世界のビール市場の展望、2028年

Global Beer Market Outlook, 2028

ビールは、世界の人口のかなりの部分が楽しんでいる人気のアルコール飲料である。社交の場、スポーツイベント、レジャーなどでよく飲まれている。ビールは爽やかでのどを潤す飲み物として認識されることが多い。... もっと見る

beer

出版社	出版年月	電子版価格	ページ数	言語
Bonafide Research & Marketing Pvt. Ltd. ボナファイドリサーチ	2023年6月15日	US$4,950 シングルユーザライセンスライセンス・価格情報・注文方法はこちら	104	英語

日本語のページは自動翻訳を利用し作成しています。

サマリー

ビールは、世界の人口のかなりの部分が楽しんでいる人気のアルコール飲料である。社交の場、スポーツイベント、レジャーなどでよく飲まれている。ビールは爽やかでのどを潤す飲み物として認識されることが多い。炭酸があり、蒸留酒に比べてアルコール度数が低く、風味のバリエーションが豊富なため、用途の広い選択肢となっている。軽くて爽やかなラガーから、ホップで苦みのあるIPA、モルティでコクのあるスタウト、フルーティでスパイシーなベルギーエールまで、ほとんどすべての味覚に合うビールスタイルがある。ビールは他のアルコール飲料に比べ、一般的に入手しやすく手頃な価格だ。大量に生産されることが多いため、バーやレストラン、小売店など、さまざまな価格帯の店で広く手に入れることができる。ビールには豊かな醸造の伝統があり、世界各地で何世紀にもわたって発展してきた。ビールは一般的に蒸留酒に比べてアルコール度数が低いため、マイルドなアルコール飲料を好む人やアルコールを控えめに摂取したい人に好まれる。

Bonafide Research社の調査レポート「Global Beer Market Outlook, 2028」によると、市場規模は2022年の6,631億5,000万米ドルから9,450億米ドルを超えると予測されている。2023年から28年までの年平均成長率は6.13％と予想されている。ビール業界は、広告、スポンサーシップ、ブランド提携などを通じて、ビールを好ましい楽しい飲料として効果的にマーケティング・宣伝しており、それが人気につながっている。中国、インド、日本、東南アジア諸国などの経済成長により、消費者の可処分所得が増加している。その結果、購買力が高まり、ビールを購入しやすくなり、消費を促進している。欧米化、都市化、国際文化への接触が消費者の選択に影響を与え、ビール需要の増加につながった。ビアガーデン、パブ、バー、ナイトライフ施設の人気は、ビール市場の成長に貢献している。

近年、クラフトビールの需要が大幅に増加している。クラフトビールの醸造所は、異なる原料、醸造技術、風味を試すことが多く、その結果、ユニークで個性的なビールが生まれ、斬新な体験を求めるビール愛好家にアピールしている。クラフトビールは一般的に少量生産であるため、細部にまで気を配り、品質を管理することができる。地元コミュニティに深く根ざしていることが多く、誇りと忠誠心を育んでいる。醸造所ツアー、テイスティング・イベント、ビール教育プログラムを提供し、消費者が醸造プロセス、ビール・スタイル、各クラフト・ブリュワリーの背景にあるユニークなストーリーについて学ぶことを可能にしている。クラフトビールは、クラフトビール専門バー、ボトルショップ、オンラインプラットフォームなど、流通チャネルの拡大から恩恵を受けている。

醸造家たちは、伝統的なビールスタイルの限界を押し広げ、新しい原料、醸造技術、風味の組み合わせを試している。この革新は、果実入りビール、樽熟成ビール、サワービール、ハイブリッドビールスタイルなど、ユニークで型破りなビールの創造につながっている。特定の地域や地域に特化したハイパー・ローカル・ビールが人気を博しており、アイデンティティと独占感を提供している。節度ある飲酒など、より健康的なライフスタイルへの関心が高まっている。それに呼応するように、ビール業界では、低アルコールやアルコールフリーのビール、オーガニック原料で醸造されたビール、パッケージに栄養情報を記載したビールなどが台頭している。ビールメーカーは、他の醸造所や地元企業、さらにはビール以外の企業ともコラボレーションして、ユニークなビールを提供している。このようなコラボレーションの結果、限定ビールや特別リリース、あるいは伝統的でない原料や風味をヒントに醸造されたビールが生まれることもある。醸造所は、醸造所ツアー、テイスティング・ルーム、ビール・ペアリング・イベントなどの没入型体験を提供することで、このトレンドを活用している。Eコマースの台頭により、醸造所はオンライン・プラットフォームを通じて消費者に直接ビールを販売できるようになった。

ラガーはすっきりとした味わい、軽いボディ、ホップの苦味の少なさで知られている。エールビールは、フルーティー、モルティ、ホッピー、スパイシーなど、幅広い風味を持つ傾向がある。多くのビール文化圏、特にヨーロッパでは、歴史的にエールビールが親しまれてきた。イギリス、ベルギー、ドイツなどの国々には豊かな醸造の伝統があり、ペールエール、インディア・ペールエール（IPA）、ベルギーエール、小麦ビールなどの有名なエール・スタイルが生産されている。クラフトビールムーブメントは、エールビールの復活に大きな役割を果たした。イギリスのパブ文化はエールビールの消費を中心に回っており、エールビールのフェスティバルやイベントは世界中で祝われている。スタウトビールとポータービールは、濃く、たくましく、風味豊かなビールスタイルで、似たような特徴があるため、よく一緒にされる。チョコレート、コーヒー、キャラメル、時にはスモークのニュアンスもある。スタウトとポーター・ビールはコクがあり、滑らかでクリーミーな口当たりを持つことが多い。

バドワイザー、クアーズ、ミラー、ステラ・アルトワ、ハイネケン、ベックス、シエラネバダ・ペールエール、ニューカッスル・ブラウンエールといった定番ビールは、世界市場で最も売れているビールのひとつだ。これらのビールは消費者にとって入手しやすく、手頃な価格である。プレミアム・ビールは一般的に、主流ビールや大量生産ビールに比べて高い価格帯の、より高品質なビールとみなされることが多い。クラフトビール、ベルギービール、限定版ビール、輸入ビール、高級ピルスナーやラガーは、市場に出回るプレミアムビールの一部である。

ビールは歴史的な時代から瓶詰めで販売されており、鮮度と風味を保つのに効果的である。瓶ビールは、一般的に330ml（11.2オンス）から750ml（25.4オンス）までの標準的なサイズを提供しているため、消費者は消費量をコントロールし、自分のペースでビールを楽しむことができる。ビール愛好家の中には、趣味の一環として、あるいはユニークで希少なビールを紹介するために、ボトルの収集を楽しむ人もいる。ユニークなボトルの形状は、ビールの魅力に貢献し、消費者の認知に影響を与えることがある。近年、缶ビールの需要と人気が大幅に高まっている。缶は軽量で持ち運びが容易である。また、ガラス瓶の持ち込みが禁止されている多くの会場で缶ビールの持ち込みが許可されており、様々な場面で便利に利用できる。さらに、缶は密閉性が高いため、液漏れや汚染のリスクを減らすことができる。缶は瓶に比べて環境にも優しい。特にクラフトビールメーカーは、パッケージの選択肢として缶を採用している。

大手のビール醸造所は、消費者の高い需要に応えるため、ビールを大量に生産する。年間数百万バレルのビールを生産する能力があるため、製品をさまざまな地域や国に広く流通させることができる。ビール醸造所は、その効率的な生産工程で知られ、高度なオートメーションやテクノロジーを駆使することが多い。大手のビール会社は、傘下に多様なビールブランドのポートフォリオを持つことが多い。小売店、バー、レストランとの提携など、流通網が確立されているため、幅広い顧客層に製品を届けることができる。クラフトビール醸造所の設立には、品質、風味、創造性に重点を置いた職人的な手作りビールの生産に焦点を当てた小規模醸造所の設立が含まれる。マイクロブルワリーには、季節限定ビールや限定ビールを製造する柔軟性があることが多く、継続的に革新し、ビール愛好家に新しくエキサイティングな風味を提供することができる。

大規模な食料品店やハイパーマーケットでは、国内外のブランドを含む幅広い品揃えのビールを提供している。ビール専用のコーナーや通路が設けられ、様々なスタイルや銘柄のビールを選ぶことができる。専門酒販店は、ビールを含むアルコール飲料の販売に特化している。通常、クラフト・ビール、輸入ビール、人気の国内ブランドを厳選して揃えている。コンビニエンスストアは、手軽で便利な買い物を求める消費者をターゲットに、人気のあるビールブランドを取り揃えていることが多い。オンライン・ショップは、クラフトビールや希少な限定品に特化していたり、国内外の銘柄を包括的に取り揃えていたりする。近年、ビールの定期購入サービスやクラブが人気を博している。顧客は、醸造所のタップルームを訪れてその場でビールを購入したり、オンラインで注文して宅配や受け取りをすることができる。

北米、特に米国は、クラフトビールのムーブメントが大きく成長している。北米には、ビール業界で長い歴史を持つ、影響力のある大手醸造会社がいくつもある。消費者は、クラフトビール、特製ビール、限定発売のビールなど、新しい、さまざまなビール体験を求めている。この地域には活気あるバーやパブの文化があり、テールゲーティングやビール祭りなど、ビール中心のイベントの伝統もある。

ビール消費は中国の消費者、特に若い世代や都市生活者の間で人気が高まっている。ビールは中国における社交や食文化の不可欠な一部となっている。中国では国内のビール産業が盛んで、いくつかの大規模なビール工場が人気ブランドのビールを生産している。ビールはメキシコ文化に深く浸透しており、社交や祝い事、日常的な楽しみとして人気のある飲料だ。メキシコには伝統的なビアスタイルの豊かな伝統があり、その代表的な例が、セルベッサ・クララと呼ばれる軽くて爽やかなメキシカンラガーと、セルベッサ・オスキュラと呼ばれる濃い色のウィーンスタイルのラガーである。爽やかでバランスの取れた風味を持つこれらのビールスタイルは、国内外の消費者に愛されている。メキシコのビール市場は、グルポ・モデロ（現在はアンハイザー・ブッシュ・インベブ傘下）やセルベッサ・クアウテモック・モクテスマ（ハイネケン傘下）といった大手ビールメーカーグループによってほぼ独占されている。これらの会社は、コロナ、モデロ、ドス・エクイス、テカテ、ソルなどの人気ブランドを生産しており、国際的な知名度を獲得し、メキシコのビール産業に大きく貢献している。

ヨーロッパには、何世紀にも遡るビール醸造の豊かな歴史と伝統がある。ドイツ、ベルギー、イギリス、チェコなどの国々は、何世代にもわたってビールを生産しており、独特のビールスタイルと醸造技術で知られている。ヨーロッパの国や地域にはそれぞれ独自のビールスタイルや醸造の伝統があり、消費者に幅広い選択肢を提供している。クラフトビールは、ヨーロッパのビール市場に新たな活力と興奮をもたらしている。欧州ではビア・ツーリズムが盛んで、ビール醸造所、ビール博物館、ビール・トレイルなどを訪れる観光客がビール市場の成長に貢献している。

南米では、ビールは広く入手可能で、比較的手ごろな価格であるため、人口の大部分がビールに親しんでいる。国内外のビールブランドが広く流通しており、ビールのスタイルや風味の選択肢も幅広い。温暖な気候では、ビールはリフレッシュや清涼飲料として楽しまれることが多く、その人気の一因となっている。ブラジルはビール文化が強く、ライト・ラガーやクラフト・ビールなど、さまざまなスタイルのビールがある。アルゼンチンとチリは、伝統的なドイツ・スタイルのビールで知られている。こうした醸造の伝統は、この地域のビール嗜好の形成に重要な役割を果たしてきた。

最近の動き
- 2022年5月、アンハイザー・ブッシュ・インベブは、インド市場向けにビールの新ブランド「セブンリバーズ」を発売した。
- 2022年4月、ビール会社のビラ91がインドでイマジンドを発売。ボリウッドIPA、コクムサワー、ブラウンエール、マンゴーラッシーの4種類の限定発売ビールからなる。
- 2021年11月、ハイネキン、Distell Group Holdings Limited、Namibia Breweries Limited、Ohlthaver & List Group of Companiesの間で買収契約が締結された。この合意は、南部アフリカにおけるそれぞれの関連事業を拡大した会社に統合することを想定している。
- 2021年11月、アンハイザー・ブッシュ・インベブのロンドンの醸造所カムデンタウンは、カムデンタウンビール2021の発売を発表した。このビールはデザートワインに例えられ、樽熟成ビールの中では最新で、チーズとのペアリングを想定している。
- 2022年には、酸味、塩味、辛味、甘味の風味を持つチャモイ風味のビール「ビッキー・チャモイ」が、10月にビクトリアTM社から米国で発売された。メキシコから輸入されたこのメキシカン風味のビールは、24オンスのシングルサーブ缶が販売されている。
- ハイネケン・グループ、ユナイテッド・ブルワリーズによると、2022年、アムステルダムに本社を置くハイネケン・グループのブランドであるハイネケン・シルバーが9月に発売された。経験豊富なマスターブルワーが、A酵母やピュアモルトなどの天然素材を使用してハイネケンシルバーを生み出した。
- 2021年4月、B9ビバレッジは「ビラ91」ブランドで、2020年にインドのベンガルールにオープンした「リミテッド・リリース・タップルーム」で醸造されたビールの限定バッチをリリースした。

本レポートの対象
- 地域世界
- 歴史的な年2017
- 基準年2022
- 推定年2023
- 予測年2028

レポート対象地域＆国
- 北米（米国、カナダ、メキシコ）
- ヨーロッパ（ドイツ, イギリス, フランス, スペイン, イタリア, ロシア）
- アジア太平洋 (中国, 日本, インド, オーストラリア, 韓国)
- 南米（ブラジル、アルゼンチン、コロンビア）
- 中東・アフリカ（UAE、南アフリカ）

本レポートでカバーする側面
- 世界のビール市場、その価値とセグメント別予測
- 地域別・国別のビール市場分析
- 様々な促進要因と課題
- 進行中のトレンドと開発
- 注目企業
- 戦略的提言

製品タイプ別
- ラガー
- エール
- スタウト＆ポーター
- モルト
- その他

カテゴリー別
- スタンダードビール
- プレミアムビール

パッケージ別
- ボトラー
- 缶

製造別
- マクロ・ブルワリー
- マイクロブルワリー
- クラフトビール

流通経路別
- オフトレード
- オン・トレード

レポートのアプローチ
本レポートは、一次調査と二次調査を組み合わせたアプローチで構成されている。まず、市場を理解し、市場に存在する企業をリストアップするために、二次調査が用いられた。二次調査は、プレスリリース、企業の年次報告書、政府が作成した報告書やデータベースの分析など、第三者による情報源で構成されている。二次ソースからデータを収集した後、一次調査は、市場がどのように機能しているかについて主要プレーヤーと電話インタビューを行い、市場のディーラーやディストリビューターと取引コールを行うことによって実施された。その後、消費者を地域別、階層別、年齢層別、性別に均等にセグメンテーションし、一次調査を開始した。一次データを入手した後は、二次ソースから入手した詳細の検証を開始した。

対象読者
本レポートは、業界コンサルタント、メーカー、サプライヤー、ビール業界関連団体・組織、政府機関、その他のステークホルダーが市場中心の戦略を立てる際に役立ちます。マーケティングやプレゼンテーションに加え、業界に関する競合知識を高めることもできます。

***注：ご注文確認後、レポートのお届けまで48時間（2営業日）かかります。

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Table of content
1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Covid-19 Effect
2.5. Supply chain Analysis
2.6. Policy & Regulatory Framework
2.7. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Global Beer Market Outlook
6.1. Market Size By Value
6.2. Market Share By Region
6.3. Market Size and Forecast, By Geography
6.4. Market Size and Forecast, By Product Types
6.5. Market Size and Forecast, By Category
6.6. Market Size and Forecast, By Packaging
6.7. Market Size and Forecast, By Production
6.8. Market Size and Forecast, By Distribution Channel
7. North America Beer Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast, By Product Types
7.4. Market Size and Forecast, By Category
7.5. Market Size and Forecast, By Packaging
7.6. Market Size and Forecast, By Production
7.7. Market Size and Forecast, By Distribution Channel
7.8. United States Beer Market Outlook
7.8.1. Market Size By Value
7.8.2. Market Size and Forecast By Product Types
7.8.3. Market Size and Forecast By Category
7.8.4. Market Size and Forecast By Packaging
7.8.5. Market Size and Forecast By Production
7.8.6. Market Size and Forecast By Distribution Channel
7.9. Canada Beer Market Outlook
7.9.1. Market Size By Value
7.9.2. Market Size and Forecast By Product Types
7.9.3. Market Size and Forecast By Category
7.9.4. Market Size and Forecast By Packaging
7.9.5. Market Size and Forecast By Production
7.9.6. Market Size and Forecast By Distribution Channel
7.10. Mexico Beer Market Outlook
7.10.1. Market Size By Value
7.10.2. Market Size and Forecast By Product Types
7.10.3. Market Size and Forecast By Category
7.10.4. Market Size and Forecast By Packaging
7.10.5. Market Size and Forecast By Production
7.10.6. Market Size and Forecast By Distribution Channel
8. Europe Beer Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast, By Product Types
8.4. Market Size and Forecast, By Category
8.5. Market Size and Forecast, By Packaging
8.6. Market Size and Forecast, By Production
8.7. Market Size and Forecast, By Distribution Channel
8.8. Germany Beer Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Product Types
8.8.3. Market Size and Forecast By Category
8.8.4. Market Size and Forecast By Packaging
8.8.5. Market Size and Forecast By Production
8.8.6. Market Size and Forecast By Distribution Channel
8.9. United Kingdom Beer Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Product Types
8.9.3. Market Size and Forecast By Category
8.9.4. Market Size and Forecast By Packaging
8.9.5. Market Size and Forecast By Production
8.9.6. Market Size and Forecast By Distribution Channel
8.10. France Beer Market Outlook
8.10.1. Market Size By Value
8.10.2. Market Size and Forecast By Product Types
8.10.3. Market Size and Forecast By Category
8.10.4. Market Size and Forecast By Packaging
8.10.5. Market Size and Forecast By Production
8.10.6. Market Size and Forecast By Distribution Channel
8.11. Italy Beer Market Outlook
8.11.1. Market Size By Value
8.11.2. Market Size and Forecast By Product Types
8.11.3. Market Size and Forecast By Category
8.11.4. Market Size and Forecast By Packaging
8.11.5. Market Size and Forecast By Production
8.11.6. Market Size and Forecast By Distribution Channel
8.12. Spain Beer Market Outlook
8.12.1. Market Size By Value
8.12.2. Market Size and Forecast By Product Types
8.12.3. Market Size and Forecast By Category
8.12.4. Market Size and Forecast By Packaging
8.12.5. Market Size and Forecast By Production
8.12.6. Market Size and Forecast By Distribution Channel
8.13. Russia Beer Market Outlook
8.13.1. Market Size By Value
8.13.2. Market Size and Forecast By Product Types
8.13.3. Market Size and Forecast By Category
8.13.4. Market Size and Forecast By Packaging
8.13.5. Market Size and Forecast By Production
8.13.6. Market Size and Forecast By Distribution Channel
9. Asia-Pacific Beer Market Outlook
9.1. Market Size By Value
9.2. Market Share By Country
9.3. Market Size and Forecast, By Product Types
9.4. Market Size and Forecast, By Category
9.5. Market Size and Forecast, By Packaging
9.6. Market Size and Forecast, By Production
9.7. Market Size and Forecast, By Distribution Channel
9.8. China Beer Market Outlook
9.8.1. Market Size By Value
9.8.2. Market Size and Forecast By Product Types
9.8.3. Market Size and Forecast By Category
9.8.4. Market Size and Forecast By Packaging
9.8.5. Market Size and Forecast By Production
9.8.6. Market Size and Forecast By Distribution Channel
9.9. Japan Beer Market Outlook
9.9.1. Market Size By Value
9.9.2. Market Size and Forecast By Product Types
9.9.3. Market Size and Forecast By Category
9.9.4. Market Size and Forecast By Packaging
9.9.5. Market Size and Forecast By Production
9.9.6. Market Size and Forecast By Distribution Channel
9.10. India Beer Market Outlook
9.10.1. Market Size By Value
9.10.2. Market Size and Forecast By Product Types
9.10.3. Market Size and Forecast By Category
9.10.4. Market Size and Forecast By Packaging
9.10.5. Market Size and Forecast By Production
9.10.6. Market Size and Forecast By Distribution Channel
9.11. Australia Beer Market Outlook
9.11.1. Market Size By Value
9.11.2. Market Size and Forecast By Product Types
9.11.3. Market Size and Forecast By Category
9.11.4. Market Size and Forecast By Packaging
9.11.5. Market Size and Forecast By Production
9.11.6. Market Size and Forecast By Distribution Channel
9.12. South Korea Beer Market Outlook
9.12.1. Market Size By Value
9.12.2. Market Size and Forecast By Product Types
9.12.3. Market Size and Forecast By Category
9.12.4. Market Size and Forecast By Packaging
9.12.5. Market Size and Forecast By Production
9.12.6. Market Size and Forecast By Distribution Channel
10. South America Beer Market Outlook
10.1. Market Size By Value
10.2. Market Share By Country
10.3. Market Size and Forecast, By Product Types
10.4. Market Size and Forecast, By Category
10.5. Market Size and Forecast, By Packaging
10.6. Market Size and Forecast, By Production
10.7. Market Size and Forecast, By Distribution Channel
10.8. Brazil Beer Market Outlook
10.8.1. Market Size By Value
10.8.2. Market Size and Forecast By Product Types
10.8.3. Market Size and Forecast By Category
10.8.4. Market Size and Forecast By Packaging
10.8.5. Market Size and Forecast By Production
10.8.6. Market Size and Forecast By Distribution Channel
10.9. Argentina Beer Market Outlook
10.9.1. Market Size By Value
10.9.2. Market Size and Forecast By Product Types
10.9.3. Market Size and Forecast By Category
10.9.4. Market Size and Forecast By Packaging
10.9.5. Market Size and Forecast By Production
10.9.6. Market Size and Forecast By Distribution Channel
10.10. Columbia Beer Market Outlook
10.10.1. Market Size By Value
10.10.2. Market Size and Forecast By Product Types
10.10.3. Market Size and Forecast By Category
10.10.4. Market Size and Forecast By Packaging
10.10.5. Market Size and Forecast By Production
10.10.6. Market Size and Forecast By Distribution Channel
11. Middle East & Africa Beer Market Outlook
11.1. Market Size By Value
11.2. Market Share By Country
11.3. Market Size and Forecast, By Product Types
11.4. Market Size and Forecast, By Category
11.5. Market Size and Forecast, By Packaging
11.6. Market Size and Forecast, By Production
11.7. Market Size and Forecast, By Distribution Channel
11.8. UAE Beer Market Outlook
11.8.1. Market Size By Value
11.8.2. Market Size and Forecast By Product Types
11.8.3. Market Size and Forecast By Category
11.8.4. Market Size and Forecast By Packaging
11.8.5. Market Size and Forecast By Production
11.8.6. Market Size and Forecast By Distribution Channel
11.9. Saudi Arabia Beer Market Outlook
11.9.1. Market Size By Value
11.9.2. Market Size and Forecast By Product Types
11.9.3. Market Size and Forecast By Category
11.9.4. Market Size and Forecast By Packaging
11.9.5. Market Size and Forecast By Production
11.9.6. Market Size and Forecast By Distribution Channel
11.10. South Africa Beer Market Outlook
11.10.1. Market Size By Value
11.10.2. Market Size and Forecast By Product Types
11.10.3. Market Size and Forecast By Category
11.10.4. Market Size and Forecast By Packaging
11.10.5. Market Size and Forecast By Production
11.10.6. Market Size and Forecast By Distribution Channel
12. Competitive Landscape
12.1. Competitive Dashboard
12.2. Business Strategies Adopted by Key Players
12.3. Key Players Market Share Insights and Analysis, 2022
12.4. Key Players Market Positioning Matrix
12.5. Porter's Five Forces
12.6. Company Profile
12.6.1. Heineken N.V.
12.6.1.1. Company Snapshot
12.6.1.2. Company Overview
12.6.1.3. Financial Highlights
12.6.1.4. Geographic Insights
12.6.1.5. Business Segment & Performance
12.6.1.6. Product Portfolio
12.6.1.7. Key Executives
12.6.1.8. Strategic Moves & Developments
12.6.2. Diageo plc
12.6.3. Asahi Group Holdings, Ltd.
12.6.4. United Breweries Limited
12.6.5. Royal Unibrew A/S
12.6.6. Anheuser-Busch InBev SA/NV
12.6.7. Constellation Brands, Inc.
12.6.8. Carlsberg A/S
12.6.9. The Boston Beer Company, Inc.
12.6.10. Suntory Holdings Limited
12.6.11. Compañía Cervecerías Unidas S.A.
12.6.12. Tsingtao Brewery Company Limited
12.6.13. Brouwerij Duvel Moortgat
12.6.14. Empresas Polar
12.6.15. Namibia Breweries Limited
12.6.16. Les Brasseries du Camero
12.6.17. China Resources Snow Breweries
12.6.18. D. G. Yuengling & Son
12.6.19. Radeberger Gruppe KG
12.6.20. Molson Coors Beverage Company
13. Strategic Recommendations
14. Annexure
14.1. FAQ`s
14.2. Notes
14.3. Related Reports
15. Disclaimer

List of Figure:
Figure 1: Global Beer Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Beer Market Share By Region (2022)
Figure 6: North America Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: North America Beer Market Share By Country (2022)
Figure 8: US Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Canada Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: Mexico Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Europe Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Europe Beer Market Share By Country (2022)
Figure 13: Germany Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: UK Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 15: France Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 16: Italy Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 17: Spain Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 18: Russia Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 19: Asia-Pacific Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 20: Asia-Pacific Beer Market Share By Country (2022)
Figure 21: China Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 22: Japan Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 23: India Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 24: Australia Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 25: South Korea Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 26: South America Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 27: South America Beer Market Share By Country (2022)
Figure 28: Brazil Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 29: Argentina Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 30: Columbia Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 31: Middle East & Africa Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 32: Middle East & Africa Beer Market Share By Country (2022)
Figure 33: UAE Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 34: Saudi Arabia Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 35: South Africa Beer Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 36: Competitive Dashboard of top 5 players, 2022
Figure 37: Market Share insights of key players, 2022
Figure 38: Porter's Five Forces of Global Beer Market

List of Table:
Table 1 : Global Beer Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2 : Influencing Factors for Global Beer Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Beer Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 7 : Global Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 8 : Global Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 9 : Global Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 10 : Global Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 11 : Global Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 12 : North America Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 13 : North America Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 14 : North America Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 15 : North America Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 16 : North America Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 17 : United States Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 18 : United States Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 19 : United States Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 20 : United States Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 21 : United States Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22 : Canada Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 23 : Canada Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 24 : Canada Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 25 : Canada Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 26 : Canada Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 27 : Mexico Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 28 : Mexico Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 29 : Mexico Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 30 : Mexico Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 31 : Mexico Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 32 : Europe Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 33 : Europe Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 34 : Europe Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 35 : Europe Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 36 : Europe Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 37 : Germany Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 38 : Germany Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 39 : Germany Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 40 : Germany Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 41 : Germany Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 42 : United Kingdom Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 43 : United Kingdom Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 44 : United Kingdom Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 45 : United Kingdom Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 46 : United Kingdom Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 47 : France Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 48 : France Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 49 : France Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 50 : France Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 51 : France Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 52 : Italy Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 53 : Italy Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 54 : Italy Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 55 : Italy Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 56 : Italy Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 57 : Spain Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 58 : Spain Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 59 : Spain Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 60 : Spain Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 61 : Spain Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 62 : Russia Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 63 : Russia Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 64 : Russia Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 65 : Russia Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 66 : Russia Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 67 : Asia-Pacific Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 68 : Asia-Pacific Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 69 : Asia-Pacific Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 70 : Asia-Pacific Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 71 : Asia-Pacific Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 72 : China Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 73 : China Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 74 : China Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 75 : China Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 76 : China Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 77 : Japan Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 78 : Japan Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 79 : Japan Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 80 : Japan Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 81 : Japan Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 82 : India Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 83 : India Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 84 : India Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 85 : India Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 86 : India Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 87 : Australia Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 88 : Australia Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 89 : Australia Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 90 : Australia Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 91 : Australia Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 92 : South Korea Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 93 : South Korea Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 94 : South Korea Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 95 : South Korea Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 96 : South Korea Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 97 : South America Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 98 : South America Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 99 : South America Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 100 : South America Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 101 : South America Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 102 : Brazil Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 103 : Brazil Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 104 : Brazil Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 105 : Brazil Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 106 : Brazil Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 107 : Argentina Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 108 : Argentina Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 109 : Argentina Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 110 : Argentina Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 111 : Argentina Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 112 : Colombia Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 113 : Colombia Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 114 : Colombia Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 115 : Colombia Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 116 : Colombia Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 117 : Middle East & Africa Beer Market Size and Forecast, By Product Types (2017 to 2028F) (In USD Billion)
Table 118 : Middle East & Africa Beer Market Size and Forecast, By Category (2017 to 2028F) (In USD Billion)
Table 119 : Middle East & Africa Beer Market Size and Forecast, By Packaging (2017 to 2028F) (In USD Billion)
Table 120 : Middle East & Africa Beer Market Size and Forecast, By Production (2017 to 2028F) (In USD Billion)
Table 121 : Middle East & Africa Beer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 122 : United Arab Emirates Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 123 : United Arab Emirates Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 124 : United Arab Emirates Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 125 : United Arab Emirates Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 126 : United Arab Emirates Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 127 : Saudi Arabia Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 128 : Saudi Arabia Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 129 : Saudi Arabia Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 130 : Saudi Arabia Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 131 : Saudi Arabia Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 132 : South Africa Beer Market Size and Forecast By Product Types (2017 to 2028F) (In USD Billion)
Table 133 : South Africa Beer Market Size and Forecast By Category (2017 to 2028F) (In USD Billion)
Table 134 : South Africa Beer Market Size and Forecast By Packaging (2017 to 2028F) (In USD Billion)
Table 135 : South Africa Beer Market Size and Forecast By Production (2017 to 2028F) (In USD Billion)
Table 136 : South Africa Beer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

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Table of Contents

Summary

Beer is a popular alcoholic beverage enjoyed by a significant portion of the global population. It is a common choice for social gatherings, sporting events, and leisure activities. Beer is often perceived as a refreshing and thirst-quenching beverage. Its carbonation, lower alcohol content compared to spirits, and wide variety of flavors make it a versatile choice. From light and crisp lagers to hoppy and bitter IPAs, malty and rich stouts, or fruity and spicy Belgian ales, there is a beer style for almost every palate. Beer is generally more accessible and affordable compared to other alcoholic beverages. It is often produced in large quantities, making it widely available in bars, restaurants, and retail establishments across different price ranges. Beer has a rich brewing tradition that has evolved over the centuries in different parts of the world. Beer generally has a lower alcohol content compared to spirits, making it a preferred choice for those who prefer a milder alcoholic beverage or want to consume alcohol more moderately.

According to the research report "Global Beer Market Outlook, 2028," published by Bonafide Research, the market is anticipated to cross USD 945 billion in size, increasing from USD 663.15 billion in 2022. The market is expected to grow at a 6.13% CAGR by 2023–28. The beer industry has been effective in marketing and promoting beer as a desirable and enjoyable beverage through advertisements, sponsorships, and brand associations, which has contributed to its popularity. Economic growth in countries like China, India, Japan, and Southeast Asian nations has resulted in increased disposable income among consumers. This has led to higher purchasing power and greater affordability for beer, driving consumption. Westernization, urbanization, and exposure to international cultures have influenced consumers' choices, leading to an increased demand for beer. The popularity of beer gardens, pubs, bars, and nightlife establishments has contributed to the growth of the beer market.

Craft beer has experienced a significant increase in demand in recent years. Craft breweries often experiment with different ingredients, brewing techniques, and flavor profiles, resulting in unique and distinctive beers that appeal to beer enthusiasts seeking novel experiences. Craft beer is typically produced in smaller quantities, allowing for more attention to detail and quality control. They are often deeply rooted in their local communities, fostering a sense of pride and loyalty. They offer brewery tours, tasting events, and beer education programs, allowing consumers to learn about the brewing process, beer styles, and the unique stories behind each craft brewery. Craft beer has benefited from expanded distribution channels, including specialized craft beer bars, bottle shops, and online platforms.

Brewers are pushing the boundaries of traditional beer styles and experimenting with new ingredients, brewing techniques, and flavor combinations. This innovation has led to the creation of unique and unconventional beers, such as fruit-infused brews, barrel-aged beers, sour beers, and hybrid beer styles. Hyper-local breweries that cater to specific neighborhoods or regions are gaining popularity, offering a sense of identity and exclusivity. There is a growing interest in healthier lifestyle choices, including moderation in alcohol consumption. As a response, the beer industry has seen the rise of low-alcohol and alcohol-free beers, as well as beers brewed with organic ingredients or featuring nutritional information on the packaging. Brewers are collaborating with other breweries, local businesses, and even non-beer companies to create unique beer offerings. These collaborations can result in limited-edition beers, special releases, or even beers brewed with non-traditional ingredients or flavor inspirations. Breweries are capitalizing on this trend by offering immersive experiences such as brewery tours, tasting rooms, and beer-pairing events. The rise of e-commerce has enabled breweries to sell their beers directly to consumers through online platforms.

Lagers are known for their clean and crisp taste, lighter body, and lower levels of hop bitterness. Ales tend to have a wide range of flavors, including fruity, malty, hoppy, and spicy notes. Many beer-drinking cultures, particularly in Europe, have a historical affinity for ale. Countries such as the United Kingdom, Belgium, and Germany have rich brewing traditions, producing renowned ale styles like pale ale, India pale ale (IPA), Belgian ale, and wheat beer. The craft beer movement has played a significant role in the resurgence of ale beer. British pub culture revolves around the consumption of ales, and ale festivals and events are celebrated worldwide. Stout and porter beers are dark, robust, and flavorful beer styles that are often grouped together due to their similar characteristics. They may include notes of chocolate, coffee, caramel, and sometimes even hints of smoke. Stout and porter beers often have a fuller body and a smooth, creamy mouthfeel.

Standard beers like Budweiser, Coors, Miller, Stella Artois, Heineken, Beck's, Sierra Nevada Pale Ale, and Newcastle Brown Ale are some of the highest-selling beers in global markets. These beers are easily available and affordable for consumers. Premium beers are typically considered to be higher-quality beers that often come with a higher price point compared to mainstream or mass-produced beers. Craft beer, Belgian beer, limited edition beer, imported beer, and high-end Pilsner or Lager are some of the premium beers available on the market shelf.

Beer has been available in bottled form since historical times and is effective in preserving its freshness and flavors. Bottles offer standardized serving sizes, typically ranging from 330 ml (11.2 oz) to 750 ml (25.4 oz), allowing consumers to control their consumption and enjoy beer at their own pace. Some beer enthusiasts enjoy collecting bottles as part of their hobby or to showcase unique and rare brews. Unique bottle shapes can contribute to a beer's appeal and influence consumer perception. Canned beer has experienced a significant increase in demand and popularity in recent years. Cans are lightweight, portable, and easy to transport. Cans are also allowed in many venues where glass bottles are not permitted, making them a convenient choice for various occasions. Additionally, cans have a tighter seal, reducing the risk of leakage or contamination. Cans are more environmentally friendly compared to bottles. Craft breweries, in particular, have embraced cans as a packaging option.

