Summary

The toilet care category saw only low retail current value growth in 2022, due mainly to the economic uncertainty, and consumers utilising products from other categories, such as surface care products, to clean their toilets. In addition, with consumers spending more time away from home and going back to work, the need for toilet cleaning became less urgent, as the toilet was not utilised as much.

Euromonitor International's Toilet Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Toilet Care in the US
Euromonitor International
April 2023

List Of Contents And Tables

TOILET CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care grows in value terms in 2022 due to higher prices, but smaller players continue to disrupt
Innovation in toilet coating disrupts the toilet care category
PROSPECTS AND OPPORTUNITIES
Scrub Daddy’s Toilet Wand System to revitalise the category and push sales in the forecast period
Smart toilets to disrupt the industry as consumers’ interest in smart homes grows
Success of sustainable products to depend on efficacy and antibacterial claims
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2017-2022
Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources