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マレーシアのビールBeer in Malaysia ビールはマレーシアのアルコール飲料販売において中心的な役割を果たしており、総販売量ベースで売上の大半を占めている。COVID-19の発生で売上が激減したビールは、2022年に経済が全面的に再開し、外国人観光客... もっと見る
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サマリービールはマレーシアのアルコール飲料販売において中心的な役割を果たしており、総販売量ベースで売上の大半を占めている。COVID-19の発生で売上が激減したビールは、2022年に経済が全面的に再開し、外国人観光客が戻ってくる中で力強い回復を見た。しかし、この好況も長くは続かず、2023年にはビール類は総数量ベースでさらに大幅な落ち込みを記録した。消費者は、景気上昇の影響をより強く感じ始めた。この調査レポートはマレーシアのビールを分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2019-2023年）を提供しており、成長を促進する分野を特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因（法律、流通、価格問題など）の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品ダークビール、ラガー、ノンアルコールビール、スタウト データカバレッジ：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ビール市場を詳細に把握する； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Beer in MalaysiaEuromonitor International July 2024 List Of Contents And Tables BEER IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Beer sales come under pressure in 2023 as consumers face mounting economic pressures Heineken and Carlsberg go head to head with bold new marketing campaigns focused on local pride Craft beer emerges in the on-trade channel in 2023 with local breweries looking to get a foothold in the market PROSPECTS AND OPPORTUNITIES Local players expected to benefit from the government’s commitment to tougher enforcement of smuggling activities More bars and pubs likely to open as players look to drive beer sales through the on-trade channel Unit prices could rise but Heineken and Carlsberg likely to retain their dominant position in beer CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2023 Table 1 Number of Breweries 2018-2023 CATEGORY DATA Table 2 Sales of Beer by Category: Total Volume 2018-2023 Table 3 Sales of Beer by Category: Total Value 2018-2023 Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 10 Sales of Beer by Craft vs Standard 2018-2023 Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023 Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 2 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 4 Research Sources
SummaryBeer plays a central role in the sale of alcoholic drinks in Malaysia accounting for the majority of sales in total volume terms. Having seen a sharp decline in sales following the outbreak of COVID-19, beer witnessed a strong recovery amid a full reopening of the economy in 2022 and the return on foreign visitors. This positivity was short lived though, with beer recording a further heavy decline in 2023 in total volume terms. Consumers began to feel a stronger impact from the effects of elevat... Table of ContentsBeer in MalaysiaEuromonitor International July 2024 List Of Contents And Tables BEER IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Beer sales come under pressure in 2023 as consumers face mounting economic pressures Heineken and Carlsberg go head to head with bold new marketing campaigns focused on local pride Craft beer emerges in the on-trade channel in 2023 with local breweries looking to get a foothold in the market PROSPECTS AND OPPORTUNITIES Local players expected to benefit from the government’s commitment to tougher enforcement of smuggling activities More bars and pubs likely to open as players look to drive beer sales through the on-trade channel Unit prices could rise but Heineken and Carlsberg likely to retain their dominant position in beer CATEGORY BACKGROUND Lager price band methodology Summary 1 Lager by Price Band 2023 Table 1 Number of Breweries 2018-2023 CATEGORY DATA Table 2 Sales of Beer by Category: Total Volume 2018-2023 Table 3 Sales of Beer by Category: Total Value 2018-2023 Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 10 Sales of Beer by Craft vs Standard 2018-2023 Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023 Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 2 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 4 Research Sources
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