Macrobreweries produce beer in large quantities to meet high consumer demand. They have the capacity to produce millions of barrels of beer per year, allowing them to distribute their products widely across different regions and countries. Macrobreweries are known for their efficient production processes, which often involve advanced automation and technology. Macrobreweries often have a diverse portfolio of beer brands under their umbrella. They have well-established distribution networks, including partnerships with retailers, bars, and restaurants, allowing their products to reach a broad customer base. Setting up a craft brewery involves establishing a smaller-scale brewery focused on producing artisanal, handcrafted beers with an emphasis on quality, flavor, and creativity. Microbreweries often have the flexibility to produce seasonal and limited-edition beers, allowing them to continuously innovate and offer new and exciting flavors to beer enthusiasts.

Large grocery stores and hypermarkets offer a wide selection of beers, including both domestic and international brands. They often have dedicated beer sections or aisles where customers can choose from a variety of beer styles and brands. Specialty liquor stores focus on selling alcoholic beverages, including beer. They typically have a curated selection of craft beers, imported beers, and popular domestic brands. Convenience stores often stock a selection of popular beer brands, targeting consumers looking for a quick and convenient purchase. Online retailers may specialize in craft beers, rare and limited-edition releases, or offer a comprehensive selection of domestic and international brands. Beer subscription services and clubs have gained popularity in recent years. Customers can visit the brewery's taproom to purchase beer for off-site consumption or place orders online for home delivery or pickup.

North America, particularly the United States, has witnessed significant growth in the craft beer movement. It is home to several large and influential brewing companies that have a long history in the beer industry. Consumers are seeking out new and different beer experiences, including craft beers, specialty brews, and limited-edition releases. The region has a vibrant bar and pub culture, as well as a tradition of tailgating, beer festivals, and other beer-centric events.

Beer consumption has become more popular among Chinese consumers, particularly among the younger generation and urban dwellers. Beer has become an integral part of socializing and dining culture in China. China has a robust domestic beer industry, with several large-scale breweries producing popular beer brands. Beer is deeply ingrained in Mexican culture and is a popular beverage choice for socializing, celebrations, and everyday enjoyment. Mexico has a rich heritage of traditional beer styles, with two prominent examples being the light and refreshing Mexican lager known as Cerveza Clara and the darker Vienna-style lager called Cerveza Oscura. These beer styles, with their crisp and balanced flavors, are well-loved by both domestic and international consumers. Mexico's beer market is largely dominated by major brewing groups such as Grupo Modelo (now part of Anheuser-Busch InBev) and Cervecera Cuauhtémoc Moctezuma (owned by Heineken). These companies produce popular brands like Corona, Modelo, Dos Equis, Tecate, and Sol, which have gained international recognition and contribute significantly to Mexico's beer industry.

Europe has a rich history and tradition of beer brewing that dates back centuries. Countries like Germany, Belgium, the United Kingdom, and the Czech Republic have been producing beer for generations and are known for their distinct beer styles and brewing techniques. Each country and region within Europe has its own unique beer styles and brewing traditions, offering consumers a wide array of choices. Craft beer has brought new energy and excitement to the European beer market. Beer tourism has flourished in Europe, with visitors exploring breweries, beer museums, and beer trails, contributing to the beer market's growth.

Beer is widely available and relatively affordable in South America, making it accessible to a large portion of the population. Local and international beer brands are distributed widely, and there is a wide range of options in terms of beer styles and flavors. Beer is often enjoyed as a refreshing and cooling beverage in warm climates, contributing to its popularity. Brazil has a strong beer culture with a wide variety of beer styles, including light lagers and craft beers. Argentina and Chile are known for their traditional German-style beers. These brewing traditions have played a significant role in shaping the beer preferences of the region.

Recent Developments:
• In May 2022, Anheuser-Busch InBev, launched a new brand of beer Seven Rivers for the Indian market.
• In April 2022, Beer company Bira 91 launched Imagined in India, a portfolio of four new limited-release beers - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi.
• In November 2021 an acquisition agreement was signed between Heinekin, Distell Group Holdings Limited, Namibia Breweries Limited, and Ohlthaver & List Group of Companies. This agreement envisions integrating the respective and relevant businesses in Southern Africa into the enlarged company.
• In November 2021, Anheuser-Busch InBev’s London brewery, Camden Town, announced the launching of Camden Town Beer 2021. This beer is compared to a dessert wine; it's the latest among the cask-aged beer list and is designed to be paired with cheese.
• In 2022, Vicky Chamoy, a chamoy-flavored beer with undertones of sour, salty, spicy, and sweet flavours, was released to the United States by VictoriaTM in October. A 24-ounce single-serve can of this Mexican-flavored beer that was imported from Mexico is available.
• In 2022, Heineken Silver, a member of the Heineken group of brands with its headquarters in Amsterdam, released in September, according to Heineken Group, United Breweries. Experienced master brewers employed natural ingredients such as A-yeast and pure malt to create Heineken Silver.
• In April 2021, B9 Beverages, under its Bira 91 brand, released limited-edition batches of beers brewed at its Limited Release Taproom that opened up in Bengaluru, India in 2020

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report:
• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report
• Global Beer market with its value and forecast along with its segments
• Region & Country-wise Beer market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Lager
• Ale
• Stout & Porter
• Malt
• Others

By Category
• Standard Beer
• Premium Beer

By Packaging
• Bottler
• Canned

By Production
• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel
• Off-trade
• On-trade

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

***Please Note: It will take 48 hours (2 Business days) for delivery of the report upon order confirmation.

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世界のビール市場の展望、2028年

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目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野（飲料）の最新刊レポート

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