Summary

The water softeners market size was valued at US$ 6.18 billion in 2023 and is projected to reach US$ 10.94 billion by 2031; it is estimated to register a CAGR of 7.4% from 2023 to 2031.

Water softeners are gaining significant popularity due to their ability to remove minerals such as calcium and magnesium from water, preventing scale buildup and improving water quality. Urbanization, industrialization, the need for clean water, rising disposable income, and changing consumer preferences are among the major factors contributing to the water softeners market growth. Government regulations promoting water softeners to reduce water wastage also contribute to market expansion. Salt-based water softeners are the most widely used type. Among all major regions, North America and Europe lead the market due to high hard water prevalence. The water softeners market has witnessed significant growth in recent years, driven by increasing awareness about the detrimental effects of hard water on plumbing systems, appliances, and overall water quality. Hard water with high levels of calcium, magnesium, and other minerals poses challenges such as scale buildup and soap scum formation, lowering the efficiency of water heaters and washing machines. As a result, residential, commercial, and institutional consumers are increasingly adopting water-softening systems to overcome these issues.

Based on type, the market is bifurcated into salt-based water softeners and salt-free water softeners. The salt-free water softeners segment accounts for a significant share of the market. Salt-free water softeners, also known as descalers or water conditioners, offer an alternative to traditional salt-based systems for managing challenges posed by hard water. Unlike salt-based softeners that remove calcium and magnesium ions through ion exchange, salt-free systems utilize various technologies such as template-assisted crystallization (TAC), chelation, or catalytic conversion to alter the structure of hardness minerals, preventing them from adhering to surfaces and forming scale. In TAC systems, small crystals form on specially designed media within the softener, attracting and neutralizing calcium and magnesium ions, thereby inhibiting scale formation. Chelation involves the use of organic compounds that bind to hardness-causing minerals, preventing them from precipitating out of solution and forming scale deposits.

In 2023, Asia Pacific held a significant share of the water softeners market. With the rising population, water consumption is rapidly increasing across Asia Pacific. The burden on municipal water treatment plants across the region has significantly increased due to the need to fulfill the rising demand for drinking water and sanitary facilities. According to the Asian Development Bank, nearly 3,400 million people in Asia are estimated to live in water-stressed areas by 2050. Such stats emphasize the need to implement water recycling and reuse approaches, which is likely to drive the demand for water softeners over the coming years. Due to infrastructure limitations, municipal corporations in countries such as China and India are unable to efficiently handle hard water. Therefore, point-of-entry equipment, such as softeners, is being installed in residential settings to receive water of suitable quality.

Rheem Manufacturing Co, Marlo Inc, Robert B Hill Co, Silverline UK Ltd, Hobart Corp, Water-Right Inc, US Water Systems Inc, Kinetico Inc, Ecowater Systems LLC, and Culligan International Co are among the prominent players profiled in the water softeners market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The water softeners market report also includes company positioning and concentration to evaluate the performance of competitors/players in the market.



The overall global water softeners market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. Participants in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the water softeners market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis Formulation:
3.2.2 Macro-Economic Factor Analysis:
3.2.3 Developing Base Number:
3.2.4 Data Triangulation:
3.2.5 Country Level Data:
4. Water Softeners Market Landscape
4.1 Overview
4.2 Porters Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material/Component Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Users
4.3.5 List of Vendors in the Value Chain
5. Water Softeners Market – Key Market Dynamics
5.1 Water Softeners Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Awareness Regarding Harmful Effects of Hardwater
5.2.2 Rising Adoption of Water Softeners in Emerging Economies
5.3 Market Restraints
5.3.1 High Cost of Water Softeners and Maintenance
5.4 Market Opportunities
5.4.1 Strategic Initiatives by Key Market Players
5.5 Future Trends
5.5.1 Growing Adoption of Salt-Free Water Softeners
5.6 Impact Analysis
6. Water Softeners Market – Global Market Analysis
6.1 Water Softeners Market Volume (Thousand Units), 2023–2031
6.2 Water Softeners Market Volume Forecast and Analysis (Thousand Units)
6.3 Water Softeners Market Revenue (US$ Million), 2023–2031
6.4 Water Softeners Market Forecast and Analysis
7. Water Softeners Market Volume and Revenue Analysis – by Type
7.1 Salt-Based Water Softeners
7.1.1 Overview
7.1.2 Salt-Based Water Softeners: Water Softeners Market – Volume and Forecast to 2031 (Thousand Units)
7.1.3 Salt-Based Water Softeners: Water Softeners Market –Revenue and Forecast to 2031 (US$ Million)
7.2 Salt-Free Water Softeners
7.2.1 Overview
7.2.2 Salt-Free Water Softeners: Water Softeners Market – Volume and Forecast to 2031 (Thousand Units)
7.2.3 Salt-Free Water Softeners: Water Softeners Market –Revenue and Forecast to 2031 (US$ Million)
8. Water Softeners Market Volume and Revenue Analysis – by End-use
8.1 Residential
8.1.1 Overview
8.1.2 Residential: Water Softeners Market – Volume and Forecast to 2031 (Thousand Units)
8.1.3 Residential: Water Softeners Market –Revenue and Forecast to 2031 (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial: Water Softeners Market – Volume and Forecast to 2031 (Thousand Units)
8.2.3 Commercial: Water Softeners Market –Revenue and Forecast to 2031 (US$ Million)
8.3 Institutional
8.3.1 Overview
8.3.2 Institutional: Water Softeners Market – Volume and Forecast to 2031 (Thousand Units)
8.3.3 Institutional: Water Softeners Market –Revenue and Forecast to 2031 (US$ Million)
9. Water Softeners Market – Geographical Analysis
9.1 Overview
9.2 North America
9.2.1 North America Water Softeners Market Overview
9.2.2 North America Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.2.3 North America Water Softeners Market Breakdown by Type
9.2.3.1 North America Water Softeners Market Volume and Forecast and Analysis – by Type
9.2.3.2 North America Water Softeners Market Revenue and Forecast and Analysis –by Type
9.2.4 North America Water Softeners Market Breakdown by End-use
9.2.4.1 North America Water Softeners Market Volume and Forecast and Analysis – by End-use
9.2.4.2 North America Water Softeners Market Revenue and Forecast and Analysis –by End-use
9.2.5 North America Water Softeners Market Revenue and Forecast and Analysis – by Country
9.2.5.1 North America Water Softeners Market Volume and Forecast and Analysis – by Country
9.2.5.2 North America Water Softeners Market Revenue and Forecast and Analysis –by Country
9.2.5.3 US Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.3.1 US Water Softeners Market Breakdown by Type
9.2.5.3.2 US Water Softeners Market Breakdown by End-use
9.2.5.4 Canada Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.4.1 Canada Water Softeners Market Breakdown by Type
9.2.5.4.2 Canada Water Softeners Market Breakdown by End-use
9.2.5.5 Mexico Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.2.5.5.1 Mexico Water Softeners Market Breakdown by Type
9.2.5.5.2 Mexico Water Softeners Market Breakdown by End-use
9.3 Europe
9.3.1 Europe Water Softeners Market Overview
9.3.2 Europe Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.3 Europe Water Softeners Market Breakdown by Type
9.3.3.1 Europe Water Softeners Market Volume and Forecast and Analysis – by Type
9.3.3.2 Europe Water Softeners Market Revenue and Forecast and Analysis –by Type
9.3.4 Europe Water Softeners Market Breakdown by End-use
9.3.4.1 Europe Water Softeners Market Volume and Forecast and Analysis – by End-use
9.3.4.2 Europe Water Softeners Market Revenue and Forecast and Analysis –by End-use
9.3.5 Europe Water Softeners Market Revenue and Forecast and Analysis – by Country
9.3.5.1 Europe Water Softeners Market Volume and Forecast and Analysis – by Country
9.3.5.2 Europe Water Softeners Market Revenue and Forecast and Analysis –by Country
9.3.5.3 Germany Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.3.1 Germany Water Softeners Market Breakdown by Type
9.3.5.3.2 Germany Water Softeners Market Breakdown by End-use
9.3.5.4 France Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.4.1 France Water Softeners Market Breakdown by Type
9.3.5.4.2 France Water Softeners Market Breakdown by End-use
9.3.5.5 Italy Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.5.1 Italy Water Softeners Market Breakdown by Type
9.3.5.5.2 Italy Water Softeners Market Breakdown by End-use
9.3.5.6 UK Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.6.1 UK Water Softeners Market Breakdown by Type
9.3.5.6.2 UK Water Softeners Market Breakdown by End-use
9.3.5.7 Russia Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.7.1 Russia Water Softeners Market Breakdown by Type
9.3.5.7.2 Russia Water Softeners Market Breakdown by End-use
9.3.5.8 Rest of Europe Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.3.5.8.1 Rest of Europe Water Softeners Market Breakdown by Type
9.3.5.8.2 Rest of Europe Water Softeners Market Breakdown by End-use
9.4 Asia Pacific
9.4.1 Asia Pacific Water Softeners Market Overview
9.4.2 Asia Pacific Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.3 Asia Pacific Water Softeners Market Breakdown by Type
9.4.3.1 Asia Pacific Water Softeners Market Volume and Forecast and Analysis – by Type
9.4.3.2 Asia Pacific Water Softeners Market Revenue and Forecast and Analysis –by Type
9.4.4 Asia Pacific Water Softeners Market Breakdown by End-use
9.4.4.1 Asia Pacific Water Softeners Market Volume and Forecast and Analysis – by End-use
9.4.4.2 Asia Pacific Water Softeners Market Revenue and Forecast and Analysis –by End-use
9.4.5 Asia Pacific Water Softeners Market Revenue and Forecast and Analysis – by Country
9.4.5.1 Asia Pacific Water Softeners Market Volume and Forecast and Analysis – by Country
9.4.5.2 Asia Pacific Water Softeners Market Revenue and Forecast and Analysis –by Country
9.4.5.3 Australia Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.3.1 Australia Water Softeners Market Breakdown by Type
9.4.5.3.2 Australia Water Softeners Market Breakdown by End-use
9.4.5.4 China Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.4.1 China Water Softeners Market Breakdown by Type
9.4.5.4.2 China Water Softeners Market Breakdown by End-use
9.4.5.5 India Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.5.1 India Water Softeners Market Breakdown by Type
9.4.5.5.2 India Water Softeners Market Breakdown by End-use
9.4.5.6 Japan Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.6.1 Japan Water Softeners Market Breakdown by Type
9.4.5.6.2 Japan Water Softeners Market Breakdown by End-use
9.4.5.7 South Korea Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.7.1 South Korea Water Softeners Market Breakdown by Type
9.4.5.7.2 South Korea Water Softeners Market Breakdown by End-use
9.4.5.8 Rest of APAC Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.4.5.8.1 Rest of APAC Water Softeners Market Breakdown by Type
9.4.5.8.2 Rest of APAC Water Softeners Market Breakdown by End-use
9.5 Middle East and Africa
9.5.1 Middle East and Africa Water Softeners Market Overview
9.5.2 Middle East and Africa Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.5.3 Middle East and Africa Water Softeners Market Breakdown by Type
9.5.3.1 Middle East and Africa Water Softeners Market Volume and Forecast and Analysis – by Type
9.5.3.2 Middle East and Africa Water Softeners Market Revenue and Forecast and Analysis –by Type
9.5.4 Middle East and Africa Water Softeners Market Breakdown by End-use
9.5.4.1 Middle East and Africa Water Softeners Market Volume and Forecast and Analysis – by End-use
9.5.4.2 Middle East and Africa Water Softeners Market Revenue and Forecast and Analysis –by End-use
9.5.5 Middle East and Africa Water Softeners Market Revenue and Forecast and Analysis – by Country
9.5.5.1 Middle East and Africa Water Softeners Market Volume and Forecast and Analysis – by Country
9.5.5.2 Middle East and Africa Water Softeners Market Revenue and Forecast and Analysis –by Country
9.5.5.3 South Africa Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.3.1 South Africa Water Softeners Market Breakdown by Type
9.5.5.3.2 South Africa Water Softeners Market Breakdown by End-use
9.5.5.4 Saudi Arabia Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.4.1 Saudi Arabia Water Softeners Market Breakdown by Type
9.5.5.4.2 Saudi Arabia Water Softeners Market Breakdown by End-use
9.5.5.5 UAE Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.5.1 UAE Water Softeners Market Breakdown by Type
9.5.5.5.2 UAE Water Softeners Market Breakdown by End-use
9.5.5.6 Rest of Middle East and Africa Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.5.5.6.1 Rest of Middle East and Africa Water Softeners Market Breakdown by Type
9.5.5.6.2 Rest of Middle East and Africa Water Softeners Market Breakdown by End-use
9.6 South and Central America
9.6.1 South and Central America Water Softeners Market Overview
9.6.2 South and Central America Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.6.3 South and Central America Water Softeners Market Breakdown by Type
9.6.3.1 South and Central America Water Softeners Market Volume and Forecast and Analysis – by Type
9.6.3.2 South and Central America Water Softeners Market Revenue and Forecast and Analysis –by Type
9.6.4 South and Central America Water Softeners Market Breakdown by End-use
9.6.4.1 South and Central America Water Softeners Market Volume and Forecast and Analysis – by End-use
9.6.4.2 South and Central America Water Softeners Market Revenue and Forecast and Analysis –by End-use
9.6.5 South and Central America Water Softeners Market Revenue and Forecast and Analysis – by Country
9.6.5.1 South and Central America Water Softeners Market Volume and Forecast and Analysis – by Country
9.6.5.2 South and Central America Water Softeners Market Revenue and Forecast and Analysis –by Country
9.6.5.3 Brazil Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.3.1 Brazil Water Softeners Market Breakdown by Type
9.6.5.3.2 Brazil Water Softeners Market Breakdown by End-use
9.6.5.4 Argentina Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.4.1 Argentina Water Softeners Market Breakdown by Type
9.6.5.4.2 Argentina Water Softeners Market Breakdown by End-use
9.6.5.5 Rest of South and Central America Water Softeners Market – Revenue and Forecast to 2031 (US$ Million)
9.6.5.5.1 Rest of South and Central America Water Softeners Market Breakdown by Type
9.6.5.5.2 Rest of South and Central America Water Softeners Market Breakdown by End-use
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
10.2 Company Positioning & Concentration
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 Rheem Manufacturing Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Marlo Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Robert B Hill Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Silverline UK Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Hobart Corp
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Water-Right Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 US Water Systems Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Kinetico Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Ecowater Systems LLC
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Culligan International Co
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners