マレーシアのワインWine in Malaysia COVID-19とそれを封じ込めるために課された規制の結果、ワインの売上は2020年と2021年に急減した。2022年にはこの規制が緩和され、観光客が戻ってきたため、このカテゴリーは力強く回復した。2023年には、結婚式... もっと見る
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サマリーCOVID-19とそれを封じ込めるために課された規制の結果、ワインの売上は2020年と2021年に急減した。2022年にはこの規制が緩和され、観光客が戻ってきたため、このカテゴリーは力強く回復した。2023年には、結婚式を含む野外活動が許可され、そのすべてがワインの売上を押し上げた。また、消費者は外食店を頻繁に利用した。この調査レポートはマレーシアのワインを分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ(2019-2023年)を提供しており、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因(法律、流通、価格問題など)の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品酒精強化ワインとベルモット, ノンアルコールワイン, ノングレープワイン, スパークリングワイン, スティルライトグレープワイン. データカバレッジ:市場規模(過去と予測)、企業シェア、ブランドシェア、流通データ。 このレポートを購入する理由 * ワイン市場を詳細に把握 * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Wine in MalaysiaEuromonitor International July 2024 List Of Contents And Tables WINE IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS On-trade sales of wine continue to recover in 2023 but economic pressures put the brakes on growth Off-trade volume demand experience flat growth in 2023 Wine players rationalise their portfolios and limit promotions in 2023 PROSPECTS AND OPPORTUNITIES Wine price to grow with expected disruptions in freight route for European imports Local distributors are predicted to expand their distribution reach while e-commerce could stake a stronger share in the market Ongoing wine bars are anticipated to expand over the forecast period CATEGORY DATA Table 1 Sales of Wine by Category: Total Volume 2018-2023 Table 2 Sales of Wine by Category: Total Value 2018-2023 Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023 Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023 Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023 Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023 Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023 Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023 Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023 Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023 Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023 Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023 Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023 Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023 Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023 Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028 Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028 Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028 Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 3 Research Sources
SummarySales of wine declined sharply during 2020 and 2021 as a result of COVID-19 and the restrictions imposed to contain it. The category saw a strong recovery in 2022 as these restrictions were eased and tourists returned, and this recovery continued into 2023, albeit at a more modest pace. In 2023 outdoor activities were permitted including wedding ceremonies all of which helped boost sales of wine, as wine is commonly served during wedding celebrations. Consumers also frequented foodservice outlet... Table of ContentsWine in MalaysiaEuromonitor International July 2024 List Of Contents And Tables WINE IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS On-trade sales of wine continue to recover in 2023 but economic pressures put the brakes on growth Off-trade volume demand experience flat growth in 2023 Wine players rationalise their portfolios and limit promotions in 2023 PROSPECTS AND OPPORTUNITIES Wine price to grow with expected disruptions in freight route for European imports Local distributors are predicted to expand their distribution reach while e-commerce could stake a stronger share in the market Ongoing wine bars are anticipated to expand over the forecast period CATEGORY DATA Table 1 Sales of Wine by Category: Total Volume 2018-2023 Table 2 Sales of Wine by Category: Total Value 2018-2023 Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023 Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023 Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023 Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023 Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023 Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023 Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023 Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023 Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023 Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023 Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023 Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023 Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023 Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028 Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028 Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028 Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 34 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 43 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 3 Research Sources
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