Summary

Air care in Germany has witnessed some interesting trends in recent years. While electric air fresheners experienced a decline in volume sales in 2022 following several years of growth, candle air fresheners continued to grow in popularity. This was largely due to changing consumer preferences for perceived natural and eco-friendly products, as many candle air fresheners are made from soy wax and essential oils. They also offer a decorative element to the living environment, thereby benefiting f...

Euromonitor International's Air Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Air Care in Germany
Euromonitor International
April 2023

List Of Contents And Tables

AIR CARE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care sales remain buoyant in Germany
Car air fresheners rebounds due to greater return to travel in 2022
Air care remains consolidated competitive landscape in 2022
PROSPECTS AND OPPORTUNITIES
Leading spray/aerosol format expected to post steady declines
Car air fresheners to benefit from longer-term trends in car sharing
Electric air fresheners expected to benefit from smart home shift
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 4 NBO Company Shares of Air Care: % Value 2018-2022
Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources