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モロッコの美容・パーソナルケアBeauty and Personal Care in Morocco 2021年、COVID-19関連の規制はほとんど実施されたままであった。このため、2021年のビューティ＆パーソナルケアの業績には、数量と金額の全体的なプラス成長を記録したものの、さまざまな影響がありました。スキ... もっと見る
サマリー2021年、COVID-19関連の規制はほとんど実施されたままであった。このため、2021年のビューティ＆パーソナルケアの業績には、数量と金額の全体的なプラス成長を記録したものの、さまざまな影響がありました。スキンケア、バス＆シャワー、オーラルケア、ベビー＆チャイルド専用製品などの製品分野は、高い回復力を維持した。後者は2年連続で2桁の数量・金額成長を記録したが、これはマレーシアの人々が子供たちの特定のニーズに注意を向けているためである。Euromonitor Internationalのマレーシアの美容とパーソナルケアに関するレポートは、国レベルの市場規模と形状に関する包括的なガイドを提供します。2017-2021年の最新小売販売データを提供し、成長を促進するセクターを特定することができます。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、今後の市場動向を把握することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in MalaysiaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN MALAYSIA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Clean beauty trend gains traction in Malaysia Sustainability as a retail concept Fairly fragmented competitive landscape for mass beauty and personal care in 2021, encouraging brands to collaborate with third party platforms to expand reach PROSPECTS AND OPPORTUNITIES Stronger performance predicted with mass products set to gain share from premium beauty and personal care across range of categories Dermocosmetics offers further potential for mass brands to enter Price promotions will remain key drivers of demand early on, supporting further penetration of e-commerce CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for premium beauty and personal care products recovers as social conditions return to normal Sustainability is a key focus area Premium brands further embrace e-commerce while number of physical stores continues to grow PROSPECTS AND OPPORTUNITIES Premium beauty and personal care set to register solid growth as consumers return to specialist stores Premium brands set to further explore digital strategies in terms of sales and marketing Further cross-category blurring of boundaries likely CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in demand for baby and child-specific sun care in 2021 due to easing of lockdown restrictions Urban consumers continue to show interest in products with natural positioning Johnson & Johnson retains overall dominance but continues to gradually lose share to smaller players PROSPECTS AND OPPORTUNITIES Value sales growth is set to outperform review period due to premiumisation trend Multi-purpose baby and child-specific toiletries to drive overall growth Niche of dermocosmetics likely to be driven by affluent parents CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Liquid soap remains star performer in 2021 due to heightened hygiene awareness Body wash/shower gel benefits from stringent cleaning trend Further consolidation amongst leading names in 2021 PROSPECTS AND OPPORTUNITIES Stronger performance predicted for bath and shower due to heightened hygiene awareness amongst Malaysians, offering further room for expansion Growing demand for pampering bath and shower products E-commerce has further potential for growth due to online exclusive promotions CATEGORY DATA Table 33 Sales of Bath and Shower by Category: Value 2016-2021 Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Continued lockdown in the first half of 2021 results in declines across much of colour cosmetics Popular health and beauty specialist retailers extend consumer reach through omnichannel strategy Multinationals retain lead in 2021, while increasing number of brands attempt to appeal to younger consumers by highlighting products which support “selfie” trend PROSPECTS AND OPPORTUNITIES Improving demand for colour cosmetics from 2022 onwards as social conditions return to normal Blurring of boundaries likely to gain further momentum Opening of standalone luxury beauty specialist retailers may help premium colour cosmetics withstand competition over the forecast period CATEGORY DATA Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEPILATORIES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales growth for depilatories as consumers spend longer periods of time outside of the home Brands continue to innovate in attempt to expand category and add specific value Consolidated competitive landscape dominated by multinationals in 2021 PROSPECTS AND OPPORTUNITIES Slowed growth for depilatories over the forecast period as consumers return to beauty salons or opt for more durable solutions Potential for alternative products to attract more affluent consumers away from the category E-commerce likely to further penetrate depilatories over the forecast period with attractive prices CATEGORY DATA Table 53 Sales of Depilatories by Category: Value 2016-2021 Table 54 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 56 NBO Company Shares of Depilatories: % Value 2017-2021 Table 57 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 58 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of COVID-19 related restrictions benefits sales of fragrances Entry of niche brands imported by Watsons attracts consumers looking for differentiation Fragmented competitive landscape in 2021 PROSPECTS AND OPPORTUNITIES Opening of perfume stores will boost sales of premium fragrances E-commerce likely to continue to penetrate fragrances with attractive prices Customised fragrance is gaining popularity CATEGORY DATA Table 60 Sales of Fragrances by Category: Value 2016-2021 Table 61 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 62 NBO Company Shares of Fragrances: % Value 2017-2021 Table 63 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 66 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for hair care products increases as consumers return to working and socialising outside of the home Brands continue to explore themes of naturalness and ingredients with enhancing properties within hair care Consolidated competitive landscape with multinationals extending their lead in 2020 through consistent innovation PROSPECTS AND OPPORTUNITIES Hair care set to gain stronger growth momentum over the forecast period once restrictions relax Conditioners and treatments offers further potential for growth and innovation Consumers increasingly attracted to e-commerce for online-exclusive price promotions CATEGORY DATA Table 68 Sales of Hair Care by Category: Value 2016-2021 Table 69 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 70 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 71 NBO Company Shares of Hair Care: % Value 2017-2021 Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 73 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 74 LBN Brand Shares of Colourants: % Value 2018-2021 Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 76 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 77 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 78 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Stronger growth for men’s grooming in Malaysia as people return to the workplace and socialise again Gillette retains overall leadership of men’s grooming as it continues to expand its portfolio to maintain consumers’ attention Increasing fragmentation within the competitive landscape as smaller players continue to gain ground in 2021 PROSPECTS AND OPPORTUNITIES Stronger future growth potential predicted for men’s grooming in Malaysia Niche of premium men’s grooming set to gain further share E-commerce offers both competitive pricing through online discounting campaigns and specialised sites for men’s grooming CATEGORY DATA Table 81 Sales of Men’s Grooming by Category: Value 2016-2021 Table 82 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 85 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 86 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 88 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premiumisation... Consumers continue to observe basic personal hygiene routines, supporting overall positive performance of oral care in 2021 Toothbrushes continues to expand with dynamic growth for power models Multinational brands continue to benefit from strong financial support, enabling them to continue developing innovative new products PROSPECTS AND OPPORTUNITIES Stronger growth momentum predicted for oral care from 2021 onwards Consumers likely to increasingly look to e-commerce for attractive promotional offers within oral care Further ingredients innovation likely in order to offer consumers differentiation CATEGORY DATA Table 90 Sales of Oral Care by Category: Value 2016-2021 Table 91 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 92 Sales of Toothbrushes by Category: Value 2016-2021 Table 93 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 94 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 95 NBO Company Shares of Oral Care: % Value 2017-2021 Table 96 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 98 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 99 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 101 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Positive growth rates as mandatory mask wearing and related facial care problems drive demand for skin care products Demand for anti-agers grows as Malaysians start using such products at a younger age Fairly fragmented competitive landscape led by multinationals, while e-commerce continues to penetrate with new imports attracting consumers’ attention PROSPECTS AND OPPORTUNITIES Stronger demand for skin care predicted over the forecast period, initially driven by the mass segment due to high inflation Further innovation in terms of formats and ingredients likely in order for players to offer differentiation in crowded landscape Further potential for mass brands to enter dermocosmetics to offer greater affordability CATEGORY DATA Table 103 Sales of Skin Care by Category: Value 2016-2021 Table 104 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Skin Care: % Value 2017-2021 Table 106 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 107 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 108 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 109 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 110 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 111 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 112 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 113 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for sun care continued to decline in 2021 due to ongoing COVID-19 related restrictions Sun care brands continue to explore cross-category benefits Fragmented competitive landscape with Japanese brands highly ranked PROSPECTS AND OPPORTUNITIES Improving demand for sun care from 2021 onwards, driven by mass segment Further potential for dual purpose sun care to expand Products with natural positioning have potential within aftersun CATEGORY DATA Table 114 Sales of Sun Care by Category: Value 2016-2021 Table 115 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Sun Care: % Value 2017-2021 Table 117 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 118 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 119 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 120 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026 DEODORANTS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Rise in demand for deodorants in 2021 as consumers spend more time outdoors Further expansion of deodorants in terms of formats and innovation Fairly consolidated landscape with leading multinationals gaining share PROSPECTS AND OPPORTUNITIES Forecast period is set to see notable improvement E-commerce set to gain stronger momentum over the forecast period Sprays to offer further competition to fragrances due to affordability CATEGORY DATA Table 121 Sales of Deodorants by Category: Value 2016-2021 Table 122 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 123 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 124 NBO Company Shares of Deodorants: % Value 2017-2021 Table 125 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 126 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 127 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 128 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 129 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
SummaryIn 2021, COVID-19 related restrictions remained in place for most of the year. This had a mixed impact on the performance of beauty and personal care in 2021, despite recording overall positive volume and value growth. Product areas such as skin care, bath and shower, oral care, baby and child-specific products remained highly resilient. The latter recorded double-digit volume and current value growth for the second year in a row, as Malaysians focused their attention on the specific needs of th... Table of ContentsBeauty and Personal Care in MalaysiaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN MALAYSIA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Clean beauty trend gains traction in Malaysia Sustainability as a retail concept Fairly fragmented competitive landscape for mass beauty and personal care in 2021, encouraging brands to collaborate with third party platforms to expand reach PROSPECTS AND OPPORTUNITIES Stronger performance predicted with mass products set to gain share from premium beauty and personal care across range of categories Dermocosmetics offers further potential for mass brands to enter Price promotions will remain key drivers of demand early on, supporting further penetration of e-commerce CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for premium beauty and personal care products recovers as social conditions return to normal Sustainability is a key focus area Premium brands further embrace e-commerce while number of physical stores continues to grow PROSPECTS AND OPPORTUNITIES Premium beauty and personal care set to register solid growth as consumers return to specialist stores Premium brands set to further explore digital strategies in terms of sales and marketing Further cross-category blurring of boundaries likely CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in demand for baby and child-specific sun care in 2021 due to easing of lockdown restrictions Urban consumers continue to show interest in products with natural positioning Johnson & Johnson retains overall dominance but continues to gradually lose share to smaller players PROSPECTS AND OPPORTUNITIES Value sales growth is set to outperform review period due to premiumisation trend Multi-purpose baby and child-specific toiletries to drive overall growth Niche of dermocosmetics likely to be driven by affluent parents CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Liquid soap remains star performer in 2021 due to heightened hygiene awareness Body wash/shower gel benefits from stringent cleaning trend Further consolidation amongst leading names in 2021 PROSPECTS AND OPPORTUNITIES Stronger performance predicted for bath and shower due to heightened hygiene awareness amongst Malaysians, offering further room for expansion Growing demand for pampering bath and shower products E-commerce has further potential for growth due to online exclusive promotions CATEGORY DATA Table 33 Sales of Bath and Shower by Category: Value 2016-2021 Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Continued lockdown in the first half of 2021 results in declines across much of colour cosmetics Popular health and beauty specialist retailers extend consumer reach through omnichannel strategy Multinationals retain lead in 2021, while increasing number of brands attempt to appeal to younger consumers by highlighting products which support “selfie” trend PROSPECTS AND OPPORTUNITIES Improving demand for colour cosmetics from 2022 onwards as social conditions return to normal Blurring of boundaries likely to gain further momentum Opening of standalone luxury beauty specialist retailers may help premium colour cosmetics withstand competition over the forecast period CATEGORY DATA Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEPILATORIES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales growth for depilatories as consumers spend longer periods of time outside of the home Brands continue to innovate in attempt to expand category and add specific value Consolidated competitive landscape dominated by multinationals in 2021 PROSPECTS AND OPPORTUNITIES Slowed growth for depilatories over the forecast period as consumers return to beauty salons or opt for more durable solutions Potential for alternative products to attract more affluent consumers away from the category E-commerce likely to further penetrate depilatories over the forecast period with attractive prices CATEGORY DATA Table 53 Sales of Depilatories by Category: Value 2016-2021 Table 54 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 56 NBO Company Shares of Depilatories: % Value 2017-2021 Table 57 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 58 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of COVID-19 related restrictions benefits sales of fragrances Entry of niche brands imported by Watsons attracts consumers looking for differentiation Fragmented competitive landscape in 2021 PROSPECTS AND OPPORTUNITIES Opening of perfume stores will boost sales of premium fragrances E-commerce likely to continue to penetrate fragrances with attractive prices Customised fragrance is gaining popularity CATEGORY DATA Table 60 Sales of Fragrances by Category: Value 2016-2021 Table 61 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 62 NBO Company Shares of Fragrances: % Value 2017-2021 Table 63 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 66 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for hair care products increases as consumers return to working and socialising outside of the home Brands continue to explore themes of naturalness and ingredients with enhancing properties within hair care Consolidated competitive landscape with multinationals extending their lead in 2020 through consistent innovation PROSPECTS AND OPPORTUNITIES Hair care set to gain stronger growth momentum over the forecast period once restrictions relax Conditioners and treatments offers further potential for growth and innovation Consumers increasingly attracted to e-commerce for online-exclusive price promotions CATEGORY DATA Table 68 Sales of Hair Care by Category: Value 2016-2021 Table 69 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 70 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 71 NBO Company Shares of Hair Care: % Value 2017-2021 Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 73 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 74 LBN Brand Shares of Colourants: % Value 2018-2021 Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 76 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 77 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 78 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Stronger growth for men’s grooming in Malaysia as people return to the workplace and socialise again Gillette retains overall leadership of men’s grooming as it continues to expand its portfolio to maintain consumers’ attention Increasing fragmentation within the competitive landscape as smaller players continue to gain ground in 2021 PROSPECTS AND OPPORTUNITIES Stronger future growth potential predicted for men’s grooming in Malaysia Niche of premium men’s grooming set to gain further share E-commerce offers both competitive pricing through online discounting campaigns and specialised sites for men’s grooming CATEGORY DATA Table 81 Sales of Men’s Grooming by Category: Value 2016-2021 Table 82 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 85 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 86 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 88 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premiumisation... Consumers continue to observe basic personal hygiene routines, supporting overall positive performance of oral care in 2021 Toothbrushes continues to expand with dynamic growth for power models Multinational brands continue to benefit from strong financial support, enabling them to continue developing innovative new products PROSPECTS AND OPPORTUNITIES Stronger growth momentum predicted for oral care from 2021 onwards Consumers likely to increasingly look to e-commerce for attractive promotional offers within oral care Further ingredients innovation likely in order to offer consumers differentiation CATEGORY DATA Table 90 Sales of Oral Care by Category: Value 2016-2021 Table 91 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 92 Sales of Toothbrushes by Category: Value 2016-2021 Table 93 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 94 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 95 NBO Company Shares of Oral Care: % Value 2017-2021 Table 96 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 98 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 99 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 101 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Positive growth rates as mandatory mask wearing and related facial care problems drive demand for skin care products Demand for anti-agers grows as Malaysians start using such products at a younger age Fairly fragmented competitive landscape led by multinationals, while e-commerce continues to penetrate with new imports attracting consumers’ attention PROSPECTS AND OPPORTUNITIES Stronger demand for skin care predicted over the forecast period, initially driven by the mass segment due to high inflation Further innovation in terms of formats and ingredients likely in order for players to offer differentiation in crowded landscape Further potential for mass brands to enter dermocosmetics to offer greater affordability CATEGORY DATA Table 103 Sales of Skin Care by Category: Value 2016-2021 Table 104 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Skin Care: % Value 2017-2021 Table 106 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 107 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 108 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 109 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 110 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 111 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 112 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 113 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for sun care continued to decline in 2021 due to ongoing COVID-19 related restrictions Sun care brands continue to explore cross-category benefits Fragmented competitive landscape with Japanese brands highly ranked PROSPECTS AND OPPORTUNITIES Improving demand for sun care from 2021 onwards, driven by mass segment Further potential for dual purpose sun care to expand Products with natural positioning have potential within aftersun CATEGORY DATA Table 114 Sales of Sun Care by Category: Value 2016-2021 Table 115 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Sun Care: % Value 2017-2021 Table 117 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 118 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 119 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 120 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026 DEODORANTS IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Rise in demand for deodorants in 2021 as consumers spend more time outdoors Further expansion of deodorants in terms of formats and innovation Fairly consolidated landscape with leading multinationals gaining share PROSPECTS AND OPPORTUNITIES Forecast period is set to see notable improvement E-commerce set to gain stronger momentum over the forecast period Sprays to offer further competition to fragrances due to affordability CATEGORY DATA Table 121 Sales of Deodorants by Category: Value 2016-2021 Table 122 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 123 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 124 NBO Company Shares of Deodorants: % Value 2017-2021 Table 125 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 126 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 127 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 128 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 129 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
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