Summary

Market Overview
Cellulose is a white, flavorless powder that can be used in various ways. Cellulose comes in three different forms: microcrystalline, carboxymethyl, and powder. Raw plant fiber is cooked in various chemicals to produce cellulose powder. Food products with cellulose powder have different textures, ranging from liquid to gluey. Since it is easily soluble in water and other liquid solvents, powdered cellulose can be used in different industries. Powdered cellulose is used in various industries, including pharmaceutical, cosmetics, food and beverage, textile, and paper. The demand for food, cosmetics, pharmaceuticals, and other goods is anticipated to rise, which will fuel the market for powdered cellulose. The demand for powdered cellulose will rise globally due to the growing uses of the material in food and beverage, cosmetics, and other industries.
The global powdered cellulose market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 7.89% during the forecast period (2023-2030).
Market Dynamics: The increasing acceptance of powdered cellulose by consumers who value their health is driving the market expansion
There are numerous uses for cellulose powder across numerous industries. Health-conscious people are predicted to drive up demand for powdered cellulose. In addition to being used as a dietary supplement and a fiber supplement, powdered cellulose is added to food items to raise their fiber content. Since powdered cellulose and water mix well, it is frequently added to protein drinks and other energy drinks. Powdered cellulose is used in diet foods because it has few calories and helps with weight loss. By using cellulose as a bulking agent, a person can feel full without eating a lot of food, which supports weight loss by reducing body fat. Powdered cellulose is also helpful in regulating cholesterol and blood pressure. Powdered cellulose demand is anticipated to rise over the forecast period due to the rising demand for healthy diet foods. The market for pet food and animal feed is also anticipated to see an increase in demand for powdered cellulose. As it prevents the product's texture from degrading, powdered cellulose is also employed as a texturizer. Additionally, cellulose powder is used extensively in the pharmaceutical industry to make tablets, capsules, and other dosage forms. Cellulose powder is a thickening agent and adsorbent in cosmetics and skin care products.
On the other hand, in the food and beverage sector, gluten-free diets are growing in popularity. Due to their gluten sensitivity, many consumers try to steer clear of products that contain it. Food-grade cellulose is used to make gluten-free bread. To increase the elasticity, volume, stability, and moisture retention of gluten-free bread, carboxy methyl cellulose is primarily used in its manufacture. The global popularity of gluten-free eating patterns will increase demand for food-grade cellulose.
However, the growth of the powdered cellulose market is anticipated to be constrained by the various negative health effects brought on by the presence of dangerous artificial preservatives in powdered cellulose and the lack of nutritional content in chemically fermented powdered cellulose. The market for powdered cellulose, however, is expected to face challenges due to the accessibility of many substitutes and rising health concerns about the use of preservatives.
Market Segmentation: The Pharmaceuticals segment accounted for the highest share in global powdered cellulose market
The largest end-use sector for powdered cellulose is the pharmaceutical sector. Tablets and capsules contain powdered cellulose as a binder and excipient. It can also be incorporated into injectable solutions as a filler. The second-largest end-use industry for powdered cellulose is the chemical industry. Paints, adhesives, and sealants are just a few examples of chemical products that use powdered cellulose as a thickener, emulsifier, and stabilizer. A polymer made of polysaccharides is powdered cellulose. The introduction of polymer in the creation and development of drug delivery systems resulted from the fusion of polymer and pharmaceutical sciences.
On the other hand, food-grade cellulose is expected to grow with the fastest CAGR in the forecast period. The food-grade cellulose is a white to slightly yellowish powder that is made from pulped cellulose that has been breached. It is used in a variety of food products, including salad dressings, cream cheese, sour cream, yogurts, ice cream, and baked goods, as an anti-caking agent, emulsifier, and thickener. It can also be used to replace fat in low-fat foods.
Geographical Penetration: Europe is the dominating region during the forecast period
Europe is the dominating region during the forecast period, with the highest CAGR due to the major producer and consumer of food-grade and industrial-grade powdered cellulose in the region. Europe's largest market for cellulose powder is Germany. Powdered cellulose of both food grade and industrial grade is widely produced and consumed in the nation. Furthermore, Germany is a significant exporter of Powdered Cellulose used in pharmaceuticals. Germany's Exports of cellulose and its chemical derivatives to India were US$43.63 Million in 2021, according to the United Nations COMTRADE database on international trade. According to OECD, Germany was the world's second-largest exporter of cellulose in 2020, sending $1.05 billion abroad. Cellulose ranked as Germany's 228th most exported goods in the same year. The United States ($103M), France ($68.6M), Poland ($64.8M), Turkey ($60.9M), and Italy ($59.4M) are Germany's top export markets for cellulose. Germany became the fourth-largest cellulose importer in the world in 2020, bringing in $287M. Cellulose was Germany's 503rd-most-imported product in the same year. Japan ($81.2M), the United States ($57.9M), the Netherlands ($35.4M), South Korea ($14.5M), and the United Kingdom ($11.7M) are the main countries from which Germany imports cellulose.
On the other hand, the Asia Pacific region is anticipated to have the fastest-growing market during the forecast period The Asia Pacific region's biggest market for powdered cellulose is China. The nation is a significant producer and consumer of powdered cellulose for use in food and industry. China is also a major exporter of medicine.
Competitive Landscape:
The global powdered cellulose market is competitive, with the leading players capturing a whopping share in revenues Cargill, Incorporated, ADM, Associated British Foods plc, DSM, Kerry Group plc, British Bakels, Corbion, International Flavors & Fragrances Inc, and BASF SE among others, are focused on technology advances for new launches at affordable prices. The major players are utilizing strategies including acquisitions & mergers, regional expansion, and partnerships to stand out as strong competitors in the market. Increased focus on R&D and new product launches are additional ways the key players improve their market presence. Players in the global powdered cellulose market can expect to benefit from lucrative growth opportunities brought on by innovation from several the industry's top players. For instance, on 16th September 2021, The Food and Drug Administration has deemed cellulose to be generally recognized as safe (GRAS) as a food additive (FDA). Cellulose is currently used at levels thought to be safe for humans to consume in food.
COVID-19 Impact: Negative impact on the global powdered cellulose market
Since 2020, the abrupt COVID-19 pandemic has impacted the world economy due to lockdowns and restrictions on population movement imposed by governments worldwide. All industrial sectors suffered greatly as their operations were suspended, international travel ceased, and only necessary businesses, like those producing food and medicine, were allowed to continue operating. Construction, manufacturing, lodging, and tourism industries were severely impacted during the COVID-19 pandemic. Manufacturing operations were limited. This is because various precautionary lockdowns and other restrictions imposed by governments worldwide have seriously disrupted each company's manufacturing and supply-chain operations. The same is true for the global market for powdered cellulose. Additionally, since this outbreak has severely impacted most people's general economic status, people are now more focused on cutting non-essential expenses from their respective budgets, decreasing consumer demand. Throughout the forecast period, these factors are anticipated to affect the revenue trajectory of the global powdered cellulose market.
The global powdered cellulose market report would provide an access to approximately 61 market data tables, 57 figures and 200 pages

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