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香港のホームケア需要は2022年も小幅に減少しましたが、この小売販売量の減少は2021年ほどではなく、パンデミックの第5波が香港を襲ったため、上半期は家庭が引きこもったためです。リモートワークを含め、自宅で過ごす時間が長くなったことで、消費者は厳しい清掃習慣を維持し、それによって特にサーフェスケアとトイレケアのさらなる需要を支えています。各社は、一部のカテゴリーで安定した需要を確保するため、...

この調査レポートは中国の香港におけるホームケアを分析・予測したもので、国別の市場規模や形態に関する包括的なガイドを提供します。最新の小売売上高データ（過去の日付範囲）を提供し、成長を促進するセクターを特定することができます。主要企業、主要ブランドを特定し、新製品開発、パッケージイノベーション、経済/ライフスタイルの影響、流通、価格問題など、市場に影響を与える主要要因の戦略的分析を提供します。2027年までの予測では、市場がどのように変化していくかを説明しています。

製品のカバー範囲エアケア、ブリーチ、食器洗い、家庭用殺虫剤、ランドリーケア、ポリッシュ、サーフェイスケア、トイレットケア。

データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ホームケア市場の詳細な情報を得ることができます。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する。
* 5年間の予測を用いて、市場がどのように発展していくかを評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において、40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を推進するための信頼できる情報資源を開発する独自の能力をもっています。

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目次

Home Care in Hong Kong, China
Euromonitor International
February 2023

List Of Contents And Tables

HOME CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining demand for laundry care as government switches to “living with virus” strategy in late 2022
Positive performances by liquid tablet detergents and fabric softeners driven by greater product availability and effective marketing campaigns
Further penetration of retail e-commerce as players roll out and improve loyalty programmes, attracting greater interest
PROSPECTS AND OPPORTUNITIES
Antibacterial and antiviral features will be major focus for local consumers
International brands set to strengthen their foothold within laundry care
Consumption polarisation will maintain its momentum in Hong Kong
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Antibacterial and antiviral dishwashing products gain consumers’ attention
Increasing demand for hand dishwashing due to home seclusion in first half of 2022
PROSPECTS AND OPPORTUNITIES
Antibacterial/antiviral functionality to be remain relevant features of hand dishwashing
Existing players to retain leadership, but local brands are gaining in popularity due to sustainability innovation
Retail e-commerce to further penetrate dishwashing in coming years
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2016-2021
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for surface care in 2022 due to heightened hygiene awareness and fifth wave of the pandemic
Supermarkets dominates distribution but retail e-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
A less dynamic performance expected, but demand for surface care will remain elevated over the forecast period
Domestic brands to gain greater traction within surface care in a landscape dominated by multinationals
Antibacterial features or products integrating baking soda powder are expected to persist over the forecast period
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further declines for bleach despite stronger demand in early 2022 during home seclusion
Household usage limitations and strong odour are main factors behind declining demand for bleach in Hong Kong
PROSPECTS AND OPPORTUNITIES
Further waning demand for bleach over the forecast period due to market conditions and health concerns
CATEGORY DATA
Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for toilet care due to heightened hygiene concerns
Toilet liquids/foam remains most popular format due to affordability and consumer familiarity
PROSPECTS AND OPPORTUNITIES
Toilet care set to experience modest growth over forecast period
Multinationals will continue to dominate sales, but local brands are likely to gradually gain share
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite further declines for shoe polish in 2022, demand from certain consumer groups remains relevant
Sales of furniture and floor polish supported by prolonged home seclusion
PROSPECTS AND OPPORTUNITIES
Polishes predicted to experience slower retail volume declines over the forecast period
Dominance of SC Johnson makes it difficult for other players to compete
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for air care in 2022 supported by home seclusion and new product launches
Sales of car air fresheners continue to fall due to limited mobility and competition from other products
PROSPECTS AND OPPORTUNITIES
Local brands expected to gain stronger penetration of air care in the coming years
Retail e-commerce set to gain further growth momentum as distribution channel
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 64 NBO Company Shares of Air Care: % Value 2018-2022
Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand for home insecticides in 2022 due to home seclusion and rising temperatures leading to prevalence of insects
Consistent declines for other types of insecticides in line with general hygiene standards and health concerns
PROSPECTS AND OPPORTUNITIES
Natural home insecticides set to gain in popularity due to perceived lower health risks
Retail e-commerce to play more vital role in sales of natural insecticides
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2017-2022
Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027