Summary

Lysol remained the leading brand in home care disinfectants in 2022, despite reporting lower retail value sales and lower volumes during 2022. The brand continued to see a correction of its sales after experiencing unprecedented growth during 2020. Even though its sales continued to be elevated compared with the pre-COVID-19 level, this was mainly due to price increases, and it lost share to new entrants and consumers changing their cleaning habits.

Euromonitor International's Surface Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Surface Care in the US
Euromonitor International
April 2023

List Of Contents And Tables

SURFACE CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lysol remains the leader in home care disinfectants, despite losing share as consumers clean weekly instead of daily
Demand for disinfecting and sanitising wipes softens, with incumbent brands maintaining dominance
Multipurpose cleaners grows as consumers prefer versatile products
PROSPECTS AND OPPORTUNITIES
Private label will continue to strengthen as consumers look for price-favourable options
Sustainability to offer share gain opportunities in surface care
Refillable options set to strengthen in surface care in the forecast period
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN THE US
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2017-2022
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 17 Distribution of Home Care by Format: % Value 2017-2022
Table 18 Distribution of Home Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources