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マレーシアの蒸留酒Spirits in Malaysia 2023年は蒸留酒にとって困難な年であり、オン・トレードの数量ベースでは売上が大幅に減少し、オフ・トレードの数量ベースでは停滞した。高インフレとマレーシア・リンギ安の顕在化により、2023年の蒸留酒価格は... もっと見る
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サマリー2023年は蒸留酒にとって困難な年であり、オン・トレードの数量ベースでは売上が大幅に減少し、オフ・トレードの数量ベースでは停滞した。高インフレとマレーシア・リンギ安の顕在化により、2023年の蒸留酒価格は大幅に上昇した。こうした価格上昇と一般的な生活費の上昇が相まって、消費者は蒸留酒への支出を控えるようになった。引き続き購入する消費者にとっては...この調査レポートはマレーシアの蒸留酒を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2019-2023年）を提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因（法律、流通、価格問題など）の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品ブランデーとコニャック、リキュール、ノンアルコール・スピリッツ、その他のスピリッツ、ラム、テキーラ（およびメスカル）、ウィスキー、ホワイト・スピリッツ データカバレッジ：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * スピリッツ市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の実績があります。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Spirits in MalaysiaEuromonitor International July 2024 List Of Contents And Tables SPIRITS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises dampen demand for spirits in 2023 High-end products add interest to the market but shochu/soju remains a more significant sales driver Players experience significant challenges in 2023 as demand falls and government introduces new import restrictions PROSPECTS AND OPPORTUNITIES New taxes could impact some entertainment venues but developing cocktail culture could present new sales opportunities Increase in international tourist arrivals should boost on-trade sales of spirits New shopping present new sales opportunities while increasing demand likely to lead to fiercer competition CATEGORY BACKGROUND Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology Summary 1 Benchmark Brands 2023 CATEGORY DATA Table 1 Sales of Spirits by Category: Total Volume 2018-2023 Table 2 Sales of Spirits by Category: Total Value 2018-2023 Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023 Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023 Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023 Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023 Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023 Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023 Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023 Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 2 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 24 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 4 Research Sources
Summary2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of spirits in 2023, with this coming off the back of significant price growth in 2022. These price rises combined with a general increase in the cost of living pushed consumers to cut back on spending on spirits. For those consumers which continued to buy... Table of ContentsSpirits in MalaysiaEuromonitor International July 2024 List Of Contents And Tables SPIRITS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises dampen demand for spirits in 2023 High-end products add interest to the market but shochu/soju remains a more significant sales driver Players experience significant challenges in 2023 as demand falls and government introduces new import restrictions PROSPECTS AND OPPORTUNITIES New taxes could impact some entertainment venues but developing cocktail culture could present new sales opportunities Increase in international tourist arrivals should boost on-trade sales of spirits New shopping present new sales opportunities while increasing demand likely to lead to fiercer competition CATEGORY BACKGROUND Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology Summary 1 Benchmark Brands 2023 CATEGORY DATA Table 1 Sales of Spirits by Category: Total Volume 2018-2023 Table 2 Sales of Spirits by Category: Total Value 2018-2023 Table 3 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 4 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023 Table 10 Sales of White Rum by Price Platform: % Total Volume 2018-2023 Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023 Table 12 Sales of English Gin by Price Platform: % Total Volume 2018-2023 Table 13 Sales of Vodka by Price Platform: % Total Volume 2018-2023 Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023 Table 15 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 16 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 17 LBN Brand Shares of Spirits: % Total Volume 2020-2023 Table 18 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 19 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 2 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 24 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 4 Research Sources
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