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インドネシアにおけるビューティ＆パーソナルケアBeauty and Personal Care in Indonesia 2020年、プレイヤーはCOVID-19の状況が落ち着くと推測し、2021年に観光客の流入が再開されることを見越して、コストを削減して生き残るために予算を抑えていた。しかし、2021年になっても観光客の流れの回復は起... もっと見る
サマリー2020年、プレイヤーはCOVID-19の状況が落ち着くと推測し、2021年に観光客の流入が再開されることを見越して、コストを削減して生き残るために予算を抑えていた。しかし、2021年になっても観光客の流れの回復は起こらず、ブランドは旅行制限により国内に閉じ込められていた地元消費を呼び込むため、前年度に貯めた戦略と予算の展開に転じました。香港の地元消費者が求めるのは、ブランディング、成分、プロポ...Euromonitor Internationalの調査レポート「中国、香港の美容とパーソナルケア」は、国レベルでの市場規模と形状の包括的なガイドを提供しています。2017年から2021年の最新の小売販売データを提供し、成長を促進する部門を特定することができます。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in Hong Kong, ChinaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sluggish recovery due to continued loss of tourist consumption Localisation to enhance brand equity and attract attention from locals Trust in product quality leads to ease of capturing local consumption power PROSPECTS AND OPPORTUNITIES Recovery to pre-COVID-19 level dependent on tourist flows Japanese mass products expected to continue to surge in popularity Despite fragrances gaining traction as the new “lipstick effect”, there is limited space for mass brands to compete CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Localised brands with a pool of local customers are more resilient in an uncertain environment Discounts and value for money capture local spending Luxury fashion brands diving into beauty and personal care PROSPECTS AND OPPORTUNITIES Focus on experiential retail to attract local customers Fragrance to see continuous growth with an elevated product offering Multi-brand retailers to see rising popularity as consumers look to compare brands to purchase the best-fit product CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sluggish recovery due to low birth rate and loss of tourist consumption Players shift to a “family” positioning to widen the audience and capture local spending power Word of mouth remains effective marketing amongst parents PROSPECTS AND OPPORTUNITIES Difficulty returning to pre-COVID-19 level of sales in the short-term Longer decision-making curve for mothers calls for authentic marketing Multi-touchpoint experience to enhance brand equity CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Premiumisation in bath and shower, especially in more self-indulgent categories Skinification gives rise to foam handwashes Consumers prefer purchasing larger volumes of hand sanitisers for value for money and sustainability PROSPECTS AND OPPORTUNITIES More sophistication in terms of functionality and fragrance will be demanded for hand sanitisers going forward Bar soap sees limited potential for mass adoption despite sustainability concerns Fragrance and aromatherapeutic properties of bath and shower products expected to attract consumers’ attention CATEGORY DATA Table 33 Sales of Bath and Shower by Category: Value 2016-2021 Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Rebound after significant decline, but sales remain lower than pre-pandemic Increasing fragmentation, especially in premium colour cosmetics Multi-brand retailers to see benefits as consumers search for the best fit after extensive research PROSPECTS AND OPPORTUNITIES Pessimistic outlook for the ability of the category to return to pre-pandemic levels Availability of Japanese products to increase in the market, resulting in further fragmentation, especially in mass colour cosmetics Men’s colour cosmetics remains a niche in Hong Kong CATEGORY DATA Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased attention and frequency of general population to exercise helps drive growth Clean beauty brands enter to help recruit new consumers and widen the audience Importance of gender-specific deodorants remains, as men look for efficient products with a masculine scent PROSPECTS AND OPPORTUNITIES Stable growth in the forecast period as exercise habits expected to stay even after the pandemic Expected increase in demand for niche brands, with increased attention to the fragrance of deodorants Mass Japanese products to enter the market, expanding consumer choice and cannibalising share from existing players CATEGORY DATA Table 53 Sales of Deodorants by Category: Value 2016-2021 Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 56 NBO Company Shares of Deodorants: % Value 2017-2021 Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of depilatories remain flat Hair removers fares better than razors as consumers are more knowledgeable about the pros and cons of each hair removal method Demand for women’s pre-shave remains sluggish and on a continuous downwards trend PROSPECTS AND OPPORTUNITIES Continuous contraction in sales of depilatories due to popularity of alternative hair removal methods Influx of Japanese products expected to take share from the leader Hair remover product development to address increasingly sophisticated consumer demands CATEGORY DATA Table 62 Sales of Depilatories by Category: Value 2016-2021 Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 65 NBO Company Shares of Depilatories: % Value 2017-2021 Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrance becomes an affordable luxury, with continuous premiumisation Fragrance is emblematic of brand identity, with resilient fragrance sales for luxury fashion brands Hair mists and body ancillaries are on the rise, driving traffic to fragrance brands PROSPECTS AND OPPORTUNITIES Continuous premiumisation of the category expected, with limited space for mass brands Limiting the try-on barrier for fragrance purchases to facilitate consumers’ decision-making curve and digitalisation Solid fragrance to gain traction with ease of application and convenience when travelling CATEGORY DATA Table 69 Sales of Fragrances by Category: Value 2016-2021 Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of Fragrances: % Value 2017-2021 Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Hair care sees rapid recovery to pre-pandemic level of sales, with premiumisation driven by skinification Clean hair care products are in demand, with increased attention to scalp health Localisation to enhance brand equity and differentiate to capture consumption power PROSPECTS AND OPPORTUNITIES Skin care brands to diversify into hair care, considering the continued skinification of the category Shampoo bars see limited potential despite sustainability concerns Japanese mass hair care products expected to gain traction CATEGORY DATA Table 77 Sales of Hair Care by Category: Value 2016-2021 Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 80 NBO Company Shares of Hair Care: % Value 2017-2021 Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 83 LBN Brand Shares of Colourants: % Value 2018-2021 Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Male consumers spend more time improving their overall health and wellbeing Key determinant purchasing factors are functionality and texture as non-gendered brands gain traction in skin care Men’s hair care gains traction as male consumers tackle hair care concerns such as hair loss PROSPECTS AND OPPORTUNITIES Men’s grooming, especially men’s shaving, deodorants and hair care, to sustain growth momentum Premiumisation expected in men’s shaving and hair care as men pursue tailored products and services for personal style Men’s colour cosmetics expected to see limited potential amongst locals in Hong Kong CATEGORY DATA Table 90 Sales of Men’s Grooming by Category: Value 2016-2021 Table 91 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 94 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 95 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 97 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Oral care elevating to a wellness routine from a basic hygiene routine, with skinification observed Demand for novelty, especially in toothpaste, due to elevation of oral care routines Family positioning amongst key players to appeal to consumers and sustain their market positions PROSPECTS AND OPPORTUNITIES Multi-touchpoint experiences to enhance brand equity in a fragmented category in order to capture spending power Electric toothbrushes to see continued rise in popularity, with players providing products that enhance the user experience Influx of Japanese products in the market to further fragment the category CATEGORY DATA Table 99 Sales of Oral Care by Category: Value 2016-2021 Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 101 Sales of Toothbrushes by Category: Value 2016-2021 Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 104 NBO Company Shares of Oral Care: % Value 2017-2021 Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery is sluggish, as delayed return of tourists results in aggressive discounting strategies to capture local spending Localisation to strengthen brand awareness and build brand equity Body care and hand care products gain traction as consumers care for other parts of the body as they would their face PROSPECTS AND OPPORTUNITIES Importance of offline stores to remain Further fragmentation in a saturated category in both mass and premium segments Clean beauty to grow CATEGORY DATA Table 112 Sales of Skin Care by Category: Value 2016-2021 Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 114 NBO Company Shares of Skin Care: % Value 2017-2021 Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sun care continues to suffer due to increased time spent at home and low awareness of use of sun care indoors Blurring lines between sun care and categories such as skin care and colour cosmetics Marine-friendly sun protection gains popularity with general increased engagement with water sports PROSPECTS AND OPPORTUNITIES Continuous consumer education and enhancing brand equity will be key for pure sun care players to fare well Japanese mass sun care products to increase their penetration in the market Stick sunscreen expected to gain traction, with its convenience of portability and reapplication CATEGORY DATA Table 123 Sales of Sun Care by Category: Value 2016-2021 Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 125 NBO Company Shares of Sun Care: % Value 2017-2021 Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
SummaryIn 2020, players were speculating that the COVID-19 situation would calm down, anticipating a resumption in tourist flows in 2021, and therefore held back their budgets to reduce costs and survive. However, as recovery of the flow of tourists did not happen in 2021, brands turned to deploying strategies and budgets saved in previous years to attract local consumption, which was trapped in the country due to travel restrictions. Local consumers in Hong Kong look for branding, ingredients and prop... Table of ContentsBeauty and Personal Care in Hong Kong, ChinaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sluggish recovery due to continued loss of tourist consumption Localisation to enhance brand equity and attract attention from locals Trust in product quality leads to ease of capturing local consumption power PROSPECTS AND OPPORTUNITIES Recovery to pre-COVID-19 level dependent on tourist flows Japanese mass products expected to continue to surge in popularity Despite fragrances gaining traction as the new “lipstick effect”, there is limited space for mass brands to compete CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Localised brands with a pool of local customers are more resilient in an uncertain environment Discounts and value for money capture local spending Luxury fashion brands diving into beauty and personal care PROSPECTS AND OPPORTUNITIES Focus on experiential retail to attract local customers Fragrance to see continuous growth with an elevated product offering Multi-brand retailers to see rising popularity as consumers look to compare brands to purchase the best-fit product CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sluggish recovery due to low birth rate and loss of tourist consumption Players shift to a “family” positioning to widen the audience and capture local spending power Word of mouth remains effective marketing amongst parents PROSPECTS AND OPPORTUNITIES Difficulty returning to pre-COVID-19 level of sales in the short-term Longer decision-making curve for mothers calls for authentic marketing Multi-touchpoint experience to enhance brand equity CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Premiumisation in bath and shower, especially in more self-indulgent categories Skinification gives rise to foam handwashes Consumers prefer purchasing larger volumes of hand sanitisers for value for money and sustainability PROSPECTS AND OPPORTUNITIES More sophistication in terms of functionality and fragrance will be demanded for hand sanitisers going forward Bar soap sees limited potential for mass adoption despite sustainability concerns Fragrance and aromatherapeutic properties of bath and shower products expected to attract consumers’ attention CATEGORY DATA Table 33 Sales of Bath and Shower by Category: Value 2016-2021 Table 34 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 36 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 37 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 39 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Rebound after significant decline, but sales remain lower than pre-pandemic Increasing fragmentation, especially in premium colour cosmetics Multi-brand retailers to see benefits as consumers search for the best fit after extensive research PROSPECTS AND OPPORTUNITIES Pessimistic outlook for the ability of the category to return to pre-pandemic levels Availability of Japanese products to increase in the market, resulting in further fragmentation, especially in mass colour cosmetics Men’s colour cosmetics remains a niche in Hong Kong CATEGORY DATA Table 42 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 46 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 47 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 49 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Increased attention and frequency of general population to exercise helps drive growth Clean beauty brands enter to help recruit new consumers and widen the audience Importance of gender-specific deodorants remains, as men look for efficient products with a masculine scent PROSPECTS AND OPPORTUNITIES Stable growth in the forecast period as exercise habits expected to stay even after the pandemic Expected increase in demand for niche brands, with increased attention to the fragrance of deodorants Mass Japanese products to enter the market, expanding consumer choice and cannibalising share from existing players CATEGORY DATA Table 53 Sales of Deodorants by Category: Value 2016-2021 Table 54 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 55 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 56 NBO Company Shares of Deodorants: % Value 2017-2021 Table 57 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 58 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 59 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of depilatories remain flat Hair removers fares better than razors as consumers are more knowledgeable about the pros and cons of each hair removal method Demand for women’s pre-shave remains sluggish and on a continuous downwards trend PROSPECTS AND OPPORTUNITIES Continuous contraction in sales of depilatories due to popularity of alternative hair removal methods Influx of Japanese products expected to take share from the leader Hair remover product development to address increasingly sophisticated consumer demands CATEGORY DATA Table 62 Sales of Depilatories by Category: Value 2016-2021 Table 63 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 65 NBO Company Shares of Depilatories: % Value 2017-2021 Table 66 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 67 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrance becomes an affordable luxury, with continuous premiumisation Fragrance is emblematic of brand identity, with resilient fragrance sales for luxury fashion brands Hair mists and body ancillaries are on the rise, driving traffic to fragrance brands PROSPECTS AND OPPORTUNITIES Continuous premiumisation of the category expected, with limited space for mass brands Limiting the try-on barrier for fragrance purchases to facilitate consumers’ decision-making curve and digitalisation Solid fragrance to gain traction with ease of application and convenience when travelling CATEGORY DATA Table 69 Sales of Fragrances by Category: Value 2016-2021 Table 70 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of Fragrances: % Value 2017-2021 Table 72 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 75 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Hair care sees rapid recovery to pre-pandemic level of sales, with premiumisation driven by skinification Clean hair care products are in demand, with increased attention to scalp health Localisation to enhance brand equity and differentiate to capture consumption power PROSPECTS AND OPPORTUNITIES Skin care brands to diversify into hair care, considering the continued skinification of the category Shampoo bars see limited potential despite sustainability concerns Japanese mass hair care products expected to gain traction CATEGORY DATA Table 77 Sales of Hair Care by Category: Value 2016-2021 Table 78 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 79 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 80 NBO Company Shares of Hair Care: % Value 2017-2021 Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 82 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 83 LBN Brand Shares of Colourants: % Value 2018-2021 Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 85 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 86 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 87 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Male consumers spend more time improving their overall health and wellbeing Key determinant purchasing factors are functionality and texture as non-gendered brands gain traction in skin care Men’s hair care gains traction as male consumers tackle hair care concerns such as hair loss PROSPECTS AND OPPORTUNITIES Men’s grooming, especially men’s shaving, deodorants and hair care, to sustain growth momentum Premiumisation expected in men’s shaving and hair care as men pursue tailored products and services for personal style Men’s colour cosmetics expected to see limited potential amongst locals in Hong Kong CATEGORY DATA Table 90 Sales of Men’s Grooming by Category: Value 2016-2021 Table 91 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 94 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 95 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 97 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Oral care elevating to a wellness routine from a basic hygiene routine, with skinification observed Demand for novelty, especially in toothpaste, due to elevation of oral care routines Family positioning amongst key players to appeal to consumers and sustain their market positions PROSPECTS AND OPPORTUNITIES Multi-touchpoint experiences to enhance brand equity in a fragmented category in order to capture spending power Electric toothbrushes to see continued rise in popularity, with players providing products that enhance the user experience Influx of Japanese products in the market to further fragment the category CATEGORY DATA Table 99 Sales of Oral Care by Category: Value 2016-2021 Table 100 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 101 Sales of Toothbrushes by Category: Value 2016-2021 Table 102 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 103 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 104 NBO Company Shares of Oral Care: % Value 2017-2021 Table 105 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 107 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 108 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 110 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery is sluggish, as delayed return of tourists results in aggressive discounting strategies to capture local spending Localisation to strengthen brand awareness and build brand equity Body care and hand care products gain traction as consumers care for other parts of the body as they would their face PROSPECTS AND OPPORTUNITIES Importance of offline stores to remain Further fragmentation in a saturated category in both mass and premium segments Clean beauty to grow CATEGORY DATA Table 112 Sales of Skin Care by Category: Value 2016-2021 Table 113 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 114 NBO Company Shares of Skin Care: % Value 2017-2021 Table 115 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 117 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 121 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN HONG KONG, CHINA KEY DATA FINDINGS 2021 DEVELOPMENTS Sun care continues to suffer due to increased time spent at home and low awareness of use of sun care indoors Blurring lines between sun care and categories such as skin care and colour cosmetics Marine-friendly sun protection gains popularity with general increased engagement with water sports PROSPECTS AND OPPORTUNITIES Continuous consumer education and enhancing brand equity will be key for pure sun care players to fare well Japanese mass sun care products to increase their penetration in the market Stick sunscreen expected to gain traction, with its convenience of portability and reapplication CATEGORY DATA Table 123 Sales of Sun Care by Category: Value 2016-2021 Table 124 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 125 NBO Company Shares of Sun Care: % Value 2017-2021 Table 126 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 128 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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