The toilet care category saw only low retail current value growth in 2022, due mainly to the economic uncertainty, and consumers utilising products from other categories, such as surface care products, to clean their toilets. In addition, with consumers s…
Bleach experienced strong declines that placed retail volume and current value sales below the pre-pandemic levels in terms of actual sales in 2021, and decline continued in 2022 as consumers continued to push away from the category. The use of bleach can…
Lysol remained the leading brand in home care disinfectants in 2022, despite reporting lower retail value sales and lower volumes during 2022. The brand continued to see a correction of its sales after experiencing unprecedented growth during 2020. Even t…
The overall dishwashing category saw slight retail current value growth in the US in 2022. Automatic dishwashing saw an almost static value performance, driven by price increases for dishwashing tablets and dishwashing additives, offset by a steep decline…
Laundry care maintained growth in retail current value terms in 2022, driven by price increases and inflation. However, retail volume sales declined across the board. Even though inflation usually pushes consumers away from brands and towards private labe…
The home care industry in the US saw slight current value growth in 2022, due mainly to rising prices and inflation. While cleaning habits remained more frequent than in 2019, consumer behaviour started going back to the pre-pandemic pattern, with more co…
Germany’s warm and dry summer weather in 2022 had a direct impact on the number of flying insects in the country as well as the growing awareness of them among consumers. For this reason, they looked to home insecticides as a means to control pests. Many …
Air care in Germany has witnessed some interesting trends in recent years. While electric air fresheners experienced a decline in volume sales in 2022 following several years of growth, candle air fresheners continued to grow in popularity. This was large…
The average unit price of polishes in Germany surged in 2022 due to the impact of inflation. While inflation has influenced prices across most consumer products, it has impacted polishes particularly acutely. This can be attributed to two main factors: lo…
Toilet care sales in Germany further stabilised after years of volatility due to the changing habits of consumers during the early years of the pandemic. As volume sales began to normalise in 2021, they were followed by declines in 2022, driven by the imp…
Despite its broad disinfecting characteristics, bleach is considered a heavy chemical by most consumers in Germany and now features less often in many household cleaning routines. As a result, volume sales of bleach declined throughout the review period. …
In value growth terms, surface care was the second strongest performer in German home care in 2022, after laundry care. Value growth outperformed that of volume in 2022, influenced by the impact of inflation, which forced players to increase their retail …
Dishwashing in Germany posted positive current value growth in 2022, although this was driven largely by inflationary pressures that resulted in higher unit prices. Among the various formats, automatic dishwashing tablets retained the highest value. Despi…
Laundry care remained the largest home care category in Germany in 2022 in both value and volume sales. It recorded significant value growth in 2022 despite the previous year’s declines, thereby boosting the overall value of home care. The strongest perfo…
Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the cost-of-living cr…