Summary

The frozen potato market size is projected to grow from US$ 67.46 billion in 2023 to reach US$ 98.02 billion by 2031; it is expected to register a CAGR of 4.8% from 2023 to 2031.

The popularity of potato products such as French fries, frozen hash browns and tater shots has increased in the last few years due to rising demand for frozen snacking and side dish items among the food service channels. Frozen potatoes are widely consumed in quick service restaurants, café and bars. They are also available across supermarket shelves and convenience stores. The availability of various brands of products across various retail as well as foodservice channels is expected to boost the frozen potato market growth over the forecast period.

The cold chain, which consists of pre-cooling, refrigerated storage, and refrigerated transport, is one of the pillars of the postharvest handling chain. It is regarded as the backbone of any postharvest industry (developed or developing) and an essential set of technologies for reducing food losses. In addition, cold chain logistics have proven to be a critical necessity for any country seeking to enhance its frozen food market share. Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020 which is 16.7% greater than the capacity reported in 2018. Major market service providers are constantly improving their technologies to stay ahead of the competition and maintain efficiency, integrity, and safety across the globe. For instance, vendors have implemented Hazard Analysis and Critical Control Points (HACCP) and RFID technology to improve efficiency with smaller shipments. In addition, they are expanding their multi-compartment refrigerated vehicle fleets to provide additional services to consumers. Thus, advancements in cold chain infrastructure are emerging as a lucrative opportunity for the frozen potato market players.

Based on product type, the frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment accounted for the largest share of the frozen potato market in 2023 and is expected to register the highest CAGR during the forecast period. According to National Geographic, the average American eats nearly 30 pounds of French fries each year. Frozen French fries are available in various sizes and shapes, including thin shoestring fries, curly fries, waffle fries, wedge-cut fries, crinkle-cut fries, and thick steak-cut fries.

Geographically, the frozen potato market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2023, North America held the largest share of the frozen potato market, and Asia Pacific is estimated to register the highest CAGR over the forecast period. The frozen food industry in Asia Pacific has experienced a huge shift over the years. The development of cold chain infrastructure such as logistics and warehouses is providing strong growth potential to the manufacturers of frozen food to expand their footprints in Asia Pacific. According to National Centre for Cold Chain Development (NNCCD), currently, there are total of 7,645 cold storages in India with 34 million metric tonnes of capacity. Thus, the presence of robust cold storage facilities in the developing Asia Pacific countries is driving the growth of the frozen potato market.

Bart’s Potato Company, Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Greenyard, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co., Agrarfrost GmbH & Co KG, Rairandev Golden Fries Pty Ltd, Albert Bartlett & Sons (Airdrie) Ltd, Godrej Agrovet Ltd, Kipco Damaco NV, are among the key players operating in the frozen potato market. These companies offer a wide range of products for the frozen potato market. The huge presence of these companies across the globe is likely to provide them a growth opportunity to serve a large customer base and increase the market share. These market players are highly focused on developing innovative products to serve their customers better.

The overall frozen potato market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the frozen potato market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Frozen Potato Market Landscape
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Distributors or Suppliers:
4.3.4 End-Users:
5. Frozen Potato Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Expansion of Quick Service Restaurants (QSRs)
5.1.2 Rising Demand for Convenience Food
5.2 Market Restraints
5.2.1 Increasing Preference for Fresh and Natural Products
5.3 Market Opportunities
5.3.1 Advancement in Cold Chain Infrastructure
5.3.2 Increasing Demand from Asia-Pacific
5.4 Future Trends
5.4.1 Use of Innovative Technologies
5.5 Impact of Drivers and Restraints:
6. Frozen Potato Market – Global Market Analysis
6.1 Frozen Potato Market Volume (Kilo Tons), 2021–2031
6.2 Frozen Potato Market Volume Forecast and Analysis (Kilo Tons)
6.3 Frozen Potato Market Revenue (US$ Million), 2021–2031
6.4 Frozen Potato Market Forecast and Analysis
7. Frozen Potato Market Volume and Revenue Analysis – by Product Type
7.1 French Fries
7.1.1 Overview
7.1.2 French Fries: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Hash Brown
7.2.1 Overview
7.2.2 Hash Brown: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Shaped
7.3.1 Overview
7.3.2 Shaped: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Mashed
7.4.1 Overview
7.4.2 Mashed: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Battered/Cooked
7.5.1 Overview
7.5.2 Battered/Cooked: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Topped/Stuffed
7.6.1 Overview
7.6.2 Topped/Stuffed: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
8. Frozen Potato Market Volume and Revenue Analysis – by End-user
8.1 Residential
8.1.1 Overview
8.1.2 Residential: Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
8.1.3 Residential: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial: Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
8.2.3 Commercial: Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9. Frozen Potato Market – Geographical Analysis
9.1 Overview
9.2 North America
9.2.1 North America Frozen Potato Market Overview
9.2.2 North America Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
9.2.3 North America Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.2.4 North America Frozen Potato Market Breakdown by Product Type
9.2.4.1 North America Frozen Potato Market Volume and Forecast and Analysis – by Product Type
9.2.4.2 North America Frozen Potato Market Revenue and Forecast and Analysis – by Product Type
9.2.5 North America Frozen Potato Market Breakdown by End-user
9.2.5.1 North America Frozen Potato Market Volume and Forecast and Analysis – by End-user
9.2.5.2 North America Frozen Potato Market Revenue and Forecast and Analysis – by End-user
9.2.6 North America Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.2.6.1 North America Frozen Potato Market Volume and Forecast and Analysis – by Country
9.2.6.2 North America Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.2.6.3 United States Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.2.6.3.1 United States Frozen Potato Market Breakdown by Product Type
9.2.6.3.2 United States Frozen Potato Market Breakdown by End-user
9.2.6.4 Canada Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.2.6.4.1 Canada Frozen Potato Market Breakdown by Product Type
9.2.6.4.2 Canada Frozen Potato Market Breakdown by End-user
9.2.6.5 Mexico Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.2.6.5.1 Mexico Frozen Potato Market Breakdown by Product Type
9.2.6.5.2 Mexico Frozen Potato Market Breakdown by End-user
9.3 Europe
9.3.1 Europe Frozen Potato Market Overview
9.3.2 Europe Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
9.3.3 Europe Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.4 Europe Frozen Potato Market Breakdown by Product Type
9.3.4.1 Europe Frozen Potato Market Volume and Forecast and Analysis – by Product Type
9.3.4.2 Europe Frozen Potato Market Revenue and Forecast and Analysis – by Product Type
9.3.5 Europe Frozen Potato Market Breakdown by End-user
9.3.5.1 Europe Frozen Potato Market Volume and Forecast and Analysis – by End-user
9.3.5.2 Europe Frozen Potato Market Revenue and Forecast and Analysis – by End-user
9.3.6 Europe Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.3.6.1 Europe Frozen Potato Market Volume and Forecast and Analysis – by Country
9.3.6.2 Europe Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.3.6.3 Germany Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.3.1 Germany Frozen Potato Market Breakdown by Product Type
9.3.6.3.2 Germany Frozen Potato Market Breakdown by End-user
9.3.6.4 United Kingdom Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.4.1 United Kingdom Frozen Potato Market Breakdown by Product Type
9.3.6.4.2 United Kingdom Frozen Potato Market Breakdown by End-user
9.3.6.5 France Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.5.1 France Frozen Potato Market Breakdown by Product Type
9.3.6.5.2 France Frozen Potato Market Breakdown by End-user
9.3.6.6 Italy Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.6.1 Italy Frozen Potato Market Breakdown by Product Type
9.3.6.6.2 Italy Frozen Potato Market Breakdown by End-user
9.3.6.7 Spain Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.7.1 Spain Frozen Potato Market Breakdown by Product Type
9.3.6.7.2 Spain Frozen Potato Market Breakdown by End-user
9.3.6.8 Russia Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.8.1 Russia Frozen Potato Market Breakdown by Product Type
9.3.6.8.2 Russia Frozen Potato Market Breakdown by End-user
9.3.6.9 Netherlands Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.9.1 Netherlands Frozen Potato Market Breakdown by Product Type
9.3.6.9.2 Netherlands Frozen Potato Market Breakdown by End-user
9.3.6.10 Rest of Europe Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.3.6.10.1 Rest of Europe Frozen Potato Market Breakdown by Product Type
9.3.6.10.2 Rest of Europe Frozen Potato Market Breakdown by End-user
9.4 Asia Pacific
9.4.1 Asia Pacific Frozen Potato Market Overview
9.4.2 Asia Pacific Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
9.4.3 Asia Pacific Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.4 Asia Pacific Frozen Potato Market Breakdown by Product Type
9.4.4.1 Asia Pacific Frozen Potato Market Volume and Forecast and Analysis – by Product Type
9.4.4.2 Asia Pacific Frozen Potato Market Revenue and Forecast and Analysis – by Product Type
9.4.5 Asia Pacific Frozen Potato Market Breakdown by End-user
9.4.5.1 Asia Pacific Frozen Potato Market Volume and Forecast and Analysis – by End-user
9.4.5.2 Asia Pacific Frozen Potato Market Revenue and Forecast and Analysis – by End-user
9.4.6 Asia Pacific Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.4.6.1 Asia Pacific Frozen Potato Market Volume and Forecast and Analysis – by Country
9.4.6.2 Asia Pacific Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.4.6.3 China Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.3.1 China Frozen Potato Market Breakdown by Product Type
9.4.6.3.2 China Frozen Potato Market Breakdown by End-user
9.4.6.4 Japan Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.4.1 Japan Frozen Potato Market Breakdown by Product Type
9.4.6.4.2 Japan Frozen Potato Market Breakdown by End-user
9.4.6.5 India Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.5.1 India Frozen Potato Market Breakdown by Product Type
9.4.6.5.2 India Frozen Potato Market Breakdown by End-user
9.4.6.6 Australia Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.6.1 Australia Frozen Potato Market Breakdown by Product Type
9.4.6.6.2 Australia Frozen Potato Market Breakdown by End-user
9.4.6.7 South Korea Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.7.1 South Korea Frozen Potato Market Breakdown by Product Type
9.4.6.7.2 South Korea Frozen Potato Market Breakdown by End-user
9.4.6.8 ASEAN Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.8.1 ASEAN Frozen Potato Market Breakdown by Product Type
9.4.6.8.2 ASEAN Frozen Potato Market Breakdown by End-user
9.4.6.9 Rest of APAC Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.4.6.9.1 Rest of APAC Frozen Potato Market Breakdown by Product Type
9.4.6.9.2 Rest of APAC Frozen Potato Market Breakdown by End-user
9.5 Middle East and Africa
9.5.1 Middle East and Africa Frozen Potato Market Overview
9.5.2 Middle East and Africa Frozen Potato Market – Volume and Forecast to 2031 (Kilo Tons)
9.5.3 Middle East and Africa Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.4 Middle East and Africa Frozen Potato Market Breakdown by Product Type
9.5.4.1 Middle East and Africa Frozen Potato Market Volume and Forecast and Analysis – by Product Type
9.5.4.2 Middle East and Africa Frozen Potato Market Revenue and Forecast and Analysis – by Product Type
9.5.5 Middle East and Africa Frozen Potato Market Breakdown by End-user
9.5.5.1 Middle East and Africa Frozen Potato Market Volume and Forecast and Analysis – by End-user
9.5.5.2 Middle East and Africa Frozen Potato Market Revenue and Forecast and Analysis – by End-user
9.5.6 Middle East and Africa Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.5.6.1 Middle East and Africa Frozen Potato Market Volume and Forecast and Analysis – by Country
9.5.6.2 Middle East and Africa Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.5.6.3 South Africa Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.6.3.1 South Africa Frozen Potato Market Breakdown by Product Type
9.5.6.3.2 South Africa Frozen Potato Market Breakdown by End-user
9.5.6.4 Saudi Arabia Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.6.4.1 Saudi Arabia Frozen Potato Market Breakdown by Product Type
9.5.6.4.2 Saudi Arabia Frozen Potato Market Breakdown by End-user
9.5.6.5 United Arab Emirates Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.6.5.1 United Arab Emirates Frozen Potato Market Breakdown by Product Type
9.5.6.5.2 United Arab Emirates Frozen Potato Market Breakdown by End-user
9.5.6.6 Iran Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.6.6.1 Iran Frozen Potato Market Breakdown by Product Type
9.5.6.6.2 Iran Frozen Potato Market Breakdown by End-user
9.5.6.7 Rest of Middle East and Africa Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.5.6.7.1 Rest of Middle East and Africa Frozen Potato Market Breakdown by Product Type
9.5.6.7.2 Rest of Middle East and Africa Frozen Potato Market Breakdown by End-user
9.6 South and Central America
9.6.1 South and Central America Frozen Potato Market Overview
9.6.2 South and Central America Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.6.3 South and Central America Frozen Potato Market Breakdown by Product Type
9.6.3.1 South and Central America Frozen Potato Market Volume and Forecast and Analysis – by Product Type
9.6.3.2 South and Central America Frozen Potato Market Revenue and Forecast and Analysis – by Product Type
9.6.4 South and Central America Frozen Potato Market Breakdown by End-user
9.6.4.1 South and Central America Frozen Potato Market Volume and Forecast and Analysis – by End-user
9.6.4.2 South and Central America Frozen Potato Market Revenue and Forecast and Analysis – by End-user
9.6.5 South and Central America Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.6.5.1 South and Central America Frozen Potato Market Volume and Forecast and Analysis – by Country
9.6.5.2 South and Central America Frozen Potato Market Revenue and Forecast and Analysis – by Country
9.6.5.3 Brazil Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.3.1 Brazil Frozen Potato Market Breakdown by Product Type
9.6.5.3.2 Brazil Frozen Potato Market Breakdown by End-user
9.6.5.4 Argentina Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.4.1 Argentina Frozen Potato Market Breakdown by Product Type
9.6.5.4.2 Argentina Frozen Potato Market Breakdown by End-user
9.6.5.5 Rest of South and Central America Frozen Potato Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.5.1 Rest of South and Central America Frozen Potato Market Breakdown by Product Type
9.6.5.5.2 Rest of South and Central America Frozen Potato Market Breakdown by End-user
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
10.2 Company Positioning & Concentration
11. Frozen Potato Market Industry Landscape
11.1 Overview
11.2 Merger and Acquisitions
11.3 Expansion
11.4 Product Launch
12. Company Profiles
12.1 Bart's Potato Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Aviko BV
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Agristo NV
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Lamb Weston Holdings Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 McCain Foods Ltd
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Farm Frites International BV
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Greenyard NV
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Himalaya Food International Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 JR Simplot Co
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Kraft Heinz Co
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Agrarfrost GmbH & Co KG
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 Rairandev Golden Fries Pty Ltd
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 Albert Bartlett & Sons (Airdrie) Ltd
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Godrej Agrovet Ltd
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 Kipco Damaco NV
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
13. Appendix
13.1 About The Insight Partners