antioxidants are becoming increasingly popular Acne treatments sees higher sales due to prolonged wearing of face masks PROSPECTS AND OPPORTUNITIES Natural and simple vegan skin care set to become increasingly influential Clean beauty is becoming influential, with major brands likely to join the movement Beauty brands and direct sales companies use digital solutions to increase customer loyalty CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Sales remain impacted by home seclusion but new demands are influenced by changing lifestyles Refreshing, brightening, and finishing effects have become the focus of consumers choosing sun care Ocean-friendly sun protection gaining attention due to increasing awareness PROSPECTS AND OPPORTUNITIES Aftersun with daily skin care properties has potential to emerge Increasing awareness of harmful exposure to digital screens set to boost demand for anti-blue light function in sun care Humidity, strong sunlight and drastic climate change to boost demand for sun protection for sensitive skin CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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