Summary

Overview
Global Organic Berries Market reached US$ 923.3 million in 2022 and is expected to reach US$ 1,215.8 million by 2030, growing with a CAGR of 3.5% during the forecast period 2023-2030.
The organic berries market has been experiencing robust growth due to its health benefits. Consumers are willing to pay premium prices for organic products, including berries, due to their perceived health benefits and environmental advantages. Producers benefit from this trend by increasing organic berry production.
Berries are a convenient, portable, and healthy snack option. Producers can tap into the on-the-go snacking trend by offering pre-packaged organic berry options for consumers seeking quick and nutritious choices. In some regions, government programs and subsidies support organic farming practices. Producers can leverage these incentives to reduce production costs and make organic berries more accessible.
According to Packer’s Organic Fresh Trends in 2023 consumer survey, 16% of consumers purchased organic blackberries exclusively, 14% purchased organic blueberries exclusively, and 15% purchased organic strawberries exclusively. Also, 35% purchased organic strawberries periodically. According to the survey, berries are popular items in the organic category.
Dynamics
Growing Adoption of the Berries in Food and Beverage Industry
Growing demand for natural flavors across the food and beverage industry helps to boost market growth of the organic berries. Products flavored with berries have broad appeal due to their bright, sweet flavors, vibrant colors, and health associations derived from berries’ superfood status. Some manufacturers are including exotic berries in their products, often in a blend with more traditional berries. Custom flavors can help ensure the right balance of berry flavors, so the product is not overpowered by the less familiar flavor.
Berries are common ingredients in snack bars, trail mixes, and dried fruit snacks. The organic designation appeals to health-conscious consumers seeking clean and wholesome snacks. Berries are frequently featured in ice creams and frozen desserts. Organic berry ice cream appeals to consumers seeking premium and health-focused frozen treats. The use of organic berries cater to consumers looking for natural and organic candy options.
Growing Consumer's Awareness Regarding Health Benefits of Organic Berries
Organic berries, like strawberries, blueberries, and raspberries, are rich sources of antioxidant content. Antioxidants in the berries help to reduce the risk of chronic diseases and promote overall body health. According to the American Heart Association (AHA), organic berries are high in flavonoids that help to reduce risk of the heart disease. The flavonoid in organic berries also helps to prevent cancer.
Organic berries are a rich source of important minerals like potassium and manganese. They are also are rich in essential vitamins like vitamin K, vitamin C, and types of vitamin B. Probiotics in organic berries help to improve gut health. Fiber in the organic berries provides fuel to the probiotics in the gut. Regular consumption of cranberries is helpful to improve urinary tract health.
High Cost
Organic berries are generally priced higher than conventional berries due to the costs associated with organic farming methods. This deters price-sensitive consumers from purchasing organic options, potentially limiting market expansion. Conventional berries are often more affordable than organic ones, and consumers looking for cost-effective options may opt for conventionally grown berries. This competition affects the market share of organic berries.
The high cost of organic berries can limit the market's potential for growth, especially in regions where organic farming is not widely practiced or where consumers have limited purchasing power. Organic farming practices needs more labor and yields are lower compared to conventional farming.
Segment Analysis
The global organic berries market is segmented based on type, form, application and region.
Increasing Consumer's Demand for Strawberries Due to its Health Benefits
On the basis of type, strawberries are the dominating segment in the organic berries market accounting for 1/3rd of the market share. There is a growing trend globally toward consuming fresh, minimally processed foods. Strawberries fit this trend, as they are typically consumed fresh and are readily available in organic form.
Some of the major key players launched new products in the market that helped to boost market growth over the forecast period. For instance, on July 21, 2023, Nature Fresh Farms, a greenhouse producer launched Nature Fresh Farms Organic Greenhouse strawberries in the North America market. The company is planning to launch 45 acres of the organic strawberry facility.
Geographical Penetration
North America Accounted for the Largest Share in the Market
An increase in the availability of various types of organic berries in North America such as strawberries, raspberries, cranberries, gooseberries, blueberries, and others help to boost market growth of the organic berries over the forecast period. Also increase in the demand for organic berries demand by the food service sector, including restaurants, smoothie shops, and bakeries, which incorporate them into a range of dishes and beverages in the region helps to boost regional market growth of the organic berries market.
An increase in the United States government initiatives to promote the production of organic berries in the region further helps to boost the regional market growth. For instance, on August 22, 2022, Agriculture Secretary Tom Vilsack announced details of the U.S. Department of Agriculture’s investment of $300 million for the organic transition initiative.
Competitive Landscape
The major global players in the market include SunOpta, Inc., Royal Ridge Fruits, Rainier Fruit Co., MEDURI FARMS, Wish Farms Inc., Driscoll’s, Inc., Sun Belle Inc., Karen’s Naturals, TRADIN ORGANIC AGRICULTURE B.V., and Naturipe Farms, LLC.
COVID-19 Impact Analysis
At the initial stage of the COVID-19 pandemic, the organic berries market experienced disruptions in its supply chain. Lockdowns, restrictions on movement, and labor shortages impacted the harvesting, processing, and transportation of organic berries. Conflicts disrupt agricultural activities, including the planting and harvesting of crops. This leads to reduced production and potential quality issues in organic berry farms located in or near conflict zones. Organic berries, which were more expensive than conventional ones have seen fluctuations in pricing.
On the other hand, in the second wave of the pandemic market is impacted positively. As people became more health-conscious during the pandemic, there was a notable shift toward healthier eating habits. This trend likely benefited the organic berries market, as consumers sought out nutrient-dense and immune-boosting foods. Online grocery shopping saw significant growth during the pandemic, and this trend likely extended to organic berries. Consumers increasingly turned to e-commerce platforms to purchase organic berries for home delivery.
Russia-Ukraine War Impact Analysis
Proximity to conflict zones or disruption of transportation routes leads to significant supply chain disruptions. Organic berries, like other perishable goods, face challenges in terms of harvesting, processing, and transportation. Conflicts disrupt agricultural activities, including the planting and harvesting of crops. This leads to reduced production and potential quality issues in organic berry farms located in or near conflict zones.
Geopolitical tensions result in trade restrictions and embargoes, affecting the export and import of organic berries. Exporters and importers face challenges in accessing international markets. Geopolitical instability creates uncertainty in markets, affecting both supply and demand. This uncertainty lead to price fluctuations and market volatility.
By Type
• Strawberries
• Raspberries
• Cranberries
• Gooseberries
• Blueberries
• Others
By Form
• Fresh
• Processed
By Application
• Food and Beverage
• Pharmaceuticals
• Cosmetics and Personal Care
• Household
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
• South America
o Brazil
o Argentina
o Rest of South America
• Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
• Middle East and Africa
Key Developments
• On February 03, 2023, Naturipe Farms, the world's largest producer of conventional and organic blueberries announced the launch of the sixth FeBLUEary campaign of its proprietary blueberry varieties.
• On August 14, 2023, Mastronardi Produce, a family-owned greenhouse grower launched Organic strawberries at the International Fresh Produce Association. The newly launched organic strawberries are available in retailers throughout the Northeast and Midwest regions.
• On June 04, 2022, Symrise Launched its broad range of diana food blueberry ingredients and active compounds in the market. The company processed blueberry ingredients in Canada, France, and Chile.
Why Purchase the Report?
• To visualize the global organic berries market segmentation based on type, form, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Organic Berries market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The global organic berries market report would provide approximately 59 tables, 61 figures and 190 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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