Summary

Overview
Mexico Animal Supplement Market reached US$ 58.08 million in 2024 and is expected to reach US$ 80.05 million by 2028, growing with a CAGR of 7.95% during the forecast period 2025-2028.
The Mexico animal supplements market is experiencing steady growth, driven by increasing awareness among pet owners and livestock farmers regarding the benefits of nutritional support for animal health, productivity and longevity. The rising pet humanization trend, particularly in urban areas such as Mexico City and Monterrey, has led to a growing demand for specialized supplements targeting pet wellness, including joint health, digestive support and coat care.
For instance, according to National Institute of Statistics and Geography (INEGI) 2022 study, revealed that 69.8% of Mexican households had a pet, 54.7% of which were dogs (43.8 million), 20.2% of which were cats (16.2 million) and 25% of which were other animals (20 million). And, as pet parents become more responsible, the economic effects are being felt both in the family and the wider economy.
Moreover, premium pet supplement brands such as Hill’s Science Diet and Royal Canin have gained popularity in the Mexican market, offering products enriched with essential vitamins, probiotics and omega fatty acids. In the livestock segment, poultry and dairy farmers are increasingly adopting feed additives and supplements to improve yield and quality, with products such as mineral blends and probiotics becoming essential for enhancing gut health and immunity.
Drivers
Growth in Pet Ownership and Humanization of Pets
The trend of treating pets as family members has gained significant traction in Mexico. This "pet humanization" drives the demand for premium and specialized animal supplements. According to research from the Universidad del Valle de México (UVM) indicates that 43% of pet owners spend up to MX$999 ($55.46/€50.94) quarterly on pet food, while 41% allocate between MX$1,000 ($55.52/€50.99) and MX$2,999 ($166.51/€152.93). Additionally, about 10% of respondents report spending between MX$3,000 ($166.56/€152.98) and MX$4,999 ($277.55/€254.91) every three months on their pets.
The production of dog food in Mexico has reportedly doubled in the past decade, increasing from 600,000 tons in 2013 to over 1.2 million tons in 2022, valued at over MX$25 million ($1.4 million/€1.3 million). Pet owners are increasingly prioritizing their pets' health and well-being, leading to a higher demand for supplements that address issues like joint health, digestion and immunity.
Strategies Adopted by the Companies
Companies drive growth through strategies such as product launches, partnerships and acquisitions. Product launches allow companies to introduce innovative and specialized solutions that cater to the evolving needs of consumers, enhancing market competitiveness. Strategic partnerships with research institutions or other brands foster collaboration and improve product offerings, building trust and credibility. Additionally, acquisitions enable companies to diversify their portfolios, enter new market segments and accelerate growth.
For instance, in 2024, Nestlé Purina is investing CHF 200 million to expand its pet food plant in the city of Silao in Mexico. This expansion will include the addition of a third line for wet pet food and a fourth line for dry pet food, making the factory the largest for pet food in Latin America. The Mexican market is the most important for Purina in Latin America, representing 45% of Purina's total sales in the region.
Restraints
Counterfeit and Low-Quality Products
The presence of counterfeit and low-quality animal supplements in the Mexican market significantly restrains its growth by eroding consumer trust and creating skepticism around the effectiveness of genuine products. Many livestock farmers and pet owners have reported adverse effects on animal health after using low-quality or fake supplements, leading them to avoid purchasing such products in the future. For instance, cases have emerged where farmers purchased mineral and vitamin supplements from unauthorized sellers at lower prices, only to find that their livestock experienced deficiencies or health complications due to inadequate nutrient composition.
Similarly, counterfeit pet supplements, often found in informal markets and online platforms, have been linked to allergic reactions and digestive issues in animals, prompting pet owners to revert to traditional feeding methods rather than risk further health problems. The lack of stringent enforcement in regulating the sale of these substandard products allows unscrupulous manufacturers to exploit the market, further discouraging investment from reputable brands and limiting market expansion.
Segment Analysis
The Mexico animal supplement market is segmented based on animal type, ingredient, form and distribution channel.
High Demand for Supplements in Livestock Animal Husbandry
Livestock animals hold a significant share in Mexico's animal supplement market due to their central role in the country's agriculture and economy. In February 2024, Mexico's Ministry of Agriculture and the U.S. Department of Agriculture collaborated to strengthen animal health and disease prevention in the livestock sector. This collaboration will be conducted through the U.S.-Mexico Commission for the Prevention of Foot and Mouth Disease and Other Exotic Animal Diseases (CPA). This type of initiative enforces the livestock sector’s dominance in Mexico's animal supplement market.
As a leading producer of beef, pork and dairy, Mexico relies heavily on livestock for both domestic consumption and exports. The increasing demand for high-quality meat and dairy products has driven farmers to prioritize animal health and productivity, fueling the need for nutritional supplements. Supplements enhance livestock growth, reproductive performance and disease resistance, directly impacting profitability.
Sustainability Analysis
With a focus on improving productivity and reducing environmental impact, the market is shifting towards supplements that enhance animal nutrition while minimizing resource consumption. Companies are investing in eco-friendly packaging and sourcing natural, locally produced ingredients to align with sustainability goals. Regulatory frameworks are tightening to ensure the safety and sustainability of animal health products. Challenges include balancing affordability with environmental considerations and addressing the carbon footprint of production.
Innovations such as probiotics and organic feed additives are gaining traction, driven by consumer demand for ethically produced animal products. Additionally, partnerships with local farmers to implement circular economy practices, like waste reduction and nutrient recycling, support market growth. The market’s future sustainability depends on continued innovation, regulatory compliance and collaboration across the supply chain to create long-term value for animals, farmers and the environment.
Unmet Needs
There is a need for greater education and awareness about the benefits of animal supplements, particularly in rural areas. Many livestock farmers and pet owners still rely on traditional feeding methods and are unaware of the positive impacts that supplements can have on animal health and productivity. In regions with limited access to veterinary care, the lack of information on supplementation can result in the underuse of these products.
For example, many poultry farmers in rural Mexico may not understand the role of probiotics in enhancing gut health and disease resistance, leading to missed opportunities for better flock performance. A significant unmet need is the limited access to high-quality animal supplements in rural and remote areas of Mexico. Farmers in these regions often struggle to obtain the necessary nutritional supplements for their livestock due to inadequate distribution networks and the higher costs associated with urban-focused sales channels.
For instance, small-scale dairy and poultry farmers in states like Guerrero and Chiapas might find it challenging to access supplements that could improve livestock health and productivity. This creates a gap in the market for affordable and easily accessible distribution systems to ensure all farmers, regardless of location, can benefit from essential supplements.
Competitive Landscape
The major global players in the Mexico market include PetMet de Mexico S. de R.L. de C.V., Ruímica Lab, SA de CV, Virbac S.A. (Virbac México, SA de CV), Nestlé S.A. (Nestlé Services, SA de CV), Elanco Animal Health Incorporated and NOW Health Group, Inc.
By Animal Type
• Livestock Animals
o Cattle
o Poultry
o Swine
o Horses
o Others
• Companion Animals
o Dogs
o Cats
o Birds
o Other Small Mammals
By Ingredient
• Vitamins & Minerals
• Amino Acids
• Omega Fatty Acids
• Probiotics & Prebiotics
• Botanicals
• Others
By Form
• Powder
• Liquid
• Tablets/Capsules
• Injections
By Distribution Channel
• Online Retailers
• Specialty Pet Stores
• Veterinary Clinics
• Convenience Stores
• Supermarkets/Hypermarkets
• Pharmacies and Drug Stores
• Other Distribution Channels
Key Developments
• In May 2024, Nestlé Purina invested US$ 220 million to expand its plant in Silao, Guanajuato, aiming to boost its manufacturing capacity in Mexico. The expansion will increase the production of dry food by 25% to 285,000 metric tons and wet food by 40% to 50,000 metric tons. This strategic move underscores Nestlé Purina's commitment to meeting growing demand in the region.
Why Purchase the Report?
• To visualize the Mexico animal supplement market segmentation based on animal type, ingredient, form and distribution channel, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the Mexico animal supplement market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.
The Mexico animal supplement market report would provide approximately 30 tables, 34 figures and 193 pages.
Target Audience 2024
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Animal Type
3.2. Snippet by Ingredient
3.3. Snippet by Form
3.4. Snippet by Distribution Channel
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Growth in Pet Ownership and Humanization of Pets
4.1.1.2. Strategies Adopted by the Companies
4.1.2. Restraints
4.1.2.1. Counterfeit and Low-Quality Products
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion
6. By Animal Type
6.1. Introduction
6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Animal Type
6.1.2. Market Attractiveness Index, By Animal Type
6.2. Livestock Animals*
6.2.1. Introduction
6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.2.3. Cattle
6.2.4. Poultry
6.2.5. Swine
6.2.6. Horses
6.2.7. Others
6.3. Companion Animals
6.3.1. Dogs
6.3.2. Cats
6.3.3. Birds
6.3.4. Other Small Mammals
7. By Ingredient
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
7.1.2. Market Attractiveness Index, By Ingredient
7.2. Vitamins & Minerals*
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Amino Acids
7.4. Omega Fatty Acids
7.5. Probiotics & Prebiotics
7.6. Botanicals
7.7. Others
8. By Form
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Liquid
8.4. Tablets/Capsules
8.5. Injections
9. By Distribution Channel
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Online Retailers*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Pet Stores
9.4. Veterinary Clinics
9.5. Convenience Stores
9.6. Supermarkets/Hypermarkets
9.7. Pharmacies and Drug Stores
9.8. Other Distribution Channels
10. Sustainability Analysis
10.1. Environmental Analysis
10.2. Economic Analysis
10.3. Governance Analysis
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. PetMet de Mexico S. de R.L. de C.V.*
12.1.1. Company Overview
12.1.2. Type Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. Ruímica Lab, SA de CV
12.3. Virbac S.A. (Virbac México, SA de CV)
12.4. Nestlé S.A. (Nestlé Services, SA de CV)
12.5. Elanco Animal Health Incorporated
12.6. NOW Health Group, Inc.
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us