Summary

The North America caps and hats market was valued at US$ 6,747.91 million in 2023 and is expected to reach US$ 9,383.49 million by 2031; it is estimated to register a CAGR of 4.2% from 2023 to 2031.

Growth of Fashion & Apparel Industry Fuels North America Caps and Hats Market

The global apparel industry is dynamic and constantly evolving with factors such as consumer demographics, economic trends, consumer buying behavior, and technological advancements. Consumers increasingly spend on apparel, footwear, and accessories to enhance their appearance with changing lifestyles. Based on the data provided by the Bureau of Labor Statistics (BLS), the annual average expenditure on apparel and services by each consumer unit in the US in 2022 was US$ 1,945. A consumer unit refers to a household consisting of two or more people who share the major expenses or are financially independent. Consumer spending on apparel and accessories also increases with a surging working population. According to the International Labor Organization (ILO), the number of employed people worldwide reached approximately 3.4 billion in 2023. With the surging number of working professionals, the emphasis on self-grooming is also increasing. The apparel & fashion industry is also significantly transforming with the changing retail landscape. The proliferating e-commerce industry, consumer preference for online shopping, and availability of various apparel and accessories of different brands at discounted prices are boosting apparel sales through online retail channels. Major manufacturers are also introducing direct-to-consumer (D2C) websites where consumers can access authentic products at affordable prices. For instance, companies like Adidas AG, Nike Inc, and Under Armor Inc have their own direct-retailing websites where consumers can shop authentic products, increasing customer satisfaction and brand loyalty.

Caps and hats are fashion accessories that enhance the overall look of the outfit and help individuals make a fashion statement. Caps and hats are no longer used just for protection from sun, wind, and extreme weather conditions; they are also utilized as styling elements to enhance the appearance. Various caps and hats are available for different occasions and seasons; for instance, sun hats are used explicitly in summer with beach outfits and swimsuits to elevate the overall look and protect from the sun. Consumers are trying different outfits and styling techniques, which drives the demand for various styling accessories, including caps and hats. Thus, the growth of the apparel & fashion industry drives the caps and hats market.

North America Caps and Hats Market Overview

The surge in demand for caps and hats in North America can be attributed to the region's prominent sports culture. According to Experian, professional sports are a huge part of American culture and society and five sports stand at the top: football, basketball, baseball, hockey, and soccer. Millions of Americans attend sports venues nationwide to support their favorite sports teams each year. In sports events such as baseball, basketball, and football, people wear caps available in the colors representing their beloved team or to embrace the athletic aesthetic. In addition, the strong branding and team affiliation associated with caps and hats fuel their demand across North America. Whether proudly displaying team colors at a game or showcasing a favorite brand's logo, caps and hats offer consumers a tangible way to express their allegiances and preferences, driving continued sales and growth in the market.

Moreover, the positive influence of fashion trends has propelled the popularity of caps and hats. Caps have gradually become fashionable statement pieces. Influencers, celebrities, and fashion-forward individuals have embraced the versatility of caps and hats, incorporating them into everyday attire to further enhance their looks. This fusion of style and functionality has contributed significantly to the surge in demand for caps and hats in North America. Also, the casualization of dress codes in both workplaces and social settings has significantly driven the demand for caps and hats. As traditional dress norms provide more relaxed and informal attire, caps have become accessories for completing laid-back yet stylish ensembles.

The widespread availability of caps and hats through online retail channels has played a crucial role in expanding their reach across the region. Online platforms offer consumers unparalleled convenience and access to various caps, hat styles, colors, and designs. This ease of shopping, coupled with the ability to compare prices and read reviews, has made online retail a preferred destination for caps and hat enthusiasts, further boosting sales and market growth across North America.

North America Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)

North America Caps and Hats Market Segmentation

The North America caps and hats market is categorized into type, material, end user, distribution channel, and country.

Based on type, the North America caps and hats market is bifurcated into caps and hats. The caps segment held a larger North America caps and hats market share in 2023.

In terms of material, the North America caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest North America caps and hats market share in 2023.

By end user, the North America caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest North America caps and hats market share in 2023.

Based on distribution channel, the North America caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest North America caps and hats market share in 2023.

By country, the North America caps and hats market is categorized into the US, Canada, and Mexico. The US dominated the North America caps and hats market share in 2023.

Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, Levi Strauss & Co, and Hooey. are some of the leading companies operating in the North America caps and hats markets.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitation and Assumptions
4. North America Caps and Hats Market Landscape
4.1 Market Overview
4.2 Porter's Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Retailers:
4.3.4 List of Vendors in the Value Chain
5. North America Caps and Hats Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growth of Fashion & Apparel Industry
5.1.2 Increasing Celebrity and Social Media Influence
5.2 Market Restraints
5.2.1 Presence of Unorganized Market and Counterfeit Products
5.3 Market Opportunities
5.3.1 Focus on Sustainable Fabrics for Caps and Hats
5.4 Future Trends
5.4.1 Popularity of Bucket Hats and Baseball Caps
5.5 Impact of Drivers and Restraints:
6. Caps and Hats Market - North America Analysis
6.1 North America Caps and Hats Market Revenue (US$ Million), 2020-2031
6.2 North America Caps and Hats Market Forecast Analysis
7. North America Caps and Hats Market Analysis - by Type
7.1 Caps
7.1.1 Overview
7.1.2 Caps: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Hats
7.2.1 Overview
7.2.2 Hats: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8. North America Caps and Hats Market Analysis - by Material
8.1 Polyester
8.1.1 Overview
8.1.2 Polyester: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Cotton
8.2.1 Overview
8.2.2 Cotton: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Leather
8.3.1 Overview
8.3.2 Leather: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.4 Blends
8.4.1 Overview
8.4.2 Blends: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9. North America Caps and Hats Market Analysis - by End User
9.1 Men
9.1.1 Overview
9.1.2 Men: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Women
9.2.1 Overview
9.2.2 Women: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Unisex
9.3.1 Overview
9.3.2 Unisex: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Kids
9.4.1 Overview
9.4.2 Kids: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10. North America Caps and Hats Market Analysis - by Distribution Channel
10.1 Supermarket and Hypermarket
10.1.1 Overview
10.1.2 Supermarket and Hypermarket: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.2 Specialty Stores
10.2.1 Overview
10.2.2 Specialty Stores: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.3 Online Retail
10.3.1 Overview
10.3.2 Online Retail: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11. North America Caps and Hats Market - Country Analysis
11.1 North America
11.1.1 North America: Caps and Hats Market Breakdown, by Key Countries, 2023 and 2031 (%)
11.1.1.1 North America: Caps and Hats Market - Revenue and Forecast Analysis - by Country
11.1.1.2 United States: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.2.1 United States: Caps and Hats Market Breakdown, by Type
11.1.1.2.2 United States: Caps and Hats Market Breakdown, by Material
11.1.1.2.3 United States: Caps and Hats Market Breakdown, by End User
11.1.1.2.4 United States: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.3 Canada: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.3.1 Canada: Caps and Hats Market Breakdown, by Type
11.1.1.3.2 Canada: Caps and Hats Market Breakdown, by Material
11.1.1.3.3 Canada: Caps and Hats Market Breakdown, by End User
11.1.1.3.4 Canada: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.4 Mexico: Caps and Hats Market - Revenue and Forecast to 2031 (US$ Million)
11.1.1.4.1 Mexico: Caps and Hats Market Breakdown, by Type
11.1.1.4.2 Mexico: Caps and Hats Market Breakdown, by Material
11.1.1.4.3 Mexico: Caps and Hats Market Breakdown, by End User
11.1.1.4.4 Mexico: Caps and Hats Market Breakdown, by Distribution Channel
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration
13. Company Profiles
13.1 Nike Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Adidas AG
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Under Armour Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 H&M Hennes & Mauritz AB
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 New Era Cap
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Puma SE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ADER
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 YUPOONG INC
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Levi Strauss & Co
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Hooey
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners