Summary

Laundry care remained the largest home care category in Germany in 2022 in both value and volume sales. It recorded significant value growth in 2022 despite the previous year’s declines, thereby boosting the overall value of home care. The strongest performer within laundry detergents was liquid tablet detergents followed by concentrated liquid detergents, both of which provide convenience and efficiency in doses and storage for consumers. Value growth was further boosted by the impact of inflat...

Euromonitor International's Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents

Laundry Care in Germany
Euromonitor International
April 2023

List Of Contents And Tables

LAUNDRY CARE IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable demand and significant value growth for laundry care in 2022
Sales boosted across convenience-oriented offerings
High possession rate of washing machines detrimental to hand wash detergents
PROSPECTS AND OPPORTUNITIES
Stable conditions expected for laundry care over the forecast period
Popularity of liquid tablet detergents expected to increase
Innovative solutions being explored in sustainability and packaging
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 9 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 10 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 11 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 12 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 13 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 15 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2017-2022
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2017-2022
Table 19 Sales of Home Care by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Home Care: % Value 2018-2022
Table 21 LBN Brand Shares of Home Care: % Value 2019-2022
Table 22 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 23 Distribution of Home Care by Format: % Value 2017-2022
Table 24 Distribution of Home Care by Format and Category: % Value 2022
Table 25 Forecast Sales of Home Care by Category: Value 2022-2027
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources