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カザフスタンの在宅介護Home Care in Kazakhstan カザフスタンのホームケアは、輸入に依存している国へのグローバルサプライチェーンを混乱させる地政学的要因によって、2022年には数量よりも金額の伸びが強くなると見られています。サプライチェーンは、ロシア... もっと見る
サマリーカザフスタンのホームケアは、輸入に依存している国へのグローバルサプライチェーンを混乱させる地政学的要因によって、2022年には数量よりも金額の伸びが強くなると見られています。サプライチェーンは、ロシア・ウクライナ戦争によって大きな影響を受けており、両国はカザフスタンのホームケア市場にとって重要な生産・輸送拠点であったためです。そのため、多くのプレーヤーが製品の不足に悩まされた。また、カザフスタンはロシアとの貿易を継続しており、そのため、ロシアから輸入された商品...この調査レポートはカザフスタンのホームケア市場を分析・予測したEuromonitor Internationalの市場調査報告書であり、国別の市場規模や形態に関する包括的なガイドです。最新の小売販売データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。 製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームケア市場の詳細な情報を得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドを理解する。 * 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。 目次Home Care in KazakhstanEuromonitor International February 2023 List Of Contents And Tables HOME CARE IN KAZAKHSTAN EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Distribution of Home Care by Format: % Value 2017-2022 Table 7 Distribution of Home Care by Format and Category: % Value 2022 Table 8 Forecast Sales of Home Care by Category: Value 2022-2027 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care sees boosted sales due to temporary dynamics Players reduce their offers to the best-selling and most profitable options in the face of economic instability Local companies step up to fill in the gaps, but unit prices are affected overall PROSPECTS AND OPPORTUNITIES Powder detergents will remain popular, with stronger growth in liquid detergents driven by its higher prices Fabric softeners driven by higher unit prices, with pending innovations seen Opportunities for local players, such as seen with domestic Avrora’s foray into fabric softeners CATEGORY INDICATORS Table 10 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 11 Sales of Laundry Care by Category: Value 2017-2022 Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 13 Sales of Laundry Aids by Category: Value 2017-2022 Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 15 Sales of Laundry Detergents by Category: Value 2017-2022 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Hand dishwashing shows best performance due to low consumer spending power and a return to normal habits Fairy retains its sparkling lead, while local players gain from imported stock shortages Automatic dishwashing loses appeal after its popularity PROSPECTS AND OPPORTUNITIES All is not lost for automatic dishwashing, with opportunities ahead Local manufacturers set to seize opportunities are steal shares Fairy set to maintain its overall and hand dishwashing leads, while expanding further into automatic dishwashing CATEGORY INDICATORS Table 25 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value 2017-2022 Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care maintains a positive performance Multi-purpose cleaners continue to prove popular, as domestic brand Batyr becomes a stronger competitor to the top two Avrora Holding expands its product range and strengthens its position PROSPECTS AND OPPORTUNITIES Sales patterns set to normalise, with ongoing demand and domestic players set to gain The activities of international companies will gradually recover Higher hygiene standards set to prevail CATEGORY DATA Table 32 Sales of Surface Care by Category: Value 2017-2022 Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Surface Care: % Value 2018-2022 Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from reputation as an inexpensive and effective disinfectant Global players switch away from bleach, leaving opportunities for domestic manufacturers Multi-use qualities help bleach to remain in demand PROSPECTS AND OPPORTUNITIES Local players set to gain overall control of bleach due to declining global interest Lower-income consumers in more rural areas will drive sales Will Kazakhstan catch up with the global health trends? CATEGORY DATA Table 38 Sales of Bleach: Value 2017-2022 Table 39 Sales of Bleach: % Value Growth 2017-2022 Table 40 NBO Company Shares of Bleach: % Value 2018-2022 Table 41 LBN Brand Shares of Bleach: % Value 2019-2022 Table 42 Forecast Sales of Bleach: Value 2022-2027 Table 43 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care remains relatively stable, with room for growth remaining Local production remains low with global players in charge The poor quality of tap water in Kazakhstan contributes to sales in toilet care PROSPECTS AND OPPORTUNITIES The process of urbanisation is also driving growth in toilet care Price is one of the decisive factors when choosing products in home care overall Toilet care will remain a competitive category, due to number of options available and scope for growth CATEGORY DATA Table 44 Sales of Toilet Care by Category: Value 2017-2022 Table 45 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 47 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 48 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Demand remains stable, despite stock shortages and general dynamics SC Johnson & Son’s Salamander brand remains the most popular Multi-purpose products compete with specialist polishes due to price and ease of use PROSPECTS AND OPPORTUNITIES The activities of international companies will gradually recover Evolving fashions and sporty styles are driving developments in new shoe polish options Other polishes will remain niche and face ongoing competition from multi-use products CATEGORY DATA Table 50 Sales of Polishes by Category: Value 2017-2022 Table 51 Sales of Polishes by Category: % Value Growth 2017-2022 Table 52 NBO Company Shares of Polishes: % Value 2018-2022 Table 53 LBN Brand Shares of Polishes: % Value 2019-2022 Table 