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台湾のビューティ＆パーソナルケアBeauty and Personal Care in Taiwan 2020年にかつてないペースで減少したスペインの美容・パーソナルケアは、2021年には緩やかな回復が中心テーマとなった。しかし、パンデミックがこのカテゴリーに与えた影響は、一様ではなかった。2020年の間、現... もっと見る
サマリー2020年にかつてないペースで減少したスペインの美容・パーソナルケアは、2021年には緩やかな回復が中心テーマとなった。しかし、パンデミックがこのカテゴリーに与えた影響は、一様ではなかった。2020年の間、現地の消費者が自宅で過ごす時間が大幅に増え（多くの人が自宅で仕事や勉強をしている）、社交の頻度が大幅に減ったため、カラーコスメティック、サンケア、フレグランスは特に不調であった。また、デオドラント製品の需要も、より低い水準で低迷した。Euromonitor Internationalの調査レポート「スペインの美容とパーソナルケア」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2017-2021年の最新小売販売データを提供し、成長を牽引するセクターを特定することが可能です。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測し、市場の発展予測を評価します。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in SpainEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN SPAIN EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 KEY TRENDS Consumers seek more naturalness and sustainability Older consumers an increasingly lucrative market Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for mass fragrances, mass adult sun care and mass colour cosmetics rebounds strongly as consumers spend less time at home As economic conditions stabilise, mass products underperform premium offerings Girls now interested in beauty and personal care at a younger age PROSPECTS AND OPPORTUNITIES Mass brands will continue to lag their premium counterparts Increased opportunities for segmentation – particularly among older consumers More consumers will take a more natural and simplified approach to beauty and personal care CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Economic stabilisation drives re-emergence of premiumisation trend Strong demand for fragrances, as consumers socialise more Experiences and feeling spoiled PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could undermine premium growth E-commerce will encourage the emergence of more niche brand Dermocosmetics set to grow in popularity CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BATH AND SHOWER IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged in 2020 due to the pandemic, demand for bath and shower stabilises With a hot climate favours frequent showering, body wash/shower gel dominates sales Private label remains strong PROSPECTS AND OPPORTUNITIES Demand for hand sanitisers will continue to weaken as pandemic threat diminishes Mounting inflationary pressure could provide an additional boost to private label Sustainability will play an increasing role in the purchase decision CATEGORY DATA Table 23 Sales of Bath and Shower by Category: Value 2016-2021 Table 24 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 25 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 27 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 28 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 29 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Mandatory face masking continues to weigh on demand Increasingly favour a more natural look, some consumers are using less make-up L’Oréal leads, but private label is a growing threat PROSPECTS AND OPPORTUNITIES An end to mandatory face masking will provide a significant boost to demand, particularly for lip products E-commerce will continue to mature Sustainability will continue to grow in importance, particularly to younger consumers CATEGORY DATA Table 32 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 33 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 36 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 37 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 38 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 39 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Covid-19 related measures limiting sales Unilever’s Axe remains the clear leader, but private label is growing in importance Natural and organic trend continues to gather pace PROSPECTS AND OPPORTUNITIES Post-pandemic boost to demand will be outweighed by heightened consumer interest in naturalness Mounting inflationary pressure could provide a boot to private label Natural and organic offerings will continue to proliferate CATEGORY DATA Table 43 Sales of Deodorants by Category: Value 2016-2021 Table 44 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 45 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 46 NBO Company Shares of Deodorants: % Value 2017-2021 Table 47 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 48 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 49 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Re-opening of beauty salons weighs on retail demand Private label holds on to pandemic gains Consumers want fewer artificial ingredients PROSPECTS AND OPPORTUNITIES Climate change and fashion shifts could boost demand Mounting inflationary pressure will be a double-edged blade Shift towards natural ingredients will gather pace CATEGORY DATA Table 52 Sales of Depilatories by Category: Value 2016-2021 Table 53 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 55 NBO Company Shares of Depilatories: % Value 2017-2021 Table 56 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 57 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Easing of pandemic restrictions spurs strong recovery in demand As economic conditions stabilise, the premiumisation trend re-emerges Pandemic drives shift to e-commerce PROSPECTS AND OPPORTUNITIES Premium products will remain the main driver of growth DIY fragrances will grow in popularity Premium fragrance sets/kits will be the main beneficiary from increased gifting CATEGORY DATA Table 59 Sales of Fragrances by Category: Value 2016-2021 Table 60 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Fragrances: % Value 2017-2021 Table 62 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 65 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening of beauty salons drives down retail value sales of hair care Local consumers are increasingly looking for natural ingredients in hair care L’Oréal retains its leadership position, but strong private label presence puts downward pressure on unit price PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could accelerate private label growth Local consumers will increasingly embrace a natural look Younger consumers will increasingly demand sustainable products CATEGORY DATA Table 67 Sales of Hair Care by Category: Value 2016-2021 Table 68 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 69 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 70 NBO Company Shares of Hair Care: % Value 2017-2021 Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 72 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 73 LBN Brand Shares of Colourants: % Value 2018-2021 Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 75 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 76 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 77 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Premium men’s fragrances drive recovery Beauty specialists and department stores regain lost ground Many men are shaving less frequently PROSPECTS AND OPPORTUNITIES Recovery will be sluggish Inflationary squeeze could boost private label Small electronic appliances will continue to grow in popularity CATEGORY DATA Table 80 Sales of Men’s Grooming by Category: Value 2016-2021 Table 81 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 84 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 85 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 87 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Positive impact of COVID-19 on demand fades Consumers return to the dentist for tooth whitening Sustainability and naturalness key trends in new product launches PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could lead some to trade down to cheaper offerings Natural and organic brands will grow in popularity E-commerce will continue to grow in importance CATEGORY DATA Table 89 Sales of Oral Care by Category: Value 2016-2021 Table 90 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 91 Sales of Toothbrushes by Category: Value 2016-2021 Table 92 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 93 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 94 NBO Company Shares of Oral Care: % Value 2017-2021 Table 95 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 97 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 98 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Increased use of face masks boosts demand for facial care “Perfect skin is the best make-up” Leader L’Oréal launches Garnier Bio, but niche players are growing in popularity PROSPECTS AND OPPORTUNITIES An ageing popular will support growth, but mounting inflationary pressure could undermine it Younger consumers value novelty more than their parents Sustainability to support simplicity CATEGORY DATA Table 102 Sales of Skin Care by Category: Value 2016-2021 Table 103 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 104 NBO Company Shares of Skin Care: % Value 2017-2021 Table 105 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 107 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 110 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 111 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Subdued international tourism weighs heavily on demand for sun protection Many new product launches are targeted at families Adverse regulatory finding has not adversely affected leader ISDIN PROSPECTS AND OPPORTUNITIES Tourism rebound will continue to drive recovery Inflationary pressure could lead some to trade down from premium to mass sun protection Sustainability will grow in importance, particularly to younger consumers CATEGORY DATA Table 113 Sales of Sun Care by Category: Value 2016-2021 Table 114 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Sun Care: % Value 2017-2021 Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Fewer babies, but many parents are prepared to spend more on them Parents buying fewer specialised products Private label given an additional boost by the pandemic PROSPECTS AND OPPORTUNITIES Government policies to support the birth rate might provide a boost to demand YouTube and TikTok will grow in importance as marketing channels Consumers will increasingly switch to more natural formulations CATEGORY DATA Table 120 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 121 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 122 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 123 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 124 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 125 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 126 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 127 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 128 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 129 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 130 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
SummaryHaving declined at an unprecedented pace during 2020, the central theme in beauty and personal care in Spain in 2021 was one of gradual recovery. However, the impact of the pandemic on this category has been far from uniform. During 2020, colour cosmetics, sun care and fragrances performed particularly poorly, as local consumers spent much more time at home (with many working or studying from home) and socialising far less frequently. To a lesser extent, demand for deodorants was also undermined... Table of ContentsBeauty and Personal Care in SpainEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN SPAIN EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 KEY TRENDS Consumers seek more naturalness and sustainability Older consumers an increasingly lucrative market Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for mass fragrances, mass adult sun care and mass colour cosmetics rebounds strongly as consumers spend less time at home As economic conditions stabilise, mass products underperform premium offerings Girls now interested in beauty and personal care at a younger age PROSPECTS AND OPPORTUNITIES Mass brands will continue to lag their premium counterparts Increased opportunities for segmentation – particularly among older consumers More consumers will take a more natural and simplified approach to beauty and personal care CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Economic stabilisation drives re-emergence of premiumisation trend Strong demand for fragrances, as consumers socialise more Experiences and feeling spoiled PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could undermine premium growth E-commerce will encourage the emergence of more niche brand Dermocosmetics set to grow in popularity CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BATH AND SHOWER IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Having surged in 2020 due to the pandemic, demand for bath and shower stabilises With a hot climate favours frequent showering, body wash/shower gel dominates sales Private label remains strong PROSPECTS AND OPPORTUNITIES Demand for hand sanitisers will continue to weaken as pandemic threat diminishes Mounting inflationary pressure could provide an additional boost to private label Sustainability will play an increasing role in the purchase decision CATEGORY DATA Table 23 Sales of Bath and Shower by Category: Value 2016-2021 Table 24 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 25 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 27 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 28 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 29 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 30 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Mandatory face masking continues to weigh on demand Increasingly favour a more natural look, some consumers are using less make-up L’Oréal leads, but private label is a growing threat PROSPECTS AND OPPORTUNITIES An end to mandatory face masking will provide a significant boost to demand, particularly for lip products E-commerce will continue to mature Sustainability will continue to grow in importance, particularly to younger consumers CATEGORY DATA Table 32 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 33 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 36 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 37 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 38 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 39 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Covid-19 related measures limiting sales Unilever’s Axe remains the clear leader, but private label is growing in importance Natural and organic trend continues to gather pace PROSPECTS AND OPPORTUNITIES Post-pandemic boost to demand will be outweighed by heightened consumer interest in naturalness Mounting inflationary pressure could provide a boot to private label Natural and organic offerings will continue to proliferate CATEGORY DATA Table 43 Sales of Deodorants by Category: Value 2016-2021 Table 44 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 45 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 46 NBO Company Shares of Deodorants: % Value 2017-2021 Table 47 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 48 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 49 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Re-opening of beauty salons weighs on retail demand Private label holds on to pandemic gains Consumers want fewer artificial ingredients PROSPECTS AND OPPORTUNITIES Climate change and fashion shifts could boost demand Mounting inflationary pressure will be a double-edged blade Shift towards natural ingredients will gather pace CATEGORY DATA Table 52 Sales of Depilatories by Category: Value 2016-2021 Table 53 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 55 NBO Company Shares of Depilatories: % Value 2017-2021 Table 56 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 57 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Easing of pandemic restrictions spurs strong recovery in demand As economic conditions stabilise, the premiumisation trend re-emerges Pandemic drives shift to e-commerce PROSPECTS AND OPPORTUNITIES Premium products will remain the main driver of growth DIY fragrances will grow in popularity Premium fragrance sets/kits will be the main beneficiary from increased gifting CATEGORY DATA Table 59 Sales of Fragrances by Category: Value 2016-2021 Table 60 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Fragrances: % Value 2017-2021 Table 62 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 65 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening of beauty salons drives down retail value sales of hair care Local consumers are increasingly looking for natural ingredients in hair care L’Oréal retains its leadership position, but strong private label presence puts downward pressure on unit price PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could accelerate private label growth Local consumers will increasingly embrace a natural look Younger consumers will increasingly demand sustainable products CATEGORY DATA Table 67 Sales of Hair Care by Category: Value 2016-2021 Table 68 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 69 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 70 NBO Company Shares of Hair Care: % Value 2017-2021 Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 72 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 73 LBN Brand Shares of Colourants: % Value 2018-2021 Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 75 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 76 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 77 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Premium men’s fragrances drive recovery Beauty specialists and department stores regain lost ground Many men are shaving less frequently PROSPECTS AND OPPORTUNITIES Recovery will be sluggish Inflationary squeeze could boost private label Small electronic appliances will continue to grow in popularity CATEGORY DATA Table 80 Sales of Men’s Grooming by Category: Value 2016-2021 Table 81 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 84 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 85 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 87 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Positive impact of COVID-19 on demand fades Consumers return to the dentist for tooth whitening Sustainability and naturalness key trends in new product launches PROSPECTS AND OPPORTUNITIES Mounting inflationary pressure could lead some to trade down to cheaper offerings Natural and organic brands will grow in popularity E-commerce will continue to grow in importance CATEGORY DATA Table 89 Sales of Oral Care by Category: Value 2016-2021 Table 90 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 91 Sales of Toothbrushes by Category: Value 2016-2021 Table 92 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 93 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 94 NBO Company Shares of Oral Care: % Value 2017-2021 Table 95 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 97 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 98 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Increased use of face masks boosts demand for facial care “Perfect skin is the best make-up” Leader L’Oréal launches Garnier Bio, but niche players are growing in popularity PROSPECTS AND OPPORTUNITIES An ageing popular will support growth, but mounting inflationary pressure could undermine it Younger consumers value novelty more than their parents Sustainability to support simplicity CATEGORY DATA Table 102 Sales of Skin Care by Category: Value 2016-2021 Table 103 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 104 NBO Company Shares of Skin Care: % Value 2017-2021 Table 105 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 107 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 110 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 111 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Subdued international tourism weighs heavily on demand for sun protection Many new product launches are targeted at families Adverse regulatory finding has not adversely affected leader ISDIN PROSPECTS AND OPPORTUNITIES Tourism rebound will continue to drive recovery Inflationary pressure could lead some to trade down from premium to mass sun protection Sustainability will grow in importance, particularly to younger consumers CATEGORY DATA Table 113 Sales of Sun Care by Category: Value 2016-2021 Table 114 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Sun Care: % Value 2017-2021 Table 116 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 118 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN SPAIN KEY DATA FINDINGS 2021 DEVELOPMENTS Fewer babies, but many parents are prepared to spend more on them Parents buying fewer specialised products Private label given an additional boost by the pandemic PROSPECTS AND OPPORTUNITIES Government policies to support the birth rate might provide a boost to demand YouTube and TikTok will grow in importance as marketing channels Consumers will increasingly switch to more natural formulations CATEGORY DATA Table 120 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 121 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 122 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 123 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 124 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 125 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 126 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 127 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 128 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 129 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 130 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
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