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デンマークの美容・パーソナルケアBeauty and Personal Care in Denmark コロンビアの経済は2021年後半に回復し始め、家庭内隔離措置の段階的な緩和、原油価格の上昇、輸出の増加などがこれに拍車をかけました。しかし、2021年4月の移動規制の再開、COVID-19患者の増加、同国のワクチン... もっと見る
サマリーコロンビアの経済は2021年後半に回復し始め、家庭内隔離措置の段階的な緩和、原油価格の上昇、輸出の増加などがこれに拍車をかけました。しかし、2021年4月の移動規制の再開、COVID-19患者の増加、同国のワクチン接種キャンペーンの進捗の遅れ、さらに社会不安と物流・流通問題などが、2021年の美容・パーソナルケアの成長を損なう結果となった。しかし、経済が回復していないにもかかわらず...Euromonitor Internationalの調査レポート「コロンビアの美容とパーソナルケア」は、国レベルでの市場規模と形状の包括的なガイドを提供しています。2017-2021年の最新小売売上データを提供し、成長を牽引するセクターを特定することが可能です。2026年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲ベビー＆子供専用製品、バス＆シャワー、カラーコスメティック、デオドラント、脱毛剤、ダーモコスメティック ビューティ＆パーソナルケア、フレグランス、ヘアケア、マスビューティ＆パーソナルケア、メンズグルーミング、オーラルケア、パワー歯ブラシを除くオーラルケア、プレミアムビューティ＆パーソナルケア、プレステージビューティ＆パーソナルケア、スキンケア、サンケア。 データ収録範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビューティ＆パーソナルケア市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Beauty and Personal Care in ColombiaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN COLOMBIA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Mass beauty and personal care benefits from demand from price-conscious consumers Presence of direct selling dwindles as consumers return to store-based retailing New product development continues to be seen despite the pandemic PROSPECTS AND OPPORTUNITIES Retailers and brands expected to focus on delivering the best value Further investment expected in e-commerce Sustainability set to come into focus as climate change fears grow CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increasing attention to skin health and the use of natural ingredients Premium brands under pressure as mass brands offer more sophisticated options Sales of premium colour cosmetics PROSPECTS AND OPPORTUNITIES Economic pressures could limit stronger growth over the forecast period A different perception of premium expected to inform demand A greater focus on sustainability expected to be seen from both consumers and brands CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Players focus on clean labels to try and win over consumers New packaging formats and natural ingredients help drive demand Hard discounters continue to gain share but parents remain cautious about buying cheaper products PROSPECTS AND OPPORTUNITIES Further drop in Colombian birth rate threats the long-term future of the category Baby and child-specific products could face increasing competition from mass offerings E-commerce set to benefit from its convenience CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of liquid soap remain inflated thanks to increased hygiene concerns Bar soap suffers heavy declines as consumers switch to alternative products Wellness trend fuelling demand for body wash/shower gel PROSPECTS AND OPPORTUNITIES Increased hygiene standards set to continue driving demand for bath and shower Price set to become key factor in the purchasing decision as economic pressures begin to be felt Hand sanitisers set to see a gradual return to pre-COVID-19 sales levels CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Colour cosmetics continue to lose value Multifunctional products find favour Consumers return to brick-and-mortar outlets PROSPECTS AND OPPORTUNITIES A bright future ahead, although natural look trend could put the brakes on growth Multipurpose interest blurs categories Green and clean: Could more ethical products help deliver stronger growth? CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Clinical offerings continue to expand as deodorants sees a return to growth New pack formats offer value and convenience Consumers go in search of products that are safe and ‘clean’ PROSPECTS AND OPPORTUNITIES Consumers concerns for sustainable positioning will gain relevance New outlets availability key to democratise premium brands E-commerce seen to have further growth potential CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Cheaper offerings and fierce promotions incentive purchases Players focus on more natural formulations in hair removers/bleaches E-commerce presents new growth opportunities PROSPECTS AND OPPORTUNITIES Category set to face fierce competition from beauty appliances Professional services likely to eat into sales of depilatories Sustainable products continue to emerge but yet a niche CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrances sees positive growth as consumers come out of hibernation Premium fragrances utilise strong price promotions to help kickstart a recovery E-commerce benefits from wide product offer and special discounts and promotions PROSPECTS AND OPPORTUNITIES Players could focus on offering more affordable options as consumers face financial challenges New technology and sustainable packaging set to influence new product development Personalisation could bring new life to fragrances CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Value growth hampered by family-oriented products and hard discounters offerings Natural-look trend boosts demand for specialised products Mass hair care benefits from challenges facing some premium brands PROSPECTS AND OPPORTUNITIES Shortages of key ingredients could put pressure on prices heading into the forecast period Expansion of online services could benefit sales of hair care Consumers set to demand more green and natural products CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Men’s grooming sees slow recovery as more men embrace the beard trend Some men turn to products with multifunctional claims to make savings Men’s fragrances and deodorants benefit from consumers coming out of home seclusion PROSPECTS AND OPPORTUNITIES Economic recovery should support demand for men’s skin care Men´s grooming could benefit from the expansion of e-commerce Mass products set to benefit from economic uncertainty CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hard discounters help drive demand for a wider range of oral care products Shopping behaviour based on income level when it comes to toothpaste Sustainable formats gaining interest in toothbrushes PROSPECTS AND OPPORTUNITIES Financial pressures could force consumers towards more affordable oral care Natural ingredients set to be a focus of demand and new product development Manufacturers looking to shift to more sustainable packaging CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show willingness to invest in healthy and beautiful skin Consumers taking a more responsible approach to beauty Complementary categories hampered by the drop in demand for colour cosmetics PROSPECTS AND OPPORTUNITIES New online tools could help elevate skin care recommendations Economic growth will determine recovery Is polyglutamic acid the next super ingredient? CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hard discounters help niche categories to grow Innovation helps add value to sun protection but mass brands dominate Sun care moves towards a beauty-orientated positioning but loses sales to other categories PROSPECTS AND OPPORTUNITIES Lighter, multipurpose and eco-friendly products key trends to look out for in sun care Multifunctionality will continue to blur category Self-tanning likely to retain a niche status CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
SummaryColombia’s economy began to recover in the second half of 2021 with this being fuelled by a gradual relaxation of home seclusion measures, increased oil prices and a boost in exports. However, renewed mobility restrictions in April 2021, an increase in COVID-19 cases, and slow progress in the country’s vaccination campaign, alongside social unrest coupled with logistic and distribution problems all served to undermine growth in beauty and personal care in 2021. Even though the economy showed not... Table of ContentsBeauty and Personal Care in ColombiaEuromonitor International May 2022 List Of Contents And Tables BEAUTY AND PERSONAL CARE IN COLOMBIA EXECUTIVE SUMMARY Beauty and personal care in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for beauty and personal care? CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026 MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources MASS BEAUTY AND PERSONAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Mass beauty and personal care benefits from demand from price-conscious consumers Presence of direct selling dwindles as consumers return to store-based retailing New product development continues to be seen despite the pandemic PROSPECTS AND OPPORTUNITIES Retailers and brands expected to focus on delivering the best value Further investment expected in e-commerce Sustainability set to come into focus as climate change fears grow CATEGORY DATA Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021 Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026 Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026 PREMIUM BEAUTY AND PERSONAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Increasing attention to skin health and the use of natural ingredients Premium brands under pressure as mass brands offer more sophisticated options Sales of premium colour cosmetics PROSPECTS AND OPPORTUNITIES Economic pressures could limit stronger growth over the forecast period A different perception of premium expected to inform demand A greater focus on sustainability expected to be seen from both consumers and brands CATEGORY DATA Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021 Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021 Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026 Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026 BABY AND CHILD-SPECIFIC PRODUCTS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Players focus on clean labels to try and win over consumers New packaging formats and natural ingredients help drive demand Hard discounters continue to gain share but parents remain cautious about buying cheaper products PROSPECTS AND OPPORTUNITIES Further drop in Colombian birth rate threats the long-term future of the category Baby and child-specific products could face increasing competition from mass offerings E-commerce set to benefit from its convenience CATEGORY DATA Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021 Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026 BATH AND SHOWER IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of liquid soap remain inflated thanks to increased hygiene concerns Bar soap suffers heavy declines as consumers switch to alternative products Wellness trend fuelling demand for body wash/shower gel PROSPECTS AND OPPORTUNITIES Increased hygiene standards set to continue driving demand for bath and shower Price set to become key factor in the purchasing decision as economic pressures begin to be felt Hand sanitisers set to see a gradual return to pre-COVID-19 sales levels CATEGORY DATA Table 34 Sales of Bath and Shower by Category: Value 2016-2021 Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021 Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021 Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021 Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021 Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021 Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026 Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026 Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026 COLOUR COSMETICS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Colour cosmetics continue to lose value Multifunctional products find favour Consumers return to brick-and-mortar outlets PROSPECTS AND OPPORTUNITIES A bright future ahead, although natural look trend could put the brakes on growth Multipurpose interest blurs categories Green and clean: Could more ethical products help deliver stronger growth? CATEGORY DATA Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021 Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021 Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021 Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021 Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021 Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021 Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021 Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021 Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026 Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026 DEODORANTS IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Clinical offerings continue to expand as deodorants sees a return to growth New pack formats offer value and convenience Consumers go in search of products that are safe and ‘clean’ PROSPECTS AND OPPORTUNITIES Consumers concerns for sustainable positioning will gain relevance New outlets availability key to democratise premium brands E-commerce seen to have further growth potential CATEGORY DATA Table 54 Sales of Deodorants by Category: Value 2016-2021 Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021 Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021 Table 57 NBO Company Shares of Deodorants: % Value 2017-2021 Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021 Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021 Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026 Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026 Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026 DEPILATORIES IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Cheaper offerings and fierce promotions incentive purchases Players focus on more natural formulations in hair removers/bleaches E-commerce presents new growth opportunities PROSPECTS AND OPPORTUNITIES Category set to face fierce competition from beauty appliances Professional services likely to eat into sales of depilatories Sustainable products continue to emerge but yet a niche CATEGORY DATA Table 63 Sales of Depilatories by Category: Value 2016-2021 Table 64 Sales of Depilatories by Category: % Value Growth 2016-2021 Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021 Table 66 NBO Company Shares of Depilatories: % Value 2017-2021 Table 67 LBN Brand Shares of Depilatories: % Value 2018-2021 Table 68 Forecast Sales of Depilatories by Category: Value 2021-2026 Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026 FRAGRANCES IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fragrances sees positive growth as consumers come out of hibernation Premium fragrances utilise strong price promotions to help kickstart a recovery E-commerce benefits from wide product offer and special discounts and promotions PROSPECTS AND OPPORTUNITIES Players could focus on offering more affordable options as consumers face financial challenges New technology and sustainable packaging set to influence new product development Personalisation could bring new life to fragrances CATEGORY DATA Table 70 Sales of Fragrances by Category: Value 2016-2021 Table 71 Sales of Fragrances by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Fragrances: % Value 2017-2021 Table 73 LBN Brand Shares of Fragrances: % Value 2018-2021 Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021 Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021 Table 76 Forecast Sales of Fragrances by Category: Value 2021-2026 Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026 HAIR CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Value growth hampered by family-oriented products and hard discounters offerings Natural-look trend boosts demand for specialised products Mass hair care benefits from challenges facing some premium brands PROSPECTS AND OPPORTUNITIES Shortages of key ingredients could put pressure on prices heading into the forecast period Expansion of online services could benefit sales of hair care Consumers set to demand more green and natural products CATEGORY DATA Table 78 Sales of Hair Care by Category: Value 2016-2021 Table 79 Sales of Hair Care by Category: % Value Growth 2016-2021 Table 80 Sales of Hair Care by Premium vs Mass: % Value 2016-2021 Table 81 NBO Company Shares of Hair Care: % Value 2017-2021 Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021 Table 83 LBN Brand Shares of Hair Care: % Value 2018-2021 Table 84 LBN Brand Shares of Colourants: % Value 2018-2021 Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021 Table 86 LBN Brand Shares of Styling Agents: % Value 2018-2021 Table 87 LBN Brand Shares of Premium Hair Care: % Value 2018-2021 Table 88 Forecast Sales of Hair Care by Category: Value 2021-2026 Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026 Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026 MEN'S GROOMING IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Men’s grooming sees slow recovery as more men embrace the beard trend Some men turn to products with multifunctional claims to make savings Men’s fragrances and deodorants benefit from consumers coming out of home seclusion PROSPECTS AND OPPORTUNITIES Economic recovery should support demand for men’s skin care Men´s grooming could benefit from the expansion of e-commerce Mass products set to benefit from economic uncertainty CATEGORY DATA Table 91 Sales of Men’s Grooming by Category: Value 2016-2021 Table 92 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 95 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 96 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 98 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026 ORAL CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hard discounters help drive demand for a wider range of oral care products Shopping behaviour based on income level when it comes to toothpaste Sustainable formats gaining interest in toothbrushes PROSPECTS AND OPPORTUNITIES Financial pressures could force consumers towards more affordable oral care Natural ingredients set to be a focus of demand and new product development Manufacturers looking to shift to more sustainable packaging CATEGORY DATA Table 100 Sales of Oral Care by Category: Value 2016-2021 Table 101 Sales of Oral Care by Category: % Value Growth 2016-2021 Table 102 Sales of Toothbrushes by Category: Value 2016-2021 Table 103 Sales of Toothbrushes by Category: % Value Growth 2016-2021 Table 104 Sales of Toothpaste by Type: % Value Breakdown 2017-2021 Table 105 NBO Company Shares of Oral Care: % Value 2017-2021 Table 106 LBN Brand Shares of Oral Care: % Value 2018-2021 Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021 Table 108 LBN Brand Shares of Toothpaste: % Value 2018-2021 Table 109 Forecast Sales of Oral Care by Category: Value 2021-2026 Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026 Table 111 Forecast Sales of Toothbrushes by Category: Value 2021-2026 Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026 SKIN CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show willingness to invest in healthy and beautiful skin Consumers taking a more responsible approach to beauty Complementary categories hampered by the drop in demand for colour cosmetics PROSPECTS AND OPPORTUNITIES New online tools could help elevate skin care recommendations Economic growth will determine recovery Is polyglutamic acid the next super ingredient? CATEGORY DATA Table 113 Sales of Skin Care by Category: Value 2016-2021 Table 114 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 115 NBO Company Shares of Skin Care: % Value 2017-2021 Table 116 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 118 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 121 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 122 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026 SUN CARE IN COLOMBIA KEY DATA FINDINGS 2021 DEVELOPMENTS Hard discounters help niche categories to grow Innovation helps add value to sun protection but mass brands dominate Sun care moves towards a beauty-orientated positioning but loses sales to other categories PROSPECTS AND OPPORTUNITIES Lighter, multipurpose and eco-friendly products key trends to look out for in sun care Multifunctionality will continue to blur category Self-tanning likely to retain a niche status CATEGORY DATA Table 124 Sales of Sun Care by Category: Value 2016-2021 Table 125 Sales of Sun Care by Category: % Value Growth 2016-2021 Table 126 NBO Company Shares of Sun Care: % Value 2017-2021 Table 127 LBN Brand Shares of Sun Care: % Value 2018-2021 Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021 Table 129 Forecast Sales of Sun Care by Category: Value 2021-2026 Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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