54 Forecast Sales of Polishes by Category: Value 2022-2027 Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Glade manages to maintain its top brand place despite stock supply issues Ongoing urbanisation supports continued consumer interest in air care Spray/aerosol air fresheners dominates in air care category in Kazakhstan PROSPECTS AND OPPORTUNITIES Global players will continue to lead air care, thanks to strength of their reputations Spray/aerosol air fresheners will maintain its popularity thanks to lower prices and tradition Private label products expected to appear, with good development prospects CATEGORY DATA Table 56 Sales of Air Care by Category: Value 2017-2022 Table 57 Sales of Air Care by Category: % Value Growth 2017-2022 Table 58 NBO Company Shares of Air Care: % Value 2018-2022 Table 59 LBN Brand Shares of Air Care: % Value 2019-2022 Table 60 Forecast Sales of Air Care by Category: Value 2022-2027 Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Home insecticides sees stable volume as well as inflationary-driven value growth, with weather conditions favouring sales SC Johnson retains lead in home insecticides, with limited other options available and consumers lacking confidence in cheap local brands Spray/aerosol formats remain popular in home insecticides, but modern formats are on the rise PROSPECTS AND OPPORTUNITIES Ongoing sales supported by an increase in population and high average annual temperatures Environmental and health and wellness trends may ultimately influence high-income urban consumers Competition between brands may intensify due to increased presence of private label CATEGORY DATA Table 62 Sales of Home Insecticides by Category: Value 2017-2022 Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 64 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 65 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 66 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
SummaryHome care in Kazakhstan is seeing stronger value than volume growth in 2022, due to geopolitical factors disrupting global supply chains to a country which is dependent on imports. Supply chains have been heavily impacted by the Russia-Ukraine war, as both countries were important production and transportation hubs for the Kazakhstan home care market. Therefore, many players suffered shortages of products. It is also noted that Kazakhstan continues to trade with Russia, and thus goods which were... Table of ContentsHome Care in KazakhstanEuromonitor International February 2023 List Of Contents And Tables HOME CARE IN KAZAKHSTAN EXECUTIVE SUMMARY Home care in 2022: The big picture 2022 key trends Competitive landscape Retailing developments What next for home care? MARKET INDICATORS Table 1 Households 2017-2022 MARKET DATA Table 2 Sales of Home Care by Category: Value 2017-2022 Table 3 Sales of Home Care by Category: % Value Growth 2017-2022 Table 4 NBO Company Shares of Home Care: % Value 2018-2022 Table 5 LBN Brand Shares of Home Care: % Value 2019-2022 Table 6 Distribution of Home Care by Format: % Value 2017-2022 Table 7 Distribution of Home Care by Format and Category: % Value 2022 Table 8 Forecast Sales of Home Care by Category: Value 2022-2027 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027 DISCLAIMER SOURCES Summary 1 Research Sources LAUNDRY CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Laundry care sees boosted sales due to temporary dynamics Players reduce their offers to the best-selling and most profitable options in the face of economic instability Local companies step up to fill in the gaps, but unit prices are affected overall PROSPECTS AND OPPORTUNITIES Powder detergents will remain popular, with stronger growth in liquid detergents driven by its higher prices Fabric softeners driven by higher unit prices, with pending innovations seen Opportunities for local players, such as seen with domestic Avrora’s foray into fabric softeners CATEGORY INDICATORS Table 10 Household Possession of Washing Machines 2017-2022 CATEGORY DATA Table 11 Sales of Laundry Care by Category: Value 2017-2022 Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022 Table 13 Sales of Laundry Aids by Category: Value 2017-2022 Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022 Table 15 Sales of Laundry Detergents by Category: Value 2017-2022 Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022 Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022 Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022 Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022 Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022 Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022 Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027 Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027 DISHWASHING IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Hand dishwashing shows best performance due to low consumer spending power and a return to normal habits Fairy retains its sparkling lead, while local players gain from imported stock shortages Automatic dishwashing loses appeal after its popularity PROSPECTS AND OPPORTUNITIES All is not lost for automatic dishwashing, with opportunities ahead Local manufacturers set to seize opportunities are steal shares Fairy set to maintain its overall and hand dishwashing leads, while expanding further into automatic dishwashing CATEGORY INDICATORS Table 25 Household Possession of Dishwashers 2017-2022 CATEGORY DATA Table 26 Sales of Dishwashing by Category: Value 2017-2022 Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022 Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022 Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022 Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027 SURFACE CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Surface care maintains a positive performance Multi-purpose cleaners continue to prove popular, as domestic brand Batyr becomes a stronger competitor to the top two Avrora Holding expands its product range and strengthens its position PROSPECTS AND OPPORTUNITIES Sales patterns set to normalise, with ongoing demand and domestic players set to gain The activities of international companies will gradually recover Higher hygiene standards set to prevail CATEGORY DATA Table 32 Sales of Surface Care by Category: Value 2017-2022 Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022 Table 34 NBO Company Shares of Surface Care: % Value 2018-2022 Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022 Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027 Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027 BLEACH IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Bleach benefits from reputation as an inexpensive and effective disinfectant Global players switch away from bleach, leaving opportunities for domestic manufacturers Multi-use qualities help bleach to remain in demand PROSPECTS AND OPPORTUNITIES Local players set to gain overall control of bleach due to declining global interest Lower-income consumers in more rural areas will drive sales Will Kazakhstan catch up with the global health trends? CATEGORY DATA Table 38 Sales of Bleach: Value 2017-2022 Table 39 Sales of Bleach: % Value Growth 2017-2022 Table 40 NBO Company Shares of Bleach: % Value 2018-2022 Table 41 LBN Brand Shares of Bleach: % Value 2019-2022 Table 42 Forecast Sales of Bleach: Value 2022-2027 Table 43 Forecast Sales of Bleach: % Value Growth 2022-2027 TOILET CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Toilet care remains relatively stable, with room for growth remaining Local production remains low with global players in charge The poor quality of tap water in Kazakhstan contributes to sales in toilet care PROSPECTS AND OPPORTUNITIES The process of urbanisation is also driving growth in toilet care Price is one of the decisive factors when choosing products in home care overall Toilet care will remain a competitive category, due to number of options available and scope for growth CATEGORY DATA Table 44 Sales of Toilet Care by Category: Value 2017-2022 Table 45 Sales of Toilet Care by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Toilet Care: % Value 2018-2022 Table 47 LBN Brand Shares of Toilet Care: % Value 2019-2022 Table 48 Forecast Sales of Toilet Care by Category: Value 2022-2027 Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027 POLISHES IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Demand remains stable, despite stock shortages and general dynamics SC Johnson & Son’s Salamander brand remains the most popular Multi-purpose products compete with specialist polishes due to price and ease of use PROSPECTS AND OPPORTUNITIES The activities of international companies will gradually recover Evolving fashions and sporty styles are driving developments in new shoe polish options Other polishes will remain niche and face ongoing competition from multi-use products CATEGORY DATA Table 50 Sales of Polishes by Category: Value 2017-2022 Table 51 Sales of Polishes by Category: % Value Growth 2017-2022 Table 52 NBO Company Shares of Polishes: % Value 2018-2022 Table 53 LBN Brand Shares of Polishes: % Value 2019-2022 Table 54 Forecast Sales of Polishes by Category: Value 2022-2027 Table 55 Forecast Sales of Polishes by Category: % Value Growth 2022-2027 AIR CARE IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Glade manages to maintain its top brand place despite stock supply issues Ongoing urbanisation supports continued consumer interest in air care Spray/aerosol air fresheners dominates in air care category in Kazakhstan PROSPECTS AND OPPORTUNITIES Global players will continue to lead air care, thanks to strength of their reputations Spray/aerosol air fresheners will maintain its popularity thanks to lower prices and tradition Private label products expected to appear, with good development prospects CATEGORY DATA Table 56 Sales of Air Care by Category: Value 2017-2022 Table 57 Sales of Air Care by Category: % Value Growth 2017-2022 Table 58 NBO Company Shares of Air Care: % Value 2018-2022 Table 59 LBN Brand Shares of Air Care: % Value 2019-2022 Table 60 Forecast Sales of Air Care by Category: Value 2022-2027 Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027 HOME INSECTICIDES IN KAZAKHSTAN KEY DATA FINDINGS 2022 DEVELOPMENTS Home insecticides sees stable volume as well as inflationary-driven value growth, with weather conditions favouring sales SC Johnson retains lead in home insecticides, with limited other options available and consumers lacking confidence in cheap local brands Spray/aerosol formats remain popular in home insecticides, but modern formats are on the rise PROSPECTS AND OPPORTUNITIES Ongoing sales supported by an increase in population and high average annual temperatures Environmental and health and wellness trends may ultimately influence high-income urban consumers Competition between brands may intensify due to increased presence of private label CATEGORY DATA Table 62 Sales of Home Insecticides by Category: Value 2017-2022 Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022 Table 64 NBO Company Shares of Home Insecticides: % Value 2018-2022 Table 65 LBN Brand Shares of Home Insecticides: % Value 2019-2022 Table 66 Forecast Sales of Home Insecticides by Category: Value 2022-2027 Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
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