Summary

Bleach experienced strong declines that placed retail volume and current value sales below the pre-pandemic levels in terms of actual sales in 2021, and decline continued in 2022 as consumers continued to push away from the category. The use of bleach can be harmful to human health, particularly if it is not used properly. Exposure to bleach fumes can cause respiratory problems, and contact with bleach can cause skin irritation or chemical burns. With increased awareness of the risks associated...

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Bleach in the US
Euromonitor International
April 2023

List Of Contents And Tables

BLEACH IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach declines below pre-pandemic levels
Walmart’s Great Value gains share due to price increases
Clorox remains the leader in bleach despite seeing a decline in value sales
PROSPECTS AND OPPORTUNITIES
Long-term decline for bleach expected to continue
E-commerce set to continue to decline in bleach in 2023
Alternatives will continue to rise and take share from traditional bleach
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources