Summary

The portable speaker market was valued at $7.0 billion in 2023, and is projected to reach $17.2 billion by 2033, growing at a CAGR of 9.6% from 2024 to 2033.
A portable speaker is a compact, wireless or wired audio device designed to produce sound while being easily transportable. These speakers often use technologies like Bluetooth or Wi-Fi for connectivity, enabling seamless playback from devices such as smartphones, laptops, and tablets. Some models also feature integrated batteries, rugged designs, and smart assistant compatibility, making them suitable for various settings, including outdoor events, travel, and home entertainment.

The global portable speaker market is witnessing notable growth due to factors such as widespread adoption of Bluetooth and Wi-Fi technologies and rise in preference for wireless connectivity in audio devices. A 2022 study by the Bluetooth Special Interest Group (SIG)—standards-based organization that oversees the development and licensing of Bluetooth technologies—reported that over 5 billion Bluetooth devices are shipped every year across the globe, with portable speakers being among the most common products utilizing this technology. This number is estimated to reach 7.6 billion by 2027. Furthermore, increase in demand for smart home ecosystems and need for compatibility with virtual assistants like Alexa and Google Assistant enhance the appeal of portable speakers, which significantly contributes toward the market growth. Moreover, increase in trend of recreational activities such as camping, hiking, and beach outings fosters the demand for portable speakers that provide quality sound on the go. In addition, popularity of music and podcast streaming services such as Spotify, Apple Music, and YouTube has increased the need for portable, high-quality audio playback devices, thus augmenting the market growth. Rise in penetration of online retail platforms provides consumers with easy access to a variety of portable speaker options, which further fosters the growth of the global market. Despite rugged designs in some models, portable speakers are prone to damage from drops, water exposure, or dust, affecting long-term durability, thus limiting their adoption. Moreover, limited awareness and lower purchasing power in rural and less developed regions restrict market penetration in these areas. On the contrary, innovations such as longer battery life, 360-degree sound, and high-fidelity audio quality enhance user experience. Such advancements are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.

The global portable speakers market is segmented into type, application, industrial vertical, and region. On the basis of type, the market is bifurcated into wired and wireless. As per application, it is divided into residential, commercial, and others. Depending on industrial vertical, it is classified into electronics and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings
By type, the wireless segment held the highest market share in 2023.
On the basis of application, the residential segment dominated the portable speakers market, in terms of share, in 2023.
Depending on industrial vertical, the electronics segment garnered the largest share in 2023.
Region, North America emerged as the most lucrative market for share in 2023.
Competitive Analysis
Competitive analysis and profiles of the major players in the global portable speaker market include Avnera Corporation, JVC Kenwood Corporation, Bose Corporation, Jawbone, Inc., Denon, Sony Corporation, JBL, Samsung Electronics, Logitech International S.A., and Creative Technology Limited. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and gain a strong foothold in the global market.

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● Upcoming/New Entrant by Regions
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● Brands Share Analysis
● Expanded list for Company Profiles
● Historic market data
● Key player details (including location, contact details, supplier/vendor network etc. in excel format)
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Type
● Wired
● Wireless
By Application
● Residential
● Commercial
● Others
By Industrial Vertical
● Electronics
● Others
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ France
○ Germany
○ Italy
○ Spain
○ UK
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ South Korea
○ Australia
○ Rest of Asia-Pacific
● LAMEA
○ Brazil
○ South Africa
○ Saudi Arabia
○ Argentina
○ Rest of LAMEA
● Key Market Players
○ Avnera Corporation
○ JVC Kenwood Corporation
○ Bose Corporation
○ Jawbone, Inc.
○ Denon
○ Sony Corporation
○ JBL
○ Samsung Electronics
○ Logitech International S.A.
○ Creative Technology Limited

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: PORTABLE SPEAKER MARKET, BY TYPE
4.1. Market Overview
4.1.1 Market Size and Forecast, By Type
4.2. Wired
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, By Region
4.2.3. Market Share Analysis, By Country
4.3. Wireless
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, By Region
4.3.3. Market Share Analysis, By Country
CHAPTER 5: PORTABLE SPEAKER MARKET, BY APPLICATION
5.1. Market Overview
5.1.1 Market Size and Forecast, By Application
5.2. Residential
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, By Region
5.2.3. Market Share Analysis, By Country
5.3. Commercial
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, By Region
5.3.3. Market Share Analysis, By Country
5.4. Others
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast, By Region
5.4.3. Market Share Analysis, By Country
CHAPTER 6: PORTABLE SPEAKER MARKET, BY INDUSTRIAL VERTICAL
6.1. Market Overview
6.1.1 Market Size and Forecast, By Industrial Vertical
6.2. Electronics
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, By Region
6.2.3. Market Share Analysis, By Country
6.3. Others
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, By Region
6.3.3. Market Share Analysis, By Country
CHAPTER 7: PORTABLE SPEAKER MARKET, BY REGION
7.1. Market Overview
7.1.1 Market Size and Forecast, By Region
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. Market Size and Forecast, By Type
7.2.3. Market Size and Forecast, By Application
7.2.4. Market Size and Forecast, By Industrial Vertical
7.2.5. Market Size and Forecast, By Country
7.2.6. U.S. Portable Speaker Market
7.2.6.1. Market Size and Forecast, By Type
7.2.6.2. Market Size and Forecast, By Application
7.2.6.3. Market Size and Forecast, By Industrial Vertical
7.2.7. Canada Portable Speaker Market
7.2.7.1. Market Size and Forecast, By Type
7.2.7.2. Market Size and Forecast, By Application
7.2.7.3. Market Size and Forecast, By Industrial Vertical
7.2.8. Mexico Portable Speaker Market
7.2.8.1. Market Size and Forecast, By Type
7.2.8.2. Market Size and Forecast, By Application
7.2.8.3. Market Size and Forecast, By Industrial Vertical
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Market Size and Forecast, By Type
7.3.3. Market Size and Forecast, By Application
7.3.4. Market Size and Forecast, By Industrial Vertical
7.3.5. Market Size and Forecast, By Country
7.3.6. France Portable Speaker Market
7.3.6.1. Market Size and Forecast, By Type
7.3.6.2. Market Size and Forecast, By Application
7.3.6.3. Market Size and Forecast, By Industrial Vertical
7.3.7. Germany Portable Speaker Market
7.3.7.1. Market Size and Forecast, By Type
7.3.7.2. Market Size and Forecast, By Application
7.3.7.3. Market Size and Forecast, By Industrial Vertical
7.3.8. Italy Portable Speaker Market
7.3.8.1. Market Size and Forecast, By Type
7.3.8.2. Market Size and Forecast, By Application
7.3.8.3. Market Size and Forecast, By Industrial Vertical
7.3.9. Spain Portable Speaker Market
7.3.9.1. Market Size and Forecast, By Type
7.3.9.2. Market Size and Forecast, By Application
7.3.9.3. Market Size and Forecast, By Industrial Vertical
7.3.10. UK Portable Speaker Market
7.3.10.1. Market Size and Forecast, By Type
7.3.10.2. Market Size and Forecast, By Application
7.3.10.3. Market Size and Forecast, By Industrial Vertical
7.3.11. Rest Of Europe Portable Speaker Market
7.3.11.1. Market Size and Forecast, By Type
7.3.11.2. Market Size and Forecast, By Application
7.3.11.3. Market Size and Forecast, By Industrial Vertical
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Market Size and Forecast, By Type
7.4.3. Market Size and Forecast, By Application
7.4.4. Market Size and Forecast, By Industrial Vertical
7.4.5. Market Size and Forecast, By Country
7.4.6. China Portable Speaker Market
7.4.6.1. Market Size and Forecast, By Type
7.4.6.2. Market Size and Forecast, By Application
7.4.6.3. Market Size and Forecast, By Industrial Vertical
7.4.7. Japan Portable Speaker Market
7.4.7.1. Market Size and Forecast, By Type
7.4.7.2. Market Size and Forecast, By Application
7.4.7.3. Market Size and Forecast, By Industrial Vertical
7.4.8. India Portable Speaker Market
7.4.8.1. Market Size and Forecast, By Type
7.4.8.2. Market Size and Forecast, By Application
7.4.8.3. Market Size and Forecast, By Industrial Vertical
7.4.9. South Korea Portable Speaker Market
7.4.9.1. Market Size and Forecast, By Type
7.4.9.2. Market Size and Forecast, By Application
7.4.9.3. Market Size and Forecast, By Industrial Vertical
7.4.10. Australia Portable Speaker Market
7.4.10.1. Market Size and Forecast, By Type
7.4.10.2. Market Size and Forecast, By Application
7.4.10.3. Market Size and Forecast, By Industrial Vertical
7.4.11. Rest of Asia-Pacific Portable Speaker Market
7.4.11.1. Market Size and Forecast, By Type
7.4.11.2. Market Size and Forecast, By Application
7.4.11.3. Market Size and Forecast, By Industrial Vertical
7.5. LAMEA
7.5.1. Key Market Trends and Opportunities
7.5.2. Market Size and Forecast, By Type
7.5.3. Market Size and Forecast, By Application
7.5.4. Market Size and Forecast, By Industrial Vertical
7.5.5. Market Size and Forecast, By Country
7.5.6. Brazil Portable Speaker Market
7.5.6.1. Market Size and Forecast, By Type
7.5.6.2. Market Size and Forecast, By Application
7.5.6.3. Market Size and Forecast, By Industrial Vertical
7.5.7. South Africa Portable Speaker Market
7.5.7.1. Market Size and Forecast, By Type
7.5.7.2. Market Size and Forecast, By Application
7.5.7.3. Market Size and Forecast, By Industrial Vertical
7.5.8. Saudi Arabia Portable Speaker Market
7.5.8.1. Market Size and Forecast, By Type
7.5.8.2. Market Size and Forecast, By Application
7.5.8.3. Market Size and Forecast, By Industrial Vertical
7.5.9. Argentina Portable Speaker Market
7.5.9.1. Market Size and Forecast, By Type
7.5.9.2. Market Size and Forecast, By Application
7.5.9.3. Market Size and Forecast, By Industrial Vertical
7.5.10. Rest of LAMEA Portable Speaker Market
7.5.10.1. Market Size and Forecast, By Type
7.5.10.2. Market Size and Forecast, By Application
7.5.10.3. Market Size and Forecast, By Industrial Vertical
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping Of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. Avnera Corporation
9.1.1. Company Overview
9.1.2. Key Executives
9.1.3. Company Snapshot
9.1.4. Operating Business Segments
9.1.5. Product Portfolio
9.1.6. Business Performance
9.1.7. Key Strategic Moves and Developments
9.2. JVC Kenwood Corporation
9.2.1. Company Overview
9.2.2. Key Executives
9.2.3. Company Snapshot
9.2.4. Operating Business Segments
9.2.5. Product Portfolio
9.2.6. Business Performance
9.2.7. Key Strategic Moves and Developments
9.3. Bose Corporation
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Operating Business Segments
9.3.5. Product Portfolio
9.3.6. Business Performance
9.3.7. Key Strategic Moves and Developments
9.4. Jawbone, Inc.
9.4.1. Company Overview
9.4.2. Key Executives
9.4.3. Company Snapshot
9.4.4. Operating Business Segments
9.4.5. Product Portfolio
9.4.6. Business Performance
9.4.7. Key Strategic Moves and Developments
9.5. Denon
9.5.1. Company Overview
9.5.2. Key Executives
9.5.3. Company Snapshot
9.5.4. Operating Business Segments
9.5.5. Product Portfolio
9.5.6. Business Performance
9.5.7. Key Strategic Moves and Developments
9.6. Sony Corporation
9.6.1. Company Overview
9.6.2. Key Executives
9.6.3. Company Snapshot
9.6.4. Operating Business Segments
9.6.5. Product Portfolio
9.6.6. Business Performance
9.6.7. Key Strategic Moves and Developments
9.7. JBL
9.7.1. Company Overview
9.7.2. Key Executives
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. Business Performance
9.7.7. Key Strategic Moves and Developments
9.8. Samsung Electronics
9.8.1. Company Overview
9.8.2. Key Executives
9.8.3. Company Snapshot
9.8.4. Operating Business Segments
9.8.5. Product Portfolio
9.8.6. Business Performance
9.8.7. Key Strategic Moves and Developments
9.9. Logitech International S.A.
9.9.1. Company Overview
9.9.2. Key Executives
9.9.3. Company Snapshot
9.9.4. Operating Business Segments
9.9.5. Product Portfolio
9.9.6. Business Performance
9.9.7. Key Strategic Moves and Developments
9.10. Creative Technology Limited
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. Business Performance
9.10.7. Key Strategic Moves and Developments