Summary

Frozen Vegetables Market Size

Frozen Vegetables market is expected to reach US$ 55.94 billion by 2033 from US$ 35.94 billion in 2024, with a CAGR of 5.04% from 2025 to 2033. Increased demand for convenience foods, growing health consciousness, ongoing improvements in freezing technology, growing e-commerce platforms, growing demand for wholesome and durable substitutes for fresh produce, and a greater emphasis on minimizing food waste are the main factors propelling the market.

The report Frozen Vegetables Market & Forecast covers by Product (Corn, Asparagus, Spinach, Green Peas, Broccoli, Mushroom, Green Beans), End-User (Food Service Industry and Retail Customers), Distribution Channel (Discounters, Supermarket/Hypermarket, and Others), Region and Company Analysis 2025-2033.


Frozen Vegetables Industry Overview

The market for frozen veggies has grown significantly as a result of shifting consumer habits, rising convenience demands, and rising health consciousness. Because of their extended shelf life, convenience in storage, and speedy meal preparation, frozen veggies have become a popular choice among consumers with hectic schedules. Due to their nutritional worth and the fact that they are frequently collected and frozen at their freshest, conserving vitamins and minerals, frozen veggies are becoming more and more popular as people look for healthier meal options. Demand has been further supported by the growing popularity of plant-based diets and the growth of online grocery shopping. Additionally, frozen veggies are now more frequently used as essential components in soups, prepared meals, and snacks due to the global increase in the consumption of processed and ready-to-eat foods.

Growing awareness of the need to reduce food waste is also helping the industry. Due to their longer shelf life than fresh produce, frozen veggies help cut down on food waste at the merchant and consumer levels. The market has grown as a result of advancements in packaging, such as better sealing methods that preserve nutrients and flavor. The appeal of frozen produce is also being increased by the expanding selection of organic frozen vegetables and consumers' growing desire for environmentally friendly packaging. But problems like shifting raw material costs and supply chain interruptions, particularly during harvest seasons, are still possible obstacles. The market for frozen vegetables is nevertheless thriving due to persistent demand and innovation, despite these obstacles.

The results of a poll on Canadians' attitudes about frozen vegetables were released in February 2024 by Nortera, a leading vegetable processing company in North America. According to the survey, nearly half (48%) of Canadians said they purchase those convenient, wholesome substitutes at least once a month, and 85% of them reported enjoying them during the past 12 months.

More than one-fourth of consumers have increased their purchases of frozen fruits and vegetables compared to three years ago, according to a November 2022 poll conducted by the American Frozen Food Institute (AFFI). Today, 94 percent of American homes buy frozen vegetables.

Three reasons are becoming more important to consumers when purchasing frozen meals: cost, convenience, and health, according to studies conducted in March 2024 by Acosta and Advantage. According to Acosta, 67% of consumers believe that frozen foods offer greater value, especially when it comes to categories like pizza, meat, fish, fruit, and vegetables.


Growth Drivers for the Frozen Vegetables Market

Convenience and Time-Saving

The popularity of frozen veggies has increased dramatically due to the growing need for quick and easy meal alternatives. Customers are looking for quick, simple-to-prepare solutions that don't sacrifice taste or nutrition because they lead busy lives. The best option is to use frozen vegetables because they require less preparation (usually just a short rinse or heating) and cook more quickly than fresh vegetables. They are a popular option for families and working professionals who don't have much time to cook because of their ease. Additionally, frozen vegetables maintain the majority of their nutritious content, making them a convenient and healthful substitute for fresh food. The market is expanding as a result of consumers prioritizing convenience without compromising quality, which is driving up demand for frozen vegetables.


Rising Focus on Reducing Food Waste

The market for frozen veggies has grown as a result of increased attention being paid to minimizing food wastage. Consumers may store frozen vegetables without worrying about them spoiling because they maintain their nutritious worth for months, unlike fresh food, which has a short shelf life and can rot quickly. In addition to lowering the need for regular grocery shopping, this longer shelf life also lessens food waste, which is becoming a bigger issue in homes and the retail industry. For homes with different consumption rates, frozen choices offer an effective solution by preserving veggies for longer periods of time, preventing leftover pieces from going to waste. Frozen vegetables' potential to reduce food waste is increasing their market demand as customers place a greater value on sustainability.


Increased Demand for Plant-Based Diets

The demand for frozen veggies is being driven mostly by the growing trend toward vegetarian and plant-based diets. Frozen veggies are now a staple of plant-based diets as more people choose to live plant-based lives for ethical, environmental, and health reasons. They provide a wide variety of choices, ranging from legumes and mixed vegetable blends to leafy greens and root vegetables, enabling nutrient-dense and adaptable meals. Furthermore, frozen veggies are less expensive than their fresh counterparts, particularly during off-season, which appeals to consumers on a tight budget. Because of their extended shelf life, consumers may stock up without worrying about food spoiling and reduce food waste. Frozen veggies are positioned as a key factor in the growing market for plant-based products due to their compatibility with plant-based eating habits.


Challenges in the Frozen Vegetables Market

Supply Chain and Logistics Issues

Keeping a steady cold chain is the key supply chain and logistics problem in the frozen vegetable business. To maintain quality and avoid spoiling, it is essential to make sure that food is properly refrigerated during handling, storage, and transit. Significant product loss may result from cold chain disruptions such temperature changes. Price competitiveness is impacted by rising logistics costs, labor shortages, and transportation inefficiencies. Furthermore, climatic and geopolitical circumstances might make sourcing raw resources unpredictable. To reduce risks and guarantee product availability all year round, effective logistics management and strategic alliances with reputable cold storage providers are crucial. Speed and dependability are crucial competitive elements since logistics systems are under pressure to meet the growing demand for prompt delivery.


Health and Nutritional Concerns

Consumer attitudes and the rising demand for clean-label products are the main causes of health and nutritional issues in the frozen vegetable sector. Despite the fact that freezing preserves the majority of vitamins and minerals, many customers still think that fresh veggies are more nutrient-dense than frozen ones. Improved transparency and education are necessary to dispel this myth. Furthermore, in order to increase taste and shelf life, some frozen vegetable products include salt, flavor enhancers, or preservatives, which may turn off consumers who are health-conscious. The market is also influenced by the growing demand for natural, organic, and non-GMO products, which forces companies to provide cleaner substitutes and use less additives. Manufacturers of frozen vegetables are responding to consumers' increasing emphasis on health and fitness by providing less processed, healthier products with clear ingredient labeling.


Frozen Vegetables Market Overview by Regions

By countries, the global Frozen Vegetables market is divided into United States, Canada, France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, Turkey, China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand, Brazil, Mexico, Argentina, Saudi Arabia, UAE, and South Africa.


United States Frozen Vegetables Market

The market for frozen veggies in the US is expanding steadily due to rising consumer demand for year-round availability, extended shelf life, and convenience. The use of frozen vegetables has increased due to busy lifestyles and an increasing preference for plant-based diets. One of the main trends is the move toward clean-label, organic, and non-GMO products as consumers who are concerned about their health look for less processed, healthier options. But there are still issues like fresh product rivalry, price fluctuations, and the belief that frozen veggies are less nutrient-dense. To appeal to a wider range of consumers, major firms are experimenting with new product offers, such as pre-cooked alternatives, ethnic variants, and frozen vegetable mixes. Concerns about sustainability are also encouraging manufacturers to use energy-efficient freezing technology and environmentally friendly packaging.

In 2023, the US produced 758 million cwt of 26 vegetable and melon crops, up 6% from the year before, according to USDA estimates. Notably, sweet corn, tomatoes, and onions were the three most important crops, accounting for 54% of the total production of vegetables.


United Kingdom Frozen Vegetables Market

Convenience, price, and the growing emphasis on healthy eating are driving the growth of the frozen vegetable sector in the United Kingdom. In addition to providing a year-round source of fresh-tasting produce, frozen veggies are seen to be a practical way to reduce food waste. More organic, non-GMO, and clean-label items are being demanded by health-conscious consumers, which is forcing companies to develop less processed products. Fresh and chilled alternatives, which many consumers believe to be fresher or more nutrient-dense, compete with the market. Economic issues like inflation and growing food costs have also made frozen veggies a desirable and affordable choice. Furthermore, efforts are being made to improve the energy efficiency of freezing operations and reduce packaging waste as sustainability becomes a major concern. These changing consumer tastes are driving the market's expansion.


China Frozen Vegetables Market

The market for frozen veggies in China is growing quickly due to factors like urbanization, increased disposable incomes, and shifting consumer habits. One of the main development drivers is the rising demand for convenience foods, especially among young families and working professionals. Growing health consciousness among consumers has led to a trend toward frozen veggies as a wholesome and affordable substitute for fresh produce. The market is expanding as a result of the rising demand for frozen vegetable products that are ready to cook, like blends and pre-cut types. The idea that frozen vegetables are of inferior quality than fresh ones is one of the difficulties, though. The market is also impacted by problems including price sensitivity and uneven cold chain management, as well as competition from fresh and chilled food. However, it is anticipated that advancements in freezing methods and packaging will support expansion.


United Arab Emirates Frozen Vegetables Market

The market for frozen veggies in the United Arab Emirates (UAE) is expanding quickly due to a combination of busy lives, convenience, and rising health consciousness. The working population and expatriates have a particularly high demand for frozen veggies because they want long-lasting, simple-to-prepare solutions. Perceptions are also changing as more people become aware of the nutritional advantages of frozen vegetables. Due to a lack of domestic agriculture, the UAE is dependent on imports, and global supply chains have a significant impact on the market. Organic, non-GMO, and clean-label frozen vegetable selections are becoming more and more popular among consumers who are concerned about their health. The primary barriers, however, are the rivalry from fresh goods, price swings, and difficulties keeping a steady cold chain. Sustainability and packaging innovations are also accelerating.


Frozen Vegetables Market Segments

Product – Market breakup in 2 viewpoints:
1. Corn
2. Asparagus
3. Spinach
4. Green Peas
5. Broccoli
6. Mushroom
7. Green Beans
8. Others


End-User – Market breakup in 2 viewpoints:
1. Food Service Industry
2. Retail Customers


Distribution Channel – Market breakup in 2 viewpoints:
1. Discounters
2. Supermarket/Hypermarket
3. Others


Country – Market breakup of 25 Countries:
1. North America

1.1 United States
1.2 Canada

2. Europe

2.1 France
2.2 Germany
2.3 Italy
2.4 Spain
2.5 United Kingdom
2.6 Belgium
2.7 Netherland
2.8 Turkey

3. Asia Pacific

3.1 China
3.2 Japan
3.3 India
3.4 South Korea
3.5 Thailand
3.6 Malaysia
3.7 Indonesia
3.8 Australia
3.9 New Zealand

4. Latin America

4.1 Brazil
4.2 Mexico
4.3 Argentina

5. Middle East & Africa

5.1 Saudi Arabia
5.2 UAE
5.3 South Africa


All the Key players have been covered from 3 Viewpoints:
• Overview
• Recent Development
• Revenue Analysis


Company Analysis:
1. General Mills Inc.
2. Conagra Brands
3. Hormel Foods
4. Unilever PLC
5. The Kraft Heinz Company
6. Nomad Foods Ltd
7. B&G Foods, Inc.
8. Greenyard


Key Questions Answered in Report:
1. How big is the Frozen Vegetables industry?
The global Frozen Vegetables market size was valued at US$ 35.94 billion in 2024 and is expected to reach US$ 55.94 billion in 2033.

2. What is the Frozen Vegetables growth rate?
The global Frozen Vegetables market is expected to expand at a compound annual growth rate (CAGR) of 5.04% from 2025 to 2033.

3. Who are the key players in Frozen Vegetables industry?
Some key players operating in the Frozen Vegetables market includes General Mills Inc., Conagra Brands, Hormel Foods, Unilever PLC, The Kraft Heinz Company, Nomad Foods Ltd, B&G Foods, Inc., and Greenyard.

4. What are the factors driving the Frozen Vegetables industry?
Convenience, health-conscious consumers, extended shelf life, and growing demand for plant-based diets are the main factors driving the frozen vegetable market. Clean-label alternatives, sustainability trends, and product innovations all support market expansion.

5. Which Region held the largest market share in the Frozen Vegetables industry?
North America is expected to hold the largest market share in the industry.

6. What segments are covered in the Frozen Vegetables Market report?
Product, End User, Distribution Channel and Countries segment are covered in this report.

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Table of Contents

1. Introduction


2. Research Methodology


3. Executive Summary


4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges


5. Frozen Vegetables Market


6. Market Share
6.1 By Product
6.2 By End User
6.3 By Distribution Channel
6.4 By Countries


7. Product
7.1 Corn
7.2 Asparagus
7.3 Spinach
7.4 Green Peas
7.5 Broccoli
7.6 Mushroom
7.7 Green Beans
7.8 Others


8. End User
8.1 Food Service Industry
8.2 Retail Customers


9. Distribution Channel
9.1 Discounters
9.2 Supermarket/Hypermarket
9.3 Others


10. Countries
10.1 North America

10.1.1 United States
10.1.2 Canada

10.2 Europe

10.2.1 France
10.2.2 Germany
10.2.3 Italy
10.2.4 Spain
10.2.5 United Kingdom
10.2.6 Belgium
10.2.7 Netherland
10.2.8 Turkey

10.3 Asia Pacific

10.3.1 China
10.3.2 Japan
10.3.3 India
10.3.4 South Korea
10.3.5 Thailand
10.3.6 Malaysia
10.3.7 Indonesia
10.3.8 Australia
10.3.9 New Zealand

10.4 Latin America

10.4.1 Brazil
10.4.2 Mexico
10.4.3 Argentina

10.5 Middle East & Africa

10.5.1 South Africa
10.5.2 Saudi Arabia
10.5.3 UAE


11. Porter’s Five Forces Analysis
11.1 Bargaining Power of Buyers
11.2 Bargaining Power of Suppliers
11.3 Degree of Rivalry
11.4 Threat of New Entrants
11.5 Threat of Substitutes


12. SWOT Analysis
12.1 Strength
12.2 Weakness
12.3 Opportunity
12.4 Threat


13. Key Players
13.1 General Mills Inc.

13.1.1 Overview
13.1.2 Recent Development
13.1.3 Revenue Analysis

13.2 Conagra Brands

13.2.1 Overview
13.2.2 Recent Development
13.2.3 Revenue Analysis

13.3 Hormel Foods

13.3.1 Overview
13.3.2 Recent Development
13.3.3 Revenue Analysis

13.4 Unilever PLC

13.4.1 Overview
13.4.2 Recent Development
13.4.3 Revenue Analysis

13.5 The Kraft Heinz Company

13.5.1 Overview
13.5.2 Recent Development
13.5.3 Revenue Analysis

13.6 Nomad Foods Ltd

13.6.1 Overview
13.6.2 Recent Development
13.6.3 Revenue Analysis

13.7 B&G Foods, Inc.

13.7.1 Overview
13.7.2 Recent Development
13.7.3 Revenue Analysis

13.8 Greenyard

13.8.1 Overview
13.8.2 Recent Development
13.8.3 Revenue Analysis