Summary

The North America icing and frosting market was valued at US$ 1,454.81 million in 2022 and is expected to reach US$ 1,921.25 million by 2030; it is estimated to register a CAGR of 3.5% from 2022 to 2030.

Rise in Interest in Home Baking Fuels North America Icing and Frosting Market

The growing interest in home baking has emerged as a significant driver for the icing and frostings market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frostings as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.

Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frostings, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques.

The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frostings. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.

Additionally, the personalization trend in home baking has significantly impacted the icing and frosting market. Home bakers increasingly seek customizable options to add a personal touch to their creations. This demand for tailor-made and unique icing solutions has prompted manufacturers to diversify their product offerings, providing a range of flavors, textures, and colors to cater to the varied preferences of home bakers. The desire for personalized baking experiences has thus become a driving force behind the increasing demand for icing and frostings, as consumers seek products that align with their specific creative visions and tastes.

North America Icing and Frosting Market Overview

The surge in demand for icing and frosting in North America can be attributed to several factors, including the growing trend of home baking and the increasing popularity of baking as a hobby. With more people spending time at home, especially during the COVID-19 pandemic, individuals turned to baking as a creative and comforting activity. This has increased demand for baking ingredients such as icing and frosting to enhance the visual appeal and taste of homemade treats.

The rise of social media platforms has fueled a culture of sharing aesthetically pleasing food content. Home bakers, influenced by the visually stunning creations shared on platforms like Instagram and Pinterest, seek high-quality and diverse icing and frosting options to elevate the presentation of their baked goods. This has spurred a demand for innovative and decorative icing products that cater to consumers' evolving tastes who want to showcase their culinary skills online.

The food industry has a broader trend toward premiumization, with consumers preferring higher-quality and artisanal products. This extends to baked goods, where individuals are willing to invest in premium ingredients, including specialized icing and frosting, to create a superior and indulgent culinary experience. Manufacturers and suppliers are responding to this demand by offering a more comprehensive range of premium and unique icing and frosting options in the North America market.

The North America market has witnessed a surge in interest in health-conscious and alternative baking. Consumers are exploring gluten-free, vegan, and low-sugar baking options, leading to a demand for icing and frosting products that align with these dietary preferences. Additionally, there is a focus on nostalgic and retro-inspired baking, with classic flavors and designs making a comeback. This combination of traditional and innovative baking trends contributes to North America's increasing demand for various icing and frosting options.

North America Icing and Frosting Market Revenue and Forecast to 2030 (US$ Million)

North America Icing and Frosting Market Segmentation

The North America icing and frosting market is categorized into type, category, distribution channel, and country.

Based on type, the North America icing and frosting market is bifurcated into icing and frosting. The frosting segment held a larger North America icing and frosting market share in 2022.

In terms of category, the North America icing and frosting market is bifurcated into gluten-free and conventional. The conventional segment held a larger North America icing and frosting market share in 2022.

By distribution channel, the North America icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest North America icing and frosting market share in 2022.

By country, the North America icing and frosting market is segmented into the US, Canada, and Mexico. The US dominated the North America icing and frosting market share in 2022.

Wilton Brands LLC, Wilton Brands LLC, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc. are some of the leading companies operating in the North America icing and frosting market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Icing and Frosting Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in the Value Chain
5. North America Icing and Frosting Market - Key Market Dynamics
5.1 North America Icing and Frosting Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rise in Interest in Home Baking
5.2.2 Culinary Exploration and Globalization
5.3 Market Restraints
5.3.1 Increase in Sales of Bakery Products from Restaurants and Bakery Stores
5.4 Market Opportunities
5.4.1 Expansion of E-Commerce
5.5 Future Trends
5.5.1 Rise of Premium and Artisanal Offerings
5.6 Impact of Drivers and Restraints:
6. Icing and Frosting Market - North America Market Analysis
6.1 North America Icing and Frosting Market Revenue (US$ Million), 2020-2030
6.2 North America Icing and Frosting Market Forecast Analysis
7. North America Icing and Frosting Market Analysis - by Type
7.1 Icing
7.1.1 Overview
7.1.2 Icing: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Frosting
7.2.1 Overview
7.2.2 Frosting: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
8. North America Icing and Frosting Market Analysis - by Category
8.1 Gluten-Free
8.1.1 Overview
8.1.2 Gluten-Free: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Conventional
8.2.1 Overview
8.2.2 Conventional: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
9. North America Icing and Frosting Market Analysis - by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
9.2 Convenience Stores
9.2.1 Overview
9.2.2 Convenience Stores: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: North America Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
10. North America Icing and Frosting Market - Country Analysis
10.1 North America
10.1.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
10.1.1.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
10.1.1.2 United States: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.2.1 United States: Icing and Frosting Market Breakdown, by Type
10.1.1.2.2 United States: Icing and Frosting Market Breakdown, by Category
10.1.1.2.3 United States: Icing and Frosting Market Breakdown, by Distribution Channel
10.1.1.3 Canada: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.3.1 Canada: Icing and Frosting Market Breakdown, by Type
10.1.1.3.2 Canada: Icing and Frosting Market Breakdown, by Category
10.1.1.3.3 Canada: Icing and Frosting Market Breakdown, by Distribution Channel
10.1.1.4 Mexico: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
10.1.1.4.1 Mexico: Icing and Frosting Market Breakdown, by Type
10.1.1.4.2 Mexico: Icing and Frosting Market Breakdown, by Category
10.1.1.4.3 Mexico: Icing and Frosting Market Breakdown, by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Industry Landscape
12.1 Overview
12.2 New Product Development
12.3 Partnerships
13. Company Profiles
13.1 Wilton Brands LLC
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 General Mills Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Conagra Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Dr. Oetker (UK) Ltd
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Dixie's Cakes and More Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Cake Craft Factory LLC
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 The Pillsbury Co LLC
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Rich Products Corp
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 The Purple Mixer Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 The Simple Kitchen Oakville Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners