マレーシアのアルコール飲料Alcoholic Drinks in Malaysia インフレ率の上昇は2023年の消費者の消費行動に影響を及ぼし、地元の人々は旧正月やクリスマスなどの祝祭シーズンに行われる値上げキャンペーンの時にしかアルコール飲料を購入しなくなった。アルコール飲料の価... もっと見る
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サマリーインフレ率の上昇は2023年の消費者の消費行動に影響を及ぼし、地元の人々は旧正月やクリスマスなどの祝祭シーズンに行われる値上げキャンペーンの時にしかアルコール飲料を購入しなくなった。アルコール飲料の価格は2022年にすでに大幅に上昇していた(特にワインとスピリッツ)ため、2023年のさらなる値上げは販売量に大きな悪影響を及ぼした。ユーロモニター・インターナショナルの調査レポート「マレーシアのアルコール飲料」は、国レベルの市場規模と形状に関する包括的なガイドを提供している。最新の小売販売データ(2019-2023年)を提供しており、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因(法律、流通、価格問題など)の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品ビール、サイダー/ベリー、RTD、スピリッツ、ワイン データカバレッジ:市場規模(過去と予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * アルコール飲料市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Alcoholic Drinks in MalaysiaEuromonitor International July 2024 List Of Contents And Tables ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 3 Research Sources BEER IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Beer sales come under pressure in 2023 as consumers face mounting economic pressures Heineken and Carlsberg go head to head with bold new marketing campaigns focused on local pride Craft beer emerges in the on-trade channel in 2023 with local breweries looking to get a foothold in the market PROSPECTS AND OPPORTUNITIES Local players expected to benefit from the government’s commitment to tougher enforcement of smuggling activities More bars and pubs likely to open as players look to drive beer sales through the on-trade channel Unit prices could rise but Heineken and Carlsberg likely to retain their dominant position in beer CATEGORY BACKGROUND Lager price band methodology Summary 4 Lager by Price Band 2023 Table 17 Number of Breweries 2018-2023 CATEGORY DATA Table 18 Sales of Beer by Category: Total Volume 2018-2023 Table 19 Sales of Beer by Category: Total Value 2018-2023 Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 26 Sales of Beer by Craft vs Standard 2018-2023 Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023 Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 WINE IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS On-trade sales of wine continue to recover in 2023 but economic pressures put the brakes on growth Off-trade volume demand experience flat growth in 2023 Wine players rationalise their portfolios and limit promotions in 2023 PROSPECTS AND OPPORTUNITIES Wine price to grow with expected disruptions in freight route for European imports Local distributors are predicted to expand their distribution reach while e-commerce could stake a stronger share in the market Ongoing wine bars are anticipated to expand over the forecast period CATEGORY DATA Table 34 Sales of Wine by Category: Total Volume 2018-2023 Table 35 Sales of Wine by Category: Total Value 2018-2023 Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023 Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023 Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023 Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023 Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023 Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023 Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023 Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028 Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028 Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028 Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028 SPIRITS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises dampen demand for spirits in 2023 High-end products add interest to the market but shochu/soju remains a more significant sales driver Players experience significant challenges in 2023 as demand falls and government introduces new import restrictions PROSPECTS AND OPPORTUNITIES New taxes could impact some entertainment venues but developing cocktail culture could present new sales opportunities Increase in international tourist arrivals should boost on-trade sales of spirits New shopping present new sales opportunities while increasing demand likely to lead to fiercer competition CATEGORY BACKGROUND Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology Summary 5 Benchmark Brands 2023 CATEGORY DATA Table 65 Sales of Spirits by Category: Total Volume 2018-2023 Table 66 Sales of Spirits by Category: Total Value 2018-2023 Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023 Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023 Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023 Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023 Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023 Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023 Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023 Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 CIDER/PERRY IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Cider/perry struggles due to price rises and competition from other products in 2023 Non-alcoholic cider/perry fails to take off Competition heats up in 2023 despite declining sales PROSPECTS AND OPPORTUNITIES Cider/perry producers expected to target on-trade outlets with tourism numbers set to swell Heineken and Luen Heng Agency may need to adopt new strategies to challenge Carlsberg’s dominance Off-trade volume sales set to struggle for growth due to high prices CATEGORY DATA Table 86 Sales of Cider/Perry: Total Volume 2018-2023 Table 87 Sales of Cider/Perry: Total Value 2018-2023 Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023 Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023 Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023 Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023 Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023 Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028 Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028 Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028 Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028 RTDS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS RTDs experiences declining sales in off-trade and on-trade volume terms in 2023 RTDs struggling to attract investment with leading players focusing on other areas of their businesses Leading players limit marketing investments PROSPECTS AND OPPORTUNITIES On-trade volume sales expected to stabilise but growth opportunities appear limited Off-trade volume sales projected to decline due to lack of interest More Korean brands could enter the market while players could focus on the low alcohol content as a key selling point CATEGORY DATA Table 101 Sales of RTDs by Category: Total Volume 2018-2023 Table 102 Sales of RTDs by Category: Total Value 2018-2023 Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023 Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023 Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023 Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023 Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023 Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023 Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023 Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023 Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028 Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028 Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028 Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
SummaryElevated rates of inflation impacted consumer spending behaviour in 2023 with locals increasingly only purchasing alcoholic drinks during price promotions, which are usually organised around festive seasons such as Chinese New Year and Christmas. Prices of alcoholic drinks had already seen significant growth in 2022 – especially wine and spirits – and thus the further price rises seen in 2023 had a significant detrimental effect on volume sales. Table of ContentsAlcoholic Drinks in MalaysiaEuromonitor International July 2024 List Of Contents And Tables ALCOHOLIC DRINKS IN MALAYSIA EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Summary 1 Number of On-trade Establishments by Type 2017-2023 TAXATION AND DUTY LEVIES Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 3 Research Sources BEER IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Beer sales come under pressure in 2023 as consumers face mounting economic pressures Heineken and Carlsberg go head to head with bold new marketing campaigns focused on local pride Craft beer emerges in the on-trade channel in 2023 with local breweries looking to get a foothold in the market PROSPECTS AND OPPORTUNITIES Local players expected to benefit from the government’s commitment to tougher enforcement of smuggling activities More bars and pubs likely to open as players look to drive beer sales through the on-trade channel Unit prices could rise but Heineken and Carlsberg likely to retain their dominant position in beer CATEGORY BACKGROUND Lager price band methodology Summary 4 Lager by Price Band 2023 Table 17 Number of Breweries 2018-2023 CATEGORY DATA Table 18 Sales of Beer by Category: Total Volume 2018-2023 Table 19 Sales of Beer by Category: Total Value 2018-2023 Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 26 Sales of Beer by Craft vs Standard 2018-2023 Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023 Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 WINE IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS On-trade sales of wine continue to recover in 2023 but economic pressures put the brakes on growth Off-trade volume demand experience flat growth in 2023 Wine players rationalise their portfolios and limit promotions in 2023 PROSPECTS AND OPPORTUNITIES Wine price to grow with expected disruptions in freight route for European imports Local distributors are predicted to expand their distribution reach while e-commerce could stake a stronger share in the market Ongoing wine bars are anticipated to expand over the forecast period CATEGORY DATA Table 34 Sales of Wine by Category: Total Volume 2018-2023 Table 35 Sales of Wine by Category: Total Value 2018-2023 Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023 Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023 Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023 Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023 Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023 Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023 Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023 Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023 Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028 Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028 Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028 Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028 SPIRITS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Price rises dampen demand for spirits in 2023 High-end products add interest to the market but shochu/soju remains a more significant sales driver Players experience significant challenges in 2023 as demand falls and government introduces new import restrictions PROSPECTS AND OPPORTUNITIES New taxes could impact some entertainment venues but developing cocktail culture could present new sales opportunities Increase in international tourist arrivals should boost on-trade sales of spirits New shopping present new sales opportunities while increasing demand likely to lead to fiercer competition CATEGORY BACKGROUND Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology Summary 5 Benchmark Brands 2023 CATEGORY DATA Table 65 Sales of Spirits by Category: Total Volume 2018-2023 Table 66 Sales of Spirits by Category: Total Value 2018-2023 Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023 Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023 Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023 Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023 Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023 Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023 Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023 Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 CIDER/PERRY IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS Cider/perry struggles due to price rises and competition from other products in 2023 Non-alcoholic cider/perry fails to take off Competition heats up in 2023 despite declining sales PROSPECTS AND OPPORTUNITIES Cider/perry producers expected to target on-trade outlets with tourism numbers set to swell Heineken and Luen Heng Agency may need to adopt new strategies to challenge Carlsberg’s dominance Off-trade volume sales set to struggle for growth due to high prices CATEGORY DATA Table 86 Sales of Cider/Perry: Total Volume 2018-2023 Table 87 Sales of Cider/Perry: Total Value 2018-2023 Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023 Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023 Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023 Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023 Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023 Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028 Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028 Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028 Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028 RTDS IN MALAYSIA KEY DATA FINDINGS 2023 DEVELOPMENTS RTDs experiences declining sales in off-trade and on-trade volume terms in 2023 RTDs struggling to attract investment with leading players focusing on other areas of their businesses Leading players limit marketing investments PROSPECTS AND OPPORTUNITIES On-trade volume sales expected to stabilise but growth opportunities appear limited Off-trade volume sales projected to decline due to lack of interest More Korean brands could enter the market while players could focus on the low alcohol content as a key selling point CATEGORY DATA Table 101 Sales of RTDs by Category: Total Volume 2018-2023 Table 102 Sales of RTDs by Category: Total Value 2018-2023 Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023 Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023 Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023 Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023 Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023 Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023 Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023 Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023 Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028 Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028 Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028 Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
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