Summary

United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its focus towards premiumisation, emphasising value over volume. Even before the pandemic, the company had favoured a “value over volume” strategy and had franchised out some of its well-known economy brands, on a fixed-fee basis, to external entities in ove...

Euromonitor International's Spirits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Spirits in India
Euromonitor International
November 2023

List Of Contents And Tables

SPIRITS IN INDIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
United Spirits doubles down on its premiumisation strategy
Homegrown gin brands gain traction on back of rising cocktail culture and premiumisation
Rise in experiential stores drives sales of premium spirits through the off-trade
PROSPECTS AND OPPORTUNITIES
Indian single malt is expected to outpace single malt scotch whisky during the forecast period
Foreign manufacturers increasingly adopt a local focus for their premium brands
Industry will face ongoing challenges, due to combination of inflation and regulatory factors
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2022
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2017-2022
Table 2 Sales of Spirits by Category: Total Value 2017-2022
Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Legal drinking age by state is as follows:
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 4 Research Sources