Summary

Global Pregnancy Tracking and Postpartum Care Apps Market is valued approximately USD 182.45 million in 2021 and is anticipated to grow with a healthy growth rate of more than 19.1 % over the forecast period 2022-2029. Pregnancy tracking and post-partum care apps for iOS devices can provide a contraction tracker, symptom tracker, foetal & infant development tracker, pregnant female social networking, and informational content. Moreover, the Postpartum Care application is a learning media tool that helps moms comprehend each stage of childbirth and how to take care of themselves throughout it. The growing smartphone usage among women and increasing number of applications catering to specific issues of women as well as rising healthcare demands of the women population are key factors driving the market growth.

Over the years the adoption of smartphone among women population has significantly increased creating strong demand for Global Pregnancy Tracking and Postpartum Care Apps Market. For instance – as per the Groupe Speciale Mobile Association (GSMA)’s The Mobile Gender Gap Report 2021 – in 2019, in India around 14% female adult owned smartphone, and further this percentage increased to 25%. Also, rising awareness of digital healthcare and growing prevalence of post-partum depression amongst females would create lucrative growth prospectus for the market over the forecast period. For instance - According to postpartum depression Organization’s 2019 data, around 23% of Canadian new mothers showed signs of anxiety or despair after giving birth. Additionally, after giving birth, one in ten women experiences postpartum depression, with some studies estimating one in seven. However, concern over data privacy hinders the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Pregnancy Tracking and Postpartum Care Apps Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products and the rising smartphone ownership rates and enhanced internet coverage coupled with growing healthcare spending in the region. Whereas Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as rising incidence of pregnancy-related complications in women. In addition, rising disposable income and growing R&D activities and presence of FemTech startups, advances in digital infrastructure in the region would create lucrative growth prospectus for the market over the projected period.

Major market player included in this report are:
Glow Nurture
Hypnobirthing: Calm Birth
Pregnancy Tracker
Baby Bump
Pregnancy +
Hello Baby
Ovia Health
Pregnascan
Natural Cycles USA Corporation
EHE Health
Recent Developments in the Market:
 In April 2022, Mylo, a leading mom care brand, raised USD 17 million to launch a health service vertical and effectively expand its operations. The startup intends to use the funds to expand its community and brand, develop newer product verticals, and launch digital health solutions for mothers in order to broaden its market position.




Global Pregnancy Tracking and Postpartum Care Apps Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Application, Device, Platform, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*




The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Application
Pre-partum
Post-partum

By Device
Smartphones
Tablets

By Platform
Android
iOS



By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World

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Table of Contents

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Million)
1.2.1. Pregnancy Tracking and Postpartum Care Apps Market, by Region, 2019-2029 (USD Million)
1.2.2. Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2019-2029 (USD Million)
1.2.3. Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2019-2029 (USD Million)
1.2.4. Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2019-2029 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Pregnancy Tracking and Postpartum Care Apps Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Pregnancy Tracking and Postpartum Care Apps Market Dynamics
3.1. Pregnancy Tracking and Postpartum Care Apps Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Growing smartphone usage among women
3.1.1.2. Increasing number of applications catering to specific issues of women
3.1.1.3. Rising healthcare demands of the women population.
3.1.2. Market Challenges
3.1.2.1. Concern over data privacy and cyber frauds
3.1.3. Market Opportunities
3.1.3.1. Rising awareness of digital healthcare
3.1.3.2. Growing prevalence of post-partum depression amongst females
Chapter 4. Global Pregnancy Tracking and Postpartum Care Apps Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Pregnancy Tracking and Postpartum Care Apps Market, by Application
6.1. Market Snapshot
6.2. Global Pregnancy Tracking and Postpartum Care Apps Market by Application, Performance - Potential Analysis
6.3. Global Pregnancy Tracking and Postpartum Care Apps Market Estimates & Forecasts by Application 2019-2029 (USD Million)
6.4. Pregnancy Tracking and Postpartum Care Apps Market, Sub Segment Analysis
6.4.1. Pre-partum
6.4.2. Post-partum
Chapter 7. Global Pregnancy Tracking and Postpartum Care Apps Market, by Device
7.1. Market Snapshot
7.2. Global Pregnancy Tracking and Postpartum Care Apps Market by Device, Performance - Potential Analysis
7.3. Global Pregnancy Tracking and Postpartum Care Apps Market Estimates & Forecasts by Device 2019-2029 (USD Million)
7.4. Pregnancy Tracking and Postpartum Care Apps Market, Sub Segment Analysis
7.4.1. Smartphones
7.4.2. Tablets
Chapter 8. Global Pregnancy Tracking and Postpartum Care Apps Market, by Platform
8.1. Market Snapshot
8.2. Global Pregnancy Tracking and Postpartum Care Apps Market by Platform, Performance - Potential Analysis
8.3. Global Pregnancy Tracking and Postpartum Care Apps Market Estimates & Forecasts by Platform 2019-2029 (USD Million)
8.4. Pregnancy Tracking and Postpartum Care Apps Market, Sub Segment Analysis
8.4.1. Android
8.4.2. iOS
Chapter 9. Global Pregnancy Tracking and Postpartum Care Apps Market, Regional Analysis
9.1. Pregnancy Tracking and Postpartum Care Apps Market, Regional Market Snapshot
9.2. North America Pregnancy Tracking and Postpartum Care Apps Market
9.2.1. U.S. Pregnancy Tracking and Postpartum Care Apps Market
9.2.1.1. Application breakdown estimates & forecasts, 2019-2029
9.2.1.2. Device breakdown estimates & forecasts, 2019-2029
9.2.1.3. Platform breakdown estimates & forecasts, 2019-2029
9.2.2. Canada Pregnancy Tracking and Postpartum Care Apps Market
9.3. Europe Pregnancy Tracking and Postpartum Care Apps Market Snapshot
9.3.1. U.K. Pregnancy Tracking and Postpartum Care Apps Market
9.3.2. Germany Pregnancy Tracking and Postpartum Care Apps Market
9.3.3. France Pregnancy Tracking and Postpartum Care Apps Market
9.3.4. Spain Pregnancy Tracking and Postpartum Care Apps Market
9.3.5. Italy Pregnancy Tracking and Postpartum Care Apps Market
9.3.6. Rest of Europe Pregnancy Tracking and Postpartum Care Apps Market
9.4. Asia-Pacific Pregnancy Tracking and Postpartum Care Apps Market Snapshot
9.4.1. China Pregnancy Tracking and Postpartum Care Apps Market
9.4.2. India Pregnancy Tracking and Postpartum Care Apps Market
9.4.3. Japan Pregnancy Tracking and Postpartum Care Apps Market
9.4.4. Australia Pregnancy Tracking and Postpartum Care Apps Market
9.4.5. South Korea Pregnancy Tracking and Postpartum Care Apps Market
9.4.6. Rest of Asia Pacific Pregnancy Tracking and Postpartum Care Apps Market
9.5. Latin America Pregnancy Tracking and Postpartum Care Apps Market Snapshot
9.5.1. Brazil Pregnancy Tracking and Postpartum Care Apps Market
9.5.2. Mexico Pregnancy Tracking and Postpartum Care Apps Market
9.5.3. Rest of Latin America Pregnancy Tracking and Postpartum Care Apps Market
9.6. Rest of The World Pregnancy Tracking and Postpartum Care Apps Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. Glow Nurture
10.2.1.1. Key Information
10.2.1.2. Overview
10.2.1.3. Financial (Subject to Data Availability)
10.2.1.4. Product Summary
10.2.1.5. Recent Developments
10.2.2. Hypnobirthing: Calm Birth
10.2.3. Pregnancy Tracker
10.2.4. Baby Bump
10.2.5. Pregnancy +
10.2.6. Hello Baby
10.2.7. Ovia Health
10.2.8. Pregnascan
10.2.9. Natural Cycles USA Corporation
10.2.10. EHE Health
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption