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パキスタンのアルコール飲料Alcoholic Drinks in Pakistan パキスタンのアルコール飲料は、2023年にはオフトレード、オントレードともに金額、数量ともにプラスとなった。しかし、パキスタンではアルコール全般をめぐるさまざまな宗教的・文化的制約があり、データで示す... もっと見る
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サマリーパキスタンのアルコール飲料は、2023年にはオフトレード、オントレードともに金額、数量ともにプラスとなった。しかし、パキスタンではアルコール全般をめぐるさまざまな宗教的・文化的制約があり、データで示すことができるのはビールと蒸留酒のみである。これらのカテゴリーはいずれも欧米化の流れに後押しされ、高級品はステータスシンボルとして認識されている。一方、ワイン、サイダー／ベリー類、RTDは、輸入規制のため重要性が低い。この調査レポートはパキスタンのアルコール飲料を分析・予測したEuromonitor Internationalの市場調査報告書です。最新の小売販売データ（2019-2023年）を提供しており、成長を牽引する分野を特定することができます。主要企業、主要ブランドを特定し、市場に影響を与える主要要因（法律、流通、価格問題など）の戦略的分析を提供しています。2028年までの予測は、市場がどのように変化するかを示しています。 対象製品ビール、サイダー／ベリー、RTD、スピリッツ、ワイン データカバレッジ：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * アルコール飲料市場の詳細な把握； * 成長分野を特定し、変化を促す要因を特定する； * 競争環境、市場の主要プレーヤー、主要ブランドを理解する； * 5年間の予測を用いて、市場がどのように発展するかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Alcoholic Drinks in PakistanEuromonitor International July 2024 List Of Contents And Tables ALCOHOLIC DRINKS IN PAKISTAN EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments TAXATION AND DUTY LEVIES Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 2 Research Sources BEER IN PAKISTAN KEY DATA FINDINGS 2023 DEVELOPMENTS Anti-smuggling measures give support to official sales Non-alcoholic beer rises in popularity among younger generations of adult age New entrants increase their presence, such as seen with Hui’s expansion PROSPECTS AND OPPORTUNITIES Pricing plays a major role in beer Westernisation trends influence alcohol consumption patterns Dynamics between local players and imported brands CATEGORY BACKGROUND Lager price band methodology Summary 3 Lager by Price Band 2023 Table 32 Number of Breweries 2018-2023 CATEGORY DATA Table 33 Sales of Beer by Category: Total Volume 2018-2023 Table 34 Sales of Beer by Category: Total Value 2018-2023 Table 35 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 36 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 37 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 38 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 39 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 40 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 41 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 42 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 43 LBN Brand Shares of Beer: % Total Volume 2019-2023 Table 44 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 45 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 46 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 47 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 WINE IN PAKISTAN 2023 DEVELOPMENTS SPIRITS IN PAKISTAN KEY DATA FINDINGS 2023 DEVELOPMENTS Murree Brewery maintains its lead in spirits, thanks to strong distribution and ongoing innovation Availability of spirits through “wine shops” and even delivery services helps to boost sales Spirits enjoyed during social and celebration occasions, to demonstrate the affluence of the host PROSPECTS AND OPPORTUNITIES Rising consumption among the middle class, inspired by global trends Westernisation trends lead to evolving consumer perceptions Spirits set to remain popular in Pakistan CATEGORY DATA Table 17 Sales of Spirits by Category: Total Volume 2018-2023 Table 18 Sales of Spirits by Category: Total Value 2018-2023 Table 19 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 20 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 21 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 22 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 23 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 24 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 25 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 26 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 27 LBN Brand Shares of Spirits: % Total Volume 2019-2023 Table 28 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 29 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 CIDER/PERRY IN PAKISTAN 2023 DEVELOPMENTS RTDS IN PAKISTAN 2023 DEVELOPMENTS
SummaryAlcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits significant enough to show in the data. Both these categories are driven by Westernisation trends, with high-end products perceived as status symbols. On the other hand, wine, cider/perry, and RTDs remain insignificant due to import restrictions and low... Table of ContentsAlcoholic Drinks in PakistanEuromonitor International July 2024 List Of Contents And Tables ALCOHOLIC DRINKS IN PAKISTAN EXECUTIVE SUMMARY Alcoholic drinks in 2023: The big picture 2023 key trends Competitive landscape Retailing developments On-trade vs off-trade split What next for alcoholic drinks? MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments TAXATION AND DUTY LEVIES Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023 OPERATING ENVIRONMENT Contraband/parallel trade Duty free Cross-border/private imports KEY NEW PRODUCT LAUNCHES Outlook MARKET INDICATORS Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023 MARKET DATA Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023 Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023 Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023 Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023 Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023 Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023 Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028 DISCLAIMER SOURCES Summary 2 Research Sources BEER IN PAKISTAN KEY DATA FINDINGS 2023 DEVELOPMENTS Anti-smuggling measures give support to official sales Non-alcoholic beer rises in popularity among younger generations of adult age New entrants increase their presence, such as seen with Hui’s expansion PROSPECTS AND OPPORTUNITIES Pricing plays a major role in beer Westernisation trends influence alcohol consumption patterns Dynamics between local players and imported brands CATEGORY BACKGROUND Lager price band methodology Summary 3 Lager by Price Band 2023 Table 32 Number of Breweries 2018-2023 CATEGORY DATA Table 33 Sales of Beer by Category: Total Volume 2018-2023 Table 34 Sales of Beer by Category: Total Value 2018-2023 Table 35 Sales of Beer by Category: % Total Volume Growth 2018-2023 Table 36 Sales of Beer by Category: % Total Value Growth 2018-2023 Table 37 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023 Table 38 Sales of Beer by Off-trade vs On-trade: Value 2018-2023 Table 39 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 40 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023 Table 41 GBO Company Shares of Beer: % Total Volume 2019-2023 Table 42 NBO Company Shares of Beer: % Total Volume 2019-2023 Table 43 LBN Brand Shares of Beer: % Total Volume 2019-2023 Table 44 Forecast Sales of Beer by Category: Total Volume 2023-2028 Table 45 Forecast Sales of Beer by Category: Total Value 2023-2028 Table 46 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028 Table 47 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028 WINE IN PAKISTAN 2023 DEVELOPMENTS SPIRITS IN PAKISTAN KEY DATA FINDINGS 2023 DEVELOPMENTS Murree Brewery maintains its lead in spirits, thanks to strong distribution and ongoing innovation Availability of spirits through “wine shops” and even delivery services helps to boost sales Spirits enjoyed during social and celebration occasions, to demonstrate the affluence of the host PROSPECTS AND OPPORTUNITIES Rising consumption among the middle class, inspired by global trends Westernisation trends lead to evolving consumer perceptions Spirits set to remain popular in Pakistan CATEGORY DATA Table 17 Sales of Spirits by Category: Total Volume 2018-2023 Table 18 Sales of Spirits by Category: Total Value 2018-2023 Table 19 Sales of Spirits by Category: % Total Volume Growth 2018-2023 Table 20 Sales of Spirits by Category: % Total Value Growth 2018-2023 Table 21 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023 Table 22 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023 Table 23 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023 Table 24 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023 Table 25 GBO Company Shares of Spirits: % Total Volume 2019-2023 Table 26 NBO Company Shares of Spirits: % Total Volume 2019-2023 Table 27 LBN Brand Shares of Spirits: % Total Volume 2019-2023 Table 28 Forecast Sales of Spirits by Category: Total Volume 2023-2028 Table 29 Forecast Sales of Spirits by Category: Total Value 2023-2028 Table 30 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028 Table 31 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028 CIDER/PERRY IN PAKISTAN 2023 DEVELOPMENTS RTDS IN PAKISTAN 2023 DEVELOPMENTS
ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。本レポートと同分野（飲料）の最新刊レポートEuromonitor International社のアルコール分野での最新刊レポート本レポートと同じKEY WORD（alcoholic drinks）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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