Summary

Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits. While the effects of the COVID-19 pandemic have diminished, it has left a lasting impression on Indonesians: a renewed focus on health, a proactive approach to medications at the first...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Consumer Health in Indonesia
Euromonitor International
October 2024

List Of Contents And Tables

CONSUMER HEALTH IN INDONESIA
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Accessibility of warungs supports everyday demand
Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
Increasing use of digital engagement by leading manufacturers
PROSPECTS AND OPPORTUNITIES
Trend towards self-medication will drive growth for both systemic and topical analgesics
Growing incidence of HFMD may increase demand for paediatric analgesics
Potential for development of kratom as natural ingredient in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Pancaroba continues to drive demand for cough, cold remedies
Innovative aromatherapy-inspired inhalers for younger generations
Innovations in paediatric cough and cold remedies focus on addressing safety concerns
PROSPECTS AND OPPORTUNITIES
Increased demand for cough, cold, and allergy remedies amid poor air quality
Increase in popularity of pharyngeal preparations
WHO launches new guidelines on medicine procurement planning
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
High prevalence of diarrhoea cases ensures continued need for digestive remedies
Eid celebrations drive demand for antacids
Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023
PROSPECTS AND OPPORTUNITIES
Tourism revival will contribute to continued growth,
Evolving consumer habits could curb growth
GenieBiome set to enter Indonesian market with innovative digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
Herbal products are growing in popularity
Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions
PROSPECTS AND OPPORTUNITIES
Steady growth anticipated, driven by climate and lack of access to clean living conditions
Rising trend of hijab usage among women will drive demand for medicated hair care products
Lice treatment players expected to experiment with new formats
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
SLEEP AIDS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Insomnia is becoming a more prevalent issue amongst young people
Indonesians explore innovative sleep solutions
Local brands dominate the market
PROSPECTS AND OPPORTUNITIES
Continued growth expected as modern lives hamper sleep duration and quality
Sleep patches emerge as promising alternatives to oral remedies
Adaptogen-based supplements are expected to gain traction
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2019-2024
Table 38 Sales of Sleep Aids: % Value Growth 2019-2024
Table 39 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 40 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 41 Forecast Sales of Sleep Aids: Value 2024-2029
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing demand amid rising screen time and dry eye concerns
Environmental factors play crucial role in development of eye problems
Rohto maintains its lead while Insto forges strong connection with consumers
PROSPECTS AND OPPORTUNITIES
Environmental factors will fuel demand for eye care
Rising interest in e-sports may lead to further increase in eye-related problems
Increasing screen time among Indonesian students sparks concerns for eye health
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increase in physical activity drives wound care sales
Rising demand amid increase in C-section deliveries
Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation
PROSPECTS AND OPPORTUNITIES
More sports activities and the rising population will contribute to growth
Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
Physical retail will remain dominant
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2019-2024
Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand stabilises, following high growth seen during COVID-19 pandemic
Consumer preferences favour traditional supplement forms
Evolving vitamin consumption habits, with a focus on aesthetics
PROSPECTS AND OPPORTUNITIES
Middle and upper classes will drive vitamin consumption in Indonesia
Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
Continued impact of social media advertising
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2019-2024
Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of mainlining optimal health drives growth in dietary supplements
Growing appeal of herbal combination dietary supplements
Urban mobility drives demand for combination dietary supplements
PROSPECTS AND OPPORTUNITIES
High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
Heart disease will remain a critical concern
Targeted supplements will become more popular
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Obesity remains prevalent in Indonesia
Demand remains restricted by presence of alternative weight loss methods
Traditional slimming teas continue to be preferred, despite growing popularity of international brands
PROSPECTS AND OPPORTUNITIES
Sustained interest in diet and health among young Indonesians
Safety of weight loss supplements is becoming a growing concern
Opportunities for plant-based meal replacements in Indonesia's evolving market
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising interest in fitness and nutrition drives demand
Local brands benefit from strong presence
E-commerce continues to grow in popularity, but remains a small channel
PROSPECTS AND OPPORTUNITIES
Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
Different forms of vegetable protein likely to be explored
Flavour innovations in non-protein supplements
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2019-2024
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
Emphasis on innovative marketing practices
Local players lead sales
PROSPECTS AND OPPORTUNITIES
Herbal medicine set to become more widely utilised across healthcare services
Health benefits of Habbatussauda will be leveraged by manufacturers
Greater focus on reducing reliance on imports and growing export market for “jamu”
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Children’s health remains key parental focus
Uptick in HFMD cases may increase demand for paediatric analgesics
Pancaroba boosts demand for cough and cold remedies
PROSPECTS AND OPPORTUNITIES
Innovations in paediatric cough and cold remedies focus on addressing safety concerns
Increasing screen time among Indonesian students sparks concerns for eye health
Post-pandemic rise in active lifestyles boosts demand for paediatric health products
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029