日本におけるコンシューマーエレクトロニクスConsumer Electronics in Japan 日本では生活が元に戻りつつあるとはいえ、COVID-19のパンデミックの影響はまだ終わってはいない。例えば、半導体の供給面での混乱は主にパンデミックによるもので、2022年になってもコンピュータ分野のプレイヤ... もっと見る
サマリー日本では生活が元に戻りつつあるとはいえ、COVID-19のパンデミックの影響はまだ終わってはいない。例えば、半導体の供給面での混乱は主にパンデミックによるもので、2022年になってもコンピュータ分野のプレイヤーを苦境に導いている。一方、音楽の新しい楽しみ方も、オンキヨーの倒産やiPodの製造中止など、一部のプレーヤーが苦境に立たされるきっかけとなった。一方で、この同じトレンドは、大きな...ユーロモニター・インターナショナルが発行する「日本の家電製品」レポートは、家庭用、携帯用、車載用の家電製品市場の規模や形を全国レベルで把握するための包括的なガイドです。最新の小売販売データを提供し、成長を牽引するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供しています。予測は、市場がどのように変化していくかを示しています。 対象製品コンピュータおよび周辺機器、車載エンターテインメント、家庭用電化製品、携帯用電化製品。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * コンシューマーエレクトロニクス市場の詳細を把握することができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Consumer Electronics in JapanEuromonitor International August 2022 List Of Contents And Tables CONSUMER ELECTRONICS IN JAPAN EXECUTIVE SUMMARY Consumer electronics in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for consumer electronics? MARKET DATA Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources COMPUTERS AND PERIPHERALS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS The backlash from unexpected demand in 2020 continues Semiconductor supply and logistics difficulties also contribute to decline Peripherals holds up better than computers PROSPECTS AND OPPORTUNITIES Windows 11 not a demand generator, but the end of extended support for Windows 10 could be A Japanese brand or a Chinese brand? Sustainability beginning to appeal to consumers CATEGORY DATA Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027 IN-CAR ENTERTAINMENT IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Continued sharp decline for in-car navigation Drive recorders increase their presence PROSPECTS AND OPPORTUNITIES New concepts likely to emerge Inflation inevitable within in-car entertainment The impact of new entrants to the vehicle platform and finished vehicle CATEGORY DATA Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027 HOME AUDIO AND CINEMA IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Shrinking category as music is increasingly on the move Premiumisation is the only way players can profit Little impact from home seclusion PROSPECTS AND OPPORTUNITIES The desire for quality music could be an opportunity The importance of store-based outlets CATEGORY DATA Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027 HOME VIDEO IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS A significant decline in 2021, followed by a slower fall in sales in 2022 Performance of video players weaker than that of televisions Larger screens contribute to higher unit prices, thanks to the high ratio of 4K PROSPECTS AND OPPORTUNITIES LCD TVs set to decline, while OLED TVs will maintain growth The presence and reason d’être of future televisions CATEGORY DATA Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027 IMAGING DEVICES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS 2022 does not bring growth to digital cameras The exit of a major traditional player from digital camcorders YouTube and vlogging generate new demand PROSPECTS AND OPPORTUNITIES The rise of Sony and the struggles of Nikon Actioncams to be the main format in camcorders CATEGORY DATA Table 66 Sales of Imaging Devices by Category: Volume 2017-2022 Table 67 Sales of Imaging Devices by Category: Value 2017-2022 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027 PORTABLE PLAYERS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS The fall of portable media players leads to the end of the iPod Wireless speakers continues its solid growth PROSPECTS AND OPPORTUNITIES Digital audio players set to continue to premiumise Despite the expectation of decline, e-readers will not lose its unique positioning CATEGORY DATA Table 77 Sales of Portable Players by Category: Volume 2017-2022 Table 78 Sales of Portable Players by Category: Value 2017-2022 Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027 MOBILE PHONES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Second brands from the three largest telecoms players Can iPhone SE attract consumers who cannot afford regular iPhone series? New rules on fees increase demand for more affordable models PROSPECTS AND OPPORTUNITIES Used phones set to become more attractive Not just telecommunications providers but ecosystem operators CATEGORY DATA Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027 WEARABLE ELECTRONICS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS COVID-19 drives the health management trend Apple Watch leads wearable electronics with constant enhancements PROSPECTS AND OPPORTUNITIES Apple retains leadership in an increasingly fragmented competitive landscape Google to enter the market with a new brand CATEGORY DATA Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 102 Sales of Wearable Electronics by Category: Value 2017-2022 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027 HEADPHONES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Rapid rise of TWS earbuds Hear-through demand emerging Apple is the trendsetter, but Sony also remains strong PROSPECTS AND OPPORTUNITIES TWS earbuds to become “the” wireless headphone Possessing multiple headphones for multiple usage scenarios CATEGORY DATA Table 112 Sales of Headphones by Category: Volume 2017-2022 Table 113 Sales of Headphones by Category: Value 2017-2022 Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 115 Sales of Headphones by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Headphones: % Volume 2018-2022 Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 118 Distribution of Headphones by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 120 Forecast Sales of Headphones by Category: Value 2022-2027 Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
SummaryAlthough lives are starting to return to normal in Japan, the impact of the COVID-19 pandemic has not yet ended in the country. For example, the chaos in terms of semiconductor supplies was primarily driven by the pandemic, and is still leading players in computers to struggle in 2022. Meanwhile, the new way of enjoying music also led some players to experience difficulties, such as the bankruptcy of Onkyo and the discontinuation of iPod. On the other hand, this same trend also generated large m... Table of ContentsConsumer Electronics in JapanEuromonitor International August 2022 List Of Contents And Tables CONSUMER ELECTRONICS IN JAPAN EXECUTIVE SUMMARY Consumer electronics in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for consumer electronics? MARKET DATA Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources COMPUTERS AND PERIPHERALS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS The backlash from unexpected demand in 2020 continues Semiconductor supply and logistics difficulties also contribute to decline Peripherals holds up better than computers PROSPECTS AND OPPORTUNITIES Windows 11 not a demand generator, but the end of extended support for Windows 10 could be A Japanese brand or a Chinese brand? Sustainability beginning to appeal to consumers CATEGORY DATA Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027 IN-CAR ENTERTAINMENT IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Continued sharp decline for in-car navigation Drive recorders increase their presence PROSPECTS AND OPPORTUNITIES New concepts likely to emerge Inflation inevitable within in-car entertainment The impact of new entrants to the vehicle platform and finished vehicle CATEGORY DATA Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027 HOME AUDIO AND CINEMA IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Shrinking category as music is increasingly on the move Premiumisation is the only way players can profit Little impact from home seclusion PROSPECTS AND OPPORTUNITIES The desire for quality music could be an opportunity The importance of store-based outlets CATEGORY DATA Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027 HOME VIDEO IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS A significant decline in 2021, followed by a slower fall in sales in 2022 Performance of video players weaker than that of televisions Larger screens contribute to higher unit prices, thanks to the high ratio of 4K PROSPECTS AND OPPORTUNITIES LCD TVs set to decline, while OLED TVs will maintain growth The presence and reason d’être of future televisions CATEGORY DATA Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027 IMAGING DEVICES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS 2022 does not bring growth to digital cameras The exit of a major traditional player from digital camcorders YouTube and vlogging generate new demand PROSPECTS AND OPPORTUNITIES The rise of Sony and the struggles of Nikon Actioncams to be the main format in camcorders CATEGORY DATA Table 66 Sales of Imaging Devices by Category: Volume 2017-2022 Table 67 Sales of Imaging Devices by Category: Value 2017-2022 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027 PORTABLE PLAYERS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS The fall of portable media players leads to the end of the iPod Wireless speakers continues its solid growth PROSPECTS AND OPPORTUNITIES Digital audio players set to continue to premiumise Despite the expectation of decline, e-readers will not lose its unique positioning CATEGORY DATA Table 77 Sales of Portable Players by Category: Volume 2017-2022 Table 78 Sales of Portable Players by Category: Value 2017-2022 Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027 MOBILE PHONES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Second brands from the three largest telecoms players Can iPhone SE attract consumers who cannot afford regular iPhone series? New rules on fees increase demand for more affordable models PROSPECTS AND OPPORTUNITIES Used phones set to become more attractive Not just telecommunications providers but ecosystem operators CATEGORY DATA Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027 WEARABLE ELECTRONICS IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS COVID-19 drives the health management trend Apple Watch leads wearable electronics with constant enhancements PROSPECTS AND OPPORTUNITIES Apple retains leadership in an increasingly fragmented competitive landscape Google to enter the market with a new brand CATEGORY DATA Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 102 Sales of Wearable Electronics by Category: Value 2017-2022 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027 HEADPHONES IN JAPAN KEY DATA FINDINGS 2022 DEVELOPMENTS Rapid rise of TWS earbuds Hear-through demand emerging Apple is the trendsetter, but Sony also remains strong PROSPECTS AND OPPORTUNITIES TWS earbuds to become “the” wireless headphone Possessing multiple headphones for multiple usage scenarios CATEGORY DATA Table 112 Sales of Headphones by Category: Volume 2017-2022 Table 113 Sales of Headphones by Category: Value 2017-2022 Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 115 Sales of Headphones by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Headphones: % Volume 2018-2022 Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 118 Distribution of Headphones by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 120 Forecast Sales of Headphones by Category: Value 2022-2027 Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